Episode 4: AI in the field - Revolutionising data in sports Artwork

AI Unscripted

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AI Unscripted

Episode 4: AI in the field - Revolutionising data in sports

February 20, 2025 • PwC Belgium • Season 1 • Episode 4

0:00 | 26:28

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In this episode of our AI Unscripted series, Patrick Boone is joined by Xavier Verhaeghe, PwC Belgium’s AI and Innovation Lead, and two experts, Max and Maxim, who delve into the intersection of AI and football.

Key topics include:

AI in Football: Max and Maxim discuss how data science and AI are being integrated into football, from performance analysis to scouting and player development.
Data Utilisation: The use of event data and tracking data to analyse player performance and team strategies, highlighting the importance of combining data with traditional coaching methods.
Generative AI Applications: Exploring how generative AI can predict player positions and enhance game analysis, even when players are off-screen.
Youth Development: The upcoming integration of data from youth leagues to better track and develop young talent in Belgian football.
Collaboration with Academia: The partnership with universities like KU Leuven to advance AI applications in sports through research and student projects.
Future of Fan Experience: The potential for 3D reconstruction data to transform how fans experience football matches, including VR applications.

Join us for an insightful discussion on how AI is revolutionising football, enhancing both player performance and fan engagement.

Join us and listen to all episodes on www.pwc.be/aiunscripted