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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
44. eCommerce Marketing Predictions in 2026
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Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs.
On this first episode of the season, Jessica is sharing her predictions for eCommerce marketing for 2026. If you're looking for your 2026 eCommerce marketing blueprint, this is the episode for you.
In this episode you'll learn:
- Where to focus your marketing efforts for your Shopify store in 2026
- Why email marketing is going to be a driver for your online store
- How to manage your marketing efforts
- When to ask for help
- Other tangible marketing tips for the new year
Resources:
- Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
- Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
- More Marketing for eCommerce Mompreneurs episodes
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com