Tune In to Sales!

Mastering The Art of Selling to Women

Legacy Marketing Group

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0:00 | 28:37

Listen to the next installment of the Legacy Marketing Group® podcast series “Tune In to Sales” as we expand on our prior discussion on women in the insurance industry. Cathy Mendell, President of Theia Financial, shares her thoughtful approach to engaging prospects with an emphasis on female clients and addressing their unique life experiences and concerns while taking a holistic approach to their retirement needs.

TUNE IN, AND LEARN HOW TO:

  • Address specific concerns of female prospects.
  • Position lifetime income as part of a comprehensive retirement plan.
  • Shift your mindset in the way you view female prospects and couples.

SPECIAL GUEST:

Cathy Mendell
President, 
Theia Financial, Inc.  

Cathy Mendell is the Founder and President of Theia Financial, Inc, and the LIFT Advisor Network. Lift specializes in retirement income planning for the Accomplished Woman. Cathy teaches how to focus on decumulation—transforming savings into sustainable income—through a holistic approach that encompasses all financial domains. LIFT provides advisors with proven frameworks, ongoing education, and collaborative support to deliver clarity, confidence, and better retirement outcomes.

*Link to Cerulli Study: https://www.cerulli.com/press-releases/cerulli-anticipates-124-trillion-in-wealth-will-transfer-through-2048