The Unscripted Climb
Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door.
Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels.
This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-knuckled their way through growth, failure, reinvention, and maybe a public meltdown or two.
Why Listen?
Because behind every shiny brand is a messy middle.
We ask the questions most podcasts won’t
- What was your biggest screw-up
- How close were you to quitting
- And what kept you from walking away
What You’ll Hear:
• Wild origin stories
• Marketing disasters and comebacks
• Real-talk sales advice
• Team dynamics that don’t make it into LinkedIn posts
• And the kind of lessons you only learn after failing hard
Our Vibe?
Dry humor. Sharp insights. Candid convos with zero corporate gloss.
If you're tired of recycled advice and ready for the honest version of entrepreneurship, you're in the right place.
Subscribe and join the climb. Awkward stumbles and all.
The Unscripted Climb
Ep 3.5 – What Makes a Brand Look Like a Brand? (Mini Episode)
In this mini episode of The Unscripted Climb, Natalie Micale breaks down what visual identity actually means—and why it's way more than just slapping a logo on a coffee mug and calling it a day.
She shares practical steps for solopreneurs building a brand on a budget, from building Pinterest boards to finding your freelance dream designer—and explains how fonts, colors, and layout actually influence customer perception (yes, even on that Instagram post you slapped together at midnight).
If your “brand” still looks like a default Canva template, this one’s for you.
💡 Takeaways:
- Visual identity is a system, not a single file
- You don’t need a massive budget to start looking pro
- Your merch, content, and design should feel cohesive
- Done > perfect—especially when you're just getting started
- Brand decisions should be data-informed, not vibe-driven
🎙️ Hosted by Chris Beecham & Natalie Micale
Keywords: visual identity, branding, solopreneur, logo design, typography, brand consistency, color palette, budget-friendly branding
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us: