The Unscripted Climb
Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door.
Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels.
This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-knuckled their way through growth, failure, reinvention, and maybe a public meltdown or two.
Why Listen?
Because behind every shiny brand is a messy middle.
We ask the questions most podcasts won’t
- What was your biggest screw-up
- How close were you to quitting
- And what kept you from walking away
What You’ll Hear:
• Wild origin stories
• Marketing disasters and comebacks
• Real-talk sales advice
• Team dynamics that don’t make it into LinkedIn posts
• And the kind of lessons you only learn after failing hard
Our Vibe?
Dry humor. Sharp insights. Candid convos with zero corporate gloss.
If you're tired of recycled advice and ready for the honest version of entrepreneurship, you're in the right place.
Subscribe and join the climb. Awkward stumbles and all.
The Unscripted Climb
Ep 5 – Nicole Biscuiti: Inventing a Patented Sports Bra and Knowing When to Walk Away
Nicole Biscuiti built Chesty from a DIY idea at a weightlifting competition into the first-ever patented sports bra with built-in collarbone protection — sold in 72 countries over a decade. Then, at the height of her brand’s success, she made the toughest call of her career: closing the business.
In this candid conversation, Nicole shares the real highs and lows of building a niche product, navigating manufacturing challenges, fundraising, and learning when protecting your mental health has to come first.
Whether you’re dreaming of bringing a product to market or figuring out if it’s time to pivot, this episode is packed with lessons you won’t find in business books.
💡 Takeaways:
• The surprising origin story of Chesty
• Why patents matter (and how to get one)
• Fundraising realities for product-based businesses
• What happens when your product lasts “too long”
• Recognizing burnout and making the hard call to close
🎙️ Hosted by Chris Beecham & Natalie Micale
🔗 Guest: Nicole Biscuiti – Instagram: @butterandbiscuits
📌 Keywords:
entrepreneurship, product innovation, sports bra patent, mental health in business, manufacturing challenges, fundraising, business closure, Chesty sports bra, CrossFit apparel, resilience, Perch Merch, Oh Hello Agency
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us: