Undercharging Isn’t Humble—It’s Holding You Back

💬 Episode Description:

Let’s talk money—because it’s time you stopped getting weird about it.

In this episode, I'm breaking down the real reason sales feel sticky and your dream clients aren’t buying… and spoiler alert: it’s not your pricing— it’s the energy behind your pricing.

We’ll talk about why undercharging isn’t just keeping your bank account small, it’s keeping your vision small too. 

I’m walking you through the mindset shifts that helped me go from hourly services to charging aligned, CEO-level rates—and how you can do the same without selling your soul or burning out in the process.

If you’ve ever felt guilty raising your prices, worried what people will think, or second-guessed the value of your work… this one’s for you, mama.

✨ What You’ll Hear in This Episode:

• Why money is just energy—and what your pricing is really saying
• How undercharging attracts needy clients + burnout
• The power of aligned pricing and energetic boundaries
• Simple mindset shifts to start charging like the CEO you are
• What it looks like to model abundance as a mother and business owner

🔥 Resources Mentioned:

• 🎉 Captivate & Convert is 50% off right now → DM CAPTIVATE to @laceysbestlife for the link! OR Grab it RIGHT HERE!
• Follow me on Instagram: @laceysbestlife
• Screenshot & share this episode—tag me with your favorite takeaway!
• Leave a review on Apple Podcasts or Spotify if this resonated with you 🤍

Connect with me on IG! @LaceysBestLife

Ready to turn your brilliance into bank or scale your current digital business? Find out ways to work with me HERE!

Want to be featured on an episode of the Moms Who Mean Business Podcast?
Email me at hello@richasamother.com

Transcript

Let’s talk about something that makes a lot of women—especially moms—super uncomfortable…

Charging premium prices.

Yep. We are going there today.

Because here’s the thing: You started this business for freedom. You wanted flexibility, fulfillment, and financial abundance... but somewhere along the way, you started getting weird about money.

Maybe you’ve caught yourself saying things like:

• 'I just want to help people.'
• 'That price feels like… a lot.'
• Or the classic: 'What if no one buys if I raise my rates?'

Sound familiar? Been there. Lived there. Decorated the whole dang house.

But here’s the truth bomb most people aren’t talking about:

Money is not just currency—it’s an energetic exchange.

When someone invests in your offer, they’re not just buying information.

They’re saying YES to a transformation.

They’re committing to showing up.

They’re shifting their identity.

And when you undervalue your work?

You're not making it easier for them—you’re actually stealing the momentum that comes from that energetic commitment.

This isn’t about being greedy. It’s about being in alignment with the value you provide, the energy you bring, and the results you help your people create.

So no more shrinking. No more discounting your brilliance.

Let’s talk about charging your worth, owning your magic, and why the price of your offer has nothing to do with your personal worth—and everything to do with the exchange of transformation you’re holding space for.

Here’s something I wish someone had told me when I started…

The way you feel about money is showing up everywhere in your business.

And I don’t just mean in your bank account.

I mean in your voice.

In your offers.

In your confidence.

In the clients you're attracting.

If money feels icky or scary or 'too much'…

Sales will feel icky.

Your marketing will feel off.

And your dream clients? They’ll feel that energy—even if you’re trying to hide it.

Because money doesn’t lie—it mirrors.

So let me ask you...

• Are you afraid to send that pitch because deep down, you don’t think your offer is 'good enough'?
• Are you over-delivering like crazy because you feel guilty charging what you charge?
• Are you secretly hoping no one asks your prices because you haven’t fully owned them yet?

That energy? It's loud—even if you're not saying it out loud.

Here’s the thing most people don’t get:

Money isn’t just about numbers on an invoice.

It’s about belief.

It’s about boundaries.

It’s about what you’re willing to allow yourself to receive.

And I know there’s this narrative that says,

'Oh, but I just want to help people—I don’t care about the money.'

But listen:

Undercharging doesn’t make you more helpful. It makes your business unsustainable.

Because you are the vessel. You are the channel. And when you’re drained, depleted, and underpaid—you’re not serving. You’re surviving.

Let’s talk about that quote for a second:

'Those who pay, pay attention.'

I think it was Russell Brunson who said it too—but honestly, whoever said it, they nailed it.

