30. 💸Holiday Hotseat💸 The 2026 online sales landscape + what’s converting NOW

Marketing Intuition and Content Strategy

Rebecca led a guided visualization and meditation to help participants connect with their marketing intuition and set intentions for 2026. She emphasized the importance of presence and authenticity in content creation, noting that the online world has shifted with AI's rise and increased content competition. Rebecca highlighted the value of identity-based content and shared an example from her own account. The call concluded with an invitation for participants to share their current sales strategies and seek help with any challenges they are facing.

Enhancing Habit Tracker Conversions

Rebecca Ives provided feedback on Karleigh's habit tracker landing page and email funnel, suggesting improvements to increase conversions. She recommended adding more specific messaging about Karleigh's unique insight on habit formation, using higher resolution photos, and including Instagram handles for better audience engagement. Rebecca also advised Karleigh to create a video introduction and add a tripwire upsell on the thank you page. For Rachel Hamlin, Rebecca suggested focusing her messaging on the unique insight that "not feeling good enough" causes burnout in high-achieving professionals, and recommended capturing LinkedIn handles instead of just email addresses.

Lead Generation and Sales Optimization

Gemma and Rebecca discussed Gemma's business development and lead generation strategies. They reviewed Gemma's current Instagram link tree, which needs optimization to capture leads effectively. Rebecca suggested prioritizing the creation of a simple lead magnet and opt-in page to improve sales conversion. They also discussed the importance of setting up a payment system for online clients. Rebecca recommended exploring platforms like StandStore or Gumroad as cost-effective options for Gemma's current stage of business growth.

Story-Based Marketing Business Strategy

Psalm shared her journey of starting a business, initially making $20K in 60 days through one-on-one client work, but then facing challenges with capacity and sales. Rebecca helped Psalm identify that her system was overwhelmed rather than the concept not working, and suggested focusing on her passion for storytelling and health journey to create a more authentic business message. They discussed positioning Psalm's expertise in story-based marketing, with Rebecca suggesting a potential tagline of "Convert Like Crazy: Use the power of your story to cut through the noise." The conversation concluded with Nina joining to discuss her channel healing and psychic business advisor practice, where she sought advice on optimizing her freebie offerings and social media presence.

Business Channeling Program Development

Nina and Rebecca discussed Nina's business structure and program offerings. Nina explained her current and planned programs, focusing on energetics and business channeling. They agreed that Nina's next program would be a business channeling group, targeting established entrepreneurs. Rebecca suggested creating a nurture sequence and upsells for Nina's programs. They discussed using client testimonials and Nina's unique insights in email sequences. Rebecca advised Nina to assess her existing assets and repurpose them for the nurture sequence.

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