Coffee and Cabernet

Miami's gentrified & the culture shifted... Now what?!

Danny Doe Season 1 Episode 6

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0:00 | 1:33:55

Welcome to our most unhinged, off script ep. yet! On this episode we fasten our seatbelts and go for a ride with Mikey Reyes, a marketing savant and essential member of Los Pichy Boys.

We kick things off with Mikeys' radio days and what it takes to be "the bad guy" and how that prepared him to be a part of Somos Los Pichy Boys Podcast. A group of creators that have amassed hundreds of episodes and a cult like following in the millions across multiple platforms. We discuss how important consistency comes into the equation to hit those numbers. Mikey goes on to share insights about creativity, adaptation, the evolution of marketing, and states "the day you're not struggling is the day you're dead."

The conversation shifts into Miami's evolving culture and the breathtaking gentrification that's taken place in the past few decades. "You can't stop progress", he says. Between the thought provoking conversation, we explore wines from different regions, including a South African Cabernet Sauvignon that had the boys reminiscing on the finer things. And jabs were thrown at big name spirits, "if you're drinking Patron, you're drinking sh!t tequila."

Ready for this unfiltered conversation? Then pour yourself something nice and enjoy.

Wines this episode  - Region  - Time Stamp
1) Chateau Candeley Bordeaux - Bordeaux, France - 8:40
2) David Finlayson - Cabernet Sauvignon - South Africa - 28:09
3) Four Graces Pinot Noir - Willamette Valley, Oregon - 58:51
4)Vin Voulete Red Blend - California - 1:26:12

Tips covered
5 S's of wine sipping - 9:30
Wine bottle structure - 30:25
7 tips on ordering wine @ a restaurant - 1:01:00

Welcome to Coffee and Cabernet

Speaker 1

Here's another . Here's another wine tip what . There's a reason for it .

Speaker 2

What you tell , the reason You're the wine expert I just drink this shit . Mmm , I love that sound .

Speaker 1

I'll be fine just drinking my wine , and if you motherfuckers don't drink wine , fuck you . You start tonight .

Speaker 3

It's time for coffee and Cabernet the best way to start and end your day .

Speaker 1

Welcome , welcome , welcome to Coffee and Cabernet the best way to start and end your day . My name is Danny Doe and this is the show where we take you on a little wine tour , a little wine sipping tour , while engaging in thought-provoking conversations . Now , my guest for today , he's a connoisseur of many things . First , he claims he's a 10 out of 10 wine drunk connoisseur , which means he's had a lot of wine in his time . He's also a marketing savant . I know him from his radio days back when he was dubbed the name mikey machete , and he's an essential member of the beachy boys podcast . Los beachy boys give it up for mikey reyes .

Speaker 1

Thank you , thank you , thank you please , please , send me checks yes , yo , it's crazy how like we got the show started even before we got the show started , I know .

Speaker 2

Coffee sinker . Where's the coffee You're always selling ?

Speaker 1

smoke brother , I'm not trying to send you to the bathroom .

Speaker 2

I like coffee and I like carbonate , but if you're selling coffee , there's got to be coffee , at least there's got to be . Hey , there's an option for you you can have coffee or you can have carbonate . First of all , is this an actual carbonate ?

Speaker 1

Yes , Actually no . That's a board though .

Speaker 2

Can I get there , can I ?

Speaker 1

get there ? But this is a good question to ask . You're just selling the wrong thing . So for those of you out there that don't know , this show involves equal parts coffee culture and wine etiquette . To do both did not test well , so that's why we do one episode coffee , one episode wine .

Speaker 2

So the branding is pretty screwed up right about now . You know that I came here today to dismantle your whole entire show .

Speaker 1

I figured that your entire show .

Speaker 2

I already have your entire production crew .

Speaker 1

He had notes . I got your production crew on my side already . He figured them out already , your production crew . Literally After one question I'm like oh gosh .

Speaker 2

I said what he's doing is wrong and your production

Mikey's Marketing Background

Speaker 2

crew said you're right , you're right , the guest is right , you're wrong .

Speaker 1

Which is how we're supposed to operate .

Speaker 2

I told him guys , whatever he says listen to him like look , if there's anybody that I'm going to allow that from it's me , okay .

Speaker 1

So look now that said , the people want to know we're going to cover it throughout the show . But real quick , speak a little bit to uh I don't , I don't like to speak about my marketing background .

Speaker 2

I hate to talk about me . It's's . It's a horrible because to me it's like like everyone has their own place in the bus Right , and then when you go talk to the bus driver , the bus driver goes hey , I just tried the bus Right . And then you talk to the guy who's in charge of maintenance and I'm just a maintenance guy . In the bus Everybody has to roll , so for me to sit here and talk about myself , it's ridiculous . I never feel comfortable talking about myself . It's extremely uncomfortable because what other people might seem like , well , he's done this and he's done that and he's , you know , been involved with with these people . To me it's just part of the journey . Okay , 20 years in radio , is it ?

Speaker 1

is it , was it am I ? I don't know . The people want to know it's more or less . More or less okay more , but not that still doesn't eat well let's clear that up .

Speaker 2

I I tend not to count the years or account for the years that you're in there trying to um , you know situate internships and and and going to school and and doing part-time in the at the station and all these things . I don't account for any of that . I , I don't , I don't . I account for the point in time that I started to get a paycheck when you started cutting the checks .

Speaker 2

That is when I because the other stuff is boot camp Like , for example , you go to boot camp for a year , you're in boot camp , you're not in active duty , right , so active duty is very different .

Speaker 1

That's what my Army Reserve is for .

Speaker 2

Well , that's different . I'm a veteran . The Army Reserve is to my army reserves friend .

Speaker 1

Well , that's different . I'm a veteran service or very campus camp .

Speaker 2

Boot camp is boot camp , but when you're you know when you get deployed that's a whole another situation . So if I was , to say , talk about my radio stuff I'm a veteran of many wars in radio- how about this ?

Speaker 1

Can I speak for you , like as I'm starting to ?

Speaker 2

Yeah , you can do that and I'll call bullshit if it's .

Speaker 1

My first year , so they already started counting the cutting the checks . I was still learning a lot , because it's year one , right , and they brought up your name . You weren't on the roster yet , but they were talking about how to properly screen calls because there was one incident .

Speaker 2

you know you could do things right a hundred times and doing that one thing , and then they hey , we gotta yeah , yeah , I've gotten suspended many times and yeah I've gotten suspended about three times . I'm very , very , very .

Speaker 1

We can talk about that too .

Speaker 2

I'm very proud of those times .

Speaker 1

We learn from those times .

Speaker 2

Absolutely .

Speaker 1

So , in this particular time , for me , pio Ferro , who was the PD of Parkinson's , yes , yes , yes , yes . Good friend . He brought up your name because you're a legend when it comes to screening calls and it's how you got your name Mikey Machete .

Speaker 2

Right , right , right . It's a horrible thing to do when you start as a producer for any show . It's like a butcher they give you a slab of meat and then you have to clean up that meat . You have to cut the fat and and make it lean and then make sure that that works that way . And that was that's the .

Speaker 2

The job of a phone screener at a radio station is cut through the bullshit and just listen . What are you going to talk about Now ? Want to say hi , okay , boom , hung up . Next call and then you kind of like because these were , these were uh topic , uh driven morning shows . So if you're not calling about the topic , you need to go . There's 15 000 people wanting to call in and say , uh , hi , how are you ? I love you guys and and I don't .

Speaker 2

And then a producer . They don't understand that this is a show . That is not a call-in show . Again , this was a talk show style morning show , which very rarely . I don't even think that they exist anymore or they've been watered down . But anyways , my point is there's a show structure , there's a rundown and this is what you have to do . So when people call in , you got to tell them listen . I thank you . Very nice that you're saying that you love the show . But get to the meat of the matter so we can get you on the air . And then those calls are very short and then you go to the next caller and that is a horrible thing to do because you have to understand that you have to hang up on people . You . That is a horrible thing to do because you have to understand that you have to hang up on people .

Speaker 1

You have to be the bad guy . You have to be the bad guy . You pride yourself on that .

Speaker 2

I was the bad guy and because I understood the assignment , I didn't give too much of a shit , so you kind of like okay , listen , it's not personal . This is you know , the bus driver needs to drive the bus and the bus driver needs to stop at certain stops . If you don't make it to that stop and you get left behind , don't take it personal , it's just the bus driver's job , he's clearly thinking about .

Speaker 1

You have a side hustle no , I'm just using normal terminologies so people understand this is a good segue for us to like make sure , like we stay , we stick yeah , exactly , you gotta stick to the bus route . That's it , let's jump into our first wine . It's been here waiting for us , all right , let me talk to you guys about this , all right .

Speaker 2

So this is a chateau candelabre doh can you , can you a production coming at the bottle ? Yeah thank you just it's 2020 .

Speaker 1

You're smelling aromas of violet , red berries , the flavor you're gonna be looking out for some blueberries , some black plum chocolate and with a smoky finish . My friend , this is how we're gonna pick up . I don't know .

Speaker 2

It says 7-eleven back here ah , that's what it says all right buying this shit hold up bro , let me do this . All right , hold up bro , let me do this .

Speaker 1

No , this is actually not a 7-Eleven one . This smells like Not this one , the next one , I don't know , hear me out .

Speaker 2

Smells like MD 2020 .

