Ep. 201: David Asarnow: Using AI to Build a Business That Runs Without You

On this episode of The Corvus Effect®, I sat down with David Asarnow, creator of the Revenue Multiplier Matrix and founder of Business Nitrogen and Business Nitrogen AI. David is an accomplished entrepreneur and speaker.

Throughout the episode, David shares the foundational business and life lessons imparted by his grandfather, Papa Jules, specifically surrounding active listening and viewing collaboration, rather than competition, as a superpower.

He recounts his personal journey from overcoming childhood depression using self-hypnosis cassettes and visualization to building massive enterprises. David explains how he leverages artificial intelligence as a force multiplier for revenue and copy conversion, emphasizing that success with AI requires intentionality, effective questioning, and strategic frameworks rather than lazy prompts.

Packed with actionable advice on corporate core values, sales correction, and finding purpose, David inspires listeners to leverage modern tools, build mutually beneficial relationships, and prioritize living a passion-driven life.

Chapters:
0:00 Coming up
0:40 Introducing Guest David Asarnow
3:39 Early Lessons From Grandfather
7:02 Self-Hypnosis and Mindset Breakthroughs
10:37 Visualizing Sports and Success
13:19 Connecting With Tony Robbins
15:14 Embracing AI as Accelerant
17:03 Copywriting and Conversion Frameworks
19:21 Teaching Experts New Thinking
21:08 Defining the PREACH Values
25:39 Collaboration Over Competition Superpower
28:29 Preparing for TEDx Delivery
31:18 Business Nitrogen AI Offerings
32:23 Objection Proof Sales Strategy
36:26 Final Advice on Passion
39:03 Where to Connect Online

The Corvus Effect® is what happens when a service business stops depending on its founder. If the business runs on you, you're the bottleneck, you can't take a real vacation, and it couldn't be sold without you. This channel is about changing that.

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Hosted by Scott Raven, Business Operations Architect at Corvus Solutions.

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Transcript

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 What I learned was listening, listening to what people had to say. Either we're going to embrace the power of AI or we will be replaced by people who do. What people don't realize is they're giving people permission to have the objections. It's intentionality. With AI, it's the power of the questions you ask. Welcome to The Corvus Effect, where each week we talk to founders, owners, and leaders who are building and living the lives of their dreams, full of output, impact, and fulfillment. I'm Scott, and each week we dive deep in terms of what it takes to pursue our dreams and address the challenges that may come up along the way. Let's get ready to soar. Hello everyone. Welcome back to The Corvus Effect. I am Scott. I am so thrilled to have David Assar now here on the podcast today. He is the creator of the Revenue Multiplier Matrix, combining AI with proven systems to help develop 10 times revenue in some cases over a 12 to 36-month span. At 27 years old, David declared his brand-new division would be the largest in a 50-year, $68 million company in five years. Everyone left And then they stopped laughing because he delivered, because he built that into a mammoth, and then went on to build a digital port- tr- studio franchise to $10 million. But he didn't have it all easy. He did have his failures along the way, debt, creditors calling his father, asking his daughter for babysitting money. And he remembered the rules that his grandfather, Papa Jules, imparted on him, particularly about collaboration. So today, running both Business Nitrogen and Business Nitrogen AI, he is a two-time, eight-figure ClickFunnels award winner. He has been a former top trainer for Tony Robbins and Chet Holmes. He is a three-time winner of Best Places to Work in America, featured on ABC, CBS, and USA Today, and is a member of the Entrepreneur's Organization and Founders Board. David, is there anything you haven't done? Welcome to the podcast, man. Thanks, man. Thanks for having me. Uh, it f- sounded like it was... Like, next thing you were gonna say, "Let's get ready to rumble." Well, first off, that is a trademark, so no, I'm not gonna do that, right? Okay. You had... You got it. I did realize it was trademarked. Uh, and second, and s- and second, I don't, I don't think I have the voice to do that. I'll put it that way, right? But I appreciate it. I appreciate it. And I appreciate you, uh, you know, in terms of that open, being so honest in terms of the highs, the lows, and everything in between, because I think a lot of what makes you you is the connection that you had to Papa Jules and how he started when he started his business at 50, went all in, and you got to spend your summers with him starting from age four. Actually summers- What a perfect fit ... Christmas, Christmas