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Dominate Your Digital Presence: Master Google's "Frequently Saved" Label for Unmatched Local Business Success!
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Hey everyone, let's talk about this new, frequently saved label on Google business profiles. Okay, as a local business or a home service professional, you already know how important it is to kind of stand out online.
Speaker 2:Right.
Speaker 1:And this label. It's like a beacon to customers.
Speaker 2:Oh yeah.
Speaker 1:Telling them that you're worth checking out.
Speaker 2:I like that analogy. Yeah, imagine like you're walking down the street and you see a shop with a big crowd out front. It makes you curious. Totally what's going on in there, for sure, that's the kind of effect this label has on your Google business profile.
Speaker 1:So is frequently saved. Just a random thing that Google picked.
Speaker 2:No, not at all. This label shows up when a lot of users have saved your business profile to their Google accounts, so it shows Google and potential customers that your business is trusted and popular in the community.
Speaker 1:So it's kind of like a digital word of mouth endorsement then.
Speaker 2:Exactly, it really uses that human instinct to trust recommendations, especially from people who are, you know, in the know.
Speaker 1:Right.
Speaker 2:So when potential customers see that other people thought your business was worth saving, okay, they're much more likely to consider you to.
Speaker 1:I get the why now, but how many saves does it actually take to get the label?
Speaker 2:Unfortunately, google hasn't told us the exact recipe for earning the frequently saved label. It probably takes into account a few things like how many total saves you have, how often you get those saves and maybe even who's saving your profile.
Speaker 1:So it's a little bit of a mystery, but we can still try to get it right For sure.
Speaker 2:Even though we don't know the exact formula, we do know that Google really likes it when businesses are actively engaging with their profiles and attracting attention.
Speaker 1:So we need a strategy then yeah, a strategic approach is key. All right, so what can people do to make their profiles more save worthy?
Speaker 2:Well, first impressions matter.
Speaker 1:Yeah.
Speaker 2:And online. That means having a profile that people want to look at. You should think of your Google business profile as your digital storefront. You want it to be inviting and informative and visually engaging.
Speaker 1:Like we all kind of judge a book by its cover.
Speaker 2:Right, exactly. So one of the best ways to get those saves is by using really good photos on your profile.
Speaker 1:Makes sense.
Speaker 2:You want to showcase everything your space, your services, your team, anything that can help people understand what your business is all about.
Speaker 1:So like, instead of just a logo, I could have pictures of my team working.
Speaker 2:Right.
Speaker 1:Or maybe some before and after pictures of what we do Exactly I like that, and don't stop at just a couple pictures either.
Speaker 2:Have lots of different images that show off the many sides of your business. Okay, you're telling a story with those pictures. You're creating an experience that customers are going to want to save and come back to later.
Speaker 1:Now what about those businesses that don't have like a traditional storefront?
Speaker 2:That's a good question. Like a home service professional, for example, it's about showcasing the behind the scenes of your business and the expertise you bring. Show pictures of your team in uniform, your work, van all organized and stocked, even close ups of the tools you use.
Speaker 1:Yeah.
Speaker 2:All of that helps build trust and ensure that you're professional Makes sense. It's all about showing off the value you offer. Even if you don't have a shop, people can walk into.
Speaker 1:Right and we keep our physical spaces clean and inviting.
Speaker 2:Right.
Speaker 1:We should do the same with our online profiles, too.
Speaker 2:Exactly Keep your Google business profile fresh. Right. Add new images. Update your business information. Respond to reviews.
Speaker 1:So it's not just a one-time thing, it's about actively managing it over time.
Speaker 2:Exactly, google's algorithm loves to see businesses that are active and engaged. By keeping your profile fresh, you're sending a signal to Google that you care about providing a good experience Right, and Google loves that.
Speaker 1:Okay, so we've covered visuals. What else can we do to get those safes?
Speaker 2:Well, remember how we were talking about that word of mouth effect earlier.
Speaker 1:Yeah.
