The Rural Dispatch

Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates

Behrens & Co Episode 23

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0:00 | 29:04

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Fresh off Day 1 of the Western Video Market’s biggest sale of the year, Rick Machado joins us for a boots-on-the-ground conversation in Reno. As an auctioneer, cattleman, and part owner of WVM, Rick shares how the video sale works, what makes it unique, and other industry insights. Plus, we’re joined by a couple of drop-in guests, the Nuttall boys of Susanville, CA and Glenn Benjamin of Simla, CO, to talk about how day 1 of the sale went for them. 

This episode delivers a true behind-the-scenes look at WVM, with insights straight from the horse's mouth. 

Links:

Western Video Market

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Life Rolls On: A Show for the Kids is a family-friendly semi-truck show dedicated to supporting children at Madonna Rehabilitation Hospital in Nebraska. Check it out June 19-20, 2026 at the Tyson Events Center in Sioux City, Iowa

Admission is freewill donation. Enjoy live music, food trucks, a beer garden, auction, and more. There's something for everyone. For more details visit liferollsontruckshow.com.

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