From Eyeballs to Action: How to Actually Recruit Volunteers | Ep 21

“The number one reason volunteers don’t engage is fear of the unknown."

👉🏻 Want a guide to recruiting volunteers?
Download the FREE guide: https://public.volunteermatters.org/files/podcast/whitepapers/Promoting_Volunteer_Projects_(ep21).pdf

Join Mark, President, and Sophia, Customer Success Coach at VolunteerMatters, a leading volunteer management software dedicated to helping nonprofits build stronger, more impactful volunteer programs.

This episode dives deep into:
- How to turn attention into action
- Creating effective volunteer opportunity pages
- Tangible strategies for promoting volunteer opportunities
- …and more.

Timestamps:
00:00 - Introduction: Why promoting matters
01:22 - The big mistake: Eyeballs vs. Education
03:44 - A great volunteer project description
05:07 - Reducing fear of the unknown
06:20 - Volunteer opportunity catalog
08:53 - Clear calls to action
09:56 - Writing for beginners, not insiders
11:15 - Effective email promotion
15:28 - Use your existing volunteer database first
15:43 - Leveraging social media platforms
18:47 - Follow peer organizations for inspiration
21:10 - Community partners as promotional allies
21:58 - Promoting at in-person events
23:05 - Traditional media
23:19 - Text messaging
25:05 - Summary and recap
27:20 - Email deliverability and compliance

Check out VolunteerMatters on:
YouTube: https://www.youtube.com/@VolunteerMatters
Instagram: https://www.instagram.com/volunteermatters/
LinkedIn: https://www.linkedin.com/company/volunteer-matters
Twitter/X: https://x.com/VolnteerMatters
Facebook: https://www.facebook.com/VolunteerMatters
Website: https://www.volunteermatters.com/
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-volunteermatters-podcast/id1765384042
Spotify: https://open.spotify.com/show/41OzyIlomp8LLrZ68fgb77?si=sg92xnBGRDuL4HDnB_F1Rg