Tack Box Talk

AQHLearn: The story of the best deal in town

November 10, 2023 Kris Hiney, Katie Reynolds, Helen Hardy Season 5 Episode 120
AQHLearn: The story of the best deal in town
Tack Box Talk
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Tack Box Talk
AQHLearn: The story of the best deal in town
Nov 10, 2023 Season 5 Episode 120
Kris Hiney, Katie Reynolds, Helen Hardy

Katie Reynolds and Helen Hardy, both with AQHA and AQHYA share an innovative new program developed by AQHA to help address the educational needs of all horse owners.  Built in levels, this curriculum offers something for everyone. The new platform is available to everyone with greater access for AQHA members, but guess what, you don't need a Quarter Horse!

AQHLearn.com

Show Notes Transcript

Katie Reynolds and Helen Hardy, both with AQHA and AQHYA share an innovative new program developed by AQHA to help address the educational needs of all horse owners.  Built in levels, this curriculum offers something for everyone. The new platform is available to everyone with greater access for AQHA members, but guess what, you don't need a Quarter Horse!

AQHLearn.com

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Kris Hiney: Welcome to extension horses, tack box talk series horse stories with a purpose. I'm your host, Dr. Kris, Hiney with Oklahoma State University. And today we've got 2 members from the American Quarter Horse Association that primarily deal with our youth. So we have Katie Reynolds, who is the director of Youth Development, and AQHYA. So welcome, Katie.

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Katie Reynolds: Thanks for having me, Kris.

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Kris Hiney: and we also have Helen Hardy, who is the manager of youth development, and get a AQHYA. There, I got it right. So welcome, Helen. Hello, thank you for having us today.

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Kris Hiney: So the reason that I invited you guys is, I definitely wanted people to know about a great opportunity that you guys started. Oh, it's

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Kris Hiney: it was in 2020, wasn't it? It? It was. Oh, we all remember 2020. So if if y'all haven't heard about this. It's called aAQHLearn. So it is AQHA, or they're trying to help educate people on all aspects of horse ownership. So tell us a little bit about this program, and maybe how you all

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dreamed this up.

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Katie Reynolds: Sure. So we have.

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Katie Reynolds: you know, in our objectives of serving people who love horses, not just quarter horses, but really horses anywhere. We always have to keep in mind that we are trying to reach and encourage and support people of really all ages. Although Helen and I, of course, focus on youth and young adults, and also people in all walks of life and AQHA

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Katie Reynolds: has given us sort of a unique opportunity to do that, because our membership has about a quarter of a million people all around the world. We know that they come to us from a variety of backgrounds, and the access that they have to horses and to horse information may look very different. And so yes, you're right. During 2020 it gave us a lot of opportunities to reimagine how we did business.

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Katie Reynolds: how we served our members, and one of the things that that it did was it gave us some time and the opportunity to start to convert some of our

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Katie Reynolds: really most valuable kind of evergreen content and educational resources that we've always treasured, that we know is a value. And think about, how do we get them online digitally. And how do we package them? So that people who really want to learn about horses, which I think is

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Katie Reynolds: nearly every horse person. That they are able to do so in a palatable and accessible way. So learn is what we call the platform and the packaging for us to give horse people an opportunity to access that information. We break it down into different topics at different levels.

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Katie Reynolds: It's really was conceptualized as an opportunity for youth to learn. But we're finding that it is used widely by people of all ages and from all walks of life. So we're really excited about AQHLearn. This is something that can be accessed for free

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Katie Reynolds: from anywhere in the world. And then members of a AQHA have access to additional courses online, and that they receive as part of their membership through this association. So

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Katie Reynolds: again, very accessible. The lessons are fun and easy to understand, and we are adding to them all the time. Right now, I think we've got over 30 lessons in there, and they range from

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Katie Reynolds: really beginner stuff which we consider level one things like breeds, evolution, color and markings.

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Katie Reynolds: All the way up to some very complex. And they ought to be in physiology that focuses on form to function. We've got health and nutrition senses quite a bit on

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Katie Reynolds: Stockhorse type of classes that you might find at shows and competitions reproduction. So it's really, we're trying to make sure that we can reach people where they are and the topics that they're interested in learning about.

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Kris Hiney: Yeah, so these are all kinda online lessons in in different formats. So, Helen, maybe if you could kind of explain is a level one like, is it just

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Kris Hiney: easier stuff. So you said, there's like 1, 2, and 3.

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Helen Hardy: So do you like, do you need a college education to do 3, or what is like, what does that look like? Yeah. So the levels 1, 2, and 3 like you said they could be, which you would consider easy, intermediate, advanced. And what we have in mind when we do create these lessons is the level one to be from about 8 to 10 years old, level 2 11 to 13, and then level 3, 14 to 18. And of course, beyond that

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Helen Hardy: for educators or parents, or anybody who just wants to learn more.

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Helen Hardy: These lessons aren't directly related to one another, so you can take them all independently.

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Helen Hardy: we would like to create more. As Katie said, we're always creating more content. And but right now they're pretty standalone, so there isn't like a

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Helen Hardy: level one nutrition level, 2 nutrition level, 3 nutrition

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Helen Hardy: but eventually there could be which is really exciting to see cause the sky's limit of what we have to put on to learn. But right now they do kind of stand a standalones for the majority of the courses, which.

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Helen Hardy: as a nice segway into some of our new courses that we are adding on that do build on each other a little bit. It's part of a curriculum called Junior Master Horseman. And this curricula, yes, so Junior Master Horseman was created in partnership with the American Youth Horse Council

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Helen Hardy: in the late 2 thousands, and they were created as hard copy bound books. That we've seen to be used in clubs and affiliates at lesson barns. And it's again just general horse knowledge, not necessarily quarter horse specific but general horse knowledge, and is broken up into levels level 1, 2 and 3

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Helen Hardy: which makes it a very easy transition to move that into learn courses. So we have

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Helen Hardy: worked with AYHC.

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Helen Hardy: To create these courses as digital content. The content in the junior master horseman books is wonderful content, and we want it to be more accessible. So we have started digitizing some of this content and releasing it with the new courses as the junior master horseman courses and learn

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Helen Hardy: a certificate that kids can earn.

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Helen Hardy: It is so each course at the completion of their course, they take a skills test, a knowledge test. It's a quick little assessment that they can take as many times as they would like until a minimum passing rate is achieved

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Helen Hardy: and it covers immediately what they just learned in that course. And once they pass that knowledge test, they do receive a certificate for completing that course that lives in their student dashboard.

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Okay?

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Kris Hiney: But then, at the end, like, if they go through, does somebody become like a junior master horseman? Do they have like this penultimate thing that

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Kris Hiney: I know all of the things award.

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Helen Hardy: I think if they work through all their certificates, once we get everything digitized, they absolutely could put all their certificates together and say that they worked through the entire junior master horseman Co. Curriculum.

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Katie Reynolds: Well, I think that's worth a buckle. I don't know if you pass all your courses. Kris will have a buckle made for you. I hope so too, and although I will tell you, even with my degree sometimes I find these a little bit challenging when I try to just click through without

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Katie Reynolds: learning the material along. Because some of this material Kris, as you so well know, is quite

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Katie Reynolds: challenging, and it is extremely valuable and very achievable in terms of learning. But it really holds water when you talk about you know, a resource that is going to be useful for 4-H or FFA competitions. Hippology type of stuff.

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Katie Reynolds: This is our especially our level 3 resources that have been created. Thanks to the partnership and with the support of extension horses. This is Peer reviewed. Very educationally.

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Katie Reynolds: Strong content. And we're really proud to have that as part of our learn curriculum and to make that available to our members. So as Helen said, all ages, all different stages of learning. And we think there's something for everybody there.

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Kris Hiney: Yeah, should probably disclose. So so there have been some modules created by extension horses, and I'm part of the team that works on those. So I know the the level of content. Yeah. So Dr. Kathy Anderson, at University of Nebraska built like a repro one on mare anatomy. That's really good, like, I mean, that's it's like all the things. So it's kinda cool that you're getting almost some

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Kris Hiney: kind of college level curriculum available to people. So I definitely wanted like when Helen, he said, like

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Kris Hiney: level one is, you know, 8 to 10, but I don't want anybody to think like oh, it's just cartoon horses, and like in the tail, and the donkey that is not. It's just at a little different level than

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Katie Reynolds: the advanced courses. Yeah, we've got the cartoon horses on level one. And then we've got the as you said, basically, collegiate level stuff on level 3. So yeah, we're really proud of the curriculum and really excited about where it can go.

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Katie Reynolds: Going forward. In fact.

