Be Fabbo Podcast - Clarity • Self-Trust • Aligned Action to Build What Matters Most Business and Life
Welcome to the Be Fabbo Podcast with Bobbi Brinkman.
If you're building a business, leading a team, navigating change, or simply trying to create a life that feels more aligned with who you are, you're in the right place.
Each week, we have honest conversations about what it really takes to build what matters most—in business, leadership, and life. Not through hustle, perfection, or chasing someone else's definition of success, but through clarity, self-trust, and aligned action.
Hosted by speaker, mentor, emcee, and founder of the Motivated To Be FABBO™ Framework, Bobbi combines four decades of entrepreneurial experience with the lessons she's still learning today to help you build a business and life that reflects who you are, not just what you do.
Grounded in the FABBO Pillars—Focused, Authentic, Brave, Bold, and Open—these conversations combine honest perspective, encouraging stories, and practical guidance to help you find clarity, strengthen self-trust, and take aligned action as you build what matters most.
Whether you're an entrepreneur, creative, leader, or someone rebuilding after life has taken an unexpected turn, these conversations are here to meet you in whatever chapter you're building through.
They're not about becoming someone new.
They're about coming home to who you already are, strengthening your self-trust, and building in ways that reflect what matters most to you.
That's where meaningful businesses, meaningful leadership, meaningful lives, and lasting legacies are built.
✨ Because doing what you love shouldn't just be possible. It should bring you profit, purpose, and joy, not as goals to chase, but as the result of building what matters most.
Be Fabbo Podcast - Clarity • Self-Trust • Aligned Action to Build What Matters Most Business and Life
49: Heidi Thompson- Creating an Overwhelm Smashing Marketing Plan
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Join Bobbi and Heidi Thompson for a deep dive into Creating an Overwhelm Smashing Marketing Plan. Most wedding pros just throw random things at the wall when they try to market but it's actually a lot easier and more effective to create a plan. They talk about what a marketing plan actually is and what it should contain, why it's sooooo helpful for you and will save you from overwhelm, how to use your marketing plan to avoid shiny object syndrome, and how you can create your own effective marketing plan.
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.
Heidi Thompson- Evolve Your Wedding Business
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If today’s episode resonated, here are a few simple ways to stay connected:
✨ Continue the Conversation on Substack
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