Because here’s what I’ve seen again and again:

The more skin someone has in the game, the more seriously they take the experience.

They’re not just watching your module—they’re implementing it.

They’re not just reading your emails—they’re showing up for themselves.

They’re not just investing in your program—they’re investing in their own transformation.

So when you undercharge because money feels sticky or scary, your energy is saying: 'Please don’t expect too much from me… I’m not sure I can deliver.'

Or worse:

'I don’t believe this is really worth that much.'

Let’s pause for a second.

Because I know that’s tough love—but it’s truth with a capital T.

So what if, instead, you reframed it?

What if pricing your offer wasn't about what your audience can afford— but about what you’re willing to energetically hold?

What if charging more meant you were inviting in a higher level of client, commitment, and ultimately transformation?

Because when you raise your rates, you’re not just asking for more money.

You’re stepping into a new energetic frequency.

You’re saying, 'I’m available for more. I’m ready to lead at a new level. I trust the value of what I bring to the table.'

So if you've been feeling resistance around money, I want you to shift the question.

It’s Not: 'What should I charge?'

But: 'What kind of energy do I want to attract into this business?'

Because money follows clarity.

Money follows confidence.

And most of all, money follows alignment.

It’s an energetic exchange.

So let’s stop making money the villain, or the awkward conversation, or the thing we tiptoe around…

And let’s start treating it like what it really is:

A tool.

A teacher.

A thermometer for the energy you’re holding in your business.

And when you can reframe this — everything starts to feel light and flowy and fun.

Okay, now that we’ve unpacked the mirror money holds up for us—

Let’s go a layer deeper…

Because here's the thing… and this might ruffle some feathers, but I’m gonna say it anyway:

Money is just an energetic exchange.

It’s not good.

It’s not bad.

It’s neutral.

It’s just a reflection of the value we’ve placed on our energy that is exchanged.

So when you discount yourself, when you lowball your prices, when you keep telling yourself,

'Well… this feels like a lot, maybe I should charge less so people will buy…'

What you're actually saying—without realizing it—is:

'I don’t believe in the value I’m giving.'

And that?

It doesn’t just affect your pricing—it affects your clients.

Here’s what I’ve seen, and I bet you’ve felt it too:

👉 When you undercharge, you attract the wrong people.

The needy people.

The boundary-pushing people.

The 'can I pick your brain?' people.

The 'I paid $27 and now I expect 1:1 support for life' people. 😅

And then what happens?

You feel drained.

You feel resentful.

You start questioning the very thing you were once so lit up about.

Why?

Because you’re pouring premium value into people who don’t have the capacity—or the commitment—to receive it.

People respect what they invest in. Period.

When someone invests at a higher level, they show up differently.

They pay attention.

They take notes.

They take action.

Which is why I love the quote,

“The transformation begins with the transaction.”

Like… whew. Let that land.

and…

It’s not about the dollar amount.

It’s about the energetic stake in the ground.

It’s about the moment someone says,

'I’m in. I’m ready. I’m done playing small.'

And that doesn’t just happen for your client.

It happens for you, too.

When you raise your prices, when you stop discounting your brilliance,

You show up differently.

You lead differently.

You hold space at a whole new level—because your energy isn’t leaking through resentment and burnout.

And let me be super clear here—

Raising your prices doesn’t mean gouging your people.

It means you’re finally charging in alignment with the transformation you’re providing.

You’re owning the fact that your work is valuable.

Your time is sacred.

Your energy is limited—and your expertise is not up for negotiation.

So let this be the reminder you needed today:

It’s not about effort.

It’s about energy.

And if your energy is telling people,

'This is valuable, this is powerful, and I stand behind it'—

They will feel it.

And the right people?

They will rise to meet it.

And the ones who don’t? It’s not their time! and that’s OK!

We’re not making money (the lack of or not) mean ANYTHING about the person. Like I’m not saying that if they don’t have the funds then welp… ppsshhh forget them! They’re not motivated.

Don’t mix the message. What I’m saying - is that the ones who are meant for this, for you, will figure it out.

When something is a priority - you best be damn sure we figure it out. Especially us mamas. Kids need new cleats? The new kicks for school… our greys are poppin a little too much? we’re resourceful. We figure it out!