Speaker 1

I introduced this one . Do you guys see there's like can we get it up close ? No , you can't . 95 points . Decanter Award 95 . Wait , ca . 95 points . Decanter Award 95 . Wait , wait , wait wait . This is opening us up to our first wine tip .

Speaker 2

I don't trust any of this . You realize that 10 out of 10 . No , lo que fantas you thought I came here

Radio Days and Call Screening

Speaker 2

to drug you ?

Speaker 1

I don't .

Speaker 2

Like I'll drink this one before . Can we talk ?

Speaker 1

about the five S's of wine , the five S's , the five S's of wine .

Speaker 2

The five S's .

Speaker 1

The five S's of wine there's .

Speaker 2

S's to this shit . Holy crap I thought I gave you a drink of wine .

Speaker 1

Give you a little bit more on the show . It just keeps getting worse . Don't go , I'm just getting hot in here . I haven't even had a sip , bro you talk , I drink .

Speaker 1

It's ridiculous when we're tasting wine , right . Uh , a lot of people actually think that they think it's ridiculous . I like to think that it's not so overly complicated and , yes , there is a little bit of a science to it , but that is what makes it more enjoyable . So when we're looking out for a proper quote-unquote wine tasting , there's uh , there's a few things . First is the sight . There you go , as mikey's demonstrating himself . You kind of want to tilt that glass over . This is what you're kind of looking out for .

Speaker 2

It doesn't have a lot of alcohol .

Speaker 1

When there's red wine . Oh , because you jumped into it , Can I get through ?

Speaker 2

this All right , go ahead , dude . Go ahead , do your thing .

Speaker 1

As we check out the wine . Check me out . The darker the red wine means the younger the red wine . If you're looking out for lighter hues , that wouldn't . That would suggest that it's been aged for a certain particular , uh , period of time . When it's white wine is the opposite . When it's white wine , the lighter the wine , the younger it is . The darker the wine , the more age has been . Now we could get to the swirling part . How do you feel about your swirling technique ? That's , that's not bad .

Speaker 2

It's not bad or you gotta keep it in a cup . You can't , you know . Yeah , I mean of course .

Speaker 1

So the idea behind the swirl , scientifically speaking , and this is supposed to be five simple five simple your production has no respect , bro .

Speaker 2

No respect . You're talking so much , I'm gonna drink . Fuck that ah , the .

Speaker 1

So you are . You opened up the aromatics with the swirl Jumped into the . Did you sniff it ? You didn't sniff it .

Speaker 2

I didn't , you missed it . You were talking crap and I was sniffing the crap out of it .

Speaker 1

If I would have sniffed it more . You know how to properly sniff .

Speaker 2

Yeah , you put your nose in it .

Speaker 1

Yeah , but you don't want to do like the long drawn .

Speaker 2

I am so sorry for your production team .

Speaker 1

They have to put up with this shit every week they have to put up with this this is painful .

Speaker 2

This is gonna be one of the most painful one of the most painful podcasts I have ever been in . I mean , production doesn't even have water here to clear the palate .

Speaker 1

I mean there's water in the back . This is ridiculous . We reserve one bottle . You have a bucket full of water . He's not going to drink it . He just wants to know there's water . You have a bucket and a mop . He wanted me to roll out the carpet . That's a wet ass Brother .

Speaker 2

I'm drinking .

Speaker 1

When you sniff , you're soaking wet , don't sniff anything , bro , just drink .

Speaker 2

Stop sniffing , I'm done sniffing . Sip , that was a long time ago Shut up and , yes , a long time ago In bathrooms in Miami . Now we could say it's not bad , it's a little dry , it's a little freaking dry . This is definitely 70 .

Speaker 1

Those peachy boys Speak to me a little bit .

Speaker 2

Who are they ? Michael Rodriguez and Alejandro Gonzalez . They are some very forward-thinking Cubans , young Cubans , who came here about 18 years ago and they were working at warehouses and literally I'm not kidding you .

Speaker 1

They were working at a warehouse . It's just like most immigrants Most , yes . I say that all the time .

Speaker 2

Most immigrants end up . You know , I was born in Cuba , but I came here when I was nine years old , so by the time I was 15 and 16 , I was also driving for Clifton , working at a warehouse , believe it or not , and they had the same beginnings , except they , um were geared towards um video production and they would produce little videos and um one of them said let's start putting it up on youtube . Youtube wasn't really that that heavy on on content , excuse me , um Especially for .

Speaker 2

Hispanics . Yeah , the early days , and they were kind of like the first or one of the first Cubans that migrated , that started to use YouTube . And then of course you have to understand if you run the clock back to that . 18 years ago , even 20 years ago , broadcast media was very uh , they would look down to anything digital , or whether it was a website or whether it was a streaming app . If there was no streaming apps back then but websites or or digital content on anything that has to do with the internet , they look down on on those mediums .

Speaker 1

Even when I got in the industry , it was still an afterthought .

Speaker 2

Yes , it was an afterthought for radio for a very long time and they started to put up these videos and then they were contacted by a local Hispanic radio TV station and they were like you guys need to produce a video every day for us a comedy bit sketch , however you want to label that , so we can run it during the show . And they were very motivated because and I don't have to tell you this if you have a passion for something , you're going to push yourself to do that one thing that you want to do the best way that you can . And , by the way , having said that , that means that you're going to have days that everything's going to go to shit , or days that your production is going to be horrible , or days that the content's not going to be there . Those days are there . They're part of the , the journey .

Speaker 2

So they started to produce these little bits for um , for for tv station , and also they continue to push your stuff on youtube . And the funny thing is their story is uh , and the conversations that I've had with them , uh , has always been oh , we used to do the stuff for tv . The tv people would tell us oh , these are the kids that would do the videos for YouTube . Ha ha ha ha . Fast forward to 2024 and Peachy Films is now a self-sustaining video production machine that they no longer need to work for radio or tv . Um , they have youtube channel . They have social media platforms um , they are factoring money on uh , most of the platforms .

Speaker 1

I freaking , yeah , seeing you guys on billboards , uh , speaking about your social media and just the peachy films . I I think I picked up some of the accolades just doing research on you guys . You guys are 192 episodes in 192 yeah there's a statistic .

Speaker 2

By the way , I've only been with them for three years right which you caught that somewhere that means that when I came in , the podcast existed , but it didn't exist in the format that it exists now . Correct .

Speaker 1

Yeah , I mean , dude , you've got marketing , you've got the broadcasting thing we were talking about earlier . So bringing something to the table is obviously , like you know , it's part of the reasons why you're on that team and why you're essential on that team . I think I saw 1.9 million on Facebook alone , 900K on Instagram . So you guys have been doing a alone , 900k on Instagram .

Speaker 1

So you guys have been doing a lot , to say the least , and speaking to them and their growth . Like I said earlier , you're the one person that would allow to come in here and berate , and this is this and this is that . Yeah , dude , let me be the sponge here . What are some of the things that keeps that engine going at the rate that it's going to ?

Speaker 2

be Consistency .

Speaker 1

Right Easier said than done .

Speaker 2

Consistency and hard work . You have to be your biggest critic . You have to be your biggest cheerleader and you have to be your biggest pusher . A cheerleader , and you have to be your biggest pusher you're . You're the guy who has to , uh , tell yourself I gotta get up at seven o'clock in the morning and prep because I gotta do this and you gotta do that every day . That is what I've learned from them . I mean , you learn from everybody . You're , you're around , you're you learn from . If you're an idiot , if you walk into the room and you think that you're the smartest person in that room , you are an idiot . You're in the wrong room . Exactly , you need to learn from everybody . Look , I can learn from your production folks , because

Los Beachy Boys and Digital Media Evolution

Speaker 2

you can never disconnect yourself from your roots . Things are moving very fast in the industry , very fast . Things are moving very fast in the industry very fast . So the young , the young folks , the , the come-ups , those , those guys , um , you should never treat them like , um , I know everything and you're just starting . No , you need to be . Include them into the . You know when .

Speaker 2

When you are in a team and you get drafted into that team , right , you're part of the team . You're not the rookie that everybody needs to treat like crap . No , you're the rookie that is here for a reason . You didn't get drafted just because it's an act of charity . You got drafted because you got drafted and then you have to integrate yourself into the team and bring to the team the best that you can , and if you don't , you're going to be kicked out and then you do your own thing or you go work at another team . That's just the way things are .

Speaker 2

But you can't walk into a room thinking that you know that you are . I never see myself sometimes how other people see me , because in my eyes , I'm just another struggling creator or struggling . I will always be struggling , because that's the thing . Never feel comfortable . You always have to feel like you're struggling to do this or that . The day that you sit there and go , that is the dream . I'm the best . I'm the best at this and I've been doing this for 15 . Fuck you . That's bullshit . You always need to struggle . That's part of the journey . The day that you're not struggling is the day that you're dead , the day that you don't want to better yourself , the day that you don't want to do something different , the day that you don't want to be part of something and create . Creators will always be creating . If you're not creating , you're dead . You can't get complacent , you can't get comfortable . I'm not saying that you don't have the right to enjoy your you know .

Speaker 1

I was actually about to bring that up . I was actually about to bring that up because what you're talking about I like to call it the creative bug you get bit by it . You're never in standstill mode , you're always freaking going what's the next thing ? What I've learned , though , is that that is the journey and that is the quote unquote dream . I try to somewhere along those lines like I hit a milestone , let's commemorate it , let's celebrate it .

