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Dominate Google: Insider Secrets to First-Page Rankings Every Business Owner Must Know!
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Ever feel like you're shouting into the void, trying to get your business noticed online?
Speaker 2:Yeah, it can be a bit like that, can't it?
Speaker 1:It's like hello, is anyone out there? But seriously, you're not alone. We're diving into that today, making Google work for you.
Speaker 2:That's right and specifically we're going to try to help you land that coveted page one spot on Google.
Speaker 1:Page one that's the dream right.
Speaker 2:The dream, the goal, everything.
Speaker 1:And we've got some good stuff for you. Today we're looking at this presentation, right.
Speaker 2:We are. Yeah, there's some real gems in here, some really actionable stuff.
Speaker 1:Totally Like. I've always known, obviously, that Google handles a ton of searches daily.
Speaker 2:Oh yeah.
Speaker 1:But this presentation actually put a number on it, okay.
Speaker 2:Billions it's Hawaii.
Speaker 1:Billions of searches every single day.
Speaker 2:It really makes you think, doesn't it about how many people are out there.
Speaker 1:It's mind-blowing.
Speaker 2:Looking for something.
Speaker 1:Looking for something and it could be what you offer.
Speaker 2:Exactly.
Speaker 1:It's not just about being online. It's about being findable.
Speaker 2:And that is the key takeaway when those customers are searching, are you there?
Speaker 1:Right, and here's the thing that really made me think 90% of people, nine zero, wow. Don't go past the first page of those search results, page one baby.
Speaker 2:That's it or bust.
Speaker 1:You're not on page one. You might as well not exist.
Speaker 2:Exactly, it's like you're invisible.
Speaker 1:It really highlights the power of a strong online presence, you know.
Speaker 2:It does. So the question is how do we crack the code? Yeah, this presentation keeps mentioning Google, my Business.
Speaker 1:Yes, google my Business.
Speaker 2:What is the deal with that?
Speaker 1:Well, first of all, let's demystify it a little bit. It sounds very official.
Speaker 2:It does sound very official Google my Business. It sounds kind of intimidating.
Speaker 1:Yeah, a little bit, but it's really not. Think of Google, my Business or GMB, as I don't know. It's like your business's home base on Google.
Speaker 2:Okay.
Speaker 1:It's a free tool that lets you manage how your business appears in search results and on Google Maps. Okay, Super, super important. So this is what I'm wondering Isn't that what a website is for this presentation? They seem to put a lot of emphasis on the Google my Business.
Speaker 2:Right, and it's not about replacing your website Okay, it's about complementing it. Okay, it's about creating a powerful one-two punch. You know, gmb is often the first thing that potential customers see when they search for you, even before your website. Oh, interesting so it's where they get those first impressions.
Speaker 1:First impressions, everything. And speaking of impressions, yes. This presentation mentioned that 64% of customers use Google my Business specifically to find contact info.
Speaker 2:That's huge.
Speaker 1:That's a lot.
Speaker 2:They're not just browsing. They're ready to connect.
Speaker 1:Yeah, they're ready to take action.
Speaker 2:Exactly.
Speaker 1:Okay, so we're talking about more than just visibility here. Way more. This is about making it easy for people to actually do business with you.
Speaker 2:You got it. Remove those barriers to engagement. Make it simple.
Speaker 1:I like that. So it's getting really interesting because, well, this source material makes a bold claim Google, my Business, is the number one factor for local search rankings.
Speaker 2:It's true, not just a factor, but the factor.
Speaker 1:Okay, so if we want that page one real estate, we need to master this GMB thing. But why is it so important to their algorithm? What's going on on the back end?
Speaker 2:It all comes down to data. Okay, google my Business is a firehose of hyperlocal data, and that's what Google craves. Okay, think about it, google my Business is a firehose of hyperlocal data, and that's what Google craves. Think about it. You've got your business address, your phone number, your hours of operation, even customer reviews, right? All of this stuff is pure gold for Google, right? It's a beacon of verified information.
Speaker 1:Right.
Speaker 2:And that feeds Google's understanding of your business.
Speaker 1:So it's not just telling Google we exist.
