Good Messaging Isn’t Good Enough Anymore with Jen Liddy

Good messaging used to be enough. In 2026? You need messaging that actually sounds like you, calls in the right people, and makes your audience immediately feel seen.

In this episode:
0:00 Why “good enough” messaging stopped working in 2026
4:58 The problem with vague messaging like “overwhelmed”
9:49 Why specific messaging attracts better-fit clients
12:21 Jen’s MVP framework: Messaging, Voice, and Positioning
26:09 Why constant how-to content is hurting your marketing

We also kept the conversation going with a Live Q&A where we talked about:
How to make your messaging more specific without feeling boxed in
The difference between messaging, copy, and content
How to use personality in your marketing without oversharing online
Why positioning matters even if you offer the same service as everyone else
The “hedging” words making your content sound watered down

If you want the extra content, plus visibility, masterminds, and coworking, you can join us as a Playhouse member for $27 a month. You might even end up on the podcast in the future. Join us at: https://jointheplayhouse.com

Hang out with Jen:
https://jenliddy.com
https://jenliddy.com/quiz
https://www.linkedin.com/in/jenliddy/

Hang out with Deanna:
https://deannaseymour.com
https://instagram.com/thedeannaseymour

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Transcript

SPEAKER_00 0:14

All right, welcome to the Playhouse Collective podcast, where we hang out with the brilliant business owners who are part of the Playhouse Collective and the awesome people that make the Playhouse the awesome space that it is. Today I'm talking with Jen Liddy about why good messaging isn't good enough anymore. Um, here's the deal with Jen. When the magic you create with your clients is hard to convey in your marketing, that's when you need to call this lady. She translates your expertise into make your audience lean in brand messaging you'll use everywhere, every day. And she'll make sure you sound like your real self while you do it. She'll help you express why you're better, different, and the one to hire to get your people the results they really want. All in a super duper clear and simple way, which is why I love Jen. And also that you had super duper in your bio. I love that bio.

SPEAKER_01 1:02

That is a very Deanna kind of thing to say.

SPEAKER_02 1:05

Hi, how's it going? I'm good. I'm good. I just I just came from acupuncture and I had some gua sha and I like have like shaken out all the sillies and I'm excited to be here.

SPEAKER_01 1:15

Well, what's gua sha? Oh, it's this painful Chinese remedy where like it's like a uh a spoon, a ceramic spoon is like kind of raked across the the parts of your uh uh muscles that are causing you pain and it releases it like brings blood flow and it releases, and it's painful while it's happening, but like you feel like a million dollars when you're on the other side of it. Okay. Oh my gosh.

SPEAKER_02 1:39

I just had that done two hours ago, and I'm like, I am so excited for this conversation because all my pain is now gone. Yeah, ex pain.

SPEAKER_00 1:46

Oh my gosh. Well, now we're gonna get rid of our messaging pain. Oh, I like that while we talk to you. Oh my gosh. Okay, well, let's okay. This is a very like, I feel like this title of like I heard the title.

SPEAKER_01 1:58

I probably made that title, and I'm like, that's kind of an asshole title. Like, why good messaging isn't good enough anymore? But honestly, this is where we are in 2026. Like, what used to be good enough is just not good enough anymore. And everybody's doing the collect I can just imagine everybody going like doing this collective sigh of like, are you kidding me? Which is how everybody's feeling about their messaging right now. Um, so I really wanted to talk about like just small shifts we can make and like what the actual problem is with messaging and how to know when messaging actually is your problem. So I'm gonna follow your lead, but those are the things that like people kind of need to know these days.

SPEAKER_00 2:31

I love it. I'm like, start. I mean, maybe we should just start at the very beginning, really fast, just to say, like, what do you mean when you say messaging?

