The Local Biz Show
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The Local Biz Show
Unlock Unstoppable Growth: Master Mobile Optimization & Skyrocket Your Local Business Visibility!
Discover how Local Biz Domination can revolutionize your business operations. Our AI-driven CRM is designed to crush inefficiencies, automate tasks, and empower entrepreneurs to focus on growth and innovation. Visit https://LocalBizDominance.com to learn more and unlock the full potential of your business today.
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Hey everyone, Welcome back. You know, we always talk about getting more customers.
Speaker 2:Yeah, and at Local Biz Domination. We're all about that.
Speaker 1:Helping. You guys do just that without you know.
Speaker 2:Breaking the bank.
Speaker 1:Breaking the bank right.
Speaker 2:On expensive ads.
Speaker 1:Expensive ads.
Speaker 2:That's right. We're here to help you turn those crickets into calls, and one of the best ways to do that is making sure that your business is showing up. You know, front and center Front.
Speaker 1:Front and center.
Speaker 2:Front and center when people are searching online.
Speaker 1:Okay. So we've got a ton of research here about how local businesses can get seen more on Google and I'm seeing some crazy stats Like did you know over 80% of searches for local businesses are on mobile devices.
Speaker 2:Yeah, it's true, and that's why having a mobile-friendly website is like it's not just a nice thing to have anymore.
Speaker 1:It's a must.
Speaker 2:It's a must-have. Think about your Google business profile.
Speaker 1:Your GBP.
Speaker 2:Your GBP Like it's your storefront on Google. It's what catches people's eyes, but if they click through to your website and it's you know- A mess. A mess on their phone. They're going to be like nope.
Speaker 1:Hit that back button, god so fast Lost customer. Oh I know I was trying to book an appointment with a dog groomer and their website was oh, it was a nightmare on my phone.
Speaker 2:Really.
Speaker 1:Tiny text menus. That made no sense. Just the worst. I ended up going with someone else whose website was actually like usable. I bet businesses lose so many customers like this.
Speaker 2:Oh yeah, it's like having a shop right. It's beautifully decorated, but the door's broken.
Speaker 1:You need both.
Speaker 2:You need both a good GBP and a website. That's like come on in, you know, to people on their phones.
Speaker 1:Okay, so what makes a website actually mobile friendly? Like what are we talking about?
Speaker 2:So, first off, you need responsive design. Okay, so imagine your website. Website, it's like water, right? You need to be able to flow, you know okay into any container, right, yeah, whether it's like a tall skinny glass, yeah, or a wide ball okay a responsive website automatically adjusts right the layout and the content okay to fit any screen size.
Speaker 1:So it's not just about like shrinking everything down, it's making sure it all like rearranges itself. So it makes sense on a smaller screen.
Speaker 2:Exactly. You want to make sure the text is big enough, right, so you can read it without squinting Buttons. That are easy to you know. Tap, yeah, tap with your thumb Right. Just the whole thing, you know.
Speaker 1:It feels good.
Speaker 2:Feels good to use.
Speaker 1:Just feels works Smooth, smooth, all right. So responsive design yes, got it. What else?
Speaker 2:Speed Okay, and I don't mean your internet speed.
Speaker 1:Right.
Speaker 2:Although that's important too. We're talking about how fast your website loads. Yeah, okay, so did you know over 50% of mobile users will just leave a website?
Speaker 1:Bounce.
Speaker 2:Yeah, if it takes more than three seconds to load.
Speaker 1:Wow, that's like walking up to a shop and waiting for the door to open.
Speaker 2:Right.
Speaker 1:For three seconds and, being like, forget it.
Speaker 2:Yeah, I'm going somewhere else.
Speaker 1:I'm out.
Speaker 2:And Google knows this. They want to give people the best experience.
Speaker 1:Yeah.
Speaker 2:So slow websites. They get you know.
Speaker 1:Pushed down. Pushed down In the search results.
Speaker 2:In the search results, so it's even harder for people to find you.
Speaker 1:So even if you have like an amazing gbp, if your website is slow, doesn't even matter yeah, google might bury it like it's in a dark alley or something exactly you need both, both working together and speaking of working together. The third thing for a mobile friendly website is easy navigation all right, so this is about making sure people can find what they need, right exactly remember.
Speaker 2:People are on their phones using their thumbs. Right, everything's got be thumb friendly.
Speaker 1:Thumb friendly okay.
Speaker 2:Clear menus, big buttons, all the important stuff you know, like your phone number.
Speaker 1:Your address.
Speaker 2:Address with a Google Maps link so they can just tap and go.
Speaker 1:It's all about making it so easy for the user.
Speaker 2:Yes.
Speaker 1:You want them to be able to, like you know, find what they need.
Speaker 2:Yes.
Speaker 1:Do what they need to do Without getting frustrated no-transcript, even if your GBP is amazing. Okay, so let me get this straight we need a good GBP and a good mobile friendly website.
Speaker 2:That's right.
Speaker 1:Like two sides of the same coin.
Speaker 2:Yes, and if you ignore the mobile experience, it's like you know.
Speaker 1:Leaving money on the table Leaving money on the table.
Speaker 2:Customers are searching, they're ready to buy, but they're going to go to your competitor if you're not making things easy.
Speaker 1:Easy peasy, Easy peasy. You know you're making me think I need to go check my own website right now.
Speaker 2:You should.
Speaker 1:I'm starting to see how all this fits together.
Speaker 2:That's what we're here for to help big picture. But before you check your website, let's dive into some, you know, like real life examples.
Speaker 1:Yeah.
Speaker 2:OK. Have you ever left a website because it was just too slow?
Speaker 1:Oh, all the time.
Speaker 2:Or hard to use on your phone I know I have, oh yeah, just the other day in fact and think about it like if you're doing that, your potential customers are doing it too you know, they're leaving your website and going straight to your competitors, you know, the ones who are making it easy for mobile users. It's like if they walk up to your shop, take a look around and just decide to try the place next door.
Speaker 1:Right, yeah, it's like a bad first impression.
Speaker 2:Exactly, and the numbers show this too. Fifty seven percent of users say they wouldn't recommend a business if their mobile site's no good.
Speaker 1:Ouch, that's rough.
Speaker 2:Talk about a lot. Opportunity to get people talking about you, huh. Especially for local businesses, word of mouth is everything Right and, on the other hand, almost 80% of searches for local stuff actually lead to a purchase if the website is easy to use. So you're pretty much guaranteed to turn a browser into a buyer if your website's good on their phone.
Speaker 1:So we've talked about how a mobile-friendly website is super important to get local customers. What are some common mistakes businesses make with their mobile websites?
Speaker 2:I'd say one of the biggest mistakes is not having a clear call to action.
Speaker 1:What do you mean?
Speaker 2:Like what do you want people to do on your website? Call you, book an appointment.
Speaker 1:Right.
Speaker 2:Make it obvious.
Speaker 1:Don't make them hunt for it.
Speaker 2:Don't make them hunt for it. It's like if someone walks into your store and they can't find the cash register.
Speaker 1:Right and they can't find the cash register Right. Yeah, it needs to be super clear what you want them to do.
Speaker 2:Exactly. Another common mistake is having a contact form that's, like you know, a pain to fill out on a phone.
Speaker 1:Oh yeah.
Speaker 2:Tiny boxes, drop-down menus. You can barely tap those little arrows.
Speaker 1:I hate those Frustrating. I give up every time.
Speaker 2:Right, make it easy, mobile friendly. You want to remove any obstacles so customers can easily contact you and do business with you. Oh, and here's one a lot of people miss Not having a Google Maps integration.
Speaker 1:Wait, what's that?
Speaker 2:Basically, it's just linking your address to Google Maps so people can find you super easily and get directions with just one tap. Think about it. Someone's on their phone. They're searching for a business like yours. They find your GDP. Clip through to your website and boom, there's a map showing exactly where you are and how to get there. It's like having a giant. You are here, sign right on your website.
Speaker 1:That makes a lot of sense. It removes all those extra steps.
Speaker 2:Yeah, exactly, you take away any hesitation. And speaking of removing barriers, let's talk visuals. People are very visual, especially in their phones Small screen. Yeah, high quality photos and videos can really grab people's attention and show off what you do.
Speaker 1:So get rid of those blurry old photos, huh.
Speaker 2:Absolutely Invest in some good photography or, you know, learn a few tricks with your smartphone.
Speaker 1:Yeah, Show off your work, your products, your team. Make it visually appealing and, you know, relevant to the people you want to reach right. Give them a sneak peek of what to expect when they walk in the door.
Speaker 2:It's about showing off your personality, making a good first impression. What about videos?
Speaker 1:Oh, videos are great. Short, engaging videos can get a lot of information across quickly and catch people's attention in a way that just plain text can't.
Speaker 2:It's like a mini commercial.
Speaker 1:Right there on your website.
Speaker 2:And these days everyone sees so much content everywhere. Videos can really make you stand out.
Speaker 1:That's right. You got to grab their attention. And speaking of making a good impression, we can't forget about reviews. Right, they're like gold for local businesses.
Speaker 2:Reviews are everything. They show that people trust you. I always check reviews when I'm looking for something new.
Speaker 1:Of course, people trust what other customers say, especially when it's a local service. So encourage your happy customers to leave reviews on your GBP Good point and, you know, respond to those reviews.
Speaker 2:Yeah, good or bad, it shows your care, it shows you're engaged.
Speaker 1:Yeah.
Speaker 2:And that you care about their experience. It's like having a friendly chat with a customer who just left your shop.
Speaker 1:Right, you're building that relationship.
Speaker 2:Exactly. And here's a pro tip Don't be afraid to ask for reviews.
Speaker 1:Yeah, sometimes people just need a little reminder.
Speaker 2:Sometimes they just need a nudge. Make it easy for them by putting links to your GBP review page on your website in your emails, maybe even print it on receipts.
Speaker 1:Yeah, nice, Make it easy. So we've talked about a lot today Mobile-friendly websites, GBP optimization, the power of reviews anything else local businesses should be thinking about.
Speaker 2:Here's one that often gets overlooked Local citations.
Speaker 1:Local what.
Speaker 2:Citations. They're online mentions of your business.
Speaker 1:Okay.
Speaker 2:Name, address, phone number.
Speaker 1:Got it.
Speaker 2:You'll see it shortened to NF sometimes.
Speaker 1:Okay, NFP.
Speaker 2:And these mentions are on other websites. Think directories, industry websites, even local news sites.
Speaker 1:So it's not just about having your own website in GBP, it's about making sure your info is everywhere. Yes, consistent too, like building that brand presence all over the web.
Speaker 2:You got it. Consistency is super important for local SEO.
Speaker 1:SEO.
Speaker 2:Yeah, google uses these citations to check your business information and figure out how relevant you are to your local area.
Speaker 1:Okay.
Speaker 2:The more consistent your NIP is across the web, the more trustworthy Google thinks you are and the higher you'll rank in those local search results.
Speaker 1:Wow.
Speaker 2:There's a lot that goes into this, I know right, it's like building a strong foundation online.
Speaker 1:Okay.
Speaker 2:Each citation is like a brick, and the more bricks you have, the stronger your foundation.
Speaker 1:I like that.
Speaker 2:Right, but I know a lot of business owners might be feeling overwhelmed, like they don't have the time or the money to manage all this online stuff.
Speaker 1:Right.
Speaker 2:And I get that. But here's the good news you don't have to do it alone. There are experts out there like us at Local Biz Domination, who are you know. We specialize in helping local businesses like yours succeed online. We take care of all the technical stuff so you can focus on what you do best.
Speaker 1:Running the business.
Speaker 2:Running your business, taking care of your customers. So, there's hope, absolutely. We're passionate about helping local businesses thrive in this digital world. We want to see those crickets turn into calls. We want those website visits to turn into customers walking through your door.
Speaker 1:I love that. Crickets into calls. That's what we're all about at Local Biz Domination, even if people aren't working with us.
Speaker 2:What's the one thing they should do right now to get started on their own? That's a great question. If I had to pick just one thing, it would be to look at your online presence through the eyes of a potential customer.
