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Google Business Profiles: The Essential Key to Local Business Success in 2025
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Hey everyone and welcome back. We're diving deep into something that's well become super important for local businesses your Google business profile.
Speaker 2:Absolutely your.
Speaker 1:GBP. Yeah, and it's not just about having a website or being online anymore. It's about using your GBP to really attract customers and grow your business Quite it. So we're going to get into all that today and looking forward to it.
Speaker 2:We're going to get into all that today and looking forward to it.
Speaker 1:We're going to touch on some AI tools that can help with this too, Like Rank Genius.
Speaker 2:Really interesting stuff.
Speaker 1:But first let's talk about this big update that Google just rolled out.
Speaker 2:Yeah, they've linked.
Speaker 1:They've directly linked local service ads you know LSAs, those ads at the top of the search results when you need something like right now.
Speaker 2:Yep, yep, the ones that, the ones that say sponsored.
Speaker 1:Exactly yeah.
Speaker 2:With your GBP.
Speaker 1:Right, and this is huge.
Speaker 2:Yeah.
Speaker 1:Because it means that without a verified and optimized GBP, businesses can't even run these ads, and we've sent some data on this and these ads are. They're bringing in some serious results.
Speaker 2:Huge yeah. Yeah, the conversion rates are way higher.
Speaker 1:Way higher.
Speaker 2:Than organic search. We're talking sometimes double digit increases.
Speaker 1:I can see why. I mean, I know, when I'm looking for something like a plumber, I always look at those ads at the top. You know, absolutely, it's just convenient, so convenient, and you know you're going to get.
Speaker 2:Yeah, they can get the job done.
Speaker 1:Exactly.
Speaker 2:And they're right there and they're ready to go Exactly.
Speaker 1:So it's not even just about having a GBP Right, it's about making sure that it is Optimized, optimized.
Speaker 2:Absolutely.
Speaker 1:And this is where it gets really interesting.
Speaker 2:Yeah, because.
Speaker 1:Google's now using AI to analyze these GBPs and prioritize businesses in the search results.
Speaker 2:Yeah.
Speaker 1:So we were looking at an example. It was about a plumbing company. And they really like, went all in on optimizing their GBP. They added super detailed descriptions of all their servicers, high quality photos. Love that. They even highlighted their 24-7 availability. Smart, so did Google's AI notice. Oh, you highlighted their 24-7 availability.
Speaker 2:Smart.
Speaker 1:So did Google's AI notice.
Speaker 2:Oh, you bet, you bet, it did.
Speaker 1:Okay.
Speaker 2:It picked right up on it. Their profile was so detailed that Google could easily match them with searches like emergency plumber near me at like two in the morning. Wow, Right and boom. This company's right there at the top.
Speaker 1:Because their GBP says 24 hours. Exactly, and this company is right there at the top Because their GBP says 24 hours Exactly. That's amazing. So the AI is actually like reading and understanding. It is it really is All that information in your GBP to show the best results to users.
Speaker 2:Exactly. It's not just about keywords anymore. It's about having that comprehensive, accurate information that the AI can look at, understand your business and then match you up.
Speaker 1:So what happens to businesses who don't do this, who don't optimize their GBP?
Speaker 2:Well, they risk getting buried in the search results or maybe even disappearing altogether. Yeah, it's like.
Speaker 1:So this is way more than just checking a box and saying I have a GBP. You have to manage it and optimize it.
Speaker 2:You got to stay ahead of the game, so this is all about building trust right. Big time Huge.
Speaker 1:Both with Google and with your customers. Yeah, so why is trust so important for a GBP?
Speaker 2:Well, you know, Google wants to make sure that they're sending users to businesses that are, you know, legitimate.
Speaker 1:Right.
Speaker 2:Reliable, trustworthy and a verified and optimized GBP tells Google hey, this is a real business, you can trust us.
Speaker 1:And I think for customers it's about consistency too. Oh yeah, like if I see different business hours on a website than I do on their GBP.
Speaker 2:Exactly. It makes me wonder, yeah, like can I trust these guys?
Speaker 1:Makes you question it.
Speaker 2:Are they? Are they really open when they say they are yeah?
Speaker 1:exactly yeah. So having a well-maintained GBP, it's like a seal of a digital seal of approval from Google.
Speaker 2:That's a great way to put it Right, yeah.
Speaker 1:It shows Google and your customers that you are trustworthy. You got it and reliable.
Speaker 2:And that trust. That trust translates into more visibility, higher rankings and, ultimately, more customers.
Speaker 1:Yeah, yeah. And speaking of visibility, yeah, google's constantly changing how businesses show up in those search results. Right, and we saw a lot in our research about these, these expanded map displays and carousel formats.
Speaker 2:It's getting visual. Visual so having a GBP that's optimized for that is more important than ever right.
Speaker 1:So how do we make sure our GBP looks good in these new formats?