SPEAKER_01 2:38

Yeah. So messaging is basically the things in your content that you need to have your audience understand so they get, you know, hey, this is the problem that you're dealing with. This is the solution that you're dreaming of, or the things that you're wanting. Um, the messaging is also includes like why I'm the person to help you versus somebody else. And it's kind of everything you want your audience to know. It's more foundational than specifically copy. Copy is basically the stuff you write to get them to buy. Copy can be sales copy. You know, there's like lots of different things you can do with your copy specifically, but messaging is the the things that you need to say over and over and over again, the things that you need to convey so that your audience leans in and they're like, Oh yeah, this sounds like me. I need this. What is this all about? It's this, it's the stuff that helps them recognize themselves. Whereas copy is a little bit different, is copy is like usually the stuff that gets them to buy or take action. But if you don't have good messaging, you're never gonna have good copy. And then there's another thing that we throw around called content, and people kind of conflate messaging and copy and content all as like one jumble. And they kind of are all together in the world of marketing. But um, say, say if messaging was like the foundation, it's like when people walk in, they they know kind of if they're in the right place by like this is the messaging that I'm into. For example, let me just give an example. If um, if I ever stumble upon someone, like say you recommended someone to me and I was like, I went to check out that person and they were all like boss babe, hustle kind of culture, I would be like, this is this is not my vibe. I immediately the messaging tells me I'm not in the right room. Whether they had great copy or not, and I could ever buy from them, that's like I'm not even gonna get that far into the store because I'm not in the right store. If I walk in and I'm like, oh my God, this is forever 21 and I'm like forever menopause. Like I'm not going to uh be in the right store. So messaging helps us just know if we're in the right place. It's a very foundational thing. The other thing about mess, so does that clear it up? Does that make it? Yeah, yeah.

SPEAKER_00 4:42

But also, if I ever send you to that website, like check on me, check on me.

SPEAKER_01 4:46

I was gonna say Deanna would never send me there.

SPEAKER_00 4:48

I need that gua gouache, whatever you just I need to be.

SPEAKER_01 4:51

You need to like gasha that out of here. So um the thing about messaging is like it used to be enough to kind of be in the vicinity of what you needed to say. And you could talk about things like I'm gonna give it a good example that everybody will be familiar with, like, overwhelm. Are you feeling overwhelmed? Are you feeling exhaustion? Like those are things that we used to be able to say, and people be like, yes, tell me more. But now people are just like, they're so savvy and they're so saturated that they we actually need to dial in the messaging to be more specific, more sharpened, more to the point so that people see themselves even more clearly. We can use this metaphor of walking into a store and knowing if you're in the right place immediately. And you're just kind of like, yeah, I guess this could be forever menopause, but is it like, is it two Chicos? I'm not a Chicos kind of girl, right? Like, so, but I but I'm an Ann Taylor Loft kind of girl, right? So, like we could be in the same vicinity, but then we have to dial it in even further to help people understand. Um, yes, this is exactly for you. Like my messaging is mirroring what you need to hear. And that's a thing that just some people haven't caught up with yet. And it's not because they well, probably because they don't live in this stuff like I'm immersed in it all the time. But mostly people are like, come on, I did my messaging in 2023. Are you telling me I have to do it again already? Like, are you kidding me? And that is the that is the news. Yes, you do have to look at your messaging, but I will start our interview, which I'm just jumping in with both feet, by saying the good news is we don't have to like burn it down and start from scratch. We need to um really like hone in and and and sharpen our messaging. And so that's what I really would love to talk about today.

SPEAKER_00 6:38

Well, do you think people get a little nervous? Because I'm just gonna go off your um example. Not that familiar with Chico's, believe it or not, but um like Ann Taylor or Ann Taylor, to be honest.

SPEAKER_01 6:49

But um, because you're too fun. Like those are not your stores, right?

SPEAKER_00 6:52

I'm like, well, I want to be, I want Forever Menopause. I want Forever Menopause to be a store.

SPEAKER_01 6:56

Whereas you need to invent Forever Menopause and then that is a store.

SPEAKER_00 6:59

Because everything's just like larger, but like the same as Forever 21, but it fits me. Um, no, but do you think people do get nervous? Because it sounds like also you're kind of getting more specific, which means maybe more people won't like the vibe. Maybe saying overwhelmed feels safer to just be like, well, I just want to.

SPEAKER_01 7:16

Oh my god. I have been talking about this so much lately because people are nervous to get specific in their messaging because they're like, but I can help a lot of people. So there's that, right? And at the beginning of your journey, you're much more likely to have that as your problem. Then as you get through, you're like, oh, I don't even want to help everybody. I want to help my people. But you can't uh call in the right people if you're not being specific enough. And you've probably gotten rid of your belief that you can help everybody or you want to help everybody. Um, but you can't even help them the majority of people or a lot of people until you get really dialed in about it and what you you actually want to repel those people. I was having a conversation with somebody this week, and the stuff that that he does, it's like it's very specific. Like it's it's a very specific type of person that he needs to call in. Like he wants to actually re he does not want to have to convince people that what he does is for them. They have to come to him already knowing, like, oh, I'm curious about this, I'm interested in this. And so when we stay in that safe zone of our messaging, it we feel like, oh, we're being more helpful or we're being safer, we're not gonna get canceled. And what it actually does is it hurts us as creators because we're like giving and giving and giving, and we're churning out content, but because the messaging is so like vanilla or meh or whatever, uh, it's it doesn't do anything for us. And we're in business to make money. So we have to call in the right people and like bless and release the people who are not for us. We don't want to have to convince anybody. And you know what? I don't want anybody to come in my door who doesn't believe in what I'm offering. Like, I don't want to ever work with you because the whole time, even if you decided to work with me, I'm gonna be like, oh, I feel like they have to, I feel like they're so skeptical. And these skeptics are sometimes who we're trying to soften our words for the complainers, the skeptics. And I'm like, we have to be done worrying about the complainers and the skeptics in our messaging, and we have to be really wanting to call in with the exact right words, those people who are like, Yeah, yes, how did you know? Yes, I am I am interested in this. Yes, that is the solution that I need.

SPEAKER_00 9:31

Yeah, well, and just to flip that over, just in case people are like, Oh, I don't want to repel. It sounds like what you're saying, too, is like right now in 2026, if you are just saying like overwhelmed or like women's clothing, those people like you're not gonna even find your people. Like you're not really gonna repel anybody, but you're not gonna attract anybody.

SPEAKER_01 9:51

Attract them either. That's let me give you the best example that I had a couple of weeks ago. I was working with a woman, giving her feedback on her landing page for a live workshop she was doing. It's for parents. She's an expert in working with parents of middle schoolers. And this training sounded really awesome. And at the top, she's talking about calling in parents of middle schoolers, and she's not even basically saying moms or dad, she's really wants to talk to all parents. Okay, fine. But then I'm reading down, she actually wants to talk to single parents. Now, this is a totally different vibe that we're talking about because say you're a parent, like so. I'm I'm married, I have a partner, and say, you know, I want to be in this group and I join the thing and there's gonna be a conversation. And now I'm a woman who's married to a man and I have a partner. And say everybody else in the room is single. Now I'm the asshole in that room being like, oh, what I'll just have my husband do this thing, or it's like I don't have the problems that a single mom has. You know what I mean? And now what if I'm in the room and I have totally messed up the vibe because these single parents feel like, oh, I don't feel safe talking about this because there's somebody who has a partner here. And so it works both ways because now I've joined and I feel like I've messed up the vibe, or they've all joined and they don't feel safe enough to be who they truly need to be and ask the questions they truly need to ask because somebody who doesn't quite quote unquote like shouldn't be there is in the room. Yeah, and now those people aren't going to get the true brilliance of the person giving the workshop. So it's like this triangulation thing that happens. Do you am I like being clear about like why this is a problem? Okay, yeah. So this is why the more drilled down and specific we can be to call in those people, the better it is for our audience, the people we want in the room. Also, the better it is for the people we didn't call into the room. Like, I would have been so mad if I wasted my time on a workshop for single parents, right? Like, I don't have those problems. Yeah, and it's a waste of time for the person who's spending all that time gathering people together, putting her slide deck together, putting her thing on. Like everybody's wasting time if we don't have the right butts and seats. And that's why we want to repel so we can attract and serve. And serve. That's like the ultimate thing that we want to do, right?

SPEAKER_00 12:12

Yeah. Okay. So I forget all the you had like a whole list, you had like a whole three things. I was just ready to like sit here and listen in the beginning. Where are we gonna say? What should we talk about? Well, I'm like, where are we? What are we doing?

SPEAKER_02 12:24

We're totally off. Like, I didn't even realize we were going, I didn't know we were gonna talk about that. So this is like this is just the good stuff that happens when you're having a live conversation.

unknown 12:32

Yes.

SPEAKER_01 12:32

Um, okay, so let's go back to are we in the right vicinity? Like the good messaging, why it isn't good enough anymore. Because good enough messaging used to be that I was reflecting back what my voice of customer said. I'm just reflecting back their words, but it's not enough anymore. And I feel like we've established that. So the second thing that we can talk about is what is good enough. And this is this is where I like to use this metaphor of a room. I want everybody on the call to think about your favorite room in your house. It could be your living room, your sitting room, your bedroom, whatever it is. But like the base, the basis of that room is the floor. That is good messaging right now. It's the floor, it's the bottom. And what makes a room a room is all of the things you add onto it, the tile that you chose, or the window treatments that you chose, or the kind of, you know, delicious, yummy blankets that you have. Like it's all of the things that make it yours, the um, the books that you have on your shelf, the flavor of candle you like to smell, right? Those are the things that make your room different from anybody else's living room. That's what we need to start doing in our messaging because it's what sets you apart. And that's your brand voice and your personality, the parts of you that come out when you've said the thing that they need to hear, but now you're saying it in your you kind of way. When, like if we, if we like Remy's in the room, and if one like if when you're talking about your brand stories, that's part of how you bring your flavor to the room, like your you-ness to the room, your your pillows to the room, right? Those are the those are the things that AI can't replicate on demand. And so the brand voice, that's how you sound, and the brand personality, that's like, you know, how you show up. So like Deanna and I are great examples of this. Deanna's personality, Deanna's like her whole vibe is fun and playful, Enneagram seven-ness, right? Like she is all about like color and like, oh, I'm gonna make a mistake on air. And isn't that fun? And like, it's just like lighthearted. And if I tried to adopt that, people would smell it a mile away. I am an Enneagram one. I'm like the opposite. I'm like, oh my God, did I make a mistake? Holy shit, I'm sorry. And now like I have to figure that out. And and like that's my flavor. So Deanna and I could literally be both talking about messaging, but we would do it in very different ways. That's the that's the I guess a better way to say it if you don't like brand voice or personality, is like your expression, the way that you like put clothes on in the morning, the way that you walk around the world, the uh style that you have. And I know that there's people on this call who maybe think like, I don't have a style, I'm just boring or I'm vanilla. And I used to think that myself, like I'm the most generic, basic white lady you will ever meet, right? But I have a way of saying things that is my way of saying things. And when I started to lean into that, I was like, oh yeah, maybe I'm just talking about a trip to Target and I'm not talking about a trip to like on a private jet or climbing a mountain, but that's like my expressive style. And so that's the second piece that we need to think about in layering this room of your messaging, which is how can it feel like you, even if you think you're boring, your life is pretty straightforward, you don't have a lot of drama, and you're private. And I want to talk about that for a moment. Okay. Uh, you can be private and you can still have a personality in your messaging. Uh you can keep the details that you don't want your audience to know to yourself, even in your stories, even when you are sharing something that's relatable. You do not have to do what I call bleeding all over the internet to get people to get who you are. You don't have to be like, oh, I'm going into the fitting room today to buy a bathing suit, come with me. Like, it doesn't have to be like that for you to be relatable and authentic. You can be, you can decide. Like, these are the things I don't talk about at all. These are the stories that are not on display for my audience. There's this thing that happened in 2020 where it was a lot of that bleeding all over the internet, come on to the gynecologist's office with me. And so this like relatability turned into um vulnerability and uh authenticity for the name of authenticity's sake. And it made people think like to be liked or to have a personality or to be known, I need to expose areas of my life that I don't feel comfortable doing. And I would like to reclaim that for all of us because maybe you don't want your children to ever be in your content. You don't ever have to name them, you don't have to tell people about the specific stories. If you want to talk about things generically, you can. It will still let people in. But we have to give ourselves permission to kind of reclaim our privacy and remember that we still can have a voice, the way you say things, the way you phrase things, the specific words you use, how your cadence is, how you put sentences together. That's all part of it. You don't have to be vulnerable. Wake up with a vulnerability hangover every single day after you send an email in the name of like getting people to like you or trying to stand out. Curious, how does how does that all land for you?

SPEAKER_00 17:45

I like it. I mean, obviously, I feel like this is similar to like um kind of how I talk about picking your brand visuals, like like so you don't have to like wear an outfit you hate every day, kind of making that. We love stores. We love fashion, y'all. We love fashion so much. Here's a question though that was popping up for me was and I'm like, wait, what was it? I just got distracted because I was talking. Um, and I moved my thing and now I can see the chat. So even seeing the chat, now I know, like even just seeing it move is like making me be like, oh my god, what are they saying? I get like FOMO. Um, which doesn't mean don't like keep putting things in the chat. That's totally fine. Oh, voice of customer. Like it feels like a lot of the things you're talking about come from within us and us deciding like what we want to share and what we don't want to share. Is any part of what you're talking about, does that rely on customer data, like research?

SPEAKER_01 18:36

Yeah, yeah. Oh, I'm so glad you asked this. So I like to say there's a nexus point where what we what we need to say so our audience listens to us so that we're addressing the things that they need to have heard, right? Because there's if if you're not talking about what your audience cares about, they're not listening, right? So we have to use the voice of customer, and that also helps us with the really specific words that we're going to use, or the topics, or the themes, whatever you want to call it, right? The buckets, whatever. So we have to have the voice of customer, and we also have to know how do we want to show up? That's the inside piece. So there's this outside and inside piece, and the nexus of that is marketing and messaging that feels like you, but makes them give a shit at the same time. And I, you know, what's just coming to my mind are so my son is a freshman in college, and he is a master at like asking me for things he cares about, but using the words that I need to hear. And it's like this masterful thing that he has done over his teenage years where I'm like, okay, I see your point. I'm leaning in, I understand. Yes, I can respond to that. But because he made me, he he helped me buy in because he came at it from my perspective as the I'm his audience, right? But he said it in his very Jack kind of way. And it's a thing that you don't usually get good at until you are practicing over and over again. And some sometimes, like, say you'll do a LinkedIn post and sometimes it will let you like nail it or an email and you'll just like, yes, they responded to that. And other times it's like crickets, and you're like, oh, maybe I didn't quite say that in the the way that they needed to say, or people you'll send an email and people will um unsubscribe. And you're like, oh, I said something in there that either did it land or almost landed too close to the bone for them. And they were like, I'm out, I can't handle this. But either way, it's just data for you. And it means in the Enneagram one, I was going, Oh no, did I do it wrong? It's really just data for you to say, how could I do it better next time? Or how could I uh what what really was this about? So there is the I just if you can write your messaging with both of these circles in mind, almost like a Venn diagram to they move them to the where they're a Venn diagram where you're like, what do I need to say from that my audience needs to hear? And how do I want to say it so that feels like me and sounds like me, and my audience can be like, oh yeah, she's got she's got she's doing this a little bit different than somebody else's.

SPEAKER_00 21:13

Yeah. Okay, I like that. Um, and then was there a third thing that you were gonna say? I kind of feel like I jumped in.

SPEAKER_01 21:19

Okay. It's okay. So the the way that I remember these three things is it's M V P. It's super simple. So what's your messaging? That's basically the stuff that in general you need to say. The V is the voice and personality. Like, that's the like how you're gonna make it sound like yourself. And the last thing is the positioning. How are you positioning yourself so that people understand? They don't under, they don't just understand like this is what you do. Like you're just a brand messaging specialist, right? Like, okay, there's millions of brand messaging people out there, but like, what's your specific flavor of that? How are you different from the other people? This is that unique positioning thing that everybody has a hard time with because we're just like living in our own genius all the time. And we're snowballs and we are just constantly gathering more genius and more trainings and more expertise, and our snowball just Getting bigger, and but we don't even notice all the nuances in our snowball. And so what we have to start to do is like, okay, well, how am I different from other branding and positioning people? How am I different from other messaging people? So I'll give I'll give an example for myself that I think clears it up that I'm I'm hoping you can do this for yourself when you start to see it. Like, how one of the ways that I'm different is like I only work with people one-to-one. That's a way that I'm different, but it's not the way that I'm different, right? Um, but people like to try to differentiate their positioning by like, this is my offer, or um, this is my price point. Like those things don't really differentiate you. It's usually by looking back at your snowball and saying, like, what are all the things I've gathered up over the years that make me super good at what I do? And we're not always very good at seeing that because it's just lived experience for us. It's just normal. So when we can start to pull the thread, an example I had my one of my favorite examples is a client who was a she became a divorce coach for women who were recently on the other side of their divorce. It's a very specific place to be. That's her positioning. Also, she used to be a like a she was like a big deal in the military. She had like 10 or 16 years of military experience. And so that just helped her. She had these qualities about her because she had been in the military and gone through this very hierarchical world and understood how to, you know, get people to understand things and the way she led and the way she talked about things, like with military precision, that I wouldn't come to that kind of coaching with. Like she might be up against another divorce coach who is like softer. I come, maybe that other divorce coach comes from um like a social work background and they're softer and they they they they're not as direct. And so that kind of positioning help again helps your audience know if they're in the right store for them. So it's very hard for us to see all of the stuff in our snowball and think it's important. And that's the third piece of, you know, if you want to set yourself apart, it's not just about the words that you use, it's not just about having a separate voice that's different from somebody like you, but also being able to position it so people can like wrap their head around, like, oh, she does this in this very specific way with this very specific talent that other people don't really have.

SPEAKER_00 24:45

Does that make sense? Yeah, 100%. Because I'm like, oh my God, I don't want I like you name those two coaches, and I'm like, I need the social worker. Like, I'm a seven, I need someone who's gonna be like nice and gentle with me.

SPEAKER_01 24:55

And that would be messaging that that person would need to really lean into. Like, oh, have you are you sick of being told what to do? Have you been with a partner who's been telling you what to do for 17 years and you don't want to be told what to do, you want it to be guided and you want a soft place to land. That's why I'm your coach. That's just part of the messaging, then. Yeah.

SPEAKER_00 25:15

Or like the other one could be like, are you sick of being the person who manages everything? Like I have this military background and I know exactly what you need to do next. And so you want to do that.

SPEAKER_01 25:24

And I will take care of you for the first time in your life. Yeah. And I will, you will have you will have everything laid out for you. Imagine the relief of someone who's holding up the world. The person who's been holding up the universe for 17 years, like, oh, I can breathe a sigh of relief because I know she's got it handled. That's positioning and it needs to be woven into your messaging. And most people just aren't doing that because they don't think that that's important. But when we can come at a place of like, what does my very specific audience need to hear? Then everything gets a lot clearer in your messaging.

SPEAKER_00 25:59

Okay. I love that. MVP. Okay. Yeah. Awesome. Oh my gosh. I feel like this is already jam-packed. Um, I think we've like covered everything that I had on my official Google Doc um with lots of cool examples, like Remy said in the chat.