Speaker 2:Social media can amplify that effect.
Speaker 1:No.
Speaker 2:And really build your business's credibility. Think about it when you're looking for a new service. Don't you often check out a business's social media pages?
Speaker 1:I do, to see what other people are saying.
Speaker 2:Yeah, you kind of get a glimpse into the personality and the culture of the business, I agree. And now Google is making it easier than ever to bring social media content right into your Google business profile.
Speaker 1:Oh, wow.
Speaker 2:So by linking all your social media accounts, you're giving people a much richer or multidimensional view of your brand.
Speaker 1:This is like building a whole ecosystem for your business online. Yeah, that's a good way to think about it.
Speaker 2:By bringing in those visuals and social for your business online? Yeah, that's a good way to think about it. By bringing in those visuals and social media content and other things, you're creating a really cohesive online presence that reinforces your brand and builds trust with potential customers.
Speaker 1:So we're back and I want to dig into this social media thing a little more. In the last part we talked about how powerful it can be, especially for local businesses.
Speaker 2:Social media is a great way to connect with your audience. On a personal level. It's a chance to really showcase your expertise. Share some behind the scenes looks at your business. Build those relationships that go deeper than just buying and selling.
Speaker 1:So it's not just posting ads and stuff.
Speaker 2:Right, it's about creating a community making people feel connected.
Speaker 1:Yeah, I think yeah. I'm way more likely to support a business if they're engaging and responsive on social media.
Speaker 2:It shows you care and that translates into trust, which can lead to those saves on your Google business profile. Right People are looking for signs that your business is legit and reliable. A good social media presence can do that.
Speaker 1:I totally get social media.
Speaker 2:Yeah.
Speaker 1:But sometimes it can feel overwhelming.
Speaker 2:I understand.
Speaker 1:There are so many platforms and strategies, where do I even start?
Speaker 2:You should start by figuring out which platforms your target audience uses most. It's much better to do a really good job on one or two than to try to be everywhere at once.
Speaker 1:Wall of the over quantity.
Speaker 2:Exactly so. Once you've picked your platforms, think about the kind of content they're going to like Videos, behind the scenes stuff, testimonials from happy customers, polls, q&a sessions, even.
Speaker 1:Makes sense.
Speaker 2:The important thing is to keep it engaging and informative.
Speaker 1:So it's about finding where your expertise and your audience's interests meet.
Speaker 2:Exactly, and don't forget about using visuals. Oh yeah, high quality pictures and videos can really grab people's attention and make them want to know more.
Speaker 1:We already talked about visuals for Google business profiles.
Speaker 2:Right.
Speaker 1:They're important for social media too.
Speaker 2:Absolutely, and remember to be consistent across every platform you use.
Speaker 1:Okay.
Speaker 2:Your social media should have the same look and feel as your Google business profile.
Speaker 1:So we want to create a unified experience for potential customers Right Wherever they find us online, exactly. What about reviews? We've talked about how important they are. Yeah, but how do I manage them all?
Speaker 2:Well, social media can be a great tool for getting those reviews onto your Google business profile.
Speaker 1:Okay.
Speaker 2:Encourage your happy customers to leave feedback there.
Speaker 1:Right reviews are Like gold.
Speaker 2:They're so important. People really trust reviews from other customers and they can have a huge impact on a business.
Speaker 1:So how do we encourage those reviews without being too pushy about it?
Speaker 2:Make it easy and convenient for customers to leave feedback. Ok, you could include a link to your Google business profile on your social media pages, or even offer a little something extra for people who leave reviews.
Speaker 1:So we can be proactive.
Speaker 2:Yeah.
Speaker 1:Instead of just hoping they happen.
Speaker 2:Exactly, and once you do get reviews, make sure you respond to them.
Speaker 1:Okay.
Speaker 2:Whether they're positive or negative, it shows you're listening and that you value what they have to say.
Speaker 1:It shows you're a real person behind the business.