Speaker 2:Well, it all comes back to optimization.
Speaker 1:Okay.
Speaker 2:Those high-quality photos, those engaging descriptions and a full list of your services. You know all that. It's all crucial.
Speaker 1:So it's like Google saying show me you're a serious business, you got a good GBP, yep, and I'll give you. I'll put you up on top, Top spot.
Speaker 2:I'll put you right up there on top.
Speaker 1:Prime real estate.
Speaker 2:Exactly, and that's where you know tools like Rank Genius can really come in handy yeah, you know, to help you optimize and manage all that, so you don't have to worry about it.
Speaker 1:Yeah, okay, I want to hear more about that. So first I kind of want to recap a little bit. Yeah, because we've talked about a lot.
Speaker 2:Yeah, we have Lots to unpack.
Speaker 1:Google's made some really big changes. Having a verified, optimized GBP, it's crucial mission critical. It's not even just nice to have anymore.
Speaker 2:No, can't just check it off the list.
Speaker 1:It is. It's got to be part of the strategy, your core strategy. Yes, your core digital marketing strategy, exactly. And if you're neglecting this, uh-oh, it could Gonna hurt. Hurt, yeah, in the long run. Yeah, all right, let's take a moment to let all that sink in, sure.
Speaker 2:And when we come, take all the hassle out of this for you.
Speaker 1:All right, I'm excited.
Speaker 2:So you can dominate the local search landscape.
Speaker 1:Love it.
Speaker 2:So we know a great Google business profile is like key these days. Yeah, no question, it's a lot. It's a lot to manage, to keep up with.
Speaker 1:Yeah, yeah, especially if you're busy. A business Right, you got a million things going on.
Speaker 2:Exactly, yeah, that's where these AI tools come in. That's right, yeah, and we've been looking at a lot of research on Rank Genius.
Speaker 1:Yeah.
Speaker 2:This platform, that basically.
Speaker 1:They handle it all.
Speaker 2:Handles the whole thing.
Speaker 1:Yeah, for your GBP.
Speaker 2:For you.
Speaker 1:Yeah, it's amazing.
Speaker 2:It's like having a virtual assistant.
Speaker 1:It really is like a dedicated who just lives for your GBP. Gbp expert.
Speaker 2:Yeah, sounds great, but does it actually?
Speaker 1:work. It does, it really does. Okay good, the data is there, because we don't want just fancy marketing, jar no no, no, this is. This is a real deal. We saw a case study um oh yeah it was an hvac company. They started using rank genius, yeah, and they saw a pretty big jump.
Speaker 2:They did In calls and leads. Huge jump yeah.
Speaker 1:I think it was like 20%. I think, they're 20% In a month. In a month.
Speaker 2:Yeah, talk about ROI.
Speaker 1:That's awesome.
Speaker 2:That's huge.
Speaker 1:So how does it work?
Speaker 2:Well, it all starts with data. Okay, they analyze your GBP, your website, your competitors even, and they figure out where you can improve.
Speaker 1:Okay.
Speaker 2:Then they use AI to actually make those changes.
Speaker 1:So it's not just making changes. It's making the right changes.
Speaker 2:The right changes based on data.
Speaker 1:Okay.
Speaker 2:And the best part is it's all behind the scenes.
Speaker 1:So you don't even have to think about it.
Speaker 2:You don't have to think about it. That's amazing it's constantly monitoring, making little tweaks.
Speaker 1:It's like a.
Speaker 2:It's like your GBP guardian angel.
Speaker 1:I love it.
Speaker 2:Yeah, it's looking out for you 24-7.
Speaker 1:So you can get back to running your business.
Speaker 2:Exactly, you can focus on.
Speaker 1:Right. Focus on the things that you do best.
Speaker 2:You actually do.
Speaker 1:Yeah, no-transcript, you can leave that to the AI.
Speaker 2:So Rank Genius sounds amazing.
Speaker 1:It's pretty great.
Speaker 2:But are there other tools or strategies that we should be thinking about?
Speaker 1:Oh, absolutely Okay, you know, rank Genius is a powerful tool, for sure, but there are other things you can do.
Speaker 2:Okay.
Speaker 1:One of the big ones is reviews, reviews, customer reviews.
Speaker 2:Those little gold stars.
Speaker 1:Those little gold stars. They make a big difference. You know those, those little gold stars, those little gold stars.
Speaker 2:They make a big difference, I know I always look at them.
Speaker 1:Oh, everybody does.
Speaker 2:You know when I'm trying a new restaurant.
Speaker 1:Absolutely. They're so influential, people trust them.
Speaker 2:Yeah, yeah, they do and like social proof, you know. Yeah.
Speaker 1:Builds that credibility.
Speaker 2:And Ranked Genius can help with that too right, yeah. Okay, so how's that work?
