The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
64: This Instagram Mistake Is Costing You Hundreds of Leads
Apr 20, 2026
Emily Connors
Think your content's the problem? What if I told you it's actually your conversion path that's broken?! In this episode of The Creative Bodega, I'm sharing the exact moment from a recent one-on-one call that completely shifted how a realtor (with really good content!) was thinking about her Instagram strategy. Spoiler: her content wasn't the issue—it was what happened after people found her. If you're posting consistently but not seeing leads, inquiries, or email signups, this episode is going to be a game-changer.
Check out the full show notes for this episode HERE.
Things I cover inside this episode:
- Why good content alone isn't enough—and the missing link between your posts and actual conversions
- The simple question to ask yourself that will instantly reveal where your user journey is broken
- How to create a clear next step for your audience (in your bio, pinned posts, and every single post you make)
- Why Instagram should never be the final destination—and where you should be sending people instead
- The exact framework I use to make sure every post invites people to take action (without feeling pushy or salesy)
Resources & Links mentioned in the episode:
- The Content Coven - My $97/month membership where we tackle conversion path issues with templates, prompts, and live feedback. This month we redid pinned posts together.
- Start and Grow Your Email List (LIVE) - My small-group course running live in May where I hold your hand through launching your newsletter. Get on the waitlist!
- Start & Grow Your Email List (SELF-PACED) - if you don't want to wait and you know you need to get your list up and running, access this amazing program immediately here!
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!