The Local Biz Show
Local Biz Domination offers powerful tools to streamline lead generation, nurture customer relationships, and drive conversions, enabling businesses to work more efficiently and close deals faster.
Learn how Local Biz Domination can transform your business processes. Our AI-enhanced CRM and Reputation Management solutions help eliminate bottlenecks, automate routine tasks, and give business owners the freedom to focus on growth and innovation. Visit https://localbizdominance.com to explore how we can help your business reach new heights today.
The Local Biz Show
Video: Your Secret Weapon for Local Search Dominance
Ready for a game-changer in local business marketing? Google has been dropping not-so-subtle hints that video is about to become the dominant factor in local search rankings, yet most businesses haven't caught on to this golden opportunity.
When potential customers search for local services, they typically see a sea of similar listings with static photos and basic information. But imagine standing out with engaging, professional videos that showcase your personality, expertise, and unique value proposition. This isn't just about being different—it's about leveraging what Google is actively prioritizing in their search algorithms.
The power of video for local businesses goes far beyond mere visibility. Videos create instant trust and credibility, giving potential customers a virtual peek into your business before they ever walk through the door. They spend more time engaging with your Google Business Profile, which sends strong signals to Google that your content is valuable and relevant. The best part? You don't need Hollywood production values to see results. Simple, authentic videos that highlight your services, introduce your team, or share quick tips can dramatically increase your profile's effectiveness.
For busy business owners wondering how to implement this strategy without becoming video production experts, solutions like Rank Genius handle everything from scripting and filming to editing and optimization. By embracing video now, you're not just making a smart marketing decision—you're securing a competitive advantage before everyone else catches on to what Google has been telling us all along: video is the future of local search.
Book a free discovery call today to learn how you can harness the power of video and take your local business to unprecedented heights in search rankings and customer acquisition.
Discover how Local Biz Domination can revolutionize your business operations. Our AI-driven CRM is designed to crush inefficiencies, automate tasks, and empower entrepreneurs to focus on growth and innovation. Visit https://LocalBizDominance.com to learn more and unlock the full potential of your business today.
Stay Connected with The Local Biz Show:
• Email: info@localbizdominance.com
• Facebook: https://facebook.com/LocalBizDomination
• YouTube: https://youtube.com/@localbizdominance
Powered by Local Biz Domination (https://LocalBizDominance.com) : The leading platform for automating your lead generation, nurturing, and conversion, empowering businesses to work smarter and close deals faster.
Hey everyone. If you're a local business owner, you already know it's tough to stand out online.
Speaker 2:Oh yeah.
Speaker 1:And it feels like every single day. There's like a new marketing strategy, a new platform or a new algorithm update to keep up with.
Speaker 2:Definitely.
Speaker 1:But what if I told you there's a huge opportunity right now that most businesses are completely missing?
Speaker 2:There is.
Speaker 1:And this is something that could really change the game for you guys.
Speaker 2:Absolutely, and it all comes down to video.
Speaker 1:Video.
Speaker 2:Yep, we're seeing incredibly strong signals from Google that video is about to become the dominant factor in local search rankings.
Speaker 1:Okay, I know what you're thinking.
Speaker 2:What's that?
Speaker 1:Video that's for like big brands with fancy marketing budgets.
Speaker 2:Right. A lot of people think that.
Speaker 1:But trust me, this is different. This is about leveling the playing field and giving local businesses a real chance to compete.
Speaker 2:It really is, and the best part is, google has been dropping some pretty obvious hints lately.
Speaker 1:Oh, really Like what.
Speaker 2:Well, just think about it. They've mentioned video optimization for Google business profiles not once, but twice in their recent newsletters for small businesses.
Speaker 1:You know your Google business profile. Of course, the little box that pops up when someone searches for you on Google. Yeah Well, Google is basically saying, hey, we want to see videos there.
Speaker 2:Exactly.
Speaker 1:Businesses that use video are going to get a huge boost in search results.
Speaker 2:That's exactly right, and you know what's really interesting here.
Speaker 1:What.
Speaker 2:Google doesn't just randomly highlight features.
Speaker 1:True, they definitely have an agenda.
Speaker 2:Yeah, so when they emphasize something repeatedly, like they are with video, it's a clear sign it's going to become a major ranking factor.
Speaker 1:So it's like they're handing us a cheat code.
Speaker 2:I like that analogy.
Speaker 1:And most businesses haven't even noticed. I mean, think about how many of your competitors are still just using a handful of photos on their profiles.
Speaker 2:You're right, most businesses are way behind on this.
Speaker 1:So by embracing video now you can like, leapfrog your competition and grab the attention of potential customers before everyone else catches on.
Speaker 2:Exactly that's where the real opportunity is.
Speaker 1:So why is Google so obsessed with video all of a sudden?
Speaker 2:Well, it all comes down to user experience. Google wants to provide the most relevant and engaging results to its users, and video does that better than anything else?
Speaker 1:Okay, I get that people love watching videos. Oh, but how does that translate into better search rankings for my business?
Speaker 2:Well, think about it this way when someone watches a video on your Google business profile, they're spending more time on your profile, engaging with your content.
Speaker 1:Okay.
Speaker 2:And Google sees that as a strong signal that your profile is relevant and valuable.
Speaker 1:So longer engagement equals higher rankings you got it. But what's the advantage of video over just using a ton of really great photos?
Speaker 2:That's a great question. Video gives you the power to tell a much richer story about your business. You can showcase your personality, your expertise, your unique selling proposition in a way that photos just can't.
Speaker 1:It's like giving potential customers a sneak peek behind the scenes, right.
Speaker 2:Exactly A well-crafted video can build trust, establish credibility and differentiate you from the competition, and that's what gets people clicking through to your website, booking appointments and choosing you over the other guys.
Speaker 1:All right, I'm starting to see the light here. Good, but I have to be honest, even a simple video sounds like a lot of work.
Speaker 2:Yeah, it can be.
Speaker 1:I'm already swamped running my business. How am I supposed to find the time to create videos, edit them and keep them coming consistently?
Speaker 2:I hear you and that's where we come in at Local Biz Domination.
Speaker 1:Yeah.
Speaker 2:We've developed a solution called Rank Genius that takes all the hassle out of video marketing.
Speaker 1:Okay, tell me more. What is Rank Genius and how does it work?
Speaker 2:So Rank Genius is a service that automates the entire process of creating and uploading high quality videos to your Google business profile. We take care of everything from scripting and filming to editing and optimization, ensuring that your videos are not only visually appealing, but also strategically designed to attract your ideal customers.
Speaker 1:So basically, Rank Genius is like having a dedicated video marketing team working around the clock to boost my visibility and get me more customers.
Speaker 2:That's a great way to put it.
Speaker 1:And the best part is that Rank Genius is incredibly affordable, especially when you consider the potential return on investment. I'm definitely intrigued. But before we dive deeper into Rank Genius, let's talk more about the benefits of video for local businesses. What are some of the specific ways that video can help me stand out, attract more customers and ultimately grow my business?
Speaker 2:Let's break it down. One of the biggest benefits of video is that it instantly boosts your credibility. When potential customers see you in action, explaining your services or showcasing your work, it builds trust much faster than just seeing a logo and a few static photos.
Speaker 1:It humanizes your brand and makes you more relatable right.
Speaker 2:Exactly. It's like inviting potential customers into your business, giving them a chance to get to know you and see what you're all about. This can be incredibly powerful in converting hesitant viewers into loyal customers.
Speaker 1:That makes sense. People want to do business with people they trust Right and video is a great way to build that trust. But it's not just about trust right. Video also helps you showcase your expertise.
Speaker 2:Absolutely. Video allows you to demonstrate your skills and knowledge in a way that words simply can't. For example, let's say you're a plumber. You could create a short video showing how to fix a common plumbing problem. This not only demonstrates your expertise, but also provides valuable information to potential customers, positioning you as a trusted resource in your industry.
