Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S01E20• The Rise of Polyworking in Marketing
This episode, inspired by The Polyworking Marketer: Navigating Growth in a Multi-Skilled World, explores how today’s marketers are evolving into hybrid operators — part strategist, part creator, part analyst. In a landscape where job titles blur and tech shifts fast, traditional marketing roles are being replaced by multi-skilled professionals who thrive across platforms, tools, and disciplines.
We dive into what it means to be a “polyworker” in the age of AI, automation, and agile growth. From managing content calendars and running paid ads to building communities and analyzing data, polyworking marketers are rewriting the rules of execution and ownership.
The episode also examines the trade-offs: burnout vs. autonomy, depth vs. breadth, and specialization vs. adaptability — all while unpacking how startups and scale-ups are reshaping teams to favor versatility over vertical silos.
In essence, this show makes the case that the future of marketing doesn’t belong to any one role — it belongs to those who can wear multiple hats and still move fast.