Speaker 2

And what's next ? Yeah , exactly Everyone who I've worked with in the industry . I used to work with a guy in the industry who's very far up the totem pole right now , and his mantra , his ritual , was at the end of the year , everything that was around or that was in physical form that we did would go straight to the garbage . He would do a full clean cleanup of all the what are we doing ? Just throw it out . What are we doing ? Just throw it out . What are we doing ? Just throw it out . What are we doing ? Throw it out . And then the year would start fresh . It would be a reset button .

Speaker 2

But that reset button wasn't like oh , a reset button , no , that reset button was what are we doing this year that we didn't do last year , that we can move forward with this stuff , and I don't like to call it I personally don't like to call none of those things goals . Goals are bullshit . That was a . I rather brand them as your wish list . So it's much better for you to psychologically get that into your head , as this is my wish list for this year and you write them down .

Speaker 2

You know I used to hate when I used to go , when I used to be in college or I used to work with other people in the industry and they were like oh , you got to have goals and and and that word always I don't know why it always struck me like something that you were forced to do . You know , and mentally I hated that . I hated , oh , cause you have to do it . When you , when you are creative , sometimes having to do something because you have to do it , it sucks , it sucks and that becomes a problem . Uh , with consistency hear me out .

Speaker 2

There's discipline in there , right , okay , right so creatives need to have creative freedom , you to feel good about what you're doing , and you have to set your wishlist , screw the goals , because I've known many people who have started the year with multiple goals and then , by the end of the year , what happened to your goals ? Oh , they went to shit . Okay , so let's not use that . Let's use wishlist . I'm going to make my wishlist . My wishlist this year is that I want to do this and I want to do that and I want to travel and I want to film this and I really want to go there and get some content and I want to talk about this . That's my wish list , because when you wish something , you tend more to make your wishes a reality because you have the power . But if you have goals and again , if that's something that you want to use , if you want to use that word , good for you .

Speaker 2

It doesn't work for me and and I came to realize that later in my life that goals are bullshit the word means nothing I think it comes down to the terminology , but I think yeah the concepts are , it's the same it's the same , but for me to wish on something , to put the power of intent on something and I've been very fortunate in my life because sometimes I feel like I have landed on things that I would have never dreamed that I would have been landing on that , or , by proxy , worked with somebody or worked somewhere that I've always wanted to work , but I never would have imagined that I would have ended up there , or ended up there not when I wanted to , but when the powers that be wanted you ended up there or ended up there , not when I wanted to , but when the powers that be wanted you to be there . Does that make any sense ?

Speaker 1

Yeah , yeah , yeah , yeah , at the end of depending on the industry , like sometimes it's not always in your control . So I think putting yourself in a position where you're wishing for certain things like you , make it that much more like this is a me thing . I'm in control of it , I speak . Make it that much more like this is a me thing . I'm in control of it . I speak to the similarities of it , because I think , at the end of the day uh , especially talking about how the idea that on the team that you're on today is a matter of like we wake up , we gotta do this stuff you're not just wishing and hoping that it lands on your fucking lap . You're wishing and then you're strategically situating yourself to like get in line with that wish .

Speaker 2

Yeah , I think that you're always . I mean , again , it goes back to your setting your mind up for intentions on what you want to do . If you , your mind , is intent on doing that , because that's your passion , that is what you want to do , you will energetically gravitate towards those things . Uh , by the way , and it goes for the bad stuff and it goes for the good stuff . Um , if you program yourself that this is what I want to do and this is where I want to get to , eventually , brother , you're going to get there . You're going to get there . The one thing that you can't do is give up or have people tell you that I I had a guy , a close friend of mine , and it's a story that I've never told anyone never told anyone coffee and cabinet exclusive .

Speaker 2

I had a . I had a good friend of mine that um helped me , um and I he will always hold . He's still around . He would always hold a very special place in my heart . But he said one thing to me that was fucked up because that shit hit me in the back of the head really bad , okay . And he said to me again the trauma has been there and has been rolling around in my head for a long time . And this is just shit . That happens and it only takes you words . Have words , have a lot of power . Hey , pay attention . I'm talking production's like flipping out somewhere looking at instagram and only fans .

Speaker 1

Uh , I had some guy , some guy trying to stick to the script that he's like . What the script ?

Speaker 2

let's talk I had some guy tell me uh , uh in spanish .

Speaker 1

He said you don't have a voice for radio oh right and you were already in then I was already in radio .

Speaker 2

I was I wasn't working on the air , but I was , like , involved with the station which would entail that you were like that was your goal right , and then my my wish , my goals were never to work on the air . Okay , my goals were only to work on the air . Okay , my goals were only to work in production .

Speaker 2

I was always going to school for production . I was never going to school to be on the air . But you have plans and you have a wish list and then higher powers have your plans Like one day , this is what you want to do . And then the next day your boss is knocking on the door , walking into the studio , and he's looking at you , going , hey , do you know how to work the board ? And you go , yeah , and he goes . You start on the radio . You start on air on Saturdays and you're like but , but .

Speaker 1

And they're like you're Saturday eight o'clock , here you're on the air and then those things just happen . Is that or a water house ?

Speaker 2

no , yeah , exactly so um , that interchanged exchange with that person taught me to understand that someone's perspective , a point of view about you does not define what you can or will do . You are the one who's in charge of making that happen period and the story from the mind of Mikey Reyes .

Speaker 1

What's left of it ? Did the wine feel any of that ?

Speaker 2

no , it's horrible , it's gonna give me kid but it's gone , I'm telling you this thing's gonna give me kidney stones you've earned yourself yes , production get rid of this .

Speaker 1

Let's move on . Okay , alright , so the next one we're sipping Is a David Filason Cabernet . Cabernet sounds nice 2020 vintage . This one's from South Africa , my friend .

Speaker 2

I've never had a South African .

Speaker 1

Wait , what is I did ?

Speaker 2

know this South African girl . She was fine as hell , she was .

Speaker 1

Was she fresh Minty Back with mocha , vanilla Aromas Blackberry flavor .

Speaker 2

This woman was fine as hell , what's it say ? The black of the berry . The sweet of the juice , the sweeter the juice . She was so fine that she would walk by and grown ass man would cry . I'm not going to , just in case she sees this . She's somebody , baby mama . Now . This one has aging potential . The way who the ? Not the baby . Oh , not the baby . She does have aging potential .

Speaker 1

No , she's definitely a milf right now . Mike , with all due respect , my earlier let's , it smells better .

Speaker 2

It smells better , it smells better . I'm trying . Let's see what this tastes like . You're talking too much bro shut up .

Speaker 1

This is CBS . Don't don't show him the bottle , bro . The the labeling's off , give me that production . How'd labeling's off ? Give me that production how'd you do that ?

Speaker 2

give me that . This is actually good . This is actually better than that swill you fucking gave me . I I knew how to start garbage you gave me the cordo bordo bordo's are supposed to be good . That's not a 93 point bordeaux . That's a 93 point bordeaux in freaking cambodia , not in the united states of america I'm glad you like this one , my friend South Africa .

Speaker 1

I don't know what I had .

Speaker 2

Very nice man I was like okay , hey , production , if you can put your finger in , is that one indented ? Is the cab indented ?

Speaker 1

Go go . No , it's not , it's not . Go Talk to him .

Speaker 2

Is it indented go ? Is there ? No , there's no , there's not no , I can tell you that one that one there is , here's another , here's another wine tip what there's a reason for it . Do you tell the reason ? You're the wine expert . I just drink this shit all right marketing perspective .

Speaker 1

Uh , the indentation under the bottle means that they're like like screwing you with with the with the amount of alcohol , right ? So there's going to be less wine because there's less bottle um , it also helps the wine supposedly .

Speaker 2

I'm not

Creative Growth and Setting Intentions

Speaker 2

a wine expert , but it's supposedly . I might be wrong , but it says that it helps the wine . There's a big indentation on the bottom from the service , but this is very good .

Speaker 1

I'm surprised very surprised you give you give a young man a chance to make something of himself . So here we are , surprising Mikey on our second bottle . The service industry suggests that that indentation allows the server to better pour the wine , which would mean that this is a wine .

Speaker 2

Nobody pours the wine on the butt in Miami unless you're like in a high end restaurant . Most people just wrap a napkin and they pour it like this .

Speaker 1

This is miami brother I love that you said that that's actually another question down the road . Uh , hear me out . You spoke to how the industry is rapidly changing , right ?

Speaker 2

what industry ?

Speaker 1

uh the which one media digitally yes it is .

Speaker 1

With that said , I think AI has become very popularized over the last two years , maybe a little bit more . Recently , somebody on Reddit asked Chad GPT to roast Miami . I'm going to read this to you Okay , miami , where the weather is hotter than the traffic arguments , but not as humid as the tourist's desperation to find parking . It's a city that can't decide if it wants to be South America , a cruise ship terminal or a music video set . The skyline screams luxury , but drive a block away and you're doing potholes big enough to swallow a Vespa .

Speaker 1

And let's talk about the nightlife . Half the people in the club have rented their outfits , their cars and probably their personalities . In Miami , everything is fake except the attitude . The only thing more inflated than the real estate prices are the egos of people claiming they work in finance while promoting NFTs on Instagram . It's the only place where you can spot a millionaire and someone who just spent their last $200 on bottle service at the same table , and they're both arguing over whose boat is parked closer . You got to love Miami , and that was straight from Chad GBT .

