
The Peswa Podcast
The voice of African entrepreneurship.
The African business ecosystem is filled with stories of triumph, grit and innovation. The Peswa is where those stories live.
The Peswa Podcast
How to Protect Your Brand Before It’s Too Late: Trademarks & Legal
Your million-dollar idea is worth nothing if you don’t protect it! In this episode of The Peswa Podcast, we sit down with a top lawyer and trademark expert Karyn Sawyerr to uncover the shocking truth about how easily your brand, business name, or creative work can be stolen — and why trademarks are your first line of defense.
🔑 Learn:
• Why trademarks matter more than you think
• How to protect your business from copycats
• Common mistakes that cost entrepreneurs big money
💡 Whether you’re a creator, entrepreneur, or innovator, this episode will open your eyes to the hidden game of intellectual property protection.
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