Create a Magnetic Local Business That Attracts Clients on Autopilot

In this episode, host Bill Howser is joined by marketing strategist Andy Stickle and business coach Vicky Vitelli to explore what it really takes to build a business that clients naturally gravitate toward.

From the psychology of attraction in business to practical tools like lead magnets, books, and storytelling, the discussion unpacks how to position yourself as the go-to local expert. Andy shares why giving more than you capture generates long-term loyalty, while Vicky explains how shifting from “technician” to “business owner” mindset transforms growth potential.

You’ll also learn why storytelling is one of the most powerful ways to help potential clients recognize problems they didn’t even know they had—and why every solution inevitably creates new opportunities for business growth.

Whether you’re a small business owner, a coach, or an entrepreneur looking to expand your reach, this episode will give you strategies to attract customers consistently—without chasing them down.