College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.
CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.
Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.
CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
College Sports Communicators
When moments go viral: Preparing for the unexpected | On-demand webinar
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"When moments go viral: Preparing for the unexpected"
Presented by the Professional Development and Education Committee
When something goes viral, every second counts. This session explores how communicators can plan for potential viral moments, respond when the unexpected hits, and use the tools and resources available to them to maximize impact. Panelists will share real examples, lessons learned, and strategies to turn sudden visibility into long-term value.
Hear from:
Jeffrey Bernstein (Moderator) - New York University, Assistant Athletic Director for Communications
Rachel Gillam - Indiana University, Director of Social Media & Creative Strategy
Stacey Massey - TVEyes, Vice President of Sales
Jordan Sarnoff - University of Nebraska at Omaha, Assistant Athletic Director - Communications
Referenced resources:
4:45 - Fernando Mendoza’s LinkedIn:
https://x.com/i/web/status/1990469988881220089
http://linkedin.com/in/heismendoza/
26:50 - Viral response from LeBron James:
https://twitter.com/SportsCenter/status/1220200064896970752
38:10 - TVEyes and Omaha case study:
https://www.tveyes.com/college-basketball-viral-moment-media-coverage/
40:20 - Omaha March Madness story:
https://collegesportscommunicators.com/documents/2026/2/27//OMAHA_ATHL_MARCH_MADNESS.pdf
This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators.
Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.