SPEAKER_01 26:15

Um, I'd can I add one more thing? Because I feel like we wrap it up in a bow. Totally. Something that people do a lot in their messaging and in their content, like kind of bleeds into their content, is they want to be helpful. And we talked before about how like being clear and being kind are not the same things. Like sometimes you can be kind and you want to be inclusive, but if you can be really clear in who you're trying to bring in, that's much better for you and it's much better for your clients. We talked about that. I also want to talk about how creating constant how-to content is hurting your messaging because you people don't need more how-to content, and they can get that for free wherever they want. What they need is to understand like what exactly they're feeling, what exactly they're dealing with, how exactly is your solution better for them? How exactly, what will life look like when they get to the other side? Why is it even okay that they want to solve this problem? They need those kinds of um uh more nuanced elements of messaging. And because we are experienced experts in our thing, it's so easy for us to default to, well, this is how you do it. This is the these are the things you do. But it's really not helpful because if I always like to say if they could have done it on their own, they already would have done it on their own.

SPEAKER_00 27:31

Well, it probably is like, I mean, I feel like I sound like a hippie, but like I feel like it's also like a little safer. It's not as vulnerable to make a how-to content. That's right. Like when you're starting to talk about yourself.

SPEAKER_01 27:43

If you go back to your original comment to me, like this is the actual problem that most people are having, is they they are afraid to actually make an assertion. And so there's all of these hedging words that get into their get into their, you know, maybe this or maybe that. I started calling them yoga words or chin hair words because we like need to pluck them out, but they are killing your content because they're making everything so soft that you just become part of the landscape. And people aren't like, oh, this is what she really believes. This is like she really thinks this is this is important, and and I do too, and I'm gonna lean in. And um, those hedging, and I I speak from somebody who I was a high school teacher, a college professor, a yoga teacher. I I came from this world of having to meet everybody's everything all the time. And so I had to like do this, you know, I was constantly trying to meet that standard deviation of everybody in my classroom. And you know, because you were a teacher too, and you didn't want the worst thing in the world that could have happened to me was a parent could call me and be like, Well, don't you know my son, blah, blah, blah, blah, blah. I'm like, I'm so sorry. You're right, I should have done better. But like, that's the world I came from. So, in my content to be assertive or to be authoritative, it was scary. And you're the boss in your business, and it's also a scary thing because you don't have anybody giving you the guardrails anymore of what's okay to say and what's not okay to say. So, this like thing that you keep bringing up about it feels safe to do these things. It's actually what's killing your content.

SPEAKER_00 29:15

Yeah, because it's so vanilla, and you're accidentally inviting all the parents in the room when you actually meant to say single parents or whatever.

SPEAKER_01 29:24

Single parents of middle schoolers, right? Like that's okay, that's still a very big niche. Okay, but let's start there. Let's like start the conversation there.

SPEAKER_00 29:34

Yes, oh my gosh. Okay, this has been amazing. I want you to let these people know who are listening now later on the replay on the podcast, where we can hang out with you and find you.

SPEAKER_01 29:46

Well, I'm kind of on Instagram, but I mostly broke up with it. And I mostly have otters and donkeys in my feet. So I'm there. If you want to come say hello, but really where I am is LinkedIn. I'm Jen Liddy on LinkedIn. And I do have, if you're trying to figure out like which of the gaps is your biggest gap and what to do about it, I have a quiz. So can I share the quiz? Yeah, totally. Yeah, it's just genliddy.com slash quiz. And if you go there, you can take uh a really quick assessment to figure out like which message gap is the one that you keep falling into. And actually, it comes with like um like a private podcast and a lot of helpful examples. And so you'll like within five minutes, you'll be like, oh, this is what I'm doing, this is why I'm doing it, and this is what to do about it. So that's a fun place to start so that you can stop trying to do everything because that's that's what happens when people get to messaging. They're like, you know what? I'm gonna put summer aside, I'm gonna do my messaging. I'm like, no, we don't want that. Yeah, we want you to chip away at it. And what the the quiz helps you know which part to chip away at first. Okay.

SPEAKER_00 30:51

I love that. All right, so we're gonna start the live QA for folks who are here or who submitted questions beforehand. And the replay of the QA is gonna live inside the playhouse. So anybody listening right now to learn more and join us for the next live interview, head over to jointheplayhouse.com.