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Katie Reynolds: we just got some very early survey results back. The other day that our marketing department sent out. And although we're still coming through some of those results. We know that people are using this, that they're valuing it, that they are. I think 87%

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Katie Reynolds: said that they would highly recommend it to someone else. And we are so excited, like I said, about the future of this. In fact, we know from tracking this through the months and and years since we launched it. We've got

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Katie Reynolds: Helen. Is it? 930? Something users active in it right now. So we're pushing to crest 1,000 by the end of this calendar year and fingers crossed. We can do it so we can celebrate that milestone pretty quick here.

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Kris Hiney: So, Helen, you said that it's and maybe you gotta walk us through how this works, because you said there's like a free version. But then AQHA. Or AQHYA member gets different access. So what is the difference between what's open to the general public to what a membership gets you?

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Helen Hardy: Yes. So the

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Helen Hardy: original content that we, soft launched, learned with in 2020 to see if this was a resource that was needed, if it would be valued if people would use it, which, as Katie mentioned, we have found that they are. They're continuing to come back.

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Helen Hardy: And they're earning those certificates. They're working all the way through these courses. That original group of courses has remained free always has been, and there will always be, a section that will be, and what we have kind of termed

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Helen Hardy: that we use in a couple of our other aspects of AQHA has a member wall, and we have a member wall set up more or less on, learn for members to have access to these courses

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Helen Hardy: that are are new courses. They are the junior master courseman curriculum. They are the new mare reproduction course level, 3 courses from Extension Horses. So there's a section that is free. Anybody. They wanna come test it. They wanna see what it's like. Work through. A level one, a level 2, and a level 3. Free course they are absolutely welcome to.

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Helen Hardy: and once they realize how great it is, and they want more. They can log in to their AQHA. Account through my AQHA. Or through member services, and it's set up as a coupon code. So these courses are priced out. On learn, and don't let that

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Helen Hardy: displayed you, or, you know, put you off. We do have a coupon code for AQHA. Members and AQHYA. Members. They essentially add the courses to their cart, use the coupon code, and it brings their total to $0, and then they can access those courses, and for free as a member. And the neat way that we have it structured for members is, there is a course that if you log into AQHLearn you'll see a member only bundle.

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Helen Hardy: and if you add this bundle to your cart and you purchase it in a sense, with that coupon code for $0.

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Helen Hardy: Any new courses that we add will automatically show up in your bundle. So you don't have to like. Keep going back and repurchasing new courses. If you purchase the bundle, then every time we add something new it shows up in your student dashboard ready for you to start learning.

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Kris Hiney: So so if you get a membership, so let's walk. I wanna walk through this here right? So what is a yearly regular adult person. AQHA Membership

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Kris Hiney: class

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Helen Hardy: in adult membership is correct. Me? If I'm wrong, 65

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Kris Hiney: dollars a year and a youth membership is $25 a year. So if a youth person like, if you're not an AQHYA member, right? So for $25 you would get all of the curriculum, or you could be a non member and do it al a cart pay for each course right?

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Kris Hiney: Which quickly is mathematically not a good idea. Right? The courses happen to be priced at $25. So for the cost of one year of a youth membership, you get all of the courses.

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Katie Reynolds: and I'll add, add, add to what Helen, saying about the membership. We right now are running a promotion on memberships for young adults as well. So for adults who are between the ages of 19 to 25. If they're enrolled in college.

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Katie Reynolds: University, any kind of vocational school trade school anything like that? We do have a membership special that gives them that adult membership at a youth price. So again, bringing that membership price of 65 down to 25, and they get all the whole benefits of an adult membership. And that's because we really value our young adults. And I think that's

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Katie Reynolds: relate relative to this conversation as well, because we do have content on there that could be useful for some of these young adults who are studying

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Katie Reynolds: about horses. Maybe as part of their program or just on their own. And I do think that learn has something to offer for them as well. So we really want people to use this resource, and we hope that when they become a member of AQHA. That they make good use of all of this

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Kris Hiney: I mean, I don't know if I should say this out loud, but that is such a good deal, because I know what we price these things on their own

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Katie Reynolds: like as as the insider like, yeah, I know what it would cost if you went and bought all of these

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Kris Hiney: different courses, cause we do do different packages and things, at least on Extension Horses. So like.

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Kris Hiney: yeah, it's a it's a pretty good deal. So so I also like, if you're just interested in correct, you don't have to go buy a quarter horse to be an AQHA member. Right? So you don't even have to own a horse

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Kris Hiney: if you just want access to the educational curriculum.

