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Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S01E33 • The Core Reality and Your Hero Diagram
In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill. Instead of mourning the death of traditional SEO, this piece reframes Google’s AI-driven evolution as a call to arms for marketers to reclaim visibility in a "zero-click" world.
It covers:
- The "Position Negative" phenomenon: Why ranking #1 in the classic blue links no longer guarantees traffic when AI blocks push organic results below the fold;
- The evolution of Position 0: How AI Overviews differ from traditional featured snippets and why they are cannibalizing user intent by answering queries directly on the SERP;
- The new CTR benchmarks: A data-driven look at how SGE is slashing organic clicks and what "success" looks like in a post-AI search environment;
- The CTR Boost Playbook: A prioritized list of high-impact tactics, from advanced Title Tag optimization and Schema markup to capturing "People Also Ask" real estate;
- Beyond Google: How to track and leverage "invisible" organic traffic coming from LLMs like ChatGPT, Perplexity, and Gemini that Google Search Console won't show you.
In essence, this isn't just an SEO update it’s a strategic survival guide for the AI-search era. It provides growth teams and digital marketers with a practical framework to stop losing clicks to algorithms and start building a resilient, multi-channel presence that converts even when the search engine tries to keep the user for itself.
