The Unscripted Climb
Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door.
Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels.
This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-knuckled their way through growth, failure, reinvention, and maybe a public meltdown or two.
Why Listen?
Because behind every shiny brand is a messy middle.
We ask the questions most podcasts won’t
- What was your biggest screw-up
- How close were you to quitting
- And what kept you from walking away
What You’ll Hear:
• Wild origin stories
• Marketing disasters and comebacks
• Real-talk sales advice
• Team dynamics that don’t make it into LinkedIn posts
• And the kind of lessons you only learn after failing hard
Our Vibe?
Dry humor. Sharp insights. Candid convos with zero corporate gloss.
If you're tired of recycled advice and ready for the honest version of entrepreneurship, you're in the right place.
Subscribe and join the climb. Awkward stumbles and all.
The Unscripted Climb
Ep 4.5 – Why You Actually Need a Marketing Strategy (Mini Marketing Series)
Think a marketing strategy is just an expensive fluff document? Natalie Micale is here to tell you why it’s the opposite — and why skipping it could be costing you money, time, and clarity.
In this 6-minute mini episode, we break down what a marketing strategy really is, how it forces you to prioritize where you spend your resources, and why it’s the anchor for every decision you make about your brand.
We cover how different industries prioritize different marketing channels (and why golf tournaments might be worth $50K for one business but not a dime for another), how to make sure your budget hits your actual audience, and the one tool founders actually want when it comes to tracking results.
If you’ve been running your business without a plan, this is your wake-up call.
💡 Takeaways:
• A marketing strategy is about prioritization, not perfection
• Your budget should align with where your audience actually is
• Industry-specific marketing works because it meets your clients in their space
• Tracking KPIs should be simple, clear, and consistent
• Without a strategy, you’re just guessing
🎙️ Hosted by Chris Beecham & Natalie Micale
📌 Keywords:
marketing strategy, business growth, brand strategy, marketing ROI, small business marketing, KPI tracking, marketing tips, Perch Merch, Oh Hello Agency
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us: