The Unscripted Climb
Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door.
Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels.
This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-knuckled their way through growth, failure, reinvention, and maybe a public meltdown or two.
Why Listen?
Because behind every shiny brand is a messy middle.
We ask the questions most podcasts won’t
- What was your biggest screw-up
- How close were you to quitting
- And what kept you from walking away
What You’ll Hear:
• Wild origin stories
• Marketing disasters and comebacks
• Real-talk sales advice
• Team dynamics that don’t make it into LinkedIn posts
• And the kind of lessons you only learn after failing hard
Our Vibe?
Dry humor. Sharp insights. Candid convos with zero corporate gloss.
If you're tired of recycled advice and ready for the honest version of entrepreneurship, you're in the right place.
Subscribe and join the climb. Awkward stumbles and all.
The Unscripted Climb
Ep 5.5 – Why Your Messaging Matters (Mini Marketing Series)
Your brand isn’t just what you sell—it’s the stories you tell and the words you choose to tell them.
In this mini episode of The Unscripted Climb, Natalie Micale breaks down why brand messaging is more than just a tagline or mission statement. It’s your voice, your tone, your values, and the way you make people feel every time they interact with your business.
We cover how to move beyond bland, forgettable phrases like “reliable” and “trustworthy,” how a strong brand voice can literally get you inbound leads without asking, and why customers aren’t just buying your product—they’re buying your values.
If your brand voice is flat, generic, or nonexistent, this is your blueprint for fixing it.
💡 Takeaways:
• Messaging = stories + words + tone
• Your brand voice should make your audience feel something
• Values drive messaging—and customers buy values, not just products
• A clear, consistent voice gets attention and builds connection
• “Reliable” and “trustworthy” aren’t messages—they’re bare minimums
🎙️ Hosted by Chris Beecham & Natalie Micale
📌 Keywords:
brand messaging, brand voice, marketing tips, branding strategy, brand positioning, storytelling in business, small business branding, Perch Merch, Oh Hello Agency
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us: