The Complete Retreat

Serving & Scaling: Marketing Secrets for Conscious Entrepreneurs w/ John Daniels

• Ian Vogel • Episode 2

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Discover how to align spiritual growth with business success in this powerful conversation with marketing expert John Daniels. Learn the three crucial phases of scaling a conscious business: from mastering sales conversations to building systems that create freedom. 

John reveals why "doing good and making money" isn't just possible - it's essential for transformational leaders. Get actionable insights on overcoming limiting beliefs around money while staying true to your mission of serving others.

#RetreatBusiness #ConsciousEntrepreneur #SpiritualBusiness #BusinessGrowth #MarketingStrategy #Marketing #WellnessIndustry #BusinessCoaching #SalesTraining #LightWorker

About the Guest: 
John Daniels is a marketing strategist who specializes in helping coaches, healers, and transformational leaders scale their impact while maintaining authenticity. Through his marketing agency, he helps conscious entrepreneurs get clear on their message and monetize their mission. 

His unique approach bridges spirituality and business strategy, developed through years of working with funded tech startups and spiritual entrepreneurs. John's framework of the "Three Summits of Impact Mountain" provides a clear roadmap for conscious business growth.

About RetreatHelp:
RetreatHelp is an end-to-end business consulting and marketing systems provider with a mission to simplify the business of retreats, helping conscious leaders sell out their events faster, increase revenue, and have a greater impact with less stress.

We specialize in helping retreat leaders and conscious business owners streamline and scale their businesses through our comprehensive Four Pillar System: marketing, sales, technical systems, and business operations. Using cutting-edge technology, AI integration, and automated solutions, RetreatHelp enables retreat facilitators to focus on creating transformative experiences while reducing manual workload.

Guest Links:
✦ Website: www.theleanmarketer.co.uk
✦ Website: https://connectedimpact.online/
✦ LinkedIn: https://www.linkedin.com/in/john-daniels/

Podcast links:
✦ Website: https://retreathelp.com/podcast
✦ Spotify: https://open.spotify.com/show/64GwMQE2QPLqDE9fFxIFR2
✦ ApplePodcasts: https://podcasts.apple.com/us/podcast/the-complete-retreat-podcast/id1784541260
✦ YouTube: https://www.youtube.com/@RetreatHelp

Additional links:
✦ Website: https://retreathelp.com/
✦ Instagram: https://www.instagram.com/retreat_help/
✦ Facebook Group: https://www.facebook.com/groups/1462938347760779
✦ RetreatHelp Private Community: https://community.retreathelp.com/login

✦ This video was made with DeScript, the best AI enhanced video recording and editing software in the known Universe: https://get.descript.com/5f13gxl2u8m3

john-daniels--he-him-_1_08-22-2024_160822:

A trigger is like when bad shit happens. glimmer is when you see glimmers of the thing that you desired, like the thing that you wanted happening. I think if all the good people had all the money this would be a world I want to live in. And let's try and get there as fast as possible. I think, business is the ultimate spiritual journey, Because it's easy to be spiritual when you're sitting on a mountain. It's hard to be spiritual when you can't make payroll, sales is an act of service. You have to be willing to be uncomfortable in order to do that. And then being able to connect it with a way for them to get where they want to go

HypeMiC & FaceTime HD Camera-2:

This episode of the Complete Retreat Podcast is brought to you by RetreatHelp. com, where conscious retreat owners go to sell out their events, increase revenue, simplify their business operations, and have a greater impact on the world with Retreat Help is changing the retreat industry with its dynamic and innovative business systems that allow retreat business owners to spend less time on tedious administrative tasks and more time doing what they love. Give us a call and let our experience and expertise accelerate your From creating professional, high performing websites that boost credibility, improve the customer experience, and increase sales, to setting up a complete technical system that grows your business on autopilot, 24 7, without you needing to manage it. Whatever your situation is, Retreat Helps got you covered. Whether you're new to the Retreat industry, or you're a well established veteran, save yourself time and money by leveraging RetreatHelp's comprehensive business solutions. Visit RetreatHelp. com and set up a call to learn more.

HypeMiC & FaceTime HD Camera:

what is up? Welcome to another episode of the Complete Retreat Podcast, where I talk to retreat creators and retreat industry experts about what it takes to create a thriving retreat business. My guest today is John Daniels. This guy is a wizard. I've honestly never heard anybody else talk about spirituality and marketing in the way he does. His deep understanding of marketing and ability to bridge both of those worlds offers a really unique and powerful perspective on how people can grow their businesses. John gives a really incredible and super valuable high level overview of marketing. Now this is applicable to anybody, anybody who's running or owning a business. He talks about the different stages of the marketing journey and what people should focus on depending on where they're at in their business journey. And John has a depth of knowledge in marketing. I know I'm going to go back and re listen to this episode probably once or twice, and I have a sense that most people who listen to it will want to listen to it again, because there's just so much information here. So, without any further ado, let's get into it.

ian-vogel_1_08-22-2024_100823:

John, it's a pleasure to have you on the podcast today. Uh, the way I typically like to start these conversations is what's present with you. What's, what's exciting for you in your life right now? What, what are you jazzed about?

john-daniels--he-him-_1_08-22-2024_160822:

oh man. The thing I'm most jazzed about, I think, you know, there's A time in your life you set a goal and you figure out what you want and then you take action and then you kind of go, what the hell is going on? And then you start to see things starting to glimmer, right? Where you start to be like, Oh wow, like, is this who I am? is this the thing? So there's a couple of things that right now that I'm just like, Whoa, That just happened. Like, that's very cool. So, um, and and that's a new word that's come into my world is glimmer. learned it as the opposite of a trigger. A trigger is like when bad shit happens. Like, glimmer is like when you see the glimmers of the thing that you desired, like the thing that you wanted happening. I'm like, yeah. So that's what's happening right now. I'm getting some glimmers like, I'm feeling

ian-vogel_1_08-22-2024_100823:

I love that. I love that way of framing it and that, that language around it. So, we had a conversation recently and you, Kind of explained what you what you do. So if you could give us a brief rundown of what you provide the how you serve people. And I think what you do is a really powerful service. So yeah, what you're doing now and how you got to where you are, because, People who are listening to this are going to hear your, your accent is something I touched on a little bit at the end of our last conversation and I couldn't pinpoint it. So I'm sure there are a lot of people who are curious as to the origins of, John Daniels.

john-daniels--he-him-_1_08-22-2024_160822:

Amazing. Well, in short answer, I mean, I run a marketing agency where we help, coaches, experts, healers, get clear on their message, deliver that at scale, monetize their mission, help make the world a better place in a sense, do good and make money. Because I think if you're on a spiritual path, It's almost your duty to make money because, you know, you can rail against, you know, like, oh, money's a little evil. I'm like, nah, I think if all the good people had all the money, like, would be like, this would be a world I want to live in. And like, like, let's try and get there as fast as possible. you know, how did I get there? Well, I mean, you know, I've got to tell a bit about the story. I'll, so I'll tell you a bit about, an exorcism, girl and the voice. So how about that? so I think, a tale of three chapters as a, as a kid. I used to do, I remember a lot of my earliest memories, is my mom had this jewelry box of like, like necklaces and stuff all used to like get all stuck in. And I used to love just like unpicking them, like slowly, but surely like, and you know, this painstaking detail of just like, and threading stuff. And like, that's like, I still feel like I'm doing that today with my clients and, you know, marketing systems back then, it was more about figuring out like, what the hell am I doing here? Like, why am I here? What does it all mean? I was raised, you know, in South Africa, moved around quite a bit. my parents got divorced and I was quite young. So I got to experience like quite a, you know, a lot of different places, a lot of different environments. and, uh, one of them was a school where, uh, went to high school. and, you know, after Living in a very small, town in, in, rural South Africa, I was like the only English grade four. I was like, I had this very adult conversation with my mom saying, you need to send me to the boarding school so I can get a proper education. I'm at the age of like 11 or something. Um, but this is a, the, the, the school was like a, quite a heavy Christian school. And like, I have no problem with Christians. you know, but they were quite like constricted about like, like how to do stuff. And, uh, me being a very curious dude, like trying to unravel the secrets of the universe. I was like, no, anything that is not in this little bubble is satanic. Right. So I was like, what's that? All right. But, uh, one day is one day I was like, I'm going to give my life to the Lord. And, uh, I remember like me and my two buddies were walking to school. And, uh, we're going to go to Bible study and give our lives to the Lord. And, uh, but on the way there, my one buddy was giving, showing me this death grip, like he was trying to squeeze my chest in this, like, grift, and I was like, uh, he was like, yeah, uh. Um, but anyway, this will be relevant in a second where we then, you know, went through the whole process, like gave our lives to the Lord, very serious. And as I was walking back, the hostile master said to me, listen, John, just step into my office quick. Cause you know, the Bible study was in, it was in the school building. And he said to me, are you serious? And I'm like, yes, I'm serious about this. But as I was doing this, I was rubbing my chest because it was sore from the death grip. Right. And as I start rubbing my chest, he says, is my chest sore? And I'm like, yes, it's sore. And he gets, gives this look in his eyes and he says, it's the Argos and Argon. It's the nine generals of Satan manifesting in you. Right. And I'm like, now I start chuckling because I'm like quite serious about having walked this one path, but now I'm getting this experience of like, this dude's got this so wrong. So I start laughing, right, and the more I start laughing, the more he's like, See how they manifest! So I start laughing even more, because I'm like, this is just hilarious, like how wrong this dude's got it. So the more I'm laughing, the more he's getting, In the name of Jesus, leave this boy, leave this boy! And I'm just like laughing, I'm like ugly crying. You know when you're laughing so hard, you can't speak, like there's snots running down my face. Like I just, I can't, I'm like, and he's like, yes, like we're really getting somewhere. So by the time I eventually calmed down he's decided that the demons have left and I'm like right Okay, like I've definitely something's left. But I remember walking out that day that building and I looked up at the sky and I said to god like you and I are going to talk directly from now on like there's not going to be a middleman like I'm not going through any intermediaries I want to I want to apprehend whatever that spiritual essence is and and feel Like directly You know, so that was like the first part is like so that led me to this quest and I'm still on this quest To kind of pierce the veil and just understand reality god divinity directly not intellectually, but the visceral experience of that so that's the exorcism, you know the girl, you know, I was living in south africa. I met my wife Uh, she was my wife then she was just this really pretty girl at a party and I was like I'm a friend that introduced us and uh, and she said to me, my parents want to move to, to Scotland and I was like, what are you going to do? And I'm like, well, this seems amazing. What do you want to do? She's like, I want to move to Scotland. I want to travel. So my plan at the point was I want to work from anywhere in the world. I want to travel the world, learn from the masters, and I want to teach back whatever I learned. So, and she was like, cool, I'm going to travel. You want to travel? Let's go. So I left everything that was the exorcist, the girl and the voice, lived in Scotland for a while, basically did marketing for, you know, whoever needed it. Um, what found the Scott, the startup community here, you know, sort of working with a lot of funded tech startups, which is really interesting again, you know, untangling this complexity, but when COVID hit, most of my clients said, listen, we can't market, you know, we need to, like as pointless having you as a marketing consultant, you know, because we can't market. So it's like, okay, great. so suddenly I went from having a thriving business to no clients. But, you know, having the spiritual kind of, angle to that, I was like, this is an opportunity. It's either a crisis or it's an opportunity. I went within and I was listening for the message and the voice said to me, Weaponize the Lightbringers. Okay, so with that came this like diagram, this like explanatory thing of the world and all the people in it. And the light's trying to get in, like whatever you want to call that God, the universe, whatever, trying to get in. And people within there rising, like wanting to connect to that, bring it down and spread it around, whatever that looks like, you know, and it doesn't really matter about the discipline. I mean, but they typically look like experts or coaches, people that have been through stuff, been through some kind of darkness, metabolize that. And I want to, you know, enable other people to go to that, that, that transition faster. And these people want to rise, but they're connected, but they're encountering this friction. Of, often it's technology, they love technology, they love websites, they love all the stuff, but the minutiae of putting that together, not, their flow. and the other thing is, is that, piece of understanding in how to actually monetize this thing, how do I take this, this impulse, this urge to serve and build something that I can earn a living and scale that. So, you know, so that's been the mission of the last four years of, you know, really leaning into that. To figure out like, what do these people need? Who are they? How does it work? You know, like, what are the challenges and how do we, you know, organize, you know, solutions, services, processes around that to weaponize the life, bringers, right? To help more people connect, bring more light in, help more people rise, and in some way make the world a better place. So that's the journey, man, that's how we got to here.

ian-vogel_1_08-22-2024_100823:

You know, I love that your slogan, which is Do good, make money. And it's so simple and straightforward. And I think for a lot of people who are in this space, what you would call light bringers, labels for me get a little tricky and I know, and I get a sense that you feel the same way, but that's, you know, that's what works for you, but light bringers, light workers, whatever you, want to call it. yeah, people

john-daniels--he-him-_1_08-22-2024_160822:

the, the numbers are, it's the mission, it's the purpose. Whatever you're doing, man. If you resonate with that, like, I, I'm gonna back you.

ian-vogel_1_08-22-2024_100823:

People are, here to do service and, to, to help make the world a better place to help usher in the new era, you know, whatever it is that's coming in. I get a sense that a lot of people feel that we're in a transitionary phase, the way that the world once was very top down, patriarchal, Just the energy was very different and, we're experiencing a shift and that's undeniable and something else is coming in and there's a group of people, possibly a large group of people who have incarnated on this planet to help facilitate that, that, transition. And you know, those people, and in my experience, I guess I would resonate with that. Being one of those people and I've, a lot of those kind of folks are the people that I gravitate towards within, within my circle, within my community, my peers, at least, especially early on in the journey for, for most, if not all of us, there's a disconnect between the do good and the make money it was either one or the other, there, there seems to be this dichotomy and I think that's partially part of our cultural programming, you know, money is the root of all evil and all this, Nonsense that you hear in certain dogmatic ideologies and do good and make money. Those things are interconnected and from my personal experience and my belief is that, you can only progress so far spiritually until you figure out the make money part of it. Like you will stall out. Your progress will become retarded at some point. until you figure out the monetary aspect, like learn what money is, what the energy of money is, how to work with it, how to grow it, how to utilize it and, proliferate it and use it in the world to do good things. So I love that part of your message and I really resonate with that. And, I think a lot of people are coming to the point where that they are realizing, no, I have to figure that out. That is a fundamental part of my spiritual growth ultimately. So like, kudos. That's, I saw your slogan. I was like I like this guy already. I've never actually spoken with him, but what he is just that vibe is, I'm totally with it. I think more of these conversations need to be had.. So I'm really curious as to like the folks that you work with, the light bringers, the experts, the healers, you know, whatever their chosen modality is, I'd like to know more about the challenges that they experience and what you're seeing from your perspective, working with, probably a wide swath of people who are in that demographic.

john-daniels--he-him-_1_08-22-2024_160822:

Yeah. So, I mean, I've kind of assembled, one of the frameworks I use, what I call the three impacts, the three, the mountain, the three summits of impact mountain. Right. So it's like, you mentioned like a mountain with, with three summits and this is how I see the journey. So like summit one is about making money, right? Summit two is about buying, using the money to use systems to buy back time. So it's like three quests, like the first boss level, there's money. The second boss level is time, the third boss level is impact, and there's like a skill to master at each level. the money level, the fundamental skill around that is sales. It's conversations that end in people giving you money for stuff, and how do we navigate all of that? and then level two, the boss level is time, alright? and the skill around that is building systems that do what you used to do one to one in order to do, to do that at scale. Now, How people goof this up is I think, you know, and I'm still make some cool graphic about this, but like,, level two, there's like a siren song. That's like, Ooh, look, shiny, shiny, shiny marketing stuff is easy to do and requires very little. it's easy, you know, easier. Right. To go play with the shiny toys. Hey, I need a new website. I need a new funnel. I need a new thing. Right. This stuff is fun to do. And you get this dopamine rush when you do it, but it doesn't make any money by itself. Unless it connects actual humans to a thing that actually helps them get where they're going to go, right? So people look at the funnel and go like, Oh, you need a funnel. It's like, no, the funnel is the last visible thing on a long journey, right? Because, you know, level one, there's a big monster called awkwardness, right? Which arises when you have to talk to people about money, especially when you're selling your own stuff. Okay. Cause I think, business is the ultimate spiritual journey, right? Because like, you know, it's easy to be spiritual when you're sitting on a mountain. It's easy to be spiritual when you're at the meditation retreat, it's easy to be spiritual while you're doing yoga. It's hard to be spiritual when you can't make payroll, when you can't pay rent. Okay. Like this to me is like, it's the walking through the eye of the fire. This is where, You get to see what you're made out of, right? So to me, like, spirituality is not about avoiding difficult things, okay? It's about being able to summon more power so you can handle more of that, right? So that you can, when, you can allow these things to enable you to rise, right? It's not about being, Like, Ooh, the meditation hack or whatever, or the thing that allow you to not have difficult should happen in your life. Like, that's not what this game is about, right? That's not what this, this earth school is about, you know, it's about going, yeah, you're going to get like, it's the yin and yang, or that is literally a schematic diagram of this plane of existence, right? There is equal good and bad, and it just swishes around, but it's our perceptions that, label these things. So it's like COVID hit and like my whole business crashed and that was like, was that a bad thing? Well, it is whatever you say it is. Right. And I was like, okay, I can either, you know, I have all the evidence to support that this is a terrible thing that happened to me, or it's the best thing that ever happened to me. Right. But, and that, that to me is owning that and taking control of that. And that's the energy of, of level one. All right. And you don't need a lot of shiny things. It's about figuring out who you're here to serve. and often it's not thinking like, you know, like it's there. But it's having the courage to go in there. And that's kind of the work figuring out who you there to serve and then connecting the transformation that you can help with people to a monetary equivalent that's where the marketing and the position is. It's just about like, okay, it's cool. It's like, if I want you to give me a lift to the airport, I can negotiate that and for our relationship to be in balance, I can do you a favor, of equal value, right? That's an energy translation. Like money is just another type of that. and it's just mapping that to say, cool, you know, you have some money. I would like some of that. I'm going to, how do we negotiate this exchange in such a way that everybody wins? Right. And I like to think of like a 10X multiplier. Like, you know, if you want to be, in excited about doing what you do, how do we structure what you do so that it delivers 10 times the value that you're charging? And now we can exchange in abundance. You pay that price once you figure that out once, but once you've done with that, you know, you then. are able to be excited about what you do and be like, yeah, like this is my jam. I can a hundred percent help you and it feels good, but you need to do the work up front. It's not about going, Oh, I'm going to try and sell people and manipulate stuff. It's about being able to look yourself in the mirror and go like, my shit works. You give me this money. I will make this shit happen for you. Right. and that's, I call it passing through the eye of the needle, like making a decision about who you're going to serve. And then you stand in the fire and you like figured out. Like how do you take those people there and this is a lot of the time it's like, oh, I'm gonna try and do this thing, I say this as myself like, oh, I'm gonna do this thing and then you do it a little bit until it gets hard and then you switch and you're a little bit hard and you switch and it's like, okay, cool, the universe is going to reflect that back to you, but you know, and, when you're able to bring, your, spiritual tools to bear and be like, okay, when this gets hard, how do I get better? Yeah. How do I become more present? How do I summon more power to be able to overcome this thing? Because if it is hard, it is valuable. And now you've, you understood that transformation, you're able to, to help more people through that process. It's almost like you're expanding the spiritual bandwidth you can channel more power through and enable greater transformations and hell, you should get paid for that. So it's about those are kind of parameters. That's how I understand that. It's not like you do good, make money is some wishy washy thing. It's like, no, let's get in there, man. Like, as virtual people, man, like you should be powerful, right? Like, let's own it. Like the world needs us right now. There's a lot of crazy stuff going on. There's also lots of good stuff going on and, you know, we need to represent, right.

ian-vogel_1_08-22-2024_100823:

totally. And. I think there is something that I had to come to terms with, and I think you, you maybe alluded to a little bit, especially with what you're saying there about we need to be powerful. there's this illusion, or at least there was for me, and I think this is something I perceive in other people, that, if I don't have any options, or if I'm not making a decision about something, any certain situation, then there's nothing I can do about it. Maybe a good analogy is, physical defense, like martial arts. there's no strength in not being able to defend yourself if somebody's bullying you. But if you choose, if you have the skills and you can choose to turn the other cheek and walk away from that person, rather than that being your only option because you don't have the skills, there's power in that. That is where the power is. Being able to say, I could defend myself, I could win a fight if I needed to, but I'm going to walk away. Like, if this turned into a self defense situation, I could handle myself and I would be okay. The power comes in the choice. And I feel like a lot of people, So, especially when it comes to money and looking back at my own life I was in situations where I didn't have anything, gave myself this false sense of piety that, I'm not contributing to the, to the capitalist system or I'm not contributing to this or that because I'm choosing not to know. no, I, I didn't have a choice not to because I didn't have any money. I couldn't, participate in a, in a meaningful way. there wasn't power in that. There, there, there simply wasn't.

john-daniels--he-him-_1_08-22-2024_160822:

Yeah. You're just rationalizing that. My kung fu teacher used to say, like, if you argue for your limitations, then you get to keep them.

ian-vogel_1_08-22-2024_100823:

Yeah. and there's a lot of people and there's, it's, it goes beyond just the money thing, arguing for our limitations in the sales, in the marketing, like, Oh, I don't have enough people coming into my, into my business. I'm not getting enough interaction with people. It's like, Oh, you could be at the effect of that. you're either reactive or proactive to it. Like, oh, I don't know what to do I don't have enough leads. I'm not having enough conversations. I'm not making enough sales. I was like, okay, or I can own this and if somebody else is doing it, I can do it. And I just need to, as you say, walk through the eye of that, walk through the eye of the needle and go through whatever it is, become the person I need to be to get the results that I want to get that's almost always going to mean getting outside of your comfort zone because no growth happens inside of your comfort zone. We talked about the first levels of, of the mountain. How does one go from, from level two to level three?

john-daniels--he-him-_1_08-22-2024_160822:

Yeah. Um, Well, I mean, it's all fractal, the thing that moves like the skill of sales is about connecting to people like the people that you want to serve and then listening carefully to where they are, where they want to be, what's in the way., This is the most powerful question is do you want help with that? That's where you start to make the transition into the money thing. Do you want help with that? And then this is what help looks like. This is what help costs. Now, once you understand who the people are. What the challenges are, what the reality is that they're looking at, what desired reality is, what all the bullshit is in the way, and then you've been, you know, one bit by bit, you have a visceral understanding of what the bits are in between, then you're in a position to be like, cool, what social media channels should I show up on? Well, it's the social media channels where the people that you speak to are on, and here's the crazy thing, people are like, oh, social media, it's like, it's a great way. But, you know, so you need, I mean, you can see this is the top level over here. That's the three mountains, right? The bottom level is, sales. The middle level is, is time and it's just, it's delivery systems. So that's, a list of people to speak to. That's some conversations that's making an offer. Do you want some help with that? Then the next level up from those, your delivery systems. So if you do actually serving people, the next level up, the first system is the system that delivers the value. Now, if you're doing coaching or something like that, often that's just you spending time with them. But you put in enough reps, you start to see what the frames are, you start to develop resources and systems and processes and worksheets and recordings and things like that. And it's very specific to the people that you're helping, because it's like you're doing it one to one, so they get the full experience. But you put the reps in for the same people. This is why the niche is so important. It doesn't matter what niche, but pick one, because then you get to see the patterns. You do the same thing again and again, you get to be like, Ah, okay, I'm always doing this thing, I'm always doing that thing. Alright, cool, cool, cool. And you start to put, you know, the systems together. Because you're then able to, to, you build blocks on top of each other. Right, your solution becomes more potent. Because you're learning each time you do this thing. It's like, Bruce Lee says, I don't fear the man who did 10, 000 kicks. And, I fear the man who did one kick 10, 000 times. And that's you putting in, you know, you serve the same person every time. you sharpen that edge. So that's the delivery systems there. The next one is the sales systems. It's like, what does it take for them to say yes? you start to understand the beginnings of that process. I have lots of frameworks now about like, you know, my sales processes goes cool. How far are you up impact mountain? Let's see where you are. And then I can offer you the next step. Right. Took me hundreds of calls to get to the point where I'm like, Oh, okay, cool. This is, you know, hundreds of different people at different stages. The picture started to emerge. So that's the sales system. I get people say yes. And then there's, marketing. Which is just, the people that were on the list there, you do the work to figure out where they are. You then see where did they hang out and you can get to them in groups. And that's the thing is, is like the system, the bridge, you don't need a million different things you don't need one in each place and then you just put more volume through each of those things. Right. So that's level two. And it's about the system and the transformation is about from being the business to having a business, something else that isn't you that delivers the systems that delivers the transformation. And that's, you know, that's a whole mission on itself. I mean, that process level one to level two, three to five years. Okay. Like it's not the quick fix. You know, I'm like, I'm living doing this myself. like I like to think I'm pretty good at it, man. It just takes time. Right. You just got to put the reps in. you know, maybe that's a limiting story I'm telling myself, but that's been my experience. and then level three is about, Teams. All right, so here you've got a list of people, there it's your marketing systems, here it becomes a community of your prospects. Like you're collecting, you know, you understand, you kind of become low key famous in that group of where they are and the groups and the way they're configured are completely different depending on your niche. You get to know how they hang out, where do they hang out, what are the groups, the associations, the memberships, the masterminds, the retreats, the whatever it is. The middle one over here, so here's your sales systems. sales systems that then becomes the community of your past clients, your alumni, the people that become your advocates, and potentially your mastermind groups and those kinds of things. It's, how do we connect and orchestrate those people? And then this last one, which really took me by surprise. So here's your offer, there's your delivery systems. There becomes your team. you start to build a group of people that start to facilitate the transformation on your behalf. Okay. And it took me completely by surprise that it's like, hang about, like I can build a place like, I can make a space for my, for people, like, this is super cool because not everyone wants to do the entrepreneurial things. Some people just like, they were like, Hey, I like what you're doing, you know, maybe their job sucks and you can get a job that people love. at that level now of having a team and having that responsibility to, to hang out with people. Like, uh, it's a thing, man. It's power, but it's also responsibility. you know, that's the level. So the dynamic here is one to one. The dynamic here is one to many, where it's you to many people, and the dynamic is many to many. Where it's you and a group of people that are interacting with other groups of people. So that's, you know, that's the, how do you get to level two to level three? Hopefully that explains. That's my understanding of it as much as I understand the game at present.

ian-vogel_1_08-22-2024_100823:

that's a very comprehensive and, and methodical approach going step by step by step to get to as far as you want to go. A lot of people aren't going to want to go all the way to having a team. That's just not in their wheelhouse, you know, for whatever reason. Maybe they just enjoy working solo more or whatever it is. Not everybody's going to want to go all the way to the top, but having a, a method to be able to progress from one to one to the next step to the next step to the next step until you get to where you want to go, I think is, is really powerful. And something I see is people, it's beyond just being an entrepreneur, building your business, this is something that that transfers over and is visible in the spiritual space as well, is people wanting to take shortcuts. People wanting to jump from the first, the second block in level one up to level two without doing all of the required steps to get there. we see that in different facets and different areas of life and in my perception, that's just unsustainable, if you don't have a solid foundation, whatever you build upon it is going to crumble in one way or another. So I really appreciate your framework and, the step by step approach to getting people where they want to go.

john-daniels--he-him-_1_08-22-2024_160822:

yeah, I mean, it's just, that's just the lived experience of just going through it myself, but also just listening to lots of people and seeing like, you know, I've been very privileged to be able to work with some, with a lot of better coaches at different levels of the game and be able to see behind the scenes of like, okay, what does this actually look like? You know, be like, okay, you're already like, okay this seems to be, this is where you start and this is where you go. and being able to learn from some amazing people along the way., so that he called Caitlin Duna she built like one of the sales teams for Deepak Chopra. but she says sales is an act of service. You have to be willing to be uncomfortable in order to do that. It's not about manipulating anyone to do anything, but it's about really connecting with people, and being like, what do you actually want to, do you want to do this? And then being able to connect it with a way for them to get where they want to go, because, you know, that to me, it's not about manipulating anyone to do anything. but about you being able to stand in your truth and being like, you know, I'm not, I can't solve the whole planet, but if you are a light bringer and you want to figure out what the hell to sell and get the feeling in your bones that I can charge money for this thing, like I can do that. I can do that all day long. And I can say like, I can do that because I did it, You know, there's the visible piece of this whole thing, that it's like you look at social media, you look at marketing, you know, there's social media is to positivity what the news is to negativity, right? If they're, they're equal, there's reality. And then it's like the worst 5 percent is on the news and the best 5 percent is on social media, right? Reality is like somewhere in between. If you had to see the reality of the news, it would be like, you know, world literacy increased by 0. 06 percent today. Like, okay, like super not exciting. All right. But it happens every day, right? Happens every day. It's like that progression is inevitable. as like warriors of light, like we got to represent the other side of that happening. It's like, just because like something bad happened on the other side of the world. And now everybody knows about it. Like that doesn't mean bad things happen most of the time. It's just that they get a lot of press. So we need to be, you know, mindful of that and be like every day there's people, you know, performing like millions and billions of acts of kindness to each other. Like that happens every single day. Just because the news, I mean, it's not happening. In fact, more of that's happening than anything else that you see, you know, and just because people are crushing them, crushing them on social media doesn't mean that you're any less, for that happening, you know? So it's almost like you were to be like, okay, if that's happening, that's like 1 20th of potentially what's going on. So whatever you think is good or bad feeling you have about seeing that, turn it upside down and multiply it by 20. And that's kind of like, okay, cool. I feel envy for that person, but I'm actually really awesome because of just like who I am. And I think there's just so much information stuff coming at us all the time you should check your Facebook feed. Sure. You should do that stuff, but also check your spiritual feed, Like it's I'm trying to like when I wake up in the morning and first check my internal notifications, right? Before I pick up my phone and check on my messages, just check. Okay, cool. I've just woken up like let's just check my spiritual inbox. Like are there any messages there or like, Cool. You know, cause that's the reality. Like that's the thing, you know, and then it's like, okay, cool. Is there any stuff I want to send anything, you know, just have that connection and be like, okay, cool. Thank you so much. Okay. I got that message. I'd like some more guidance on this, please. I'm not so cool about that. You know, uh, thank you. You know, I'd like some more information about that and you know, I wish everybody well and then go on with your day. So you check that as well. In addition to your, social media feeds, check your spiritual feeds as well. Check your spiritual inbox as well. And, uh, you know, just keep that nice and clean.

ian-vogel_1_08-22-2024_100823:

That's that's super powerful and such a great insight and a framework that people can think about and it makes it real for people before you pick up your phone and check your Instagram inbox or your whatever feed, like check in with yourself, especially first thing in the morning because we're just coming out of the theta brainwave state where our brains are very open. And our minds have time, have had time to integrate what happened from the day before. And often, you're right, there's messages and there's understandings that were there first thing in the morning, right when your consciousness starts to kind of become illuminated to the 3d world. That is a very powerful time to, yeah, check in with that connection, see what's come in, see what's ready to go out, see what's not serving you. And, so many of the people in this community are, you know, the Lightbringers, as you would say, are very empathic, very sensitive. and I think it's, it's vitally important to. To have those, especially for people who are empathic, to intentionally take time to check in with yourself and find your center. Because People who are sensitive and they're picking up on energy and different things from the external world around them. People who are more sensitive to the external environment. Sometimes it can be easy if you don't do that check in. Where am I right now to get lost in the fray immediately if you don't intentionally take that time to say, where am, who am I? what am I feeling right now? who am I today right here, right now? And, and when you have that, that barometer, that set point, it makes it easier to notice if, you know, when you're, when your energy shifts, I was right here earlier and now, I've have all these chatty thoughts or I'm feeling this emotion that wasn't there before. was this generated from within me or am I picking this up from the environment or a situation that's external to me? And if I am picking it up from a situation that's external to me. That means I can do something about it. I, I have the power to control. Once you have that awareness, like I can do something about this. I'm no longer a victim to the circumstances of the world around me. I can, empower myself by different practices, by, getting out of a situation, by, by taking action to, to get back to where I was or, improve my, energetic state or whatever that is. And sometimes you just have to sit in the shit and you don't always have to do that and if it's not yours, then certainly probably don't have to sit in it what you said about sales and that it's not necessarily manipulative. I think more people need to hear that and, I'm 100 percent in agreement with you. it's an act of service. And in my experience going through my journey, after the sales calls I've done for, for like high ticket coaching and the ones that didn't go well I have had situations where I get to the end of the call and like the call's over I would always have a moment of checking like what went well, what didn't go well, just self reflect and give myself some feedback. And the times where I was disappointed was when I didn't ask the hard questions. When I didn't go, when I stayed in my own comfort zone and I didn't ask the question that was going to make things uncomfortable, But the question that, that person needed to be asked because apparently nobody around them is asking them why they have this problem. It's apparently, it's clear to me that, you know, after being on the phone with somebody for an hour and talking about their situation, it's like, oh, okay, I can see where, very likely where the root cause of this is from, after talking with a lot of people. And by not, going there. Just because you know, it's going to make them uncomfortable. thankfully I've had some mentors who are really awesome as well and helped point that out. Like you're not doing them a service by not pointing out the thing that they need to see it's, it's not salesy to point out to them that they have a problem that you can fix. It's not manipulative to induce an emotion within somebody like you're not responsible for their emotions by pointing out the thing. Even if you know it's going to bring up something uncomfortable for them, you are not responsible for somebody else's emotions. And also you have a responsibility to a certain degree to, and if you want to have a business and really help people, if you're serious about it, you need to ask those questions and it's not going to be comfortable and you need to get over it yourself.

john-daniels--he-him-_1_08-22-2024_160822:

