Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S01E25 • Google I/O 2025 – What Matters Most & What to Keep
This episode, inspired by What Google I/O 2025 Means for Marketers, explores how Google’s latest wave of AI-powered updates is reshaping the digital marketing landscape—from search behavior to ad strategy and content discoverability. In an AI-curated world, staying visible requires more than optimization—it demands reinvention.
We break down the key announcements from Google I/O 2025 and what they signal for the future: AI Overviews dominating search results, Project Astra redefining interaction with devices, and Gemini 1.5 Pro shifting how we think about multi-modal content and real-time support. For marketers, the takeaway is clear—AI is no longer just a tool; it’s the interface.
We also explore the new rules of SEO in an age where zero-click searches are the norm, and AI summaries might answer your query before your site even loads. And we examine how marketers can adapt—by aligning content with intent, building brand trust beyond keywords, and focusing on long-term engagement over quick wins.
In essence, this show argues that Google isn’t just updating features—it’s rewriting the marketing playbook. And those who lean into AI-driven discovery now will shape the visibility game tomorrow.