Speaker 1:That's a great example, and it's not just for service businesses. Right Retailers can use video to showcase their products, highlight special promotions or even give virtual tours of their stores.
Speaker 2:You got. The possibilities are endless. The key is to find creative ways to use video to tell your story, engage your audience and differentiate yourself from the competition.
Speaker 1:And with Rank Genius, businesses can tap into all these benefits without having to become video production experts.
Speaker 2:Exactly.
Speaker 1:It's like having a secret weapon in your marketing arsenal.
Speaker 2:I like that.
Speaker 1:And here's the thing Video is only going to become more important in the future. As Google continues to prioritize user experience, video will become increasingly essential for businesses that want to rank high in search results and attract more customers.
Speaker 2:Couldn't agree more.
Speaker 1:So it's not just about keeping up with the Joneses. It's about getting ahead of the curve and positioning yourself for long-term success. That's right by embracing video now, you're not just making a smart marketing decision, you're making a strategic investment in the future of your business.
Speaker 2:Couldn't have said it better myself.
Speaker 1:You know, when I first heard about this, I thought it sounded too good to be true.
Speaker 2:I know a lot of people think that.
Speaker 1:But the more I learn about it, the more I realize that this is a game changer for local businesses. Video is the future of local search, and RankGenius makes it accessible to everyone.
Speaker 2:We really believe that we're on the cusp of a major shift in the way local businesses market themselves online, and those who embrace this change early on will reap the rewards.
Speaker 1:So what can our listeners do to learn more about how RankGenius can help them harness the power of video and take their businesses to the next level?
Speaker 2:The best way to find out if Rank Genius is right for you is to schedule a free discovery call with our team. We'll take the time to understand your business goals, your target audience and your current marketing strategy. Then we'll show you how Rank Genius can help you achieve those goals faster and more effectively than you ever thought possible.
Speaker 1:That sounds like a great opportunity and there's absolutely no obligation, right?
Speaker 2:Absolutely not. It's simply a chance to have a conversation, ask questions and see if Rank Genius is the right fit for your business.
Speaker 1:Perfect. We'll make sure to include a link to book a free discovery call in the show notes. But before we wrap up this part of our discussion, let's talk about some specific types of videos that work well for local businesses. I know our listeners are probably wondering what kind of videos they should be creating. What advice do you have for them?
Speaker 2:Great question. The good news is that you don't need to create Hollywood-level productions to see results. In fact, some of the most effective videos are short, simple and authentic.
Speaker 1:Okay, I like the sound of that simple and authentic. What are some examples of those types of videos?
Speaker 2:Think about it this way what are the quick glimpses potential customers would get if they walked into your business for the first time?
Speaker 1:Okay, so for a retail store it might be a quick tour of the space highlighting some of the best-selling products, or maybe a behind-the-scenes look at how they create their products or source their materials.
Speaker 2:Exactly, or for a service business like a plumber or electrician. Maybe it's a quick tip video showing how to solve a common household problem.
Speaker 1:These short clips pack a punch because they're real, relatable and show off your expertise.
Speaker 2:And don't underestimate the power of showing your personality. A friendly welcome message from the owner or a behind-the-scenes look at your team interacting with customers goes a long way in building that human connection we talked about earlier.
Speaker 1:It's all about giving potential customers a taste of what it's like to do business with you.
Speaker 2:Absolutely. And remember, Google loves variety, so mix it up product demos, customer testimonials, even a quick time lapse of a project coming together. The possibilities are endless.
Speaker 1:I'm starting to see how even a few minutes of video here and there can make a big difference. But let's be honest consistency is key, and that's where a lot of businesses struggle.
Speaker 2:You hit the nail on the head. It's not enough to just upload a video once and forget about it. You need to keep your profile fresh and engaging with new content regularly. That's where Rank Genius comes in. Yeah, it really takes the pressure off of you to constantly come up with new video ideas and find the time to create them.
