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Nordic Series: Leading Through Geopolitical Chaos with Steinar Sønsteby, CEO at ATEA - Episode 37
Apr 15, 2026
Episode 37
Brandpie
The Nordics stand at a defining crossroads.
Geopolitical instability, energy security concerns, AI driven disruption and intensifying global competition continue to threaten the status quo.
The real question is not whether change is coming - that much is certain - it's how Nordic leaders will shape it. At the forefront of this transformation is a CEO we’ve featured already on Pivot points, ATEA’s Steinar Sønsteby.
He joins Brandpie’s CEO of the EMEA region, Will Bosanko, for a special takeover episode of the show, recorded live in the heart of Oslo, Norway.
You will learn:
- How the Nordics turned small populations and harsh geography into a strategic advantage in energy, technology and healthcare
- Why trust given upfront is a core operating system for Nordic organisations
- How Atea’s CEO thinks about delegation, culture and mistakes to build a 9,000-person, high-performing organisation
- Practical ways to lead through geopolitical instability
- Why AI is pivotal for regions and sectors facing labour shortages
- How to think about brand and reputation as an outcome of internal culture and employees’ actions
🔑 Key Themes
- Trust as a strategic advantage
- The Nordics at a geopolitical and economic crossroads
- Culture, decentralisation and leadership
- AI as the answer to “too few people, too much to do”
🔗 Connect with us
Will Bosanko
https://www.linkedin.com/in/will-bosanko/
Steinar Sønsteby
https://www.linkedin.com/in/steinarsonsteby/
ATEA
https://www.linkedin.com/company/atea-asa/
Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
https://www.linkedin.com/company/brandpie/