College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.
CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.
Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.
CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
College Sports Communicators
Leadership, Transparency, and Two Decades of March Madness | David Worlock | CSC Voices, Beyond the Scoreboard
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CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC
Guest: David Worlock, NCAA Director of Media Coordination and Statistics
We’re joined by CSC Hall of Famer and NCAA Director of Media Coordination and Statistics Dave Worlock as he reflects on nearly 25 years with the national office and a career spent behind college basketball’s biggest moments. From growing up in a military family overseas to finding his calling in athletic communications, Dave shares how those early experiences shaped his passion for sports and storytelling. He takes listeners inside the preparation, communication, and collaboration that power March Madness and the Final Four, while offering candid insights on leadership, mentorship, transparency, and the evolving media landscape.
In this episode, you’ll hear about:
- What it takes to manage media operations for March Madness
- Building trust through fairness, consistency, and communication
- Navigating change in the digital media era
- The value of mentorship and teamwork
- Lessons learned from 25 years at the NCAA