Speaker 2:That's a great way to put it.
Speaker 1:I feel like I have a much better understanding of all this now.
Speaker 2:That's good to hear.
Speaker 1:How social media and Google business profiles can work together to get new customers.
Speaker 2:It's about creating a cohesive online presence that reflects your brand and expertise.
Speaker 1:Okay.
Speaker 2:Focus on visuals, engage with people on social media. You'll be setting your business up for success.
Speaker 1:But even with all this, how do I find the time for it? As a local business owner, I know how precious time is.
Speaker 2:Right, that's the million dollar question I mean we're all juggling a lot. Right.
Speaker 1:As local business owners and home service professionals, trying to manage all these online platforms.
Speaker 2:Yeah, I hear that.
Speaker 1:It feels like a whole other job sometimes.
Speaker 2:It's true, but that's where automation comes in.
Speaker 1:Okay, so tell me about these automation tools. What can they do?
Speaker 2:They can take a lot of the busy work off your plate without sacrificing quality.
Speaker 1:So what kinds of tasks are we talking about?
Speaker 2:Well, think about what takes up most of your time when it comes to your Google business profile and social media scheduling posts, uploading images, responding to reviews, even generating reports.
Speaker 1:Okay, so all the things that are super important but take forever.
Speaker 2:That's right, and that's where automation can really save you. Okay, you can find tools now that will pull your latest social media posts and put them right on your Google business profile, so it keeps your content fresh without you having to do anything.
Speaker 1:So I can just set it and forget it.
Speaker 2:Not completely forget it. You still want to keep an eye on things, make sure it's all looking good, but the automation takes care of the heavy lifting.
Speaker 1:What are those reviews? Anything that can help with those?
Speaker 2:Yeah, for sure, there are tools that can automate review requests.
Speaker 1:Oh, wow.
Speaker 2:So you can send out little reminders to happy customers make it easy for them to leave feedback. Some tools will even use AI to write responses to reviews for you.
Speaker 1:Wow, ai powered review responses.
Speaker 2:Pretty amazing, right, you'll still want to check them over, of course, make sure they sound like you, but it can save you so much time.
Speaker 1:So, with all these options out there, how do I know which tools are right for me?
Speaker 2:That's a great question. I would start by figuring out what your biggest pain points are. What are those tasks that take up way too much of your time? Once you know what you need help with, you can start looking for tools that are designed to address those specific needs.
Speaker 1:So if I'm having trouble keeping up with social media posting, I should look for a tool that specializes in that.
Speaker 2:Exactly, and if managing reviews is a nightmare, a review management tool might be the answer.
Speaker 1:OK.
Speaker 2:There are also tools that do a bit of everything Social media, email marketing, website analytics.
Speaker 1:So it seems like there's a tool for pretty much anything.
Speaker 2:There really is, and the best part is, you can start small.
Speaker 1:Okay.
Speaker 2:Pick one or two tools to start with, then add more as your business grows.
Speaker 1:This has been really eye-opening.
Speaker 2:Glad to hear it.
Speaker 1:I feel much better prepared to handle all of this online stuff now.
Speaker 2:Good.
Speaker 1:Any final thoughts before we wrap things up?
Speaker 2:Remember that your online presence is Good. Any final thoughts before we wrap things up, remember that your online presence is really important. It's how you connect with customers and grow your business. Okay, so don't be afraid to try new things Right, see what works for you and be consistent.
Speaker 1:Yeah.
Speaker 2:Make it a habit to update your Google business profile. Engage with people on social media. It'll all pay off in the long run.
Speaker 1:This has been super helpful.
Speaker 2:My pleasure.
Speaker 1:Thanks for sharing your expertise with us. I know our listeners are going to get a lot out of this.
Speaker 2:I hope so.
Speaker 1:And that wraps up our look at Google business profiles and how to earn that frequently saved label. Thanks for listening everyone. Remember the online world is constantly changing, so stay curious and keep learning Until next time.