How to Start a Podcast That Builds a Ride-or-Die Community (Even If You're Scared) Artwork

Creatives Rule the World

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Creatives Rule the World

How to Start a Podcast That Builds a Ride-or-Die Community (Even If You're Scared)

November 06, 2025 • Tracy Matthews

0:00 | 55:23

Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting.

In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins.

If you've been sitting on a podcast idea, this is your sign to start.

In this episode, you’ll learn:

[02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors
[10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted
[27:33] Cringiest podcasting moments: bad audio and wrong guests
[30:00] Practical tips for starting your podcast today
[35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic
[40:00] Attraction marketing: how to draw your ideal listeners to you
[45:00] Advice for creatives stuck in the middle of a pivot

Here are the resources mentioned in the show:

Follow @jessicaburgio on Instagram
Follow @unscriptedthepodcast on Instagram
Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

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