What’s at stake if you fail in business?

For some, it's a reputational risk. For others, it's a financial risk. But if Fredrik Ruben’s company fails, millions of disadvantaged families will no longer be able to communicate with their loved ones.

Failure is not an option for Fredrik and Dynavox - commerciality is key, and such an ultimatum might make some leaders try to be heroes. Fredrik is quite the opposite.

Join us as we discover why being the ‘tour guide’ removes a single point of failure, why a CEO’s self-care isn’t selfish, and how Fredrik has solved how to be in two places at once…

You will learn:

• How mission-driven leadership works when stakes are high
• Why “tour guide” leadership beats the hero CEO model
• How to build a team that doesn’t depend on you for every decision
• How to balance commercial discipline with deep purpose in a publicly listed company
• Why self-care, health, and life outside work are non-negotiable foundations for sustainable leadership

🔑 Key Themes

• Mission-Driven Leadership at Scale
• The Tour Guide CEO vs Hero Leadership
• Balancing Purpose and Commercial Reality
• Building a Decision-Making Culture
• Self-Care, Identity, and Sustainable Leadership

🔗 Connect with us

Fredrik Ruben

https://www.linkedin.com/in/fredrikruben/

Dynavox Group

https://www.linkedin.com/company/dynavox-group/

https://dynavoxgroup.com/

Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
https://www.linkedin.com/company/brandpie/