Speaker 2

I think that changing some of the aspects of that .

Speaker 1

What would you add ?

Speaker 2

It could literally be also a description of Los Angeles .

Speaker 1

Okay , okay , I think .

Speaker 2

Maybe 15 years ago LA .

Speaker 1

Similar coasts , similarities there's a lot of similarities .

Speaker 2

And I think that it's a For someone who's been on the west coast and someone who's been in new york and someone who's been in chicago . And I've been traveling . I traveled well with the dolphins when I used to travel with them . Okay , I can tell you that , um , um , there's a lot of similarities in every major city . It has its own dynamics , it has its own vibe , it has its own personality . Yeah , chicago has a different personality than New York , la has a very different personality than Chicago , and New York and Miami is just a whole different ballgame .

Speaker 1

I call it the independent republic of South Florida . I like that you said that , because you also mentioned how LA could have been what I just read 15 years ago , which would suggest that it's changed . The mayor wants to make this the tech capital of the world . Uh , the mayor's an idiot expert mayor miami's a fucking moron .

Speaker 2

I'm sorry , that's my personal opinion . He is somebody who is a celebritoid this is gonna be a promo promo he is somebody who is um a um show in his own . He is going to end up working on some kind of entertainment news eventually . I think so .

Speaker 1

There was a writer that was berating and bashing him earlier this year on I think it was Miami New Times . I haven't heard from the guy since after like three articles , the rag . I haven't heard from the guy since after like three articles .

Speaker 2

The rag . So my personal opinion of Miami is Miami crazy ?

Speaker 2

in a very short amount of time . So the gestation period of a project how about that ? Let's use project , not bus . The gestation period of a project there's a process , right . The gestation period of a project there's a process , right , whether it's a production project or a movie project or a lifestyle project or whatever project . And I think that the gestational period , that of the changes that are occurring in miami , are very fast forward , and the catalyst of that situation was COVID .

Speaker 2

When COVID started , a lot of the folks from these major cities that I mentioned decided to take off to Florida . Let's be honest Right now there's more millionaires in Palm Beach than there have ever been in Palm Beach . There's more money in South Florida than there has ever been in South Florida Ever . All of these folks are moving down here . Bessels has three properties on here . Two of them are his parents . Four properties , two of them are his parents , the other two are his . They're all here . They're all coming down here . So when you have people like those folks coming down here , they don't come here alone . Like you don't hear about the team that is now Miami based . Be honest , you can't seriously do what you do and live down here without you having an accrue down here with you . And I'm not talking about your security crew or your . You know you're no . No , I'm talking about your crew , the people that work with you , the you your right hand in your left hand .

Speaker 1

They have to be somewhere who are hopefully smarter than you , because we said something about that earlier .

Speaker 2

And they have to be here , they have to live here and they're bringing their money with them , because these people are not poor , they don't get paid $15 an hour , they have some big-ass salaries . So every time that these folks move down here , whoever the hell they are , they're coming with their people and they're setting up shop . They're renting an office , they're renting a . You know , brickle is going to be the manhattan of the south . It is , I think . I think when you have the porsche building and the uh , this building and the other building and the coco chanel building and the mercedes building and and all these , and you're like what the fuck is going on in brickle , bro , who's buying these properties ? You remember just like what the fuck is going on in Brickell , bro , who's buying these properties ?

Speaker 1

You remember it just like I think it was just 10 years ago . Like the difference .

Speaker 2

Yes , absolutely . I remember the difference , huge difference .

Speaker 1

Where is it ? Where are we going as a , as a county , as a city ? That that was that was going to be the question , Like , where do we see Miami going in 10 years ? You speak to the development and what's crazy is , while people are freaking building things up , it's freaking , blowing up . We have buildings that are sinking like Miami commas that are sinking .

Speaker 2

I saw the report .

Speaker 1

I saw the report .

Speaker 2

It's wild . I think that everything has its lifespan . I think that when I was 13 , 14 years old in Miami and I saw South Florida become a drug haven and cocaine cowboys was the lay of the land and people were getting killed and businesses were opening up everywhere and it was a huge influx of cash .

Speaker 1

How deep did you get into that ?

Speaker 2

I was very young but I can tell you this it was not uncommon to have at least one member of your family or new of somebody who had a member of their family that was involved in the drug trade . Like people don't realize how wide ranging this was . There are people who became millionaires , flipped their bad stuff into legitimate business and now are considered business moguls in this town . Some of them are not around anymore but that's a reality .

Speaker 1

So when they say that Miami was built off of cocaine , no , that is completely untrue .

Speaker 2

No , it's untrue . No , that is completely untrue . No , it's untrue . That is completely untrue . I the way that I frame it is that was the shit that happened during that period of time . Okay , before miami was miami flag ? Um , mary mary brickle bill , mary from brickle village . Mary , mary from Brickle Village , mary , that Mary was trying to convince Flagler to build a railroad to South Florida . She was trying to . She's the founder of Miami , she's the first woman who founded a major city in the United States . She was trying to convince Flagler to bring the railroad down here , man , because railroad meant goods and meant people coming down here for tourism . She pushed that . So that was the thing during that time .

Speaker 2

And then we had military here in the 50s . In the 50s , um , the um billboard hotel in corral gables , which is a presidential style hotel . You agree , right , the presidents have stayed there . History like do you know that that shit was closed all the way to ? It was condemned for decades , that that was a military hospital . Military stayed there . It was closed for a ton of years until somebody bought it and turned it into what it is now .

Speaker 2

So everything has its period in time . We have gone through different periods in time and it's an indicative of how fluid and dynamic South Florida is Like when I went to school . I'm going to tell you how I went to school , how I went to high school here . My high school experience was Cubans , nicaraguans and Haitians . That was my experience . Why ? And Haitians ? That was my experience . Why ? Because those were the people who were getting at a dodge and coming over here Because of communism and bad , horrible people taking over their countries . They weren't leaving their countries because everything was good . They were leaving their countries because shit was bad . So when I went to school , when I went to Miami-Dade , those were my peers . Those are the people that I studied with . Those are the people that I work with . Those are the people that I work with . Those were the people that I shared moments with .

Speaker 2

But eventually that changed and that's good . I don't , there's nothing wrong with that , it's just the dynamic . The only problem that I have is the , the way that everything is moving . Now it's like on speed . It looks like the whole entire area took a bump of coke and everybody's moving out 150,000 miles per hour and the local folks are having an issue trying to calibrate with all the changes , because if you're from the outside coming in with money . You're good , you're solid .

Speaker 2

But the hometown people , the people who are 305 , who love the city , who understand the city , who go to Brickell , who go to Little Havana , who go to Little Haiti , who go to all of these areas to experience because we know , we know the cafeterias and we know the mom and pop shops and that's what we enjoy going to those folks are the ones that are having the most issue , trying to mitigate with what's going on right now , and that's okay . Again , I don't take it as people go oh , it's horrible , it's going to destroy . No , it's part of growth and I don't want to sound like an a-hole , I don't . But you can't stop progress . It doesn't work that way and I'm sorry to say this . If you can't afford to live here , then you need to do better for you and your family .

Speaker 1

That's a harsh reality for people that have been here for life , and it is I can't afford to live .

Speaker 2

I cannot afford to live in certain areas of New York . Me personally , I can't afford to live in LA . I can't afford to live in areas in California that I've been to , that I find them to be spectacular .

Speaker 1

You've worked there , though . Now the reality is , this is the place where you grew up in . And a lot of people are facing that challenge . It's like damn , I can't afford this anymore .

Speaker 2

Nope , nope . I can't afford to buy a house in the city that I grew up in in the United States . I can't , right now . Right now , I can't .

Speaker 1

We talked about this off record , mikey the things that I was told growing up that I needed to be able to live , the life that one comes from their country here to try to achieve . I have those things and I'm like , well , shit , that's not what it is anymore , because that changed too . Now you need more .

Speaker 2

Now you need more , but I am a firm believer of , with every excuse me , every crisis , for lack of a better word there's opportunities . Yes , there's opportunities . I'm stubborn .

Speaker 1

You have to look for those opportunities ?

Speaker 2

No , I have . It's not being stubborn , it's understanding . And again , it takes time for you to understand . For some people it takes time . It took me some time to understand that hard times will come , difficult periods will come . It's just how you mitigate with those situations is what's going to make the difference . It's just how you mitigate with those situations is what's going to make the difference . And once you understand that and you move beyond that situation because nothing lasts forever . Everything is fluid You're going to have some years that are going to be tougher than others . You're going to have some situations that are going to be some tougher than others . You're going to be placed in a situation where you're not going to know where your next paycheck is going to come from . But at the end of the day , you have to understand that everything's going to be fine . Do you know how many times I've had a talk with my wife and she's come to me and says this

Miami's Rapid Transformation

Speaker 2

, that and the other , and I look at her and I go we're going to be okay and we are .

Speaker 1

So , for all those people who are going through shit , you're going to be okay . To me that's where I mentioned the whole stubbornness part . It's an understanding that as things change , we have to figure out what's the next step . How do we change with it ? How do we adapt to these things ? I , I too don't . I'm not hating on the , on the growth , I'm not . I'm trying to figure it out . I'm trying to like embrace the things because the change that that has been happening . If you are in the right situation , you could start to actually see them before they even start to develop . And if you figure that out and you situate yourself let's say you're a business owner and you decided to open up a shop , even if it doesn't make all the sense in the world , but you have some kind of brick and mortar situation and a spot that is becoming , or will become , gentrified .