Speaker 2:It's giving them the information to match us with the right searches at the right time, 100%, yeah.
Speaker 1:And that is where a well-optimized Google my Business profile well, that's your secret weapon. A secret weapon. I like it. So we've got to make this profile shine. But what does that actually look like? What are we doing?
Speaker 2:So it's about you know going beyond just the bare minimum, like you've got to think strategically about the information that you're putting out there.
Speaker 1:Okay, so not just like name, address, phone number done.
Speaker 2:Exactly, you want to add some sizzle. You know High quality photos are huge.
Speaker 1:Yeah, photos are everything these days.
Speaker 2:They really are in engaging descriptions you want to really think about, like what are your unique selling points?
Speaker 1:Right.
Speaker 2:And then you want to make sure that that comes through.
Speaker 1:Yeah, highlight what makes you special. Make people understand why they should pick you.
Speaker 2:Yes.
Speaker 1:Okay, that makes sense.
Speaker 2:It's about painting a complete picture of what your business offers.
Speaker 1:And keeping everything up to date right.
Speaker 2:Well, a hundred percent.
Speaker 1:Like if you've got holiday hours, new services you're offering.
Speaker 2:Yes, yes, consistency is key. Think about it from a customer's perspective. Yeah, there's nothing more frustrating than showing up at a business and it turns out their hours have changed or they don't even offer the thing that you were looking for the worst and it happens, it does.
Speaker 1:It really makes you not trust that business.
Speaker 2:It makes you wonder, like, what else is wrong?
Speaker 1:Exactly Okay. So we've got our Google my Business. It's like our powerhouse.
Speaker 2:Yes.
Speaker 1:But this presentation also puts a lot of emphasis on having a website, even over social media, which kind of surprised me. I feel like social media is so huge these days.
Speaker 2:Right, and it is for sure. Sure for certain. Things like social media is so important for engagement. It's how you build community around your brand. But your Web site, that's your digital storefront. It's like it never closes 24-7 salesperson.
Speaker 1:That's a good way to put it.
Speaker 2:And that's where you control the message Right. You give people as much information as they want. Really showcase your expertise. Social media it's kind of like little snippets.
Speaker 1:Yeah, it's a little harder to go deep.
Speaker 2:Exactly.
Speaker 1:So with a website, it's like we're sending people to the mothership. They can really dive in if they want to.
Speaker 2:I love that. The mothership and Google sees that, by the way.
Speaker 1:Oh yeah, what do you mean?
Speaker 2:Google sees a website as a sign of legitimacy. Like this is a real business.
Speaker 1:Because we cared enough to build a whole website.
Speaker 2:Exactly yeah. They're invested in their online presence. They're committed to providing a quality customer experience.
Speaker 1:Right which builds trust Exactly, and we know Google loves trust.
Speaker 2:They're all about trust, and you know what I thought was really interesting.
Speaker 1:That's that.
Speaker 2:Even with your Google my Business profile, a lot of the actions that people can take, they lead back to your website.
Speaker 1:Oh, interesting.
Speaker 2:Right, so it's like this, it's almost like this, perfect loop.
Speaker 1:Okay, I'm seeing it.
Speaker 2:Right, so they find you on GMB.
Speaker 1:Right.
Speaker 2:They click through to your website, where all the information is Right, and then they come back.
Speaker 1:They find you again on Google because you've got all this good stuff going on. It all works together. I like it. So we've got our GMB, we've got our website humming along.
Speaker 2:There's one more piece of this puzzle that this presentation talks about Citations.
Speaker 1:Yes, citations. What are those?
Speaker 2:Citations are all about trust and authority. With Google, basically, they're just online mentions of your business. Think of them like virtual nods of approval from other reputable sources.
Speaker 1:Okay. So when I think online mentions, I think like, are we talking directories, online listings, things like that?
Speaker 2:Exactly All that stuff. And so when Google sees your business listed accurately and consistently across all of these different platforms, it says a lot. It reinforces your credibility. It's like having multiple sources all vouching for your existence and accuracy.
