Session 3

Creative content is a major part of modern athletic communications – but it doesn’t have to take hours to produce. This session will explore how sports communicators can use tools like Canva and Adobe to build consistent branding while also saving time. Learn tips for creating reusable templates, maintaining a cohesive visual identity, and producing eye-catching graphics quickly for social media, game day, and recruiting. Whether you’re new to design or looking to streamline your workflow, this session will help you expand your creative toolkit.

Panel: 

• Ashley Robbins (Moderator) – UMass Lowell, Associate Athletic Director for Communications & Creative Content
• Maggie Balderstone – Bryn Mawr College, Assistant Director of Athletic Communications
• Patrick Murphy – Colorado School of Mines, Athletics Communications Coordinator
• Peyton Thibault – Trinity University, Assistant AD for Multimedia