Nordic Series: Leading Through Geopolitical Chaos with Steinar Sønsteby, CEO at ATEA - Episode 37

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Pivot points powered by Brandpie
Nordic Series: Leading Through Geopolitical Chaos with Steinar Sønsteby, CEO at ATEA - Episode 37
Apr 15, 2026 Episode 37
Brandpie

The Nordics stand at a defining crossroads. 

Geopolitical instability, energy security concerns, AI driven disruption and intensifying global competition continue to threaten the status quo.

The real question is not whether change is coming - that much is certain - it's how Nordic leaders will shape it. At the forefront of this transformation is a CEO we’ve featured already on Pivot points, ATEA’s Steinar Sønsteby.

He joins Brandpie’s CEO of the EMEA region, Will Bosanko, for a special takeover episode of the show, recorded live in the heart of Oslo, Norway.

You will learn:

  • How the Nordics turned small populations and harsh geography into a strategic advantage in energy, technology and healthcare
  • Why trust given upfront is a core operating system for Nordic organisations
  • How Atea’s CEO thinks about delegation, culture and mistakes to build a 9,000-person, high-performing organisation
  • Practical ways to lead through geopolitical instability
  • Why AI is pivotal for regions and sectors facing labour shortages
  • How to think about brand and reputation as an outcome of internal culture and employees’ actions

🔑 Key Themes

  • Trust as a strategic advantage
  • The Nordics at a geopolitical and economic crossroads
  • Culture, decentralisation and leadership
  • AI as the answer to “too few people, too much to do”

🔗 Connect with us

Will Bosanko

https://www.linkedin.com/in/will-bosanko/

Steinar Sønsteby

https://www.linkedin.com/in/steinarsonsteby/

ATEA

https://www.linkedin.com/company/atea-asa/

Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
https://www.linkedin.com/company/brandpie/

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