Speaker 1:Oh, absolutely, I was just thinking about that. How overwhelming that can be for a busy business owner. Like you said, on top of running your business now you have to become like a videographer and an editor.
Speaker 2:Yeah, it's a lot.
Speaker 1:It's too much.
Speaker 2:And that's why we handle it all For you. Our team of experts takes care of scripting, filming, editing and optimizing your videos, and we make sure that they're engaging, informative and tailored to your specific business and target audience.
Speaker 1:So you're not just pumping out generic videos. You're really taking the time to understand each business and create custom content that will resonate with their customers.
Speaker 2:Exactly. We work very closely with all of our clients to develop a video strategy that aligns with their brand and goals. We want to make sure that every video we create is not only visually appealing but also, you know, strategically designed to attract their ideal customers.
Speaker 1:That's really impressive. It sounds like you're taking a very personalized approach. We are, which is so important in today's world. Right, people are bombarded with generic marketing messages all day long, all the time they crave authenticity and connection.
Speaker 2:They do.
Speaker 1:You know, one thing that really stood out to me about Rank Genius is that it's not just a one and done type of service. You're constantly updating and refreshing the content on your clients' Google business profiles, right?
Speaker 2:That's right. We believe that consistency is key when it comes to video marketing. We work with our clients to create an ongoing schedule of video uploads, ensuring that their Google business profiles stay fresh, engaging and optimized for maximum visibility.
Speaker 1:So it's not like you're just uploading a handful of videos and then disappearing. You're really committed to helping businesses see long-term results.
Speaker 2:We're in it for the long haul with our clients.
Speaker 1:That's awesome.
Speaker 2:We want to see them succeed and we believe that video is the most powerful tool they have at their disposal.
Speaker 1:I'm curious Can you give us an example of how RankGenius has helped a local business achieve success with video?
Speaker 2:Sure. So we recently worked with a local landscaping company that was struggling to get leads. They had a website and a Google business profile, but they weren't seeing much traffic.
Speaker 1:Oh, I see.
Speaker 2:So we worked with them to create a series of short videos showcasing their services, their team and their commitment to customer satisfaction. We also optimized their Google business profile for relevant keywords and ensured that their videos were uploaded consistently.
Speaker 1:So what happened? Did the videos make a difference?
Speaker 2:The results were incredible. Within a few months of implementing our RankGenius strategy, they saw a significant increase in website traffic, leads and, ultimately, new customers. Their Google business profile ranking also skyrocketed, making them the top choice for anyone searching for landscaping services in their area.
Speaker 1:Wow, that's a real testament to the power of video and the effectiveness of your approach.
Speaker 2:Yeah.
Speaker 1:I think that landscaping company was thrilled.
Speaker 2:Oh, they were very happy.
Speaker 1:So if someone listening to this is interested in learning more about Rank Genius, what's the best way for them to connect with you?
Speaker 2:The easiest way is to visit our website and book a free discovery call. Our team is standing by to answer questions, provide a personalized demonstration and show you how Ranked Genius can transform your online presence.
Speaker 1:And we'll make sure to include a link to your website in the show notes. As we're talking about all this, I'm realizing that video isn't just a trend. It's a fundamental shift in the way people are consuming information online.
Speaker 2:It is. People are busier than ever before. They don't have time to read lengthy website copy or scroll through endless photos. They want information quickly and easily, and video delivers that.
Speaker 1:It's like a shortcut to build in trust and understanding. Instead of reading a wall of text about a business, you can watch a short video and get a real sense of who they are and what they offer.
Speaker 2:It is. Video is the most efficient way to communicate your message and connect with your audience on an emotional level.
Speaker 1:And for local businesses, that emotional connection is crucial. People want to support businesses that they feel good about, businesses that they can trust.
Speaker 2:You're right. Think about the last time you were searching for a local service. Did you choose the business with the most generic website, or did you choose the one that had a friendly face, welcoming you in a video and explaining their services in a way that resonated with you?
Speaker 1:Yeah, I know I'm much more likely to choose a business that feels real and relatable, and video helps create that feeling.