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Katie Reynolds: Yeah, absolutely. And that's one of the beautiful things about education is that you can be a horse person, and you could learn all about them. You don't have to have a horse, and you don't get to decide what their budget is. If they have a horse or not where they live.

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Katie Reynolds: You know how often they can be hands-on with horses, and that's something that we try to always keep in mind when we're developing programs and opportunities for youth. Of course a lot of what we do is for you to have access to a horse or to quarter horse, but that's not the reality for everyone, and we really believe in having a table that's long enough to welcome all of these youth at all of their different ages and stages of

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Katie Reynolds: horse involvement, and sometimes that looks like being a horse person who doesn't happen to have a horse available to them. And this is just a wonderful opportunity for them to continue to strengthen that knowledge and that tie back to this community. Regardless of what their day to day looks life looks like with or without horses.

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Kris Hiney: and I'm just thinking, you know, the curriculum for our our parents or our 4-H. Leaders. F Ffa. Educators. This is a pretty good deal packaged up a pretty pretty good deal for this. So appreciate you for for doing that.

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Katie Reynolds: Yeah, absolutely. We want people to have these opportunities. And you know, hopefully, they'll be members of AQHA For life.

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Katie Reynolds: But certainly we hope that we're creating a a stronger horse industry overall

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Kris Hiney: the classes you kind of gave us a a rundown. They are pretty diverse, and they're also in all kinds of different.

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Kris Hiney: maybe formats. So I don't know if you wanted to talk about all the different formats that the courses come in.

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Katie Reynolds: Sure, I'll let Helen jump in. So the courses. What we really enjoy with this platform

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Helen Hardy: is the variety that we're able to offer the education in and to make it engaging to make it user friendly and to keep people wanting come back, and not just seeing the same thing

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Helen Hardy: time after time with each course.

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Helen Hardy: and one of the common ones that we found works well in the level one, since that is the easy beginner. Introductory lessons, if you will, or simple Powerpoints. And that is the

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Helen Hardy: slides so that you click click through they might have some pop outs on these slides. But fun pictures call outs and very straightforward. We then start to add video components. There might be Youtube videos from our AQHA Youtube channel that we have put in there. And to enhance that Co that course content. Or

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Helen Hardy: we worked this last spring with a graduate student at Middle Tennessee State University, and she put together some video content to go hand in hand with the junior master horseman courses. So we've been able to drop in some of that video content to help visualize what this you know. The words on the page might be.

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Helen Hardy: Luckily we do have a great resource of pictures, and in the level 2 classes of the stock, and like Western type classes that you might see, we have examples of the patterns and what this looks like for a horse to do them. So we have incorporated quite a few different types of

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Helen Hardy: caught them

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Helen Hardy: courses. And how this content is delivered to these learners. And then in the level 3, which I think are so fun that extension horses help just develop

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Helen Hardy: are really interactive features. There are drag and drops. There are. Click. All of you know, the following that matches they they want you to engage in that content as you move through the content with some true or false questions in between or multiple choice questions.

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Helen Hardy: it will talk to you. Have you? You know, type in an answer, and really lead you through some of that heavier content to where I think it is very inviting and not it. It is college level content. But anybody can take it. I always learn something looking through these Co classes.

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Helen Hardy: and I don't want anybody to think that they can't start those level threes if they're not a college student, or they don't feel like they're at that advanced stage, because we do have wonderful instructors that literally talk you through this content on some of those level 3 courses which is a really fun feature and interactive piece to it.

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Kris Hiney: Yeah, no, I definitely want want people to know. And the nice thing is you're hearing from so many different people, too. So it's not like you're enrolling in one person's course. But you're hearing voices and perspectives from people across the country. Really? Yes, yes. So that that's really neat. And I think the other fun thing with the junior master

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Helen Hardy: that as we're developing that and digitizing those courses, we're trying to keep in mind. If somebody were to use this as an Ffa chapter 4 H. Club or an AQHYA. Affiliate, and that they are teaching this to somebody else even. Maybe it's not a youth driven. If it's a

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Helen Hardy: you know an instructor driven course, that anywhere in the junior master courseman

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Helen Hardy: courses that there's an activity. We have pulled that activity as a download so you could have essentially worksheets. To work through these Co course content if you needed to. And you wouldn't get anything less out of the content if you didn't have the downloads, or if you weren't, you know, down working through them.

