Episode 2: What role does AI play in the media?

In this episode of our AI Unscripted series, we’re joined by Peter De Keyzer, a renowned opinion maker on economic trends and corporate strategy. Peter shares his expert insights on the transformative impact of AI on corporate communications and various industries. 

Key topics include: 

• AI in corporate communications: How companies are starting to integrate AI into their communications strategies, with tools like chatbots becoming more common and sophisticated applications on the horizon.  
• AI's expanding role: The potential of AI in consulting, policy making and the legal sphere, and its transformative impact comparable to the industrial revolution. 
• Navigating regulatory challenges: Concerns around AI regulation, particularly the European AI Act, and its potential to hinder innovation, drawing parallels with the impact of the General Data Protection Regulation (GDPR) on small and medium-sized enterprises. 
• Protecting corporate reputation: The risks AI poses to corporate reputation, such as the spread of misinformation and deepfakes, and the importance of consistent and coherent communications to maintain trust. 
• First-mover advantage: The significant advantage for companies that are early adopters of AI, achieving higher productivity and market dominance. 
• Skills for the future: Advice for young professionals to focus on life experience and practical skills that are difficult to replicate with AI, such as emotional intelligence and hands-on abilities. 
• Addressing inequality: The potential for AI to increase inequality, with experienced professionals benefiting more from AI as a super assistant, while newcomers might struggle to compete, and the ethical implications of this trend. 

Join us for an engaging discussion that offers valuable perspectives on the evolving role of AI in corporate communications and its broader implications for industries and society. 

Join us and listen to all episodes on www.pwc.be/aiunscripted