The Creative Bodega with Em Connors | Email & Content Marketing for Solopreneurs
Welcome to The Creative Bodega, a podcast about email marketing, content, and personal branding for female solopreneurs who are done building their business on rented land.
Here's the belief this whole show runs on: the followers you rent from an algorithm will never be as valuable as the audience you own. Instagram can bury you overnight — your email list can't.
So each week, host Em Connors shows you how to build an owned audience you actually control, stay consistent without the burnout, and turn casual followers into people who buy from you again and again.
From what to actually write when the page is blank, to staying consistent when life lifes, to selling in a way that sounds like you and not a pushy sales bro — Em answers the real questions with strategies straight from her own million-dollar business. And because life happens, she doesn't hold back on the unfiltered truth of running a business while raising a family — the messy, the honest, and the "here's what I'm actually figuring out right now."
Every so often, Em also pulls back the curtain with other women who've built businesses their own way — real conversations about how they grew, what they'd do differently, and how they stay sane while doing it.
If you're ready to stop shouting into a feed that isn't showing you, and start building something you own — alongside a community of women who get it — you're in the right place.
The Creative Bodega with Em Connors | Email & Content Marketing for Solopreneurs
02: 5 Common Instagram Posting Mistakes That Are Hurting Your Engagement (& How to Fix Them)
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Struggling to get engagement on Instagram? You’re not alone! In this episode of The Creative Bodega, I’m breaking down the five biggest Instagram mistakes solopreneurs make—and how to easily fix them. If you're tired of posting consistently with little results, this episode is for you. Learn how to optimize your bio, improve your captions, diversify your content, and engage with your audience in a way that builds real connections and leads to sales.
Check out the full show notes for this episode.
Things I cover inside the episode:
✨ Why posting without a clear message is hurting your reach—and how to fix it.
✨ How to craft captions that get your audience to engage (instead of scrolling past).
✨ The biggest engagement mistake most solopreneurs make (hint: stop posting and ghosting).
✨ Why using the same content format repeatedly is limiting your growth.
✨ How to elevate your visuals with high-quality Canva templates for better results.
Resources & Links Mentioned in this episode:
🔗 Free Instagram Bio Optimization Training
🔗My Favorite Visual Timer for Focused Work
🔗 Join The Content Coven Membership
✨💌 DOORS ARE OPEN: The Newsletter System: my 6-week program for building a newsletter you'll actually keep writing. Doors are open this week only. Limited spots; we begin Sept 24th!
Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA
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