The BOLD and Brilliant Podcast with Tracie Root