When something is a priority — people will figure. it. out.

and you can’t prioritize things for people. Some people will say $7 is too much for a tiny offer but not too much for a coffee right?? ya. that.

And here’s why I really wanted to bring this message to the mainstream today.

Because in my world — my world… where I supported 6-7 figure coaches, they were primarily in the spirituality and energy work realm. I’ve learned SO MUCH about frequency and energy in the last 7/8 years… it would blow your mind.

But I want to drive this message home to moms because —

We are the queens of doing the most for everyone else.

In business and at home.

We’re the caretakers, the glue, the emotional load-carriers.

And somewhere along the way, we were conditioned to believe that giving everything of ourselves was the noble thing to do.

Especially when it’s quick.

Especially when it’s easy.

Especially when it’s something we enjoy doing…

But when we’re not careful — we pile up all of these things and we end up on the verge of burnout.

Martyr-dom is not a business model.

Sacrificing your energy, your time, your dreams…

It doesn’t make you a better mom.

It just makes you exhausted.

And when it comes to money?

So many of us—especially moms— then, internalize the idea that charging well, receiving fully, and thriving financially… is somehow selfish.

Like if we make too much, we’re taking from someone else.

Or if we charge more, we’re not being ‘nice.’

Or if we make a lot of money, we won’t be present for our kids.

But none of that is true.

That’s just old programming keeping you small.

Charging your worth isn’t about being selfish— It’s about showing your kids what self-trust looks like.

It’s about modeling what it means to stand in your power.

To own your voice.

To create abundance without apology.

Because when you shift the way you show up around money…

Your kids notice.

They see you valuing your time.

They see you creating boundaries.

They see you living a life that doesn’t come from sacrifice—but from alignment.

And if you’re building this business so you can be more present with your babies—

Then girl, you better be charging enough to actually make that happen.

Because let’s be honest—

You can’t be the soft place to land for everyone else…

If you’re chronically underpaid, overstretched, and running on fumes.

So no, mama.

You don’t have to choose between being a great mom and building a wildly profitable business.

You just have to give yourself permission to receive.

Because when you rise, your family rises with you.

So since you’re here…

You’re here to move.

And once you release the guilt and the stickyness around receiving…

You feel free to actually start charging like a CEO.

So here’s how you’re going to do that:

First - I want you to Audit your current offers.

Ask yourself:

• Where am I undercharging?
• Where am I overdelivering out of guilt or fear that someone won’t get enough value?
• What am I giving away for free in the DMs, on calls, or inside my paid offers that really belongs in a higher-ticket container?

And be honest. Because awareness is the first step to aligned offers.

Then, here’s what you’re going to do next—

It’s going to sound simple, but it’s powerful AF:

Choose to believe your work changes lives.

Period. End of story. You HAVE to believe in your offers.

If you don’t, then you need to rework them and improve them to deliver the intended transformation so that you do believe they change lives.

and Not in a 'maybe one day' kind of way—

But right now. Today. You need to start believing that.

Because your knowledge, your method, your energy, your experience…

They are not accidental.

They are not basic.

They are not ‘just for fun.’

They are powerful.

And they are permission-giving.

So let me say this loud enough for the moms in the back:

✨ You’re allowed to make money doing what you love.

✨ You’re allowed to charge for the wisdom you’ve earned.

✨ You’re allowed to create a life that feels freaking amazing—and get paid for it.

Say it with me: “It gets to be easy, it gets to feel good, and I get to get paid for being in my zone of genius.”

Let that soak in for a second.

This is your permission slip to stop playing small.

To stop underpricing your magic.

To stop waiting for someone else to crown you as 'qualified.'

You are the expert.

You are the brand.

You set the standard.

And starting today?

You charge like a CEO.

So congratulations.

Now I know—because I’ve been there—that even after all this, those little mindset gremlins still like to creep in.

Charging like a CEO is just half of it.

Blocks will inevitably arise when you step into this CEO energy.

Let’s reframe them with a little truth and a whole lotta energy shift.

Block #1: 'What if no one buys?'

This is like the classic fear.

Here’s the truth: Someone not buying your offer doesn’t mean no one will.

It doesn’t mean your price is wrong.

