The Local Biz Show

Conquer Local Markets: Master Google Business Profile for Free, High-Impact Customer Attraction!

• Local Biz Domination • Season 1 • Episode 22

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Speaker 1:

We know you're busy running your business and, on top of all of that, trying to become a Google expert can feel impossible. Yeah, so that's why we're here.

Speaker 2:

Yeah, Daddy.

Speaker 1:

We're from Local Biz Domination and we help businesses just like yours stand out online and get more customers.

Speaker 2:

That's right.

Speaker 1:

You could say we're kind of obsessed with Google business profiles.

Speaker 2:

We are passionate about helping local businesses like yours succeed online.

Speaker 1:

And today we're going to share a secret weapon for attracting more of the right customers without spending any money on ads.

Speaker 2:

Okay, sounds good.

Speaker 1:

It's all about making sure Google understands exactly what your business offers.

Speaker 2:

That's right. It's where your Google business profile comes in your GBP. Think of it as your online storefront.

Speaker 1:

Oh, okay, but here's the thing Most businesses are making a storefront.

Speaker 2:

Oh, okay, but here's the thing Most businesses are making a critical mistake.

Speaker 1:

Oh no.

Speaker 2:

That's making them invisible to potential customers.

Speaker 1:

What is it?

Speaker 2:

They're missing out on a really simple but powerful tool within their GBP.

Speaker 1:

Okay.

Speaker 2:

The services section.

Speaker 1:

The services section.

Speaker 2:

It's where you tell Google exactly what services you offer in detail.

Speaker 1:

When you say detail.

Speaker 2:

I mean really breaking it down. Google needs to know exactly what you do to match you with the right customer searches.

Speaker 1:

Okay, so give us an example.

Speaker 2:

Let's say, you're a plumber.

Speaker 1:

Okay.

Speaker 2:

Instead of just writing plumbing in the services section, think about the specific services that you offer.

Speaker 1:

Okay.

Speaker 2:

Things like leak detection, toilet repair, water heater installation and even emergency plumbing services.

Speaker 1:

I see.

Speaker 2:

The more specific, the better.

Speaker 1:

So it's about using those long tail keywords that people are actually typing into Google. Instead of just searching for plumber, they might be searching for emergency toilet repair near me at 2.0 am.

Speaker 2:

Exactly. If you don't have those specific keywords in your services section, Google won't know to show your business to those desperate late night searchers.

Speaker 1:

That makes sense. Yeah, so it's not just about getting more traffic, it's about getting the right traffic, the people who are actively searching for the specific services you offer.

Speaker 2:

That's the key, and here's why this is so important.

Speaker 1:

Okay.

Speaker 2:

Google's algorithms are incredibly sophisticated. They're constantly learning and evolving, trying to understand user intent better.

Speaker 1:

So we need to speak Google's language, so to speak.

Speaker 2:

Yes.

Speaker 1:

Make sure we're giving it the information it needs to connect us with the right customers.

Speaker 2:

Precisely, and the more detailed and specific you are in your services section, the better Google understands what you do and who your ideal customers are.

Speaker 1:

It's like giving Google a roadmap to your business.

Speaker 2:

Exactly.

Speaker 1:

Instead of a vague hand-drawn map, you're handing it a detailed GPS with turn-by-turn directions.

Speaker 2:

That's a great analogy, and the more detailed that roadmap is, the easier it is for Google to guide those searching customers straight to your door.

Speaker 1:

Now I know what some of you might be thinking.

Speaker 2:

What's that?

Speaker 1:

This all sounds great, but I'm not exactly a tech whiz.

Speaker 2:

Okay.

Speaker 1:

How do I even find this services section Right, let alone know what keywords to use?

Speaker 2:

That's a valid concern. It can feel overwhelming, especially if you're not familiar with the ins and outs of Google, my Business.

Speaker 1:

Yeah, so don't worry, we're going to break it down step by step and make it super simple, but first let's talk about why so many businesses overlook this incredible opportunity.

Speaker 2:

Yeah, in our experience working with hundreds of local businesses, we've noticed three common mistakes that are costing them valuable leads and customers.

Speaker 1:

OK, let's unpack these mistakes. What's the first one?

Speaker 2:

The first mistake is assuming that Google automatically gets it based on your business name and category. For example, if your business name is Joe's Plumbing, you might think that's enough for Google to understand that you offer toilet repair, leak detection and all the other plumbing services.

Speaker 1:

Right, it's easy to fall into that trap.

Speaker 2:

Yeah.

Speaker 1:

We assume Google is this all-knowing entity that can read our minds.

Speaker 2:

But the reality is that Google relies on data. It needs specific keywords and phrases to understand what you do and match you with relevant searches.

Speaker 1:

So just having plumbing in your business name isn't enough. You need to spell it out for Google.

Speaker 2:

Yeah.

Speaker 1:

Even if it seems obvious to us humans.

Speaker 2:

Yeah, exactly. Don't make Google Guests tell it exactly what you offer. Now the second mistake we see is leaving the services section either completely blank or using generic one-word descriptions.

Speaker 1:

Right, I can see how that happens. Time is precious and filling out yet another online form can feel like a chore, but it sounds like this is one chore that's worth the effort.

Speaker 2:

Absolutely Remember. This is your chance to tell Google exactly what you want to be found for. It's like creating a targeted ad, but it's free.

Speaker 1:

OK, so we've got assuming Google gets it and leaving the services section blank or generic. What's the third common mistake?

Speaker 2:

The third mistake is underestimating the impact of optimizing the services section. Many business owners think it's just a few extra words. How much of a difference can it really make owners?

Speaker 1:

think, oh, it's just a few extra words. How much of a difference can it really make? Right, it's easy to dismiss the small things, especially when we're bombarded with all these complex marketing strategies and tactics.

Speaker 2:

But the truth is, local SEO is a game of inches. It's the accumulation of these seemingly small optimizations that can have a significant impact on your visibility and ranking.

Speaker 1:

It's like the saying for want of a nail, the shoe was lost. For want of a shoe, the shoe was lost. For want of a shoe, the horse was lost, and for want of a horse, the rider was lost.

Speaker 2:

I like that one small missing piece can have a ripple effect. In this case, that missing piece could be a few crucial keywords in your services section.

Speaker 1:

And while your competitors are making these mistakes and essentially leaving money on the table, you have the opportunity to step up and attract those customers by simply taking the time to optimize your GBP.

Speaker 2:

We call that a competitive advantage, and the beauty of it is that it's something every business can achieve.

Speaker 1:

Now let's dive into what a well-optimized services section actually looks like. Can you give us some concrete examples of what to do and what not to do?

Speaker 2:

Absolutely. Let's go back to our plumber example. Instead of just plumbing, you'd want to list out all the specific services you offer, like leak detection, toilet repair, water heater installation, pipe replacement, drain cleaning, emergency plumbing services. You get the idea.

Speaker 1:

Now, that's a mouthful, but in a good way. Right, it's about painting a complete picture of your services for Google and potential customers.

Speaker 2:

Yeah, exactly. Now let's say you're a painter. Instead of just painting, you want to specify interior painting, exterior painting, cabinet refinishing, wallpaper removal, color consultations. Again, the more specific the better.

Speaker 1:

I'm starting to see a pattern here. It's about breaking down your services into those bite-sized keyword-rich phrases that people are actually searching for phrases that people are actually searching for.

Speaker 2:

That's the key, and the same principle applies to any industry. If you're a landscaper, instead of just landscaping, list out things like lawn care, hardscaping, tree trimming, irrigation installation, landscape design.

Speaker 1:

you're essentially giving Google a detailed roadmap to your business, and that roadmap leads to more of the right customers finding you online.

Speaker 2:

Yeah.

Speaker 1:

I know some of you might be feeling a bit overwhelmed at this point. You're thinking, ok, this all makes sense, but how do I actually update my services section.

Speaker 2:

Don't worry, it's easier than you think. It all starts with your Google Business Profile Manager. Ok, you can access it by going to businessgooglecom. Ok, once you're logged in, you'll see a dashboard with all your business information.

Speaker 1:

So it's all conveniently located in one central hub.

Speaker 2:

Exactly. To update your services section, simply navigate to the info tab and scroll down to the services section. From there you can add new services, edit existing ones and really flesh out those descriptions with relevant keywords.

Speaker 1:

So no coding or complicated algorithms involved, just good, old-fashioned, clear writing and a bit of strategic thinking about what your ideal customers are searching for.

Speaker 2:

That's right, and once you've made your changes, just hit that save button and you're good to go.

Speaker 1:

It's amazing how a few simple tweaks can make such a big difference in your online visibility, and the best part is it's completely free.

Speaker 2:

You got it. This is one of the most powerful free marketing tools available to local businesses, and yet so many are missing out on its potential.

Speaker 1:

But not our listeners. They're going to be ahead of the curve, attracting more customers and watching their businesses grow. Now I know some of you might be thinking this all sounds great, but I'm already swamped running my business. Who has time to constantly update their Google profile and stay on top of all these changes?

Speaker 2:

I hear you. And that's where our secret weapon comes in Rank Genius.

Speaker 1:

It's our intelligent software that takes the hassle out of managing your GBP software that takes the hassle out of managing your GBP Ranked Genius is like having a dedicated Google expert working 24-7 to keep your profile in perfect shape, attracting customers and helping you dominate your local market.

Speaker 2:

We'll dive deeper into how Ranked Genius can revolutionize your online presence in the next part of our discussion, but first let's take a moment to reflect on what we've learned so far. What stands out to you?

Speaker 1:

Yeah, I'm excited to hear more about RankGenius.

Speaker 2:

Yeah, it's an awesome tool.

Speaker 1:

It sounds like it takes all the guesswork and the stress out of managing your Google business profile.

Speaker 2:

Definitely.

Speaker 1:

And that's something that I think any business owner can appreciate.

Speaker 2:

Absolutely.

Speaker 1:

Especially those of us who aren't tech savvy or don't have a lot of time to dedicate to this kind of thing, sure For sure. So we talked about the services section and how crucial it is for your Google business profile, but I know managing all of this and keeping up with Google's constant changes can feel like a full time job in itself.

Speaker 2:

Yeah, you're absolutely right. That's where Rank Genius comes in. It's like having a personal assistant for your GBP, making sure everything is optimized up to date and working hard to attract customers 24-7.

Speaker 1:

So you mentioned earlier that RankGenius automatically optimizes the services section. Can you tell us a little bit more about how that works?

Speaker 2:

Sure RankGenius uses advanced algorithms and machine learning to analyze your business, industry and competitor data. It identifies the most relevant keywords and phrases that potential customers are using to find businesses like yours.

Speaker 1:

So it takes the guesswork out of keyword research. I know a lot of business owners struggle with that.

Speaker 2:

Exactly, rankgenius does the heavy lifting for you. It not only identifies the right keywords, but also crafts compelling descriptions that accurately reflect your services and appeal to both Google and potential customers.

Speaker 1:

OK, that's impressive, but it sounds like RankGenius goes beyond just the services section. What else does it do?

Speaker 2:

RankGenius takes a holistic approach to GBP optimization. It ensures your entire profile is complete and optimized for maximum visibility and trust. This includes everything from your business description and contact information to your photos and videos.

Speaker 1:

So it's not just about keywords. It's about creating a comprehensive and compelling online presence that builds trust and credibility with potential customers.

Speaker 2:

That's right. Think about it when you're searching for a business online, what do you look for?

Speaker 1:

Yeah.

Speaker 2:

You want to see a complete profile with accurate information, high quality photos, maybe even some videos that give you a feel for the business.

Speaker 1:

Right and you're more likely to trust a business that has a polished and professional online presence. It shows they care about their image and how they're perceived by potential customers.

Speaker 2:

Exactly, and that's what Rank Genius helps you achieve. It helps you put your best foot forward online, making a positive first impression and standing out from the competition.

Speaker 1:

One thing that always amazes me about Google is how often it's changing. It seems like every other week there's a new algorithm update or a new feature being rolled out. How does Rank Genius keep up with all of that?

Speaker 2:

That's one of the biggest benefits of Rank Genius it's always evolving. Our team of experts is constantly monitoring Google's updates and making adjustments to the software to ensure your GBP is always optimized for the latest algorithms.

Speaker 1:

So you don't have to worry about constantly tweaking your profile and trying to decipher the latest Google jargon. Rankgenius handles all of that behind the scenes.

Speaker 2:

That's right. We take care of the technical stuff so you can focus on what you do best running your business.

Speaker 1:

Let's shift gears for a moment and talk about why this all matters. Why should local businesses, especially those who may not be very tech savvy care about optimizing their Google business profile? What's at stake if they don't?

Speaker 2:

In today's digital age, your online presence is often the first impression you make on potential customers and for local businesses, your GBP is the cornerstone of that online presence.

Speaker 1:

People rely on Google for everything these days, from finding a good restaurant to searching for a plumber or electrician in their neighborhood.

Speaker 2:

Yeah, if your business isn't showing up in the search results, you're missing out on a huge opportunity to connect with potential customers.

Speaker 1:

It's like having a storefront on a busy street but with no signage or lights, no one knows you're there. And it's not just about showing up. It's about showing up in the right search results at the right time for the right customers.

Speaker 2:

Precisely, a well-optimized GBP helps you target your ideal audience and make sure they can find you when they're actively searching for the products or services you offer.

Speaker 1:

I think a lot of business owners get caught up in chasing after more website traffic, more social media followers, more of everything, but sometimes the simplest and most effective strategy is to focus on the fundamentals.

Speaker 2:

You're absolutely right. Your Google business profile is the foundation of your online presence. It's the hub that everything else builds upon.

Speaker 1:

So, before you worry about fancy marketing campaigns or complicated social media strategies, make sure you have a rock-solid GBP in place.

Speaker 2:

Exactly. Get your GBP optimized, keep it updated and you'll be amazed at the difference it can make in attracting customers and growing your business.

Speaker 1:

Now I know some businesses might be hesitant to invest in yet another tool, especially with so many marketing options out there. What would you say to those who are on the fence about Rank Genius?

Speaker 2:

I understand the hesitation, but I would encourage them to consider the cost of not investing in their online presence. How many potential customers are they missing out on because their GBP isn't optimized? How much revenue are they leaving on the table?

Speaker 1:

That's a powerful question. It's easy to get caught up in the day-to-day operations of a business and lose sight of the bigger picture.

Speaker 2:

And the reality is that in today's digital landscape, your online presence is just as important as your physical storefront. It's often the first point of contact for potential customers and can be the deciding factor in whether they choose you or your competitor.

Speaker 1:

Investing in a tool like RankGenius is not just an expense. It's an investment in your business's future. It's about setting yourself up for long-term success by ensuring you're visible and discoverable to the right audience.

Speaker 2:

And let's be honest, time is precious, especially for busy entrepreneurs. Rankgenius frees up your time so you can focus on what you do best serving your customers and building your business.

Speaker 1:

So it's about working smarter, not harder.

Speaker 2:

Exactly. Rank Genius is your secret weapon for automating your GBP optimization, staying ahead of the competition and ultimately achieving your business goals.

Speaker 1:

Now, you mentioned earlier that Rank Genius helps businesses create a more trustworthy and credible online presence. Can you elaborate on that? What specific features or strategies contribute to that?

Speaker 2:

One of the key things RankGenius does is ensure your business information is complete and consistent across all platforms. This includes your business name, address, phone number, website URL and hours of operation.

Speaker 1:

Why is consistency so important?

Speaker 2:

Consistency builds trust with both Google and potential customers. When your information is consistent across the web, Google sees you as a legitimate and trustworthy business, and when potential customers see the same information on your GBP, your website and other online directories, they're more likely to trust that you're a real business and not some fly-by-night operation.

Speaker 1:

It makes sense. It's about establishing that credibility and legitimacy in the online world.

Speaker 2:

Exactly, and RankGenius makes it easy to maintain that consistency by automatically updating your information across all platforms.

Speaker 1:

So you don't have to manually update every single directory listing every time your business hours change or you add a new service.

Speaker 2:

That's right. Rankgenius saves you a ton of time and effort.

Speaker 1:

In addition to consistency, what other factors contribute to a trustworthy online presence?

Speaker 2:

Another important factor is customer reviews. Reviews are like social proof they give potential customers insights into what it's like to do business with you, and positive reviews can significantly impact your ranking and visibility in search results.

Speaker 1:

So RankGenius helps businesses get more positive reviews. It helps in a couple of ways. First, it makes it easy for helps businesses get more positive reviews.

Speaker 2:

It helps in a couple of ways. First, it makes it easy for your happy customers to leave reviews. Rankgenius can automatically send review requests to your customers after they've interacted with your business.

Speaker 1:

So you don't have to awkwardly ask for reviews or try to remember who to reach out to.

Speaker 2:

Exactly. Rankgenius automates the process, making it easy and seamless. And second, rankgenius helps you manage your reviews. It provides a central dashboard where you can see all your reviews from different platforms, respond to them and even track your overall review rating.

Speaker 1:

I know some business owners get really stressed out about negative reviews. How does Rank Genius help with that?

Speaker 2:

It helps you address negative reviews in a professional and timely manner. Reviews in a professional and timely manner. Remember, negative reviews are an opportunity to show potential customers that you take feedback seriously and are committed to providing excellent customer service.

Speaker 1:

It's about turning a negative into a positive and showing potential customers that you care.

Speaker 2:

Exactly, and Rank Genius makes it easier to do that by providing you with the tools and insights you need to manage your online reputation effectively.

Speaker 1:

We've talked a lot about the importance of a strong online presence for local businesses, but let's get practical for a moment. Can you give our listeners a concrete example of how a well-optimized Google business profile can translate into real-world results for a local business?

Speaker 2:

Absolutely. Let's say you're a local baker. You've got a beautiful shop, delicious pastries and friendly staff, but you're not getting as much foot traffic as you'd like. You know you need to boost your online visibility to attract more customers.

Speaker 1:

So you create a Google business profile, but you just fill out the basic information and leave it at that.

Speaker 2:

Yeah, In that scenario, you're missing out on a huge opportunity. Now imagine you take the time to optimize your GBP using the strategies we've discussed.

Speaker 1:

You meticulously fill out your services section listing all your delectable treats, from croissants and cupcakes to custom cakes and gluten-free options. You upload mouth-watering photos of your pastries, showcasing your artistry and making people crave a sweet treat.

Speaker 2:

You encourage your happy customers to leave reviews highlighting your friendly service and the quality of your baked goods, and you consistently update your profile with new photos, special offers and even videos showcasing your baking process.

Speaker 1:

Now, when someone searches for bakery near me or best cupcakes in town, your bakery is more likely to appear at the top of the search results.

Speaker 2:

Potential customers are drawn in by your enticing photos and glowing reviews. They click on your profile, explore your services and get directions to your shop. And voila, You've just attracted new customers and boosted your sales, all thanks to a well-optimized Google business profile.

Speaker 1:

That's a great example. It really highlights the power of a well-crafted GBP and how it can directly impact a local business's bottom line.

Speaker 2:

And it's not just about attracting new customers. It's about building loyalty and turning those one-time buyers into repeat customers.

Speaker 1:

Because when customers have a positive experience with your business, both online and offline, they're more likely to come back for more.

Speaker 2:

Exactly. A well-optimized GBP is an investment in your business's long-term success. Optimize GBP is an investment in your business's long-term success. It helps you build a strong online presence, attract new customers and cultivate lasting relationships that drive repeat business.

Speaker 1:

We've covered a lot of ground today, from the nitty-gritty of the services section to the bigger picture of building a trustworthy online presence. But before we wrap up this part of our discussion, I want to emphasize one key point Don't underestimate the power of even small changes.

Speaker 2:

Absolutely Optimizing your GBP doesn't have to be an overwhelming task. Start with one small step, whether it's fleshing out your services section, uploading a few new photos or encouraging your happy customers to leave reviews.

Speaker 1:

It's those incremental improvements that, when combined, create a powerful online presence that attracts customers and helps your business thrive.

Speaker 2:

And remember, Ranked Genius is here to help you every step of the way. We're your partners in GBP success, providing the tools and support you need to dominate local search and achieve your business goals.

Speaker 1:

Now let's take a moment to let all this information sink in and come back for the final part of our discussion, where we'll explore some additional tips and strategies for maximizing your GBP's potential and ensuring your business stands out in the ever-evolving digital landscape. So we've talked about optimizing your Google business profile and how Ranked Genus can help you streamline the process. But even with the best tools, I think it's important to understand those little nuances of Google's algorithms and how they can really impact your visibility.

Speaker 2:

Yeah, you're absolutely right. It's not just about setting it and forgetting it. It's about actively engaging with your GBP, keeping it updated and utilizing all the features available to maximize its impact.

Speaker 1:

So what are some things that businesses can do to make sure that their GBP is working as hard as possible to attract customers?

Speaker 2:

Well, one of the most overlooked aspects of GBP optimization is the posts feature.

Speaker 1:

Oh, the posts.

Speaker 2:

Yeah, think of it as your mini blog within your Google business profile.

Speaker 1:

Okay, I'll admit I don't use that very often. What kind of content should businesses be posting there?

Speaker 2:

Posts are a great way to share timely and relevant information with your potential customers. You can use it to announce special promotions, new product launches, upcoming events or even just share behind-the-scenes glimpses of your business.

Speaker 1:

So it's about keeping your profile fresh and engaging and giving people a reason to keep coming back.

Speaker 2:

Exactly, and the best part is that these posts they appear directly on your GBP when someone searches for your business Prime real estate to capture attention and entice potential customers.