Speaker 2

Just because you analyzed all the other areas that have already been gentrified , you might put yourself in the right situation for yourself yeah , I think that , um , overall , my thing is uh , don't turn yourself into being over critical about what's going on because you have no control over it . That's not . You can't change anything . That's coming and you can't change anything that's happening . What you could do is try to figure out a way how to um , make um things better . Um , um , use the , the opportunity for your , for your betterment , and not be the the one person in the room going , oh , because this is happening and oh , we have to stop them from this . And you , listen , listen , if you had a hundred million dollars and you could buy three blocks of commercial real estate because you were going to develop the shit out of that , you're going to do it . You're going to do it , whether it's good or bad , you're all . You're looking at one thing and one thing only you are looking for a return on your investment . So , gentrification I hear that word all the time . My wife has been in real estate for a while and title agency side , not the realtor , but gentrification is a real thing . Gentrification also means growth and , yes , there's displacement .

Speaker 2

I'm going to tell you one of the biggest gentrifications that I got to see as a young adult . Well , as a teenager , one of the biggest gentrifications that I saw firsthand was what happened in South Beach . Now , most people and probably your production crew , either of these people could be my kids . There's no reference point for them of how South Beach used to be Like . Their view of South Beach is what it is now , but they don't understand that South Beach was nothing but buildings full of old retired folks sitting on the front porch . Do you imagine driving down Ocean Drive and every single building there was old folks sitting on the front of those buildings waiting to fucking die . That was South Beach . That was South Beach . That was South Beach . It was a retirement . It was . It was heaven waiting , waiting room , waiting to die , retired . I did , and then you could actually see some of that in some of the footage from Scarface Scarface , yeah , from Scarface If you watch that film , oh my God , it's totally different .

Speaker 2

If you watch that film , you're going to see some of that , because they kept some of that texture in the background it was like a two-story apartment building in the film .

Speaker 1

Yeah , today's a CVS , today's a CVS .

Speaker 2

They only got Strategically placed .

Speaker 1

I'm grateful for it because you know everything else is like .

Speaker 2

By the way , most of Scarface , which is a cult film , was not filmed in Miami , I know .

Speaker 1

Oh no , Why'd you tell them , Mikey ?

Speaker 2

You're spilling it , bro , but the outside shots of some of those areas . They were obviously shot here . The shots at the Fountain Blue was the Fountain Blue , which just looked nothing like what it did back then . But anyways , my point is , the biggest gentrification was South Beach . South Beach was a dump . I hate to say that , but it was a dump . It was just retirement people in retirement sitting there , you know , your grandma , your granddad sitting in the front porch of these hotels , beachfront . And then all of a sudden , these developers came in and they said , yo , this prop , all these properties are like prime . Yeah , we just need to get grandma my fuck out of here . You know , we need to put grandma somewhere else . And there was some pushback and there was a whole thing that happened , you know , but it worked out to what it is now . Yeah , you know , um , that whole entire area has become a major draw for tourism it's , it's a it's .

Speaker 1

It's been controversial , uh , I I think I don't go beat it I I don't go , that's my thing , that's my thing .

Speaker 2

We had an episode here . You need to know your place in the bus .

Speaker 1

brother , Bro , I know my place in the bus .

Speaker 2

Your place in the bus is not South Beach , Bro . I understand that . That's for the folks that come from out of town , that are going to spend the money that is going to make sure that the folks who are properly employed . That's what that's for .

Speaker 1

You see , there you're talking about , I feel , a little bit after south or north of 5th , going on to pass the hotel chain .

Speaker 2

Not all of that .

Speaker 1

I'm talking from down , from 5th Street all the way up when you're talking from 5th to the places where the spring breakers go for example yeah , yeah . That's like a different animal . You go past 13th or 15th , I think it is , and then it becomes this other spot which .

Speaker 1

I think you're speaking a lot to the way that those buildings have developed , the way that those hotels cater to those people that are coming from out of town , versus the crowds that you get on South Beach on a typical weekend . My whole thing is I enjoy the idea of taking in the beauty of what South Beach is today , because it tends to be a controversial thing .

Speaker 2

I don't think that it's all bad . I think that it's just stuff that happens and you kind of have to embrace it . And I used that as an example because that is probably in my book one of the biggest changes of an area in South Florida . In my lifetime living here , that has been one of the biggest ones .

Speaker 1

It's not the cows and the montes that used to be in Hialeah Miami Lakes .

Speaker 2

It's just different because you're talking about an area that was developed and then all of a sudden it just flipped into something else . When you talk about an area that had cow fields and then all of a sudden it's restaurants and shops and rental units , to me that's a little different , because eventually that's going to be .

Speaker 1

That's what should happen . It should happen . There's only one South Beach .

Speaker 2

Right , the other thing , the other huge transitional area for me , it's what's going on in Wynwood right now . But yeah , and people have been bitching and complaining about what's coming to wingwood . The problem is that . The problem is that

South Beach Gentrification

Speaker 2

when that happened , like it it's . It's shocking to me that people are so ignorant that they don't understand that when the company or the gentleman who came in here and bought all those buildings and bought all that area , that was a shit show , it was just crappy neighborhoods sorry , it was when he came in and he bought all of that and he sat with the city . You know if , like I said , going back to my , to my uh , what I said previously , if you have a hundred million100 million and they tell you you can buy whatever commercial or residential property that you want , you're going to go buy it because you want a return on your investment . It's not personal , this is business . And he went in there , mr Mana , and he did something there that he'd done in other parts of the world . He bought that whole entire area . But not only did he buy that whole entire area , he showed the city exactly what he wanted to do with it when he bought it . So he had a whole plan development with buildings and this and that of what he wanted to do .

Speaker 2

You fast forward what seven , eight years later ? And people are in shock that all of this is coming to winwood . Brother , what planet are you from ? This guy just came here and bought blocks upon blocks upon blocks of real estate and and he showed you what he wanted to do with it . And now everybody's in shock on what's coming to winwood . Don't be an idiot . This was part of the plan . Yeah , and , by the way , he has seven buildings in downtown miami you're either on the bus , you're not on the bus .

Speaker 1

Exactly , you're either on the bus or you're not and that's okay .

Speaker 2

You , I mean , you don't have to uh , your , your place in the bus doesn't have to be the same as everybody . Um , you know , downtown miami is um , and I'm gonna I going to put it to you this way Like when I go to downtown Atlanta . I happen to like Atlanta .

Speaker 3

I do too . My son went for the first time last year .

Speaker 2

That's why we got along and he loved it . He's like Dad . My son is 17 . He goes , dad . I love Atlanta and I'm like it's just Atlanta . It's like Miami North , just a little different . But he happened to like it . And when you visit a lot of these downtowns , like downtown Chicago , it's not downtown Miami , the the situation in Miami , downtown Miami , is a little different . There's some growth potential . So the guy from Wynwood excuse me , mr Mana went and he bought seven buildings on Flagler and now he went to Flagler Street and ripped off the asphalt of the street and replaced it with cobblestones .

Speaker 1

One of my favorite bars is actually like a part of that little mix right there . What is it ? It's called Lost Boy .

Speaker 2

I have to go there yeah , I was there recently rustic I , I took , uh , I took the missus there for , um , god , that food hall , that harry , julian , julian , harry the first time I mean I'm knowing about it , yeah , but it's um , I said to her I was dropping off my son somewhere and I'm like we're gonna go to this place in downtown , because you always tell me you don't ever take me to a new place . I'm going to take you to a new place . And we walked in there and she was like , oh my God , and it was very lively , there was police everywhere , very safe , and that's what they're trying to do there .

Speaker 1

What do you rate it ? What do you rate it , what do you rate it Out ?

Speaker 2

of 10 . The food hall yeah , okay , let me put it to you this way . I like it a lot more than where Power is right now the food hall , where Power is now .

Speaker 1

I like that . That's why I like it , and I believe I know the name of that spot too .

Speaker 2

And I think that it's phenomenal . We found a bar there . That is great . We sat there and we drank . Oh , that's awesome . I walked around . We were going to have dinner somewhere else . We already had reservations at another restaurant in Doral , but as I walked around the food hall , I'm like yo , I could eat . I could easily eat in like a solid five places in this food hall without any problem .

Speaker 1

Aquí nos quedamos . Doral , from downtown Doral , wow .

Speaker 2

Yeah , but we had reservations . In had a reservation to that place . I went which wasn't bad . It wasn't bad .

Speaker 1

Speaking of drinking , you ready for the next one ?

Speaker 2

Yeah , sure , Let me let's watch that out .

Speaker 1

All right Jumping into our next wine . I asked you if you have a preference . You told me , so I deliver this .

Speaker 2

If you have a preference , you told me , so I deliver . This is a Pinot Noir .

Speaker 1

This is a Pinot Noir . This is called the Four Graces . This is from Willamette Valley , Oregon . You're looking out for aromas of black cherry , red raspberry and dark chocolate . Flavor is going to be cherry and raspberries . It's perfectly balanced , a little bit of acidity , the way a Pinot Noir should be . Now I emphasize on Willamette Valley , not only because I had to make sure I knew how to pronounce it correctly , because I thought it was Williamette . It's Willamette , Right , but it's no secret , the best places for wine is Europe , right ? Well , it depends .

