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Are you pitching the media the wrong way? In this conversation with media strategist Rob Lange, learn how to position your work so journalists, podcasts, and TV actually want to feature you.

Many entrepreneurs want press coverage but approach the media like they are writing an advertisement. That rarely works.

In this episode, Michal McCracken speaks with media strategist Rob Lange about how business owners can position themselves as credible experts that journalists and producers want to feature.

Rob has spent nearly four decades helping entrepreneurs and professionals gain media exposure and establish authority in their industry. 

His approach focuses on understanding how the media thinks, what makes a story newsworthy, and how to communicate your message clearly.

This conversation explores how to build visibility without hype or aggressive self promotion.

In this episode we discuss:

• Why most media pitches fail and how to make yours newsworthy
 • How entrepreneurs can build expert authority step by step
 • The difference between advertising and media coverage
 • How to prepare concise talking points for interviews
 • Why building relationships with media outlets matters for long term visibility

If you want to grow your business visibility, build credibility, and reach new audiences without burning out on marketing, this episode offers a practical starting point

Download Rob’s “Press & Media Tips, Strategies & More” 

If visibility feels uncomfortable or exposing, there is often a deeper reason.

Growing a business requires being seen, selling, and receiving money. For some people, the nervous system still associates those things with criticism, pressure, or instability.

Inside Rewired to Rich  we work directly with the nervous system patterns behind money avoidance, burnout, and under-earning.

The podcast is proudly sponsored by JuicyCRM. If you're looking for an all in one, CRM, I highly encourage you to click here and book a demo with the awesome team at JuicyCRM