break, um, Easter break. Yeah. So pretty much any time. Yeah. Yeah, what was that like? What, what do you f- what do you think that he taught you that was really, really special that maybe mo- most people missed or most people just don't learn along the way? You know, it's interesting. It's an interesting question. And I didn't realize the education that I got back then, and- Mm-hmm ... I didn't realize it until s- many, a few years ago, I guess. Maybe a decade ago- Mm ... when I was about 40. Or a decade and a half ago. Mm. I'm almost, I'm almost... I'm 57 right now, so, um, and it's funny- You're still young. it's funny to say he g- he literally sold everything and started at 50, and- Right ... you know, and so he was in his, about, you know, 54 and, and having his grandson taking him to trade shows, taking him on calls to doctors. What I learned- Right ... was listening. Listening- Mm ... to what people had to say, and here's why. It's interesting. He used to bring me to business lunches. Uh, he'd have me sit in the office when salespeople were calling, making sales to, trying to sell him, because he did orthotics and prosthetics. And, and when people would leave the office, he would ask me, "So what do you think of the person? Do you think I should do business with them?" Mm. He's asking, like, a, a seven- Wow ... eight, nine, 10-year-old kid that. And- Hmm ... so I never even thought anything of it. I, what I didn't realize is it was all about, business is all about relationships. Do you trust the- Amen ... it's about building mutually beneficial relationships. And- Amen ... I learned a lot about how he ran his company, how he ran his team, how he, uh... I mean, you talk about collaboration, you know, he worked for this company, Bergen-Brunswick Drugs, I don't... as a salesperson. He was a top salesperson for the company, and when he left to go off on his own, I remember him telling me this, and it, it... He said-- I said, "How did you do it?" And he said, "Actually, I wouldn't have been able to do it if it wasn't for the company I work for. They actually, uh-" Mm ... "gave me a line of credit to enable me to start this business." And I looked and said- Powerful ... "Wait, the company you work for actually helped you?" And he said, "Yeah." I- Yeah. He said, "I did good for them- Wow ... and I, I couldn't have done it. They reached out to r- to contacts. They, they told vendors to take a bet on me when I, they shouldn't have." And so relationships are everything. Really? Really So I think that- And, you know, I know that, but- ... I think that's one of the things that I learned a lot that I didn't realize. And how do you build relationships and how do you listen? I think that was huge. You know, it's so interesting that you say that, exploring your childhood and adolescence a little bit more, because two things in terms of what we talked about offline before this was that it definitely instilled that early hustle mentality. I know that you still have your bike from age 14. But at the same time, that you had to develop a relationship with yourself and the ability to listen to yourself in the right manner, and that came from 30 days of listening to a self-hypnosis tape. Tell me, tell me about that- Well, you wanna- ... and how- You're, you're bringing up all the painful moments, aren't you? Well, you know, I think it's, it's a case that by doing that, right, we say, how have you been so successful through all the highs and lows? You already formed the foundation in terms of doing that early on. Well, and by the way- Which a lot of people, right, they, a lot of people, they forget, right, that much of who we are gets formed in our childhood. I, and by the way, I still believe in, in improvement every single day. So there's- Oh, yeah. Absolutely ... there, there's a couple things. Yeah. Win, win the day. So I'm gonna first- Win the day ... I'm gonna finish something that my grandfather, about my grandfather. Um- Mm-hmm ... he was grateful. He was grateful that his old company, um, Bergen-Brunswick, gave him that opportunity. Yep. That they actually- Yep ... let him live his dream. And- Yep ... uh, so I think gratitude is something that's important. Uh- Mm. I forgot the question because I just got a flashback on something. I just- No, it was the, uh... It was a, it was when you were 16- Oh, got it, got it, got it, got it ... and- I know. So here's what happened. Um, you know, my parents, you know, got a divorce, and a lot of people go through this. Um, I was in a, in a pretty bad place. I was depressed. Right. Didn't think that I had a, you know, I didn't feel like I had any friends. Wasn't ha- a, a very happy person. And I remember going into the mall and, uh, went to a Walden books store. And back then we had bookstores in the mall, and I was just walking in there. I remember that. Yes. What's that? I remember those days. You remember those days? And- I do remember those days. Go on ... they were smaller bookstores compared to the big Barnes & Nobles of today, but- They, they, they were quaint. They didn't have the coffee shops- No in there, but yeah. They had, they had books. Anyway, I was walking through the bookstore, and I'm a 16-year-old kid, and my eye, I remember, sees self-help So obviously I knew things were going on. I knew that I was not happy. And so I just was sitting there skimming through books, and out of the corner of my eye I saw, uh, a circular rack, and that's where they used to put the cassette tapes, and I am dating myself now. And I, I went over the, to the cassette rack and I... The first thing I saw was increasing self-confidence. I knew I wasn't self-confident. So it said- Right ... "Hypnosis and Subliminal Learning." I had no idea what that was. Okay. I really didn't. Okay. And I bought that, and then I hid it under my shirt because I didn't want my dad to know that I bought that, and that, you know- Mm-hmm it's like one of those things you don't wanna admit. That make, that makes sense for back in those times. I agree. Yeah. Mm-hmm. And it didn't... Back then you didn't sit here and listen to, put both headphones on your head and, you know, it- Yep ... you just listened to it, right? So back then- Right ... we had those little Panasonic tape recorders that it would play one side- Mm of the cassette and then it would pop up, and then you remember those- Yep ... little white earbuds that you would... Mm. So- Yep. I remember those ... yeah, so I would listen to, to, to that before I went to bed, and then when it would, uh, pop up, I'd wake up, and then I would turn it o- I would turn it over, and I would listen to the- And I just kept doing that. Here's the thing. Mm-hmm. 30 days from then, it's like I, I was in a different place. I was in a different, I... It's like- Right ... all of a sudden confidence was there. Um- Right ... and I went back to that same bookstore This time I was looking at... I used to run track, and I ran the 400 hurdles, intermediate hurdles and 110 high hurdles, plus, uh, long jump and, and four by four. And- Impressive ... um, what I, I read a, one of the books I, I bought was about sports psychology and the power of visualization. So what triggered me back then was hypnosis, uh, the power of our mind. Then I was reading- Right ... about how the Russian pentathletes were- would visualize their success, and the, the, the people who just visualized compared to the people who just trained, the vi- people who visualized actually performed better. The people who trained and visualized outperformed everyone. So I started doing that before my races, and I would take a, a stopwatch, when we actually had the old-fashioned stopwatches. That's right. And I would close my eyes. I'd lay down on the track and sort of like meditate, I guess, get myself into a state, and I would hear the gun go off, and I would start the watch, and then I would run. I would sit there and I would literally run the entire race. I'd stop the stopwatch when I crossed the finish line, and if I didn't- You were manifesting before manifesting was in vogue. I didn't know what... I wasn't even thinking about it being manifesting back then. I was running my race. I was doing what I read in the book. I'm very coachable. There you go. If someone tells me- There you go ... if someone tells me something's going to work and, and there's- Mm-hmm ... a track record, I'm coachable. Right. Just point me in the direction. And- There you go ... and, uh, if I didn't like the time that I ran, I would do it again. The funny thing is I never even thought anything of it. I went to a high school reunion, um, I don't remember which one it was, but it was, uh, before COVID And one of my friends in high school who ran track with me said, "Hey, I've always wondered something." I'm like, "Sure." He said, "When you s- we used to run track together, I used to see you lay down in the..." He's like, "Were you meditating or were you praying, or what were you doing?" And I told him the story. He just looked at me, he said, "Well, I guess you were meditating in a sense." I said, "Well, it was a, a vivid mem- a, a lucid and vivid memi- meditation because I was running the race." And but that's how I understand. That was the beginning part of me understanding the power of our mind. The interesting aft- thing after that is, uh, one of my good friends, still to this day, uh, you know, we met... We were friends when we were in our early 20s. Um, one of my friends, Jim Bunch, uh, we were playing tennis one day, uh, and he said, "Hey, I'm not gonna be able to play tennis with you next week." And I said- Hmm "What's going on?" He's like, "Well, I'm moving to California. There's this guy, Tony Robbins. I'm gonna be a speaker for him." Mm-hmm. He said, "Have you ever heard of Tony?" Okay. And I said, I've... Yeah. And I, and the f- there's a story about that. Um, anyway, he got me a ticket for free to my first Tony Robbins event in Atlanta at the J- World Congress Center. I remember that, which was nice. Yep. I got to go for free. Yeah. Um, but Tony, I, um, my first-- I was, uh- working at doing freelance photography work after college down in Clearwater, Florida, and I got a job opportunity in Atlanta. And, but the interview- Mm-hmm ... was gonna be in Tallahassee, Florida, which was a five-plus hour drive, and I was meeting someone at 8:00 AM. Yeah. So I left at, like, 3:00 in the morning, and I bought Personal Power, um, uh, audio cassette from Nightingale-Conant. Remember Nightingale-Conant? And so I- Mm-hmm ... listened to that while I was driving up there, and I was pounding my chest and doing everything that Tony says. It was, "Yes, yes, yes." Anyway, I, I got to that, before I got to that interview, and it was, uh, at a Holiday Inn hotel, and I said, "This person is hiring me. They have no choice in this matter." And- Excellent. You, you, you were your own force multiplier in that scenario, and I use those words, uh, in, specifically because I wanna get to how all of this perseverance and self-confidence, et cetera, that you built in yourself ultimately led you to these two wonderful companies that you run. Yeah. And combining AI with proven frameworks to produce business output and impact. But you didn't start with AI. Well, AI hasn't been, well, AI hasn't really been commercialized very long either. That's right. That's right. So when did you realize that AI was the missing link, the accelerant to the force multiplier that you have today? Well, I, w- here's, here's what I'll say. A, a- when I heard AI, I didn't look at it as a force multiplier at the time. I didn't know how- Right ... it was going to be a revenue accelerator. I knew that it was going to change things, and I knew either... I, and I, I remember about three and a half years ago after hearing voice AI and experiencing it for the first time, I said, and knowing that the company was doing it since it was not live and it was recorded, probably edited things to make it sound perfect, and they did. Um- Right ... and they're no longer in business. But I knew that it was going to change things, and I said this to my company. Mm-hmm. "Either we're going to embrace the power of AI or we will be re-be replaced by people who do. And everyone on the team, if either you embrace AI or you're gonna be replaced. N- I'm just being honest." Right. "You gotta learn this. It's, it is going to be the future." Yep. No one believed me. People debated me. People challenged me. Even the people who challenged me back then will tell you, "No, I never challenged him on this," and yeah, they did. Um, and in fact- Even to this day, people are like, "Well, AI gets things done too quickly. Should I not do AI?" And I said, "No, that means we can create more leverage. That means we can get done more quicker for people." We have to- Right ... people, we, we've always... I mean, the United States, we want what we want when we want it. We live in an instant gratification society. We-we-we're, we're in a, uh, insta-famous society here in the US- Yes right? It, it, and our, we have to have our dopamine ef- effect immediately. Dopamine, dopamine, dopamine hits all the time. People want what they want- Right ... and they want it right away. Now, here's the interesting thing with AI If people are doing a lot of writing and copywriting and, uh, and, and whatnot with artificial intelligence. And here's the thing- Yes sir ... it sounds amazing. It reads really well. It's grammatically correct. Yes sir. And yet people wonder why- It doesn't ... it doesn't convert. Mm. Uh-huh. Just because something reads really well doesn't mean it, it creates, it uses the, the proper frameworks. It doesn't mean it fl- does the right flow. It doesn't mean that it doesn't understand the audience that you're targeting and who you are and what makes you unique and special. And yeah, it m- could make you sound like everyone else. So a lot of times when I'm, I'm s- doing a lot of speaking and training on artificial intelligence these days, I said, "How many of you are a marketing expert?" Mm-hmm. Very few hands will go up. I said, "So how do you know-" Right "... that the copy that's being written is actually going to convert?" You don't. How many of you- How many of you are a data scientist? If I gave you something- Mm ... you know, besides n- return on ad spend, how would you know the trends are going the right way? Or if you move this, this lever, you're going to create leverage? You don't. Right. And- Right ... it's, it's how, it's intentionality. With AI, it's the power of the questions you ask. Sort of like my, learning with my grandfather, right? You gotta lis- ask questions. You gotta ask and listen. So the power of the questions you ask, AI can be very powerful. We're, we're... It could be our greatest collaboration, going back to the word collaboration. Be our greatest collaboration partner. Iron sharpens iron- Yep ... and you've got something with a 140 plus IQ. We're talking about Mensa smart that we