Speaker 1

I thought that California wines were shit , and then somebody turned my Well , the idea is that the grapevines , once upon a time , that's like the motherland for wine you go to certain different regions and other parts of the world and that's where they start to develop their own personalities and their own distinctness .

Speaker 2

I like my stuff from Rhone , french Rhoneome , the area of rome where the burdell comes from . There you go , the chateau , the chateau the pope , which is the chateau of the pope , uh , pope , yeah , uh it's . It's around that area too , and the wines from there are good . They come with a pope , a seal on every bottle .

Speaker 1

Those wines are good they know what they're doing over there . Yeah , you know where the second I ? Don't like italian ways though where's the second best place to ? Get pino , north from where oregon , which is where this one is from let's see , I don't know , I like the hue this is good yeah it's good you gotta vote it's good , tastes kind of weird .

Speaker 2

Compared to the old one tastes a little different .

Speaker 1

I mean , we're talking about Different wines here . Oh , that's nice .

Speaker 2

That's very nice .

Speaker 1

That's very nice .

Speaker 2

Production Bottle .

Speaker 1

Show off the bottle .

Speaker 2

Nice bottle . I like the and keep it .

Speaker 1

Yeah , we're gonna keep it here .

Speaker 2

I like this wine too Very pretty .

Speaker 1

I like this wine . It's very pretty , Pinot Noir . Pinot Noir just tends to like just blow bro . Pinot Noir just tends to blow . This is nice , te gusta . Would you buy that at a restaurant ? Yes , I would .

Speaker 2

Good Fantastic Because that's our next wine tip .

Speaker 1

We're going to talk about the seven tips on how to order wine . First and foremost , embrace the all-knowingm on deck . If there's a server , he knows what he's talking about . Have the conversation with the guy . He knows this .

Speaker 2

What he gets paid well most people , if you go to a restaurant that knows what the hell they're doing , they're going to have a , um , a , a well-trained staff to sell the product , and that happens all the time . Um , I have quite a few friends who own restaurants . Um , some of them I can't walk into because every time that I come out I'm drunk . Um and um .

Speaker 1

Here's another friend of yours getting you drunk strategy you're probably going to come over like I'm not coming over , I'm not coming over , and then you're there .

Speaker 2

But I have this one brother and sister team that own an Italian restaurant in Harding Avenue called George's Italian Restaurant . Okay , and they have been there for a very long time and their wine selection is pretty freaking decent . But a lot of these restaurants the good restaurants they train their staff on helping you navigate through the choices that they have for wine . So if you are somebody who likes stuff that is more fruity or sparkling , or if you want something with a lot of alcohol content , you could do a Malbec or a Merlot . Or if you want something a little bit more light , that you can have multiple bottles of Pinot Noir is your boy .

Speaker 1

You're basically transitioning into the question , but before we get to the question , the , uh , the . The next one would be tell them what you like . Look , you told me pinot noir . If you're at a restaurant , let them know what it is that you're in , what you typically enjoy . Yeah , don't make it too confusing . Let them know what your palate usually is uh what you're consuming . That way they could like . You're steering them in the right direction .

Speaker 2

You're helping them I think that um , overall , um your palate , changes .

Speaker 1

Yes , oh yes , that's why I was telling you about the oysters earlier . I mean , yeah , no , that's just not oysters , it's not a thing for me . Question on the palate Oysters , yes or no ? No , hell , no , say yes , charred grilled from New Orleans , preferably .

Speaker 2

No , no , I like my salmon medium rare , by the way , oh , that's interesting , medium rare . Yeah , salmon is the one fish you can have , rare or overcooked . Is that if ?

Speaker 1

it's going to be rare . It needs to be in chunks . It needs to be in little chunks . I hate overcooked fucking .

Speaker 2

I would rather you undercook my salmon than overcook it .

Speaker 1

Brother budget for wine . Here's a cool tip .

Speaker 2

That's probably if I was to price that , I'll tell you right now , and I don't know how much you pay for that .

Speaker 1

Go ahead . This is sommelier level stuff right here .

Speaker 2

10 out of 10 wine now , and I don't know how much you pay for that , go ahead . This is some aliase level stuff right here . I would probably um price that between um 15 and 18 dollars a little north of that , a little not a little north of that so 20 this one's actually retailed at 27 .

Speaker 1

27 .

Speaker 2

Holy shit 27 . You got ripped off . I'm brother . No , no , no , listen . It's good , it's good , but I've tasted wine . I mean , of course , you know what I like to . I love total wine , Like I go .

Speaker 1

You know how women it's the Toys R Us of freaking .

Speaker 2

Yeah , you know how women go to , like my wife goes to Target and she fucking disappears .

Speaker 1

That's you at Total Wine .

Speaker 2

Yeah , that's me at Total Wine . Total Wine and me are best friends , but I'm also a Costco member and I've found that Costco has a decent . They don't have a massive amount of wines , but they have decent amount of wines and I've been able to find some good stuff over there .

Speaker 1

And good deals , right ? Yeah , I've been able to find some good stuff . I remember I used to go to BJ's . I didn't have a membership . I would go to the liquor store .

Speaker 2

Not the liquor store . They don't have that in the liquor .

Speaker 1

They have it in the other side , they have it inside , they have it in the other side .

Speaker 2

Oh , okay , they have it inside . They have it in the store , not the liquor side . The liquor side is just liquor , okay , liquor .

Speaker 1

Cool tip , when you're at a restaurant ordering wine and you're trying to let's just say you're impressing a date or wifey , and you don't want to say the price range more or less , and you know , like we just talked about , like this is price , more or less where it's at , you could easily get yourself into the $300 range of bottles .

Speaker 2

A lot more Easily , a lot more than I am .

Speaker 1

To avoid this and as you're having the questions with the server or the SOM about what you usually drink , you could just simply point to the menu and just be like hey , I usually drink things around this range , and that's like a key indicator that you're actually pointing to the menu , and just be like , hey , I usually drink things around this range and that's like a key indicator You're actually pointing to the price range . This is a cool tip .

Speaker 2

I say that most restaurants would . And let's start here most restaurants price their wine three times over For sure , so if it's a $15 bottle , you're going to pay $45 for it .

Speaker 2

That's basically what I've seen . It also depends what restaurant , so it might be twice as much , it could be three times as much . It all depends . And , by the way , it all depends in the geographical area . I experienced this last winter when I traveled to Knoxville Tennessee .

Speaker 2

Winter , when I traveled to Knoxville Tennessee , the wife and I went to a brewery slash lounge that brewed their own beer but they also had like a full liquor bar and tapas and the owners were

Wine Tips and Alcohol Education

Speaker 2

there . It was like pretty late , Not late on our clock . Down here Late is like 4 o'clock in the morning . Late for them is probably 11 , 30 , 12 . And I went to the bar and I told the bartender in Knoxville Tennessee . I said let me get an old-fashioned and old-fashioned obviously they're made with bourbon . And I'm looking because I pay attention all the time . That's one of my things . I pay attention and I see the owner go back there and grab a specific bottle and make me my old-fashioned . She brings me the old-fashioned and places it down in front of me and I'm like I'm gonna get killed . This old-fashioned what I saw her grab , man , she's gonna hit me with the belt .

Speaker 1

No , you're , and I had the way you said that is that you're like , well , she wants to go grab it .

Speaker 2

She probably went down there , it wasn't no , she went up there , oh , okay , oh so you're meaning not flavor wise , you , man , you meant price-wise , yeah , I was like she's going to slay me . I'm following and this goes back to location and pricing . And you know we ate . The food was good . They closed down the kitchen . It was like a bar bites , but it was decent . Okay , closed down the kitchen , bar bites , but it was decent . Okay , close down the kitchen . And I told my wife , let's just go .

Speaker 1

I'm in knoxville , tennessee , right outside of downtown knoxville and um the owner comes over , she hands me the tab and I look at the bill and I almost had a heart attack . I said this is why that's it .

Speaker 2

I called her over and I said I can't believe you charged me $15 for an old fashioned made with $120 bottle of bourbon . Do you know how much I would have paid for this in Miami ? $25 .

Speaker 1

Probably more . You have the blue label .

Speaker 2

She was like what are you serious ? I go that I know what you served me . That bottle of bourbon cost a hundred dollars , over a hundred dollars . This , this old-fashioned in miami would have been 25 bucks . You charged me 15 . I'm in shock again . Location it depends where you go have dinner and that's going to matter about what you're going to be paying for that , um , for that bottle of wine took a production to a where we went to a restaurant in downtown Fort Lauderdale and I went and looked at the MSRP of this bottle .

Speaker 1

They're like coincidentally it's also Pinot Noir . That kind of blew my mind $50 . But that taste was like phenomenal .

Speaker 2

That's a $20 bottle .

Speaker 1

They were charging $80 . They were charging $80 there , so the- . It's probably a $30 bottle . You could buy it , no I'm telling you you could buy it at the store for 50 , because a total wine was sitting there for 50 . Okay , they were charging 80 . So yes , it's true like location and you upcharge that's not a bad markup though no , not at all and great wine , because the truth is , there's some wines that are priced but here's the thing with wine it's the most fucked up thing and I'm going to explain to you .

