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Wise Wednesday
Welcome to Wise Wednesday, a podcast where we go beyond marketing tactics and brand buzzwords to uncover the stories that shape creative and business professionals. Hosted by Jake Britton, founder of Wise Bear Creative, each episode dives into honest conversations with marketers, creators, and entrepreneurs about how they got here—and what they’ve learned along the way.
This isn’t your average marketing podcast. We’re not chasing vanity metrics or pretending it’s all been smooth sailing. We talk about the grind, the pivots, the personal breakthroughs, and the moments that tested everything.
Our guests open up about the wins and the setbacks that led to their version of success.
Whether you’re building a brand, chasing a vision, or trying to stay sane in the world of business and creativity, Wise Wednesday is here to bring you stories that inspire, challenge, and connect.
Wise Wednesday
Wise Wednesday- Episode 2: The Best Stories Are the Real Ones w/ Jeff Dutton
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In this episode of Wise Wednesday, host Jake Britton sits down with Jeff Dutton, a copywriter and brand strategist, to explore the power of words in branding and storytelling. They discuss Jeff's journey from aspiring lawyer to successful entrepreneur, the importance of authenticity in brand voice, and the challenges of maintaining consistency in messaging. Jeff shares insights on overcoming doubt and fear in pursuing one's passion, and the mission behind his publishing company, Big Water Press, which aims to help individuals share their unique stories with the world.
01:53
The Journey of Words and Branding
04:33
Entrepreneurial Drive and Creative Evolution
07:37
Defining Brand Voice and Identity
10:44
Authenticity in Storytelling
11:38
Uncovering Your Brand Voice
13:29
Consistency in Brand Messaging
15:50
Real-World Applications of Brand Identity
19:01
Overcoming Doubt and Fear
22:20
The Passion Behind Big Water Press
24:43
Core Truths and Final Thoughts
Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through:
- Brand | Web Development
- SEO | Paid Media
- Social Media Management
- Creative Design | And More
Website: wisebearcreative.com
Social Links:
- Instagram: @wisebearcreative
- Facebook: Wise Bear Creative
- LinkedIn: Wise Bear Creative