My UGC Highlights, Hiccups, Lessons & Favourite things from 2024 and my goals for 2025

This week, we’re embracing the blissful lull between Christmas and New Year—those magical days where the to-do list vanishes, and it’s all about family, leftovers, and fun. I share a surprising realization about balance and reflect on the whirlwind year that was 2024. From the highs to the hiccups, the lessons learned, and my big goals for 2025, this episode is packed with insights for UGC mums navigating business, family, and life.

Plus, I spill some tea about a VA experience gone wrong and talk about how I’m tackling burnout and mum guilt in the year ahead.

What You’ll Hear in This Episode:

• Why this time of year inspired a powerful moment of reflection.
• Highlights of 2024:
  • Securing my first retainer client and transitioning from agency work.
  • Launching freebies to build my UGC community.
  • The birth of this podcast and what it’s meant to me.
  • Welcoming my baby girl Coralie and the flexibility UGC has given me.
• Hiccups of the year:
  • Content flops and learning to manage client expectations.
  • Two bouts of burnout and what they taught me about planning.
  • A disastrous VA hire and how it reshaped my approach to outsourcing.
• Valuable lessons:
  • The power of personal branding and relatable content.
  • Balancing work and motherhood without burning out.
• My favorite purchases of 2024—from business tools to self-care splurges.
• Goals for 2025:
  • Streamlining my business with better systems and hiring a VA.
  • Growing my personal brand and social media presence.
  • Launching a new digital product to serve my community.
  • Prioritizing self-care and family time.

Get Repurpose.io: www.thatugcmum.com.au/repurpose

Connect with Me:

• Follow me on Instagram: @that.ugc.mum
• Check out my freebies: UGC Resources for Mums

Loved this Episode?
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Next Week:
We’re kicking off 2025 with a deep dive into building better boundaries in your UGC business and home life. Tune in for actionable tips to make this your most balanced year yet!