The Unscripted Climb
Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door.
Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels.
This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-knuckled their way through growth, failure, reinvention, and maybe a public meltdown or two.
Why Listen?
Because behind every shiny brand is a messy middle.
We ask the questions most podcasts won’t
- What was your biggest screw-up
- How close were you to quitting
- And what kept you from walking away
What You’ll Hear:
• Wild origin stories
• Marketing disasters and comebacks
• Real-talk sales advice
• Team dynamics that don’t make it into LinkedIn posts
• And the kind of lessons you only learn after failing hard
Our Vibe?
Dry humor. Sharp insights. Candid convos with zero corporate gloss.
If you're tired of recycled advice and ready for the honest version of entrepreneurship, you're in the right place.
Subscribe and join the climb. Awkward stumbles and all.
The Unscripted Climb
Ep 2.5 – The Essence of Branding (Mini Marketing Series)
Your logo isn’t your brand. Your beliefs are.
In this mini episode of The Unscripted Climb, Chris and Natalie break down what branding actually is—and why most people are doing it wrong. From values to visuals, boldness to positioning, this is the gut-punch guide to building a brand that’s real, relatable, and actually memorable.
Whether you’re a solopreneur or leading a team, this is 10 minutes that will make you rethink your brand from the inside out.
💡 Takeaways:
- Everyone is a brand (whether you like it or not)
- A brand is a belief system in action
- Visuals are just the final layer—start deeper
- Boldness creates connection
- “Integrity” and “reliability” aren’t values—they’re expectations
🎙️ Hosted by Chris Beecham & Natalie Micale
📌 Keywords:
branding, brand identity, marketing tips, personal brand, business strategy, brand values, customer connection, entrepreneurship, brand differentiation, visual identity
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us: