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The Newport Psycho
Person, place, or thing, everyone has a 'psycho' hiding in plain sight. It’s the secret chaos, the stories we lock away. The Newport Psycho cracks open these hidden worlds from Newport Beach, California, and beyond, bringing you raw, unfiltered confessions society doesn’t want you to hear. Get ready for captivating tales of madness, mystery, and everything in between. Hosted by Newport Beach's finest and top skin experts, Madison Shreeve and Ashley Estrada, come for the stories; stay for the secrets that make us all a little psycho.
The Newport Psycho
Jeni Castro She put “b**ch” on a cup and...
Serial entrepreneur Jeni Castro, founder of Coffee Dose (a.k.a. Anti-Bitch Serum) talks building a loud, lovable brand in an 88-sq-ft salon, why franchising Bronze Bunny drained her creativity, and how “Karens & trolls” accidentally became rocket fuel. We get into confidence, cussing as a calling card, surviving a viral Yelp pile-on during cancel culture, team/turnover realities, and expanding to Encinitas near Rancho Santa Fe while staying unapologetically her.
00:02:33 – Her “psycho”: Karens & trolls (fuel and fire).
00:03:36 – Confidence talk: born with it or built?
00:06:08 – Branding love: Anti-Bitch Serum on a cup.
00:06:27 – Coffee Dose origin: accident → opportunity.
00:07:00 – Franchising Bronze Bunny: “I absolutely hated it.”
00:08:06 – 88-sq-ft launch in Costa Mesa; “f— it, let’s do it.”
00:09:20 – Loud on purpose: female-first coffee, no judgment.
00:10:16 – Culture: fun with her husband; “HR liability” jokes.
00:12:06 – Quality receipts: house-made almond milk, not just IG.
00:15:06 – Team pains from the beauty biz; why it dulled her sparkle.
00:17:00 – Handbook honesty (yes, the F-word) & staffing realities.
00:17:33 – Encinitas buildout on the cusp of Rancho Santa Fe.
00:19:03 – Viral during cancel culture: the “Karen” sign & reviews.
00:20:59 – “~3,000 one-star Yelp reviews in six hours.” (clapback video)
00:22:25 – “Calling someone Karen is like the N-word” (wild review).
00:25:55 – Brand thesis: loosen up, laugh, and keep it real.