Speaker 1:It monitors your GBP, looks for new reviews and then it alerts you so you can respond right away, so you can jump on it.
Speaker 2:Yeah, which is so important.
Speaker 1:Whether it's good.
Speaker 2:Whether it's good or bad. Good or bad yeah to be responsive, you know.
Speaker 1:Shows you're engaged.
Speaker 2:Engaged. Yeah, you care. It shows you care About the customers and that can really set you apart.
Speaker 1:Yeah.
Speaker 2:Because not everyone does that.
Speaker 1:So we've got AI tools like Rank Genius, yep, handling that optimization. We've got to focus on reviews.
Speaker 2:Reviews are huge.
Speaker 1:What else Visuals oh?
Speaker 2:visuals Visuals yeah, forget about that. But as Google's moving towards these more visual search results, having great pictures, videos on your GBP becoming more and more important.
Speaker 1:It's like that, saying right.
Speaker 2:Yeah.
Speaker 1:A picture's worth a thousand words.
Speaker 2:Absolutely.
Speaker 1:Especially when you're trying to stand out.
Speaker 2:Especially online, yeah, online.
Speaker 1:So those GBP photos.
Speaker 2:Yeah, think of it like your storefront window.
Speaker 1:They got to be good.
Speaker 2:They got to be eye-catching professional. Show off what you got, you know. So invest in some good photography. Show your products, your services in action.
Speaker 1:People want to see it.
Speaker 2:And don't forget about video.
Speaker 1:Oh yeah, video.
Speaker 2:Video is huge.
Speaker 1:It's so engaging.
Speaker 2:Super engaging, All right. So optimization reviews, visuals pretty solid.
Speaker 1:That's a great foundation for GBP success.
Speaker 2:Okay.
Speaker 1:And remember these are all connected.
Speaker 2:Yeah.
Speaker 1:You do all these things well, you're going to dominate.
Speaker 2:You're going to dominate.
Speaker 1:Local search.
Speaker 2:All right, I am ready to level up my GBP.
Speaker 1:I love it.
Speaker 2:Let's take a quick break. Sure Gather our thoughts.
Speaker 1:Okay.
Speaker 2:And when we come back.
Speaker 1:Yeah.
Speaker 2:We'll wrap it all up.
Speaker 1:Sounds good.
Speaker 2:Before we wrap up, I kind of want to circle back to these.
Speaker 1:Yeah.
Speaker 2:Expanded map displays and the carousel formats.
Speaker 1:Why are?
Speaker 2:those such a big deal? Well, they really grab your attention. It's a much more visual experience than just, you know, the plain old search results, and it gives businesses more space, you know, more real estate to showcase themselves.
Speaker 1:So it's not enough to just have a GBP anymore.
Speaker 2:Right, you got to make it look good.
Speaker 1:You got to make it.
Speaker 2:You got to stand out, stand out yeah. Yeah.
Speaker 1:So if you've got a GBP that's got great photos, good reviews and a clear description of what you do, You're basically creating an ad Wow Right there in the search results. Wow, that's amazing.
Speaker 2:It is. It's like like having a storefront window.
Speaker 1:Yeah.
Speaker 2:That people can't help but look at.
Speaker 1:And those reviews are like, they're like gold.
Speaker 2:Oh, they're huge yeah.
Speaker 1:People really trust them.
Speaker 2:They're like word of mouth, but online you know, so important.
Speaker 1:And it's not even just about getting those good reviews. It's about responding to them.
Speaker 2:Engaging yeah.
Speaker 1:Engaging with the customers.
Speaker 2:Showing them that you care yeah.
Speaker 1:You care.
Speaker 2:Yeah, good or bad, you got to respond.
Speaker 1:So, to wrap up our deep dive on GBPs, having a verified and optimized GBP.
Speaker 2:It's not an option anymore. It is. It's essential A must have. It's your digital storefront. It's how you manage your reputation online.
Speaker 1:Yeah.
Speaker 2:And it's how you bring in those local customers.
Speaker 1:And with Google, using more AI, more and more visual search results.
Speaker 2:You got to stay ahead of the game. You got to stay on top of it, yeah.
Speaker 1:So optimize it, verify it, make it shine, love it and use those tools Like rank genius. Rank genius to make it easier.
Speaker 2:Takes all the hassle out of it.
Speaker 1:So you can focus on your business Exactly. I hope this has been helpful.
Speaker 2:Me too.
Speaker 1:And given you some ideas for your own GBP.
Speaker 2:Yeah, and some motivation.
Speaker 1:Yeah.
Speaker 2:To really take it to the next level.
Speaker 1:Because in today's world, visibility is everything.
Speaker 2:It really is.
Speaker 1:And if you master your GBP, you're going to be well on your way.
Speaker 2:Dominating that local market.
Speaker 1:You got it.
Speaker 2:Thanks for joining us.
Speaker 1:Thanks everyone.