Building a Brand That Women Trust with Dena Frisch

Dena Frisch has watched countless businesses rise and fall over her 20-year career in media. The ones that survive? They build trust, stay consistent, and show up for their audience — even when the platforms keep changing. In this episode, Dena shares what separates brands that become institutions from ones that fade away, why Brava's Women in Business focus transformed everything, and how she's preparing for the AI-driven future while staying grounded in what actually matters: real connection, honest storytelling, and celebrating the people who deserve to be seen.

Key Takeaways:

1. Trust is built over time, not one campaign. The businesses that succeed with Brava stay consistent—showing up month after month, building recognition in front of the right audience.
2. Sales isn't about pushing—it's about listening. The best salespeople are creative problem-solvers who help clients grow, not transactional order-takers.
3. Women supporting women is Madison's competitive advantage. When educated, successful women decide to help each other, magic happens. Brava became a force by leaning into this.
4. Adapt or die—but stay grounded in what matters. Media has changed completely in 20 years (remember rushing home for 90210?), but the fundamentals remain: tell good stories, build trust, celebrate real people.
5. The future belongs to niche brands. Generic magazines are dying. Brands that speak directly to specific audiences—like Brava's focus on accomplished women in business—will thrive.

Connect with Dena:

• Brava Magazine: bravamagazine.com
• Instagram: @bravamagazine
• Subscribe to Brava for FREE at bravamagazine.com

Mentioned in This Episode:

• Brava Magazine's Women to Watch event
• Persona Magazine (new brand from Nye Turner Media Group)
• Magazines: Southern Living, Midwest Living, Magnolia Journal
• The Skin Care Company we talk about

Host Note from Stephanie: "I've admired Dena for years—not just for what she's built with Brava, but for how she brings women together in Madison. This conversation reminded me why I love what I do: we're both in the business of making accomplished women feel seen, heard, and celebrated. If you've been hiding in the background while making everyone else look good, this episode is for you."

If you are a woman who is ready to be seen, celebrated, and appreciated for the divine and dynamic woman that you are — this experience was built for you. From professional hair and makeup to wardrobe guidance, every detail is handled for you. All you have to do is show up and spend an afternoon fully catered to you - where you feel seen, valued, and celebrated from the moment you walk in.  https://www.stephshanks.com