A hundred percent. And I think, you know, there's, there's a framework in that is that, you know, we presuppose if you're in a sales role, if you're selling something that's shit, none of these rules apply, get the hell out of there, find something that you believe in. That'd be like, okay, cool. I am selling something that actually works. Right, so that, you know, I'm presupposing the existence of this frame. If you're selling something that doesn't work, none of the suppliers stop doing it immediately. Right? Okay, and there's no one talking about, like, the thing that works. So, like, think about, like, you're a medical doctor. Right? And someone comes in and they've got, like, a giant tumor or something like that. Right? You're not doing them any service, pretending that it's not there. Right? Saying, I'm not going to point this thing out. It's like, no, like here is the data, like here is my evaluation based on the evidence, right? And here is a course of action that we can do this. Like you came here to get somewhere and I'm going to tell you, like, this is what's going on. and, uh, you know, and I think that's, that's, what you're alluding to it's not about manipulating things. Like really the best salespeople in the world are freaking experts. At the subject matter that they do, but also about human psychology and about like, you know, like being able to help people make clear decisions and make sure that if you're really there to make a change and I think, you know, that's why like this whole light bring a journey. You start at the beginning of having to sell your own stuff, and that just cuts through all the bullshit. Because, you know, all the stories, all of that stuff, it's going to shine a light on that you're going to, it's going to shine a blinding white light on all of your stories, all of your bullshit, all your limitations, all your, you know, and then you get to heal that. If you're up for it, if you want to grow, if you want to go fast, like I think that, that process, you know, you grow faster, than ever, because it just, it compresses that experience. and it's not for everyone, but, I love it, man. Like just standing in like that raw human emotion. it's pretty cool. And it's like the person's emotion, but also mine. And then, you put the reps and you get good, you get good at your delivery. and I just mean the delivery of the sales, but the delivery of the product, you start to create something, you know, you get good at it it starts to become fun. but I mean, it's fun at every level. there's always a journey, a new level, new devil. and I think that's the, having the spiritual frame of this thing is that it's always, there's no end point at which, you know, you'll be happiness, right? In fact, you know, from the people I've spoke to that are way more successful than me, like the anxiety level, the potential anxiety level goes up at every level because you have more opportunity, but also more responsibility. if you think you're going to do this and, if you're looking for the cop out, you know, the entrepreneurial journey, maybe not for you. but if you want to grow fast, you want to learn about yourself, you want to see what it looks like when you stand in the fire, to me, this is the ultimate, you know, the ultimate video game, right? The resolution is fantastic. The haptics are first class and you get to keep all of the rewards.

ian-vogel_1_08-22-2024_100823:

I'm 100 percent agreement with you. This, this is very much, and they call it the simulation for a reason. It's, and it's the best simulation around. it's

john-daniels--he-him-_1_08-22-2024_160822:

So realistic.

ian-vogel_1_08-22-2024_100823:

and quite, yeah, so realistic quite the journey. And. Like you said with entrepreneurialism, it's, if you have any success whatsoever, growth is required I think that's, maybe a good place to, to wind this up. It's been, a really good thing to lead people with. You know, if the, the people out there who are on the entrepreneurial journey and it's hard and it's uncomfortable, yes. And it, it never is not hard or uncomfortable at some point. This is the infinite onion. The layers just keep, you know, you, you shed one layer, you cut through one layer and then you get the next layer and it's, This is really the infinity onion. And man, John, I'm so grateful for everything that you shared. So much wisdom and the experience that, that shows in, in your And just the way that you talk about, uh, how you serve people and the real life experiences that you've had and how that translates to the folks that you're working with, how can people get ahold of you? What, what's the best way to contact you if, people are interested in working with somebody who's got as much experience as you do in getting people from point A to point.

john-daniels--he-him-_1_08-22-2024_160822:

Amazing. Uh, so LinkedIn is a great place to, if you want to just like have a chat and find out what I'm doing, that's where I'm doing, you know, where I host my events. That's where I share content infrequently, but that's where I share content. and my website is a great place to get started. I mean, I'm very much in delivery mode myself at the moment, so it's fantastic to be able to get out in front of the camera. but yeah, that's a great place to start connected impact that online, you know, can join the journey, book a call with me there and, you know, let's see where you are on, uh, the three summits of impact mountain and let's get you, from where you are to where you want to be.

ian-vogel_1_08-22-2024_100823:

Yeah, and I'll link those in the show notes so those will be available for everyone. But John, thank you so much. This has been a pleasure. And we didn't even get to AI. That'll have to be for the next conversation. And I'm really looking forward to speaking to you

john-daniels--he-him-_1_08-22-2024_160822:

one. Alright, next time.

ian-vogel_1_08-22-2024_100823:

Exploring that. Yeah, I mean, I want, I want, to go there. I think it's, yeah, I really want to go there. I think it's a fascinating frontier to explore. So thank you very much and everyone take care and be well.

john-daniels--he-him-_1_08-22-2024_160822:

Thank you very much. Same to you.