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Wise Wednesday
Welcome to Wise Wednesday, a podcast where we go beyond marketing tactics and brand buzzwords to uncover the stories that shape creative and business professionals. Hosted by Jake Britton, founder of Wise Bear Creative, each episode dives into honest conversations with marketers, creators, and entrepreneurs about how they got here—and what they’ve learned along the way.
This isn’t your average marketing podcast. We’re not chasing vanity metrics or pretending it’s all been smooth sailing. We talk about the grind, the pivots, the personal breakthroughs, and the moments that tested everything.
Our guests open up about the wins and the setbacks that led to their version of success.
Whether you’re building a brand, chasing a vision, or trying to stay sane in the world of business and creativity, Wise Wednesday is here to bring you stories that inspire, challenge, and connect.
Wise Wednesday
Wise Wednesday- Episode 6: Building a Career: The ADAPT Model Explained
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In this episode of Wise Wednesday, host Jacob Britton engages with Paul Goudreault, a seasoned executive leader with over 40 years of experience. From geologist to CEO, Paul shares a career journey filled with lessons on leadership, mentorship, and personal growth.
They explore the ADAPT model for structured career development, the power of self-belief, and how aligning personal and professional goals leads to a more fulfilling life. Paul also reflects on generational differences in the workplace, the art of mentorship, and what it means to truly make the right choice—even when it's hard.
Whether you’re climbing the corporate ladder or redefining what success means, this conversation offers a roadmap for owning both your career and your life.
Chapters
00:00 – Introduction to Wisdom and Experience
02:08 – Paul's Journey from Geologist to CEO
05:28 – Navigating Challenges in Leadership
09:29 – Unlearning to Learn: The Leadership Journey
11:17 – Transitioning to Mentorship and Writing
14:10 – The ADAPT Model: A Framework for Career Success
18:49 – Integrating Career Aspirations with Personal Life
22:06 – Generational Differences in the Workplace
26:08 – Advice to My Younger Self
30:29 – Boiling Down Life Lessons
33:43 – Upcoming Book: Own the Life You Deserve
Guest Info
Name: Paul Goudreault
Website: https://paulgoudreault.com
Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through:
- Brand | Web Development
- SEO | Paid Media
- Social Media Management
- Creative Design | And More
Website: wisebearcreative.com
Social Links:
- Instagram: @wisebearcreative
- Facebook: Wise Bear Creative
- LinkedIn: Wise Bear Creative