Speaker 2

If you go to a bar or a restaurant and you order a beer , maybe that beer has been marked up , man , like a $5 , $6 , $7 for for an import and you're like I'm okay with that . But wine at a restaurant it is kicked up so far up . Hear me out , the bottle of wine that the restaurant just put in front of you . They didn't pay what . You're getting it at Total Wine for For sure . They're getting that $20 bottle of wine for $10 , right , and they're pricing it up so , so high up , probably probably less , when you think about like a mass , like mass purchases , what's that called wholesale ?

Speaker 2

yeah , yeah right . When you have a license to buy , to buy wine and beer or liquor , you're gonna get your your stuff at a discounted rate and then you get to sell it to whatever price you want to within you know , not excessive you know , anybody is in that game that like sells , like the job is to like wholesale work for buccardi , for example no , they

Speaker 2

go and they go to like restaurants , no , no no , no , and most of the I mean , um , there used to be a company here it's called something else now , but it it was , um god , I forgot the name of it southern wine and spirits , which is not called something else . They're the major distributor of wines down here for restaurants . It's not , it's called something else now they changed names , but they are the ones in charge of selling the wholesale wines to whoever the hell wants to buy it , and , of course , there's a bunch of other distributors down here that provide the restaurants with their stuff . My thing is look , when I was 20-something years old , I thought that a Long Island Iced Tea was the shit . The Long Island Iced Tea is literally .

Speaker 1

Cheers to those of you that still think that it's literally You're brave souls , you're brave souls , you're brave souls basically , I got , I got diabolical .

Speaker 2

I got 20 bucks in my pocket , I'm going to the club and I'm gonna get fucked up . That's all I got and that's what you're gonna drink . You're gonna drink two of those and be shit-faced and you know everybody goes through their , their process . Uh , when I met my , my wife , my current wife I met her when she was 19 and I was like almost leaving my 20s um , we're almost nine years apart in age and she was drinking all kinds of fruity drinks like he was legit drinking all kinds of fruity drinks , like he was legit drinking all kinds of the fruity drinks that girls get served at the bars and nightclubs and they're like , oh my God , that tastes so good and it's just cheap liquor with a lot of sugar .

Speaker 2

And then , once you get so messed up with that , you're going to throw up and you're going to have like a massive hangover the next day . When I was 18 years old , I was working at a nightclub as a DJ , so I started to be exposed to a certain amount of alcohol right away . I know that sounds crazy . It was the 1980s , don't judge me .

Speaker 1

Yeah , the kids don't even like that anymore .

Speaker 2

They're crazy . No , so I was introduced to like the Red Devils and Long Island Iced teas and and , uh , white russians and all these drinks that you're like yo , these things are like . They're like made for for you , to get , you know , hyped up . But as I got older and older , I started to develop a palate for like whiskey . Like when I was younger I couldn't drink whiskey . I thought it was disgusting as hell do you have a neat ?

Speaker 2

you have a neat now , huh I know I always have it over ice . Yeah , because it opens up the flavor yes , and I have single malt , single malt , okay , not blended , like I used to be a johnny walker thing and then I don't touch johnny walker anymore yeah , that's understanding I do single malt , uh , scotch or irish , the japanese ones are I got into bourbon .

Speaker 2

Maybe seven years ago I got into bourbon , no less than that . Probably five years ago I got into bourbon . Uh , five , six years ago I got into bourbon . Now I have a palate for bourbons , like I know what bourbons I like and what bourbons I don't like , and bourbon , by the way , is American whiskey .

Speaker 1

Bourbon usually comes from either Kentucky or I might have to change the name of the show .

Speaker 2

What was it Louisiana ? It's Kentucky .

Speaker 1

Kentucky and Tennessee , yeah .

Speaker 2

There's Tennessee and I think there's some coming up from Louisiana too , but it's like American whiskey . Please understand that . We have our own whiskey here . It's called bourbon . Whereas the Irish , Irish whiskey tends to be a little sweeter to the palate but a lot of people they don't work well with bourbon . Bourbon is a very strong .

Speaker 1

Spirit-driven .

Speaker 2

It's a is a spirit the flavor is very forward , yeah but as I got older , I started to develop my my palate for these things and wine . I think it's one of the things that um people don't understand and I think it happens with scotch too is that we are . It happens with everything . Let me rephrase that we are so attentive to what is being marketed to us and this is coming from a marketing person that a lot of the stuff that is being marketed to us is not really top shelf stuff . Let me explain If you're drinking Patron , you're drinking shit tequila .

Speaker 1

We're going there , we're getting a lesson right now , masterclass lesson on spirits and alcohol .

Speaker 2

If you are drinking Patron , let me rephrase that If you're drinking Patron , you're drinking shit . Tequila , that's shit , garbage . Keep going , help yourself , keep going , help yourself . I'm going to give you a tequila . That is probably going to help you understand what real tequila tastes like . No , I actually have it in my house , but it's uh , it's called legado , but it's called Legado L-E-G-A-D-O Legado Tequila . You can buy the total wine . You can buy either the silver or you can buy the reserve , the Reposado . Please buy the Reposado . It's got the amber color .

Speaker 1

Production .

Speaker 2

Production is a good avid tequila guy Brother . It's the big bottle , the big bottle , the big ass bottle . First of all , it doesn't come in in plastic , so so the big liter bottle or the under liter bottle of a layout tequila is probably going to cost you about 30 . The regular size bottle that is like this looks like a wine bottle . It's probably going to be like about I don don't know 20 bucks . It's an amazing tequila . I use it for mixed drinks or you can sip it . Yes , there's such a thing as sipping tequila . I buy it at the house . That's what I consume in my house . It's amazing . I don't buy Patron . I think Patron is garbage . I think there's a ton of tequilas out there that are 100% better than Patron as far as flavor is concerned and color and everything else in between . Go to Total Wine , ask around . Don't fall for the BS bottles that look pretty in your house that you're paying $150 for .

Speaker 2

Cuervo has been doing tequila for a very long time . They have some good products . Herradura , which is the one with the horseshoe , also makes some pretty good tequila . They had a tequila that was a double cask . It came in a black bottle . That was amazing . They don't make that anymore . My thing is go and experiment with stuff that you enjoy , that makes sense , and don't throw your money away . There's a lot of things out there , including wine , that you can get for a decent price that is not going to break the bank hey , this pinot noir and you're going to enjoy it .

Speaker 2

But don't follow the marketing bullshit . I have been around long enough to understand that marketing is marketing . If you brand something long enough , you're gonna go ahead and buy it .

Speaker 1

Let's top this conversation with this question to you , or or advice for the younger generation , because you spoke on , like your dj days , productions like yeah man , I drink the freaking long island iced tea and stuff that I have to . I think when you were younger we're not really looking out for that kind of quality stuff and we don't really care no , no , we .

Speaker 2

We have limited amount of cash , so we need to get drunk right away what would you actually say to them ?

Speaker 1

uh , and I say this because we're having conversations on on restaurants and industries and I don't know if you saw that somewhere like the breweries have been shutting down left and right- They've been shutting down or they've been bought off by the big boys .

Speaker 2

There's no independent brewery in Wynwood right now .

Speaker 1

They can't afford to .

Speaker 2

No , no , they can . They've just been bought out . Let me explain to you how that works . I build a brewery , I build a brand . I get a knock on my door , constellation Group comes in and he goes how you doing , mr Reyes , and I go how you doing , and they said how much do you want for your shit ? And then I bring my lawyers and my lawyers say , hey , I think that , based on sales and this and that , and you can sell this for two , three , $4 million . And then the people go we're going to give you what you want for the brewery .

Speaker 2

I'm not going to say no , I'm going to sell my brewery . Why ? Because the moment that I sell my brewery , I have $2 million in my bank that I can go ahead and reinvest in another venture . Do you get me ? Yeah , so I know it's horrible because for me , like I was always wired and I'm glad you asked the question , I'm always always wired that whatever project you start , whatever project , you have the sleepless nights and you put your heart and your sweat and blood and tears into that is your project . But please understand this and I had a very hard time understanding this that project has a price and if somebody wants to buy that project from you .

Speaker 2

You have to be open , smart enough to understand that you built something that has value and you can sell it . And if somebody wants to buy it from you , you have the choice to do two things Either say no or to say yes . And I'm telling you right now that , based on statistics , sell the fucking project . Sell it , because what you're not selling is what's in your head . You have it in here to rebuild and create another project like that and move it forward . Elon showed that . I have a guy that operates on here in South Florida , which I'm not going to mention , who sold his business . They slapped him with a two-year non-compete . You know what the hell I'm talking about . He went all the way from here to the bottom and right now he's back up here again . Don't be afraid to sell your project Because at the end of the day , you build that project , you can duplicate it , make it better , make it stronger , stronger , make it faster . So don't be stuck about telling your project and I like entrepreneurship 101 .

Speaker 2

Yes and I think that that's part of something that I didn't understand . You know , when you create something , you're like this is mine , and all of a sudden it's like , oh , that's , and you're like this is mine . You can't educate eventually . By the way , nothing lasts forever . Perfect example of that is this wine yeah ? That's true , but perfect example is that and I'm not going to give you one example Think about every single company that was started by a founder and right now is not owned by that person .

Speaker 1

Just think about that . People have different reasons for that , but yeah .

Speaker 2

Nothing lasts forever .

Speaker 1

Nothing lasts forever 7-Eleven .