Speaker 1:So like pretend you're seeing it for the first time.
Speaker 2:Yes. Go to your website on your phone, check out your GBP listing, see how easy it is to find your contact info and your location, and ask yourself would I want to do business with this company? If the answer is no, then you know where to start making changes.
Speaker 1:Sometimes you just need a fresh perspective. No-transcript Businesses like yours provide the tools and guidance, and business owners bring their passion and expertise.
Speaker 2:That's the winning formula. And remember, in today's world, you can't ignore your online presence. Right, it's your virtual storefront.
Speaker 1:Your 2047 salesperson.
Speaker 2:Yes, it can make or break your success.
Speaker 1:So true, well said, I think we've given our listeners a lot to think about. We've talked about building a mobile-friendly website, the importance of a strong GPP and even those local citations, but I bet our listeners are ready for even more tips and tricks.
Speaker 2:I know they are, and that's exactly what we'll cover in the last part of this episode. We're going to dive into some practical steps you can take to be more visible online, get more customers and turn those crickets into calls.
Speaker 1:Okay, so we're back, ready to, you know, really get into it.
Speaker 2:Let's do it. We're going to give you guys some real strategies, you know.
Speaker 1:Actionable stuff.
Speaker 2:Actionable stuff to help your business really stand out online.
Speaker 1:I think a lot of people get overwhelmed. They think they have to change everything all at once.
Speaker 2:Yeah.
Speaker 1:Their whole website.
Speaker 2:And that's just not true. You don't have to do everything at once. Even small changes right make a big difference. Think of it as like a step-by-step process.
Speaker 1:Baby steps, baby steps. Prodress, not perception. So where should people start?
Speaker 2:I'd say, pick one or two things right where you can improve.
Speaker 1:Okay.
Speaker 2:Maybe it's your website speed, okay, or how easy it is to get around on Robo, yeah, or even just you know better pictures and videos, and don't be afraid to try things out.
Speaker 1:What works for one business might not work for another. Right, it's all about, you know, finding what works for you and for the people you're trying to reach.
Speaker 2:Exactly. There's no magic formula right. It's all about figuring out what works best for your business and the people you want to reach. And you know the online world's always changing, so you gotta you know keep learning keep learning, stay up to date with the new stuff.
Speaker 1:So it's not like you do it once and you're done. Right you got to keep at it.
Speaker 2:It's a marathon, not a sprint.
Speaker 1:Okay, consistency is key, I mean. So how do we stay ahead of the curve?
Speaker 2:Well, there's a few things you can do. Make it a habit to read. You know, industry boogs articles.
Speaker 1:Okay.
Speaker 2:Subscribe to newsletters from good sources. Like local biz domination, Like us Wink wink Go to webinars, conferences, that sort of thing.
Speaker 1:So like keep learning, always be learning.
Speaker 2:Yeah, exactly, Knowledge is power right. The more you know, the better decisions you'll make for your business.
Speaker 1:And, of course, if you want you know some help along the way, experts like local biz domination. We're here for that.
Speaker 2:That's right, we're like. We're like your guides, you know your Sherpas your Sherpas. Yeah, leading you to the top of that, that local search mountain.
Speaker 1:Okay. So as we wrap up, what's the one big takeaway for our listeners?
Speaker 2:I'd say it's this embrace, the power of online visibility. It's not just about having a website or a GBP listing right. It's about using those tools the right way to connect with your people and really grow your business.
Speaker 1:Turn those crickets into coals.
Speaker 2:You got it and remember it's never too late to start. Whether you're just starting out or you've been in business for years, there's always room to improve online right.
Speaker 1:Yeah, it's a really exciting time, honestly, to be a local business owner. There are so many ways to reach people.
Speaker 2:So many opportunities and you know we at Local Biz Domination, we're here to help you every step of the way. So if you're ready to level up, come visit our website. Let's talk.
Speaker 1:We've got tons of resources, tips, all that good stuff to help you really dominate local search.
Speaker 2:And turn those clicks into customers.
Speaker 1:Thanks for hanging out with us today, everybody. We hope you.