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Helen Hardy: But just another added feature that I think, is fun and unique to the junior master horseman or the activity downloads of making a stall out of a shoebox, making a horse trail mix out of pantry items. You know fun things that you can work through on your own. A home schooling group, you know, is kind of what comes to mind on that kind of thing.

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Katie Reynolds: So yeah. So when people are like, I don't have any resources or I don't know what to teach my kids like, come on, it's right here. Yeah, right there. We've all worked so hard to put it together and hopefully make it fun and engaging. And we're also very open to feedback. And we see this as a a platform that can really continue to grow and grow and grow

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Katie Reynolds: and so we love to hear from people. What do you want to see more of what do you think would be helpful as you're teaching your youth group, or as you're learning with whatever your end goal is in mind. So we encourage that dialogue with the users and look forward to how this continues to evolve.

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Kris Hiney: Yeah, absolutely.

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Kris Hiney: Well, all of this is super exciting. So we'll definitely oh, maybe let's make it very obvious how people go find this and sign up, and I'll put a link right. Always put a link in the show notes. But let's shout out, if you're in your car right now, not something to write down, you'll be okay. But where do they go very straightforward. It's AQHLearn.com.

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Kris Hiney: Okay, do they have to capitalize all the letters? Or can you just put in?

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Helen Hardy: You can if you want, you don't have to. Whatever suits your fancy. Aqhlearn.com, and it'll take you to the homepage. And on that homepage is also a video of how to access these courses. If you're a first time user and you don't quite know how to access the member. Only there is how to set, how to get through everything on that homepage@aqhlearn.com.

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Kris Hiney: Well, thank you, guys. And I guess you know, I wanna give a a shout out to Katie and Helen personally like for me. I think it's so cool that you guys are.

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Kris Hiney: I think people tend to think it's only about the horseshow part. But you are really trying to provide education for the youth, and not even looking just within your group, but but for everybody. So again really appreciate you, too. I guess we can also thank Aqha for letting you, I guess. No. But you guys are doing a great job

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Kris Hiney: working with the youth. And we, we definitely really appreciate having having industry partners that are thinking about things like this. And really you got you both of you are such for thinkers that want to give you give you props.

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Katie Reynolds: Thank you. H. Learn. And on the Extension Horses side, but also just kind of throughout this whole process. And we look forward to continuing that relationship. Yeah, we're we're excited. I can't wait to for us to get our feedback, too, from what people think of the courses that the team here at Extension Horses have produced. So it's been some fun collaboration.

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Kris Hiney: all right. Anything else that we left out, or that you wanna do a shout out before we go.

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Katie Reynolds: The only thing that I think I wanna add, because I am trying to talk about it is, you know, we're always looking for what's the next step after a youth graduates from their youth membership. And so we've been focusing on, you know, with all of these amazing young people, what are the next steps so that we can provide those stepping stones? To them and

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Katie Reynolds: allow them to continue to use all this force knowledge. They've developed all the leadership skills that they've been building on through their youth career.

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Katie Reynolds: And so we have a lot of young adult opportunities that are kind of growing and that we're really excited about. We've got awards programs. We've got grant based travel and leadership opportunities. And that's all. In addition to the scholarship programs.

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Katie Reynolds: and the funding that we have available through our foundation. So I would just hope that anybody you know as you yourself, if you're graduating out of your youth involvement, or if you're a leader of youth, keep us in mind. Keep AQHA in mind for those next step opportunities. Because we want these people to be horse people into feel like they're part of the community.

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Katie Reynolds: You know, really, for their entire lifetime. And we are trying to build that out and make sure that we're mindful of continuing to support those folks. So we're in it for the long game here, and that might start with a AHlearn. But it's gonna continue. And we're just excited about all of that. So thanks for giving me the chance to talk about that for a minute, too.

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Kris Hiney: Yeah, absolutely.

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Katie Reynolds: Well, gang I really appreciate. I know you guys are super super busy. And it's like world show time, too. So AQHA Is all like lots to do, so I'm glad they let you sneak away to chat with me. For a little bit, so we will put the link hopefully. It's easy enough to remember. AHlearn.com, we'll put the link in the in the show notes

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Katie Reynolds: and make sure that people can contact you if they have any questions as well, so thank you so much. And again, this has been another episode of our tackbox talk horse stories with a purpose.