The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
5 Common Instagram Posting Mistakes That Are Hurting Your Engagement (& How to Fix Them)
Struggling to get engagement on Instagram? You’re not alone! In this episode of The Creative Bodega, I’m breaking down the five biggest Instagram mistakes solopreneurs make—and how to easily fix them. If you're tired of posting consistently with little results, this episode is for you. Learn how to optimize your bio, improve your captions, diversify your content, and engage with your audience in a way that builds real connections and leads to sales.
Check out the full show notes for this episode.
Things I cover inside the episode:
✨ Why posting without a clear message is hurting your reach—and how to fix it.
✨ How to craft captions that get your audience to engage (instead of scrolling past).
✨ The biggest engagement mistake most solopreneurs make (hint: stop posting and ghosting).
✨ Why using the same content format repeatedly is limiting your growth.
✨ How to elevate your visuals with high-quality Canva templates for better results.
Resources & Links Mentioned in this episode:
🔗 Free Instagram Bio Optimization Training
🔗 My Favorite Visual Timer for Focused Work
🔗 Join The Content Coven Membership
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
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