Speaker 1:They're like, yeah, this business is legit, we all agree. But the presentation actually gave a number and it was kind of intimidating. They said something like 70 important citations. That sounds like a lot to keep track of.
Speaker 2:It is. It can feel super overwhelming, but here's the thing Quality over quantity, always. Okay, don't drive yourself crazy trying to be in every single directory. Right, right, focus on the most authoritative directories, the ones that are really going to move the needle. Yeah, the ones in your industry, your local area.
Speaker 1:So it's not about just like spraying it everywhere and hoping it sticks. We've got to be smart about it.
Speaker 2:Exactly, and you know what makes it even more important.
Speaker 1:What's that?
Speaker 2:Google's algorithm right, Like that's the whole thing. They're designed to reward consistency. So if Google is going out and they're looking at all these different sources and they're seeing different information, that's a problem. It raises a red flag. It's like they don't know who. If these sites can't even agree on basic decals, can I trust any of them?
Speaker 1:Right, like if they can't even get the phone number right. Right, what else are they messing up? Exactly Okay, and that's going to impact the ranking.
Speaker 2:Absolutely Inconsistent citations make it harder to rank. Well, because you're sending all these mixed signals.
Speaker 1:It's like we're telling Google come over here and no come over here. Yeah, exactly, we come over here and no, come over here Confusing them.
Speaker 2:It's like trying to build a house on a foundation of sand.
Speaker 1:Okay, that makes sense. So how do we know, how do we prioritize I mean 70 citations how do we know which ones are the most important for our business?
Speaker 2:That's where you got to do a little homework, okay, a little bit of research, but start with, like the heavy hitters, the ones everybody knows. Okay, so Google my Business we've already talked about, right, yelp, can't forget about Yelp. Oh yeah, everybody's looking at Yelp, facebook. Those are kind of the big general ones. But then think about your industry.
Speaker 1:Okay.
Speaker 2:You know, are there industry specific directories that would make sense.
Speaker 1:Oh yeah, good point.
Speaker 2:And then don't forget about local directories too.
Speaker 1:Right, our city.
Speaker 2:Your chamber of commerce, things like that.
Speaker 1:This has been so helpful.
Speaker 2:Oh good, I'm glad.
Speaker 1:Really eye-opening. I feel like we've done a deep dive into Google today.
Speaker 2:We really have.
Speaker 1:So, as we're wrapping up here, if there are like two or three main takeaways, what should our listeners walk away remembering?
Speaker 2:I think the biggest thing is just remembering that this is a marathon, not a sprint. Okay, it's an ongoing process. Getting found online is not a one-time thing. You've got to constantly be working on it right.
Speaker 1:So it's not like we're going to do this and then just coast no, you wish you wish. Okay, good to know.
Speaker 2:It's about building that strong online presence.
Speaker 1:And it sounds like we're saying start with that. Google my Business profile 100%. Make that amazing. And then we work our way out from there to our website, to these citations.
Speaker 2:There you go, you got it, and the best part is it's all going to work together, right, right. So your GMB profile links to your website. The citations boost your authority. The website gives everybody all that great information. It all just fits together.
Speaker 1:I love it when a plan comes together.
Speaker 2:Right.
Speaker 1:It's like a whole online ecosystem.
Speaker 2:That's a great way to put it.
Speaker 1:So Google can find us, customers can find us.
Speaker 2:They can find you, they can learn about you.
Speaker 1:Right.
Speaker 2:Hopefully become a customer.
Speaker 1:It's all about those conversions.
Speaker 2:There you go.
Speaker 1:Well, we'll leave everybody with this thought Imagine somebody is looking for a business just like yours right now, and they do a search. Yeah, what do they find?
Speaker 2:Ooh, good question.
Speaker 1:Is it going to make them want to become a customer?
Speaker 2:Because that's what it's all about. It's not just about being found. You got to make sure that, when people find you, you're presenting your best self.
Speaker 1:Make that good first impression.
Speaker 2:Exactly Because in the digital age, you don't always get a second chance to make a first impression.
Speaker 1:That is so true. All right, everyone armed with this info, go forth and conquer Google.
Speaker 2:You got this.
Speaker 1:We will see you next time.