can harness the power of, but most people use it as second or third grade level. Hmm. How... You know, do you find it more challenging to have that conversation with the marketing specialist, the data scientists, et cetera, or I know you're part of Entrepreneurs' Organization, Founders' Board, right? These are people who don't necessarily like being told they're doing things the wrong way or that they need to think differently. Yeah. Right? And you're trying to push them into a state of neuroplasticity to, "Look, you need to learn something new or unlearn something that you've learned." Well, I, I just spoke at, uh, EO's largest conference, uh, which... Well, not just, it's a few months ago, um- Right ... called Nerve, and there was like 500 people there. I did two AI sessions, one on the main stage, another workshop, and it was like all the buzz. So they w- Yeah ... I, and I said this. I opened it up with How many of you are, uh, programmers and engineers? How many of you code AI? Right. I said, "I'm, I'm not a, a programmer. I'm not a data scientist. However, here's what I can tell you. I'm gonna teach you how to think differently and how to communicate differently with artificial intelligence. And even you guys probably know a heck of a lot more than me, but I guarantee you're gonna learn something today." And the people-- I've got testimonials from that that said, "I'm a data scientist. I'm a-- and they-- I was very skeptical that I was gonna walk away, and I was blown away, and I've walked away with a lot of things." So when we look at creating the context or vessel of communication, that's where we-- if we know how to communicate with it, we can get really good outcomes with artificial intelligence. Mm-hmm. Absolutely. Absolutely. Hey, hope you're enjoying this episode of "The Corvus Effect." Invite you to take a look at more of the wonderful conversations we've had by visiting thecorvuseffect.com. Also invite you to check out corvussolutions.co to learn more about how we do what we do and why we do it, and also to invite you to take some of our free assessments, such as the vacation test. How ready are you to truly take a vacation and step away from your business? Now, back to the episode. And I think part of what gives you so much credibility is not only, obviously, the accolades that you have, including, you know, the, uh, three years in a row in terms of best places to work, but the core values and the acronym PREACH- PREACH which I know that C- PREACH, excuse me. I- I live in a Peach- I apologize also ... I live, live in a Peach State, but our core values are positive res-results, focus, expect excellence, take action, action, um, uh, where are we? P-R-E-A, collaborate, and then H, have a ball all the time. Y-you know what? So I'm looking as I am just sifting through my notes because I'm gonna make sure that, uh, you know, I am saying things the right way. I talked to you about this before the, uh, pod recording saying I hate it when I say something wrong, right? It's all good. I hate it when I say something wrong. But yes, you know, that PREACH framework that you have, particularly with positive and excellence, et cetera, right? Why has that been such a catalyst to your success? Particularly, we talked about earlier how you didn't get that type of environment necessarily in your young, your childhood and your adulthood. You've had to have that as your mantra to say, "I want it different than what I experienced." Yeah, and by the way, I have to say this in case my parents watch this. They did the best they could where they were- Yeah ... in their lives. Okay? Ab-absolutely E- e- e- everybody. Everybody. I gotta say that up front because- My father did- Okay ... my, my, my, my, my, my father did it with me. I know, uh, I make many mistakes with my son and daughter that I hope that they will forgive me later on. So absolutely. We, we, we all- Parenting ... we all do- It, it's an interesting ride, man ... we all do the best that we could depending where, where we are. And, um- That is right. That is right ... so, you know, when I created the acronym, uh, PREACH for our core values, one thing is I wanted people to remember them. So it's-- But I'm like, "Okay, what are the words that mean something to me?" And when I look at core values, if you're running-- if you're building a company and you want to, you want to know, "How do I make a decision?" And you want your team to know how to make a decision, the core values can be the guidepost. When I've been speaking, and I'll ask companies... You know, I've done core value talks, right? And I'll say- Right ... "How many of you have core values in your company?" And almost everyone will raise, half the room will raise their hands. And I said, "How many of you, keep your hands up, how many of you, uh, are willing to come up in front of the room right now and just reci- or re- uh, or stand up and recite your core values in front of everyone?" Right. Most hands go down. So- Mm. Mm-hmm ... so core values, so many times people say, "Well, they're a waste of time. They're a buzzword." Yeah, because they're not living- Yep ... breathing and acting upon it. So- Yep ... um, you know, when I- I'll focus in on core values, especially if I'm going to be letting someone go, and I'll say, you know, "This is how we make decisions. This is how we should be operating, and if we're not operating this way, you know, maybe it's not the right team for you." And, uh, I'll ask someone when, if I'm gonna be letting go, "Let's talk about our core values. Where are you missing?" Right. And I've had-- I said, "I think you'll be happier some- happier somewhere else." And I have people say, "No, no, no," and they'll try to argue, and then almost every time afterwards they said, "Yeah, you made the right decision." Yeah. Yeah. I mean, it's, it's one of the facts of life. Good people may not be good for certain environments- Exactly ... right? And that's not, and that's not necessarily a fault of that person. Everybody has opportunities to grow. But to your point, you know, if you are in an environment that lives the core values that they set out, right, then you better adhere to it, otherwise you're at conflict with what is the broader work. Exactly. Mm-hmm. Yeah. Yeah. You know, it's funny that you have this, and I know that you're also an accomplished TEDx speaker. Wanna focus on the TEDx talk, which specifically says that the new entrepreneurial secret superpower is collaboration. Yeah. And you're teaching this through the competition and other programs- Mm-hmm ... that you have. What's the bigger movement that you're building with this message? Well, if you're go- talking about my TED Talk, then you're talking about the trust, acknowledge, appreciate, purpose, and passion. The TAP, right? And- Yes ... the, the TED Talk, uh I, you know, one, when you do a T- you apply for a TED... This is a funny story how I got the TED Talk. So- Yes, please ... you have to apply. So no one's going to just ask you. So I applied for the TEDx talk that I did, and then, uh, I didn't realize this, but a lot of them are run by, you know, college students. So I had a phone interview with a college sophomore. Mm-hmm. And then at the end of it, they said, "Thank you, Mr. Asarno, for your time. We have a lot of applicants. Uh- ... we, we have a lot of applicants. Um, but it's in February," and this was November. "We'll let you know in a few days if you're selected. If not, you know, you're, please apply again next year." And I'm like, "Damn, I just got dissed by a college sophomore." Oh my goodness. Mm. That had to feel good. I was like, "Oh my gosh." I, I didn't hear from them, so I just- Yeah ... I just thought it was done. And- Yeah ... I hadn't written a TED Talk yet. I was just applying. Mm. But I created some frameworks- Yeah ... of stories that I would be interested in why this was unique and a u- unique message and story, and collaboration versus competition. Uh, so many people wanna beat the other person up versus all, uh, the, the, you know, boats rise when the tide rises, right? And so that means how do you work together? That's right. And so- I know ... what, I got a call on January... No, I got an email on the beginning of January And it said, uh, "Congratulations, Mr. Sarno. We'd love to have you speak at, you know, the, the event. Um, it's this date." And I'm like, "Damn, I got a month and a half to write a, a TED Talk now." I would've really preferred to have the holidays to do it. I could've had a couple weeks. I, I, you know, uh, now the clock is ticking. And here's the interesting thing. TED Talks live forever, so you've got it online forever, so you've ... It, it consumed me. I literally canceled all meetings for 30 days to, to write and then learn it because, you know, when I'm speaking, I'm, I'm very much interactive with the audience. It's not a perf- Right. It's not a memorized performance. Right. Right. But that, but that's not TED, 'cause TED, you know, it is delivery, it is slow, it is something that's very intentional. Oftentimes you have to have it written word for word before you do your rehearsal. I mean, it's like the opposite, right? And you've gotta have all this, uh, tied up. So I hired, I hired a TEDx, a guy to be my coach to help me with the thought process delivery. And here's what he said. "Dave- Right ... I know you want these, like, with each slide you want your talking points." He said- Right ... "Imagine everything is going to not work." Mm-hmm. "Your technology may not work." Right. "And you have to prepare for that." He said, "Just, just know it." Right. "Just get up there and know it." And I thought that he, he, um ... I, I, I c- messaged him. Uh, he was remote. Right. And I remember messaging him after the second ... The, the slides weren't working, and I heard the speakers afterwards. S- They were cursing out the organizers, "You messed up my talk." They were l- They wanted to use the confidence monitor and just read their presentation. Yep. So here's the funny thing. Right. I gave them, uh, slides, but then I updated my slides. Right. They used my original slides. Yep. So halfway through- Uh-oh ... I realized ... So the way that my guy taught me is between each slide put a, a, a, just a black background, so that way if something messes up, you can just go to the black background and just do your talk without anything else. And that's what I did. Right. You can see the ... About halfway through- There you go ... I realized, "Oh, this is my old presentation." Just went to the black slide, and then I just was able to focus on the audience and do the rest of it because I knew what, what I was sharing. You know, it, it's something where all of these little lessons and all of these little pieces of wisdom, when applied at exactly the right time, can create wonderful results and impact. And I wanna turn that around to Business Nitrogen AI, specifically in this vein of what we're talking about in terms- Sure ... of the bigger movement that you're building, all of these little wisdoms that you've compiled into Business Nitrogen AI. What is that movement that you are driving? Well, it's interesting. Well, I've been, uh, I've been doing a lot of AI, uh, strategy for companies because, I, I mean, uh, yeah, I'm doing how do you create efficiency? How do you create leverage? How do you multiply that your, your, your revenue, your team, uh, make people more powerful? So I've been doing a lot of speaking, coaching, and training on that. We are doing-- I've got, uh, an AI development team, so if someone wants- Nice ... uh, a project done, we can do it. So I have the team that can do it. And- Right ... in addition to that, I'm launching out AI-empowered programs training. Uh, I'm about to, to- Mm-hmm ... well, by the time it will be launched, by the time people hear this. And one thing I'm doing is objection-proof sales. And- Hmm ... and it's objectionproofsales.co, but, uh, instead of... Someone is stalking on the domain .com, but it's .co. And the idea- I, I, I, I've got a CO. They're in vogue, so. They're in vogue now. I saw that you do too. Yep. Um, one, one of the things that we're doing with that is AI-empowered correction. So, you know, when- Mm-hmm ... one of the biggest challenges I've seen over the years in helping entrepreneurs is just like AI, they think it sounds really good. But then in, in- Right ... in building a company, especially when you have a high-ticket sales or high-ticket offer, you get, uh, "That sounds great. Let me think about it. I'll get back to you." And- Right ... what people don't realize is they're giving people permission to have the objections. When someone says, "No pressure, take your time," you just put pressure on them and t- gave them two outs. One, I'm putting pressure on you, and take your time. That means you don't have to make a decision today. So I've created- Right ... uh, AI-empowered, um, uh, products where people can take a re- a transcript of what they're saying or their team is saying, and it will literally show them where they gave people an out out of a 10-minute conversation, a 30-minute conversation, taking emails that you send. How could you say that a little bit differently? So I've-- it's, um, using AI empowered, empowerment to help people- Yeah ... create multiplication. Right. And I know that there's a lot of research in this arena. One of the ones that I had read way back when was "The Challenger Sale," uh, in terms of don't necessarily believe that relationship building is the best way to close. Sometimes you have to have the aggressive, assertive line- I don't think you need aggressiveness ... and then say, "It's okay." I don't think you need aggressiveness. I do think it's- Okay ... uh, people buy from people. But ob- being objection-proof doesn't mean you need to be aggressive. It means- Mm-hmm ... that you need to listen to the words that you're using and how you're making it easy for people to s- not say yes or not to make a decision. Which can be one of the toughest things because you're trapped in your own body. It's very hard, unless you are videotaping or whatnot, to have that dissociated state in terms of saying, "Well, now that I see the broader context, ah, it makes sense now." But, but people, even if they watch themselves, may not pick it up because it's an ingrained pattern. They don't hear something. So what it will do is it will put a flashlight where there's, um, blind spots, and then you can make a decision, "Do I wanna make that shift?" And what happens is once you're aware, you're always gonna be aware, and once you say something, you'll catch yourself saying these things in the future, and it's a correction to be able to help you become more effective. That's right. That's right. But then this exact same thing works in marketing. The, um, next thing we're gonna launch is Objection Proof Marketing, and do the exact same thing with your copy Wow. Wow. And literally I could assume that this