Speaker 1:

Okay, what about photos and videos? I know we touched on this earlier, but can you elaborate on the importance of visual content and how businesses can use it to their advantage?

Speaker 2:

Visuals are incredibly powerful, especially in today's digital world. High-quality photos and videos can make your GBP stand out, capture attention and convey a sense of your brand's personality.

Speaker 1:

It's like giving potential customers a virtual tour of your business and showing them what makes you unique.

Speaker 2:

Precisely. Use photos to showcase your products, your services, your team members and even your physical location. Highlight what makes your business special and inviting.

Speaker 1:

What about videos?

Speaker 2:

Yeah.

Speaker 1:

Any tips on using those effectively?

Speaker 2:

Videos are fantastic for engaging potential customers and giving them a deeper understanding of your business. You can create short videos showcasing your products in action, sharing customer testimonials or even providing a behind-the-scenes look at your operation.

Speaker 1:

So it's about going beyond static images and bringing your business to life.

Speaker 2:

Exactly, and don't be afraid to get creative.

Speaker 1:

Yeah.

Speaker 2:

You know, experiment with different format, styles and content to see what resonates best with your audience.

Speaker 1:

I like. Now let's talk about customer reviews. We talked about it a little bit earlier, but how can businesses encourage more reviews and manage their online reputation effectively?

Speaker 2:

Reviews are like social proof. They give potential customers valuable insights into what it's like to actually do business with you.

Speaker 1:

Yeah.

Speaker 2:

Which can really influence their decision to choose you over your competitors.

Speaker 1:

So a business with a lot of positive reviews is going to have an advantage over a business with no reviews or very few reviews.

Speaker 2:

Absolutely. Think about it. When you're researching a product or service online. Aren't you more likely to go with the one that has hundreds of positive reviews over the one with only a handful?

Speaker 1:

I think reviews just build that sense of trust and credibility.

Speaker 2:

Exactly, and the key to getting more reviews is to make it easy for your happy customers to share their feedback.

Speaker 1:

So don't be shy about asking for reviews.

Speaker 2:

Precisely remind your customers to leave a review if they had a positive experience. You can include a call to action in your receipts, your follow-up emails, or even just mention it verbally.

Speaker 1:

And it's not just about getting those positive reviews, it's also about managing the negative ones effectively.

Speaker 2:

That's right, negative reviews are bound to happen, but how you respond can make all the difference.

Speaker 1:

Don't ignore them or get defensive.

Speaker 2:

Definitely not address them calmly and professionally and try to offer a solution if possible.

Speaker 1:

It's about showing potential customers that you care about their feedback, even when it's not so positive.

Speaker 2:

Exactly, and sometimes a well-handled negative review can turn into a positive by showcasing your commitment to customer satisfaction.

Speaker 1:

We've covered a lot today, but I want to touch on something that we talked about earlier, and that's Google's constantly changing algorithms. It can be really hard for business owners to keep up with all of the updates, so how can they stay ahead of the curve and make sure that their GBP is always optimized?

Speaker 2:

That's where RingGenius comes in. Our team is dedicated to staying up to date with Google's changes. We're constantly monitoring and adapting our software to make sure your GBP is always in line with the latest best practices.

Speaker 1:

So it's like having a dedicated team of Google experts working behind the scenes.

Speaker 2:

You got it. Rank Genius takes the guesswork out of GBP optimization, ensuring you're always one step ahead and maximizing your online visibility.

Speaker 1:

So, whether you're just starting out with your Google business profile or you're looking to take it to the next level, ranked Genius can really help.

Speaker 2:

Absolutely. We're here to empower you to unlock the full potential of your GBP, attract more customers and ultimately achieve your business goals. Remember your GBP is your online storefront. It deserves just as much attention and care as your physical location.

Speaker 1:

So we've learned a lot today, and I want to leave our listeners with one last thought.

Speaker 2:

Okay.

Speaker 1:

Don't be afraid to experiment and have fun with your GBP.

Speaker 2:

I love that. It's all about discovering what works best for your specific business and target audience. Try new things, analyze your results and just continuously optimize to get the best possible outcome.

Speaker 1:

And remember, even the smallest changes can make a big difference. So start implementing one or two of the tips we discussed today and watch as your online presence really starts to flourish.

Speaker 2:

Take action, stay consistent and don't ever underestimate the power of a well-optimized Google business profile.