Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 13: Investing In Educación Hispana
🎓In this episode of Unlocking the Hispanic Market, we explore the state of education within the U.S. Hispanic community, from K-12 to college, master’s, and Ph.D. programs. He discusses Hispanic students’ challenges —financial barriers, first-generation college experiences, and cultural expectations—while highlighting solutions, including scholarships, mentorship, and corporate initiatives. Tune in for actionable insights on how businesses, universities, and policymakers can help bridge the education gap and unlock opportunities for Hispanic success.
The podcast information is derived from data obtained from various sources:
- U.S. Department of Education. National Center for Education Statistics (NCES), Status and Trends in the Education of Racial and Ethnic Groups. 2023. https://nces.ed.gov
- Pew Research Center. Hispanic Enrollment in Higher Education Reaches Record Highs, but Challenges Remain. 2022. https://www.pewresearch.org
- Excelencia in Education. Latino College Completion: United States Report. 2023. https://www.edexcelencia.org
- The Education Trust. The State of Higher Education for Latino Students. 2022. https://edtrust.org
- U.S. Census Bureau. Educational Attainment in the United States: 2023. https://www.census.gov