can be played into any number of arenas, but all fundamentally built on those elements of wisdom that you have built up over time. You're just putting it into, uh, different contexts. It's a way to help more people on a larger scale and the, the-- and it's a great l- you know, low investment, high value. I mean, these, these are programs that in the past would've sold for $2,000 to $3,000 that I'm selling for under $100. So it's almost becomes a lead magnet as well to peop- "Wow, if this guy's gonna give me this much value, what-" Yep. Uh, if there's one thing I know about the folks who listen to this podcast, they love a good ROI. I'll put it that way. So, you know, I, I, I, I, I think you're gonna get some people reaching out to you when we get to sharing your details. But before we get to that, our traditional close on this podcast is always a tip of the cap to, uh, Randy Pausch's book, "The, uh, Last Lecture," and how he wrote that book specifically for his kids as wisdom to pass along. So I always play off of that, thinking about the next generation who has listened to this podcast about collaboration, about pursuing your vision in the right way, how to sustain success, how to do the reps and build and compound on what you've learned along the way, right? You talk about that flashlight moment in terms of you see something and you can't unsee it. Where are you pointing that flashlight for these listeners to say, "I want you to see this and never unsee it," based on what we talked about today? I'm gonna say something and it really has nothing to do with business, and if you want me to go again with, with business, I'm more than happy. No, you're fine. You're fine. I, I-- it is, it is your party, man. So everyone, we only, we're only on this earth in our current form one time, right? I agree. And it, it goes... I remember hearing this as a kid Life goes by quickly. Man, it goes by quickly. I mean, I was a little kid with my grandfather when he was fif- in his fi- 50s and 60s working in his, growing up in his business. And I'm at that age and above that age now, and I still feel like I'm a teenager. Yeah. But I'm, but I'm not. And, uh, I actually had an opportunity, so I'll share the advice I gave to my son. My son and I just, uh, completed a Himalayan trek for 14 days. We hiked, uh, you know, Himalayas, got up to 16,950 feet, did the Manaslu Circuit. Absolutely amazing. And- That's awesome ... we had these kind of conversations. Here's what I'm gonna say. You live life once. Enjoy it. Find something that you are passionate about. It's not about the money. It's about making an impact, doing what you enjoy, serving other people, and figure out what you can do that just lights you on fire, because when you do that, you'll never work a day in your life. Don't worry about the money. The money will come when you are happy and you're serving other people. That's the advice that I would give. You know what? That is a beautiful thing to shine a flashlight on and never unsee. So thank you for that, and let's get some contact details out for the group in terms of how they can learn more about you, reach out to you. Let's hit them up with some details, man. Sure. Uh, businessnitrogen.com, businessnitrogen.ai, and if you wanna check out Objection Proof Sales, it's objectionproofsales.co. Okay. And, uh, if they were interested in your TEDx Talk, I believe the title is The, uh, Power of Collaboration. Is that right? Yeah. You can actually go to businessnitrogen.com or davidasarno.com, and I have it, uh, linked in there. Or really, if you just put my name in Google and put David Asarno TED Talk, it's... You'll- Mm-hmm ... it's, it's over half a million views, so you can easily find it. I was about to say, you know, well, certainly if you're getting that much traffic, right, there's gotta be something good in there, and certainly, you know, we all could work on our collaboration in order to help drive what we want to, uh, drive in our lives. Any final words before we close this episode out? Well, thank you for having me. Uh, continue serving people and everyone watching this, you know, find something you're passionate about and then, and d- dig into it. Absolutely. David- Thank you ... absolute pleasure. Thank you so much. I appreciate you. To my listening audience, thank you for spending your time and your energy in taking this as wisdom. Your action item is to apply it in the best way possible. Make sure you subscribe and share with your inner circle who could use this m- message, and then also feel free to give us feedback so that we are being as impactful as possible through this podcast. Until next time, I'm Scott. We'll see you on The Corvus Effect. Take care. Thanks for being with us on The Corvus Effect. Appreciate you watching or listening until the very end. Hey, make sure to subscribe, share, and leave us feedback so we know how to make this as impactful in your lives and the lives of others as possible. We'll see you on the next episode.