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The Unscripted Climb
Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door.
Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels.
This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-knuckled their way through growth, failure, reinvention, and maybe a public meltdown or two.
Why Listen?
Because behind every shiny brand is a messy middle.
We ask the questions most podcasts won’t
- What was your biggest screw-up
- How close were you to quitting
- And what kept you from walking away
What You’ll Hear:
• Wild origin stories
• Marketing disasters and comebacks
• Real-talk sales advice
• Team dynamics that don’t make it into LinkedIn posts
• And the kind of lessons you only learn after failing hard
Our Vibe?
Dry humor. Sharp insights. Candid convos with zero corporate gloss.
If you're tired of recycled advice and ready for the honest version of entrepreneurship, you're in the right place.
Subscribe and join the climb. Awkward stumbles and all.
The Unscripted Climb
Ep 4 – Sarah Cano: From Hailstorm Hustle to Roofing Powerhouse
Sarah Cano didn’t plan to start a roofing company—but when a hailstorm hit, she built Rooforia from the ground up.
In this episode of The Unscripted Climb, Sarah shares how she grew a multimillion-dollar business in one of the most male-dominated industries out there. From defining core values to building a team that actually believes in them, she walks through the wins, losses, and lessons that shaped Rooforia’s success.
We talk marketing, leadership, simplification, and why vulnerability might be your best business asset.
💡 Takeaways:
- Start where the opportunity is—even if it’s a hailstorm
- Core values = more than a poster on the wall
- Community involvement is your best referral engine
- Simplifying your services often increases profits
- Vulnerability isn’t weakness—it’s a leadership strategy
🎙️ Hosted by Chris Beecham & Natalie Micale
Keywords: roofing, entrepreneurship, female founder, team building, business growth, marketing strategy, core values, Rooforia, resilience
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
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