Speaker 2:It does. Video breaks down barriers and allows businesses to connect with potential customers in a way that just wasn't possible before.
Speaker 1:You know we've talked a lot about the why of video, but I think it's important to address the elephant in the room. Sure, Some businesses might be hesitant to embrace video because they're worried about the cost.
Speaker 2:I understand that it's a valid concern, but the truth is that video production is more affordable than ever before and with a service like Rank Genius, you're getting incredible value for your investment. We handle everything for you, so you don't have to worry about hiring expensive videographers or editors.
Speaker 1:And when you consider the potential return on investment, the cost of video marketing pales in comparison. I mean, if video can help you attract even a handful of new customers, it's already paid for itself.
Speaker 2:Absolutely, and the long-term benefits are even greater. By establishing a strong video presence now, you're building a valuable asset for your business that will continue to pay dividends for years to come.
Speaker 1:It's like planting a seed that will grow into a mighty oak tree.
Speaker 2:I like that analogy and, just like a tree needs consistent nurturing to thrive, your video marketing efforts need to be consistent to yield the best results. That's why we work with our clients to develop a long-term strategy ensuring that they're not just creating videos, but creating a sustainable video ecosystem that will support their business growth for years to come.
Speaker 1:So it's not just about creating a few viral videos. It's about creating a consistent stream of valuable content that will attract your ideal customers and keep them coming back for more.
Speaker 2:Exactly. Consistency is key, and with a service like Ranked Genius, you can achieve that consistency without having to sacrifice your precious time or resources.
Speaker 1:I think we've covered a lot of ground today, but before we move on to the final part of our discussion, I want to leave our listeners with this thought the opportunity is right in front of you. The future of local search is video, and businesses that embrace this trend now will have a significant advantage over their competitors.
Speaker 2:You're absolutely right. Don't wait until all your competitors are using video and you're stuck playing catch up.
Speaker 1:Yeah, it's like the early days of the Internet Businesses that were slow to adopt websites, you know they really missed out on a huge opportunity to connect with their customers, and the same thing is happening now with video.
Speaker 2:Exactly, the early adopters will have a significant advantage.
Speaker 1:For sure.
Speaker 2:They'll be the ones who establish themselves as leaders in their industries Right and attract the biggest share of customers.
Speaker 1:And the great thing is, it's not rocket science creating these videos for your Google business profile.
Speaker 2:It's not.
Speaker 1:It doesn't have to be complicated or expensive.
Speaker 2:Not at all. That's where Rank Genius comes in. We make it easy and affordable for any local business to really harness the power of video you know, regardless of their budget or their technical expertise.
Speaker 1:So imagine this someone is searching for a service or a product that you offer in your local area.
Speaker 2:Okay.
Speaker 1:And they see this list of businesses on Google.
Speaker 2:Right.
Speaker 1:Most of them just have a few photos and some basic information, yep, but your listing has a professionally produced video that showcases your personality, your expertise and your commitment to customer satisfaction.
Speaker 2:Who do you think they're going to choose?
Speaker 1:It's a no-brainer. The business with the video will stand out like a beacon in a sea of mediocrity.
Speaker 2:Exactly, and that's the power of Rank Genius. We help you create that irresistible magnet that draws customers to your business.
Speaker 1:It's funny we started this conversation by talking about how tough it is for local businesses to stand out online, but I think we actually found the solution.
Speaker 2:I think so too. Video is the key to cutting through the noise and capturing the attention of your ideal customers.
Speaker 1:It's the missing piece of the puzzle for so many local businesses.
Speaker 2:And Rank Genius is the bridge that connects those businesses to the power of video.
Speaker 1:So, for all the local business owners listening out there, I urge you to take action today. Don't let this opportunity pass you by.
Speaker 2:Visit the local biz domination website and book a free discovery call. Our team is ready and waiting to help you take your business to the next level.
Speaker 1:Remember, the future of local search is video. Are you ready to embrace it?
Speaker 2:Thanks for listening everyone.