It doesn’t mean you’re not good enough.

It just means they’re not aligned—or they’re not ready.

So let’s Reframe it like this:

If your aligned pricing repels the wrong clients, that’s a win.

You’re creating space for the ones who are truly meant to be in your world.

So instead of spiraling when someone doesn’t buy, try saying:

“Thank you, God / Universe / Higher Power, for filtering my audience for me.”

Right?

And honestly… if no one buys… like no one, NO ONE… then it’s a puzzle to solve… and a symptom to diagnose. That’s it. It’s part of growth.

Block #2: 'What if they think I’m full of myself?'

Okay, < deep breath > don’t take this the wrong way...

But why is being full of yourself a bad thing?

Like is that bad? To love yourself? Value your time? Be obsessed with your LIFE CHANGING offers?!

Like, who else do they want you to be full of?! Or what else?! Like... do you want to be full of doubt? Full of fear? Full of people-pleasing?

mmm… I think not.

So let’s Reframe it like this:

Confidence isn’t arrogance—it’s clarity.

And when you’re clear on the value you offer, your people will feel that.

The ones who are triggered? They were never your clients to begin with. and that’s ok.

The ones who are inspired? They’re waiting for you to go first. So be it.

Block #3: 'What if I lose followers?'

Okay, honestly…

You might. I do.

And that’s not a problem—it’s a filtering system.

You’re not here to be liked by everyone. You’re here to lead.

And leaders make people uncomfortable sometimes.

And lets be clear - again, don’t mix the message… people don’t unfollow because they’re rude— well… grown women don’t… they ‘unfollow’ because they’re rooted. They know what they want and they’re not aligned with you. THAT’S OK!

So Reframe it like this:

Unfollows are just energetic alignment in action.

Every time someone leaves, you make room for someone who’s ready to pay, play, and rise.

So instead of shrinking when the numbers dip, try celebrating it!

You should be Saying:

“Hell yes, my message is getting sharper. My people are getting clearer. Let’s go.”

because that means your audience is moving in a more aligned direction. You don’t want ‘dead weight’ hanging around. You want an engaged and aligned audience. and people unfollowing you? Not a big deal. It’s active alignment.

So Bottom line?

These blocks are just old programming in your brain… trying to keep you safe.

But you started a business to build something brilliant.

Something aligned.

Something that lets you be present in your life and get paid like the powerhouse you are.

So let’s stop giving fear the mic—

And start letting your CEO energy take the damn stage.

So by now I hope you’re starting to accept the truth that money isn’t something to get weird about—

It’s just an energetic exchange.

And your pricing should reflect your belief—not just what your offer is. It’s the transformation.

And now you’ve begun to flip the script on the sneaky blocks that steal our joy like the guilt, the fear, the second-guessing that so many of us carry as moms…

So Here’s what I want you to take away from this and what I know for sure:

✅ Your work has the ability to change lives.

✅ Your energy deserves to be compensated.

✅ And you get to create a business that honors your time, your family, and your value.

Agree?

If so… here’s your next step.

Cause I always give next steps to keep this momentum going right??

If this episode hit you in the heart (or the gut)—

And you’re ready to finally show up, speak up, and sell in a way that feels good and gets results…

🎉 Captivate & Convert is 50% off right now.

This is a life changing course that shows you how to align to your purpose, activate your magnetism, attract aligned clients, and sell with confidence—without the hustle or overthinking.

You’ll walk away knowing how to turn content into clients, stories into sales, and your message into a magnet for the right people.

✨ Comment or DM the word CAPTIVATE over on Instagram @laceysbestlife, and I’ll send you the direct link while it’s still half off.

Or just head to the show notes and grab your spot before the price goes back up.

If this episode resonated with you and shook some things up for you in a good way — give me a review! My podcast is still in it’s infancy and other mamas NEED to hear this money message. You can help me do that with a simple review, or a share on your socials.

Tag me, and let me know what hit home for you the most… I would love to hear your takeaways.

Now Bottom line?

It is YOUR time.

Your energy matters.

Your gifts are valuable.

And you don’t have to wait for permission to start charging like the CEO you already are.

I will see you inside Captivate & Convert.

and Until next week, cheers, mama.