Speaker 2

Who owns 7-Eleven ?

Speaker 1

I'm afraid to answer because I feel like you might be baiting me into something I don't talk about . Who ?

Speaker 2

owns 7-Eleven Production . Who owns 7-Eleven Production ? Who owns 7-Eleven ? Don't answer . Don't Google Don't . Google shit . It's a franchise . It is a franchise . Who owns it ? I can't remember . Isn't that family , huh , a family ? Right ? It used to . No , is it just like the beer company ? No , no , no , it used to be family owned . It used there used to be a specific family ? Who funded it ? Who ? Founded it , but somewhere in the 80s they lost the company and somebody bought it . It's Japanese-owned . 7-eleven is Japanese-owned .

Speaker 1

There's a company in Japan that owns every single 7-Eleven in the United States and abroad , and it was founded here in the United States . I know what you guys were thinking . Who owned it before ? Who owns ?

Speaker 2

it . No , that was an American company . It started as an ICE depot .

Speaker 1

It always comes back to race .

Speaker 2

But again it goes back to understanding that nothing stays the same and there's always change that you can't avoid . I think this whole entire podcast has been about change . Ta yeah , under theme has been about change TA yeah , our under theme has been about embracing change and moving forward .

Speaker 1

Helping out with the title .

Speaker 2

Yeah , yeah , I appreciate you , yeah , absolutely .

Speaker 1

Let's jump into this last one . Let's change the wine . All right , here we go , here you go . Sir Ven Velute , this is a red wine blend With a Malbec base . This is garbage . Give it a chance .

Speaker 2

This is pure garbage .

Speaker 1

You don't like . Malbec Is what I'm realizing .

Speaker 2

No , I do like Malbec . The problem with Malbec Is Malbec will get you fucked up .

Speaker 1

A good .

Speaker 2

Malbec . Them Argentinian folks Are just .

Speaker 1

Will get you Right Let me tell you something .

Speaker 2

I've learned something . There's two things that I learned from my african-american brothers and sisters brothers mostly and another thing that I learned from um argentinians not the south african like , no , no , like the african-americans in this country . Uh , the my people that I've hung around with , they know how to barbecue , whether you're from the south or you're from kentucky , or the smoking , you know , cubans they just know what the fuck a smoker is cubans . Just throw the meat in there , let it burn like a hachina bro no , no , that's completely different .

Speaker 2

But having somebody teach you how to eat something that's been smoked or has a nice dry rub in it , okay , that's different , that's amazing . But the Argentinians , they taught me how to fucking cook meat the right way . They don't cook meat on the fire , they cook meat off the fire . And they also introduced me to Malbec . So obviously Argentinians are a culture that has a lot of cattle yeah , cattle ranches , and obviously their asados , or their meats , are amazing .

Speaker 1

I have a feeling I know where this is going after the show . Okay , I owe you Argentina Malbec . This one's from California Raspberry blackberry flavors , jam cola and it's a silky smooth . It's berries , it's plum , it's a much more .

Speaker 2

You can smell a freaking .

Speaker 1

Like it's sending us home .

Speaker 2

It's super sweet . It's nice . It's very sweet . It's very , very sweet . This is the kind of shit you have like after dinner .

Speaker 1

Correct ? Yeah , because we're at the end of the show .

Speaker 2

It's very sweet .

Speaker 1

This is where this is going , unless you want to keep going , boom , you know .

Speaker 2

Wow .

Speaker 1

It's not bad , I think , you see .

Speaker 2

It's sweet as hell .

Speaker 1

I think you could actually drink this one easily . I think , depending on the palate , you could drink the whole bottle .

Speaker 2

This is not the typical Malbec that I would have with my slab of meat . It's not Argentine , it's not no , it's not the Malbec that I would have with my flank steak , or with my ribeye , or with my vacio , or with my bife . This is chocolate cake . Yeah , this is the stuff that you have after dinner the cake .

Speaker 1

Yeah , this is the stuff that you have after dinner , um , but the the name um is french for velvet wine , because they pride themselves on being silky it's very sweet , so it's just like , like I don't . I wouldn't say cleanse , but just no it doesn't cleanse .

Speaker 2

This is sweet as hell . This is the type of stuff that you give your , your your chick , at the beginning of the night because she's gonna drink it like water and get her fucked up . This is the one .

Speaker 1

This is the one . Take notes for those of you All . Right , mikey , as we've come to our last wine .

Speaker 2

You have any more questions for me ? Let me think , my friend , that's not supposed to be . Hold on a second Hold on no , no Garbage .

Speaker 1

Screw the rundown the format of the show . Clearly not in radio anymore .

Speaker 2

Is there another way to what Do I ?

Speaker 1

Mikey upcoming projects . Things to look out for 2025 wishes .

Speaker 2

Listen , my wish is to Show cards Like there's things that Everything is changing all the time . Unfortunately , that's life Right now . Things are not exactly how I want these things to be , but it is what it is we just I mean we , because once you're married and your wife opens up a business , you're part of that business too , by proxy .

Speaker 1

Oh yeah .

Speaker 2

It's one of those things . Are you know , when your wife says what do you say to the ? We're opening up a business and you go well , we already have a business . She goes no , I'm opening up a business for me and you're like , okay . And then she goes okay , you help me with . You need to being

Entrepreneurship and Change

Speaker 2

pulled into that . That's where I'm at right now .

Speaker 1

What do you speak to ? The damn . I can't believe we're going down this road , the relationships or the marriages that do that , Because that's not the first time I hear that you have a business . Now she has a business . Sometimes there's separation .

Speaker 2

No , there's no separation .

Speaker 1

When there is , though , what do you say to that ?

Speaker 2

I don't think that there's ever Okay . What do you say to that ? I don't think that there's ever okay . Let me put you in legal terms . When you have a business , even if your wife is not involved in your business , she owns half of it . No , so what is it that I do ? When I register my business , she's my partner in my business . She's my partner legally because if something happens to me , I don't want any bullshit in my business . She's my partner Legally Because if something happens to me , I don't want any bullshit of well , she's no , she's a partner Legally . She's a partner Even if she's not as a partner . She owns half of that business .

Speaker 2

But because of the way things are with probate and all that stuff which I'm not gonna get into , you should probably know about this too . I do . My wife is my business partner . So when you look at my company , she's listed as a managing director . So if something happens to me , she owns everything , Half of it . She doesn't know how to do , but she's the owner . And my wife opened up her business with her partner .

Speaker 1

Imagine how many corporations are structured that way Exactly ?

Speaker 2

So my wife's business . I'm not part of the ownership team because it's with an investor and her Okay , but I own half of her shit , right . Which means that she's going to say to you need to help me with this . You're like but happily , that's not my problem , that's not my business , but you do it , that's not my thing . And she's like I need a website . And you're like how much you gonna pay me for that ? She's like I'm not gonna pay you shit . You're gonna bill me the website . That's what I do . She's like I'm actually half owner of your marketing company , so I'm going to make the executive decision that you're going to provide this company with a free website . And you're like what the fuck ? But you know how it works .

Speaker 1

She went over your head . Yeah , it is what it is .

Speaker 2

So now I got to build her a free website . So now I got to build her a free website and work on the marketing team and make sure that the uh , all of the print stuff is done correctly and that her logo , the logo . Yeah , I had to make her a free logo . You know it's working for free . My brother , she's going to be my next guest .

Speaker 2

How to come up when your wife opens up a fucking fucking business . It means that you work for free . Do you understand that you work for free ? Not only do you work for free , but you have the worst client ever , because she's gonna be over critical of all this shit that you ever do you're not gonna get paid , you're gonna work , you work for free and they're gonna be over critical over everything that you do .

Speaker 2

How come this doesn't look as nice as what you built for so-and-so ? You're like that's the way it is . No , no , you need to make it better . But what do you mean ? Better ? It looks good . You need to change that . I don't like that .

Speaker 1

That's what you deal with , oh my God . And they can't put the finger on what's missing .

Speaker 2

No , bro , that's your wife , bro , that's it is what it is you're gonna like put your head down and take the hits . Oh my god , I got clients who are less less of a pen in the ass than she is . But you're the partner . You own half of her stuff . At the end of the day , you own half of her stuff , so you want her to do well , so you , you go . Yes , okay , okay , babe , you got it mikey reyes , everybody .

Speaker 1

Mike , where can they follow you ?

Speaker 2

They can follow me at Mikey M-I-K-E-Y machete like a machete at Instagram and I have links on my bios for my businesses so you can click on that Also . My content there is in Spanish . My brain works more in English but because of the people that I'm associated with and the podcast that I do with is mostly in Spanish , so that's why it's there . But you can click on my links and find me and my company . Related Media Group . My printing company is Marca M-A-R-C-A printing , which Marca means Mark in Spanish , and we are getting ready to do . We just registered Miami shirt cocom nice and we are .

Speaker 2

We just secured winwood shirtscom for a good price . Yeah , nice , so we're . Those are two things that we have on the back burner to work with okay , yep , alright , brother , excited to see what you got cooking in 2025 .

Speaker 1

There's more wine , if you want .

Speaker 2

No , no , I'm good I got to drive home now .

Speaker 1

In that case , cheers , that's it . We out Out .

Speaker 3

Thank you for watching Coffee and Cabernet With Danny Doe . Make sure you subscribe and follow us at Coffee and Cabern .