The Peswa Podcast
The voice of African entrepreneurship.
The African business ecosystem is filled with stories of triumph, grit and innovation. The Peswa is where those stories live.
The Peswa Podcast
Exclusive with the Founder of Didi Jollof — The Struggles and Success of Ernest Coleman
From a young hustler navigating tough beginnings to the founder behind Didi Jollof, one of Ghana’s most beloved fast-food brands — Ernest Coleman’s journey is nothing short of extraordinary.
In this episode of The Peswa Podcast, Ernest opens up about his childhood, the struggles that shaped him, and the bold decisions that led to building Didi Jollof from a simple campus food hustle into a fast-growing food brand.
He shares the defining moments, the failures he had to survive, the leaps of faith he took, and the mindset that kept him moving even when everything seemed impossible.
If you’re an entrepreneur, dreamer, or anyone fighting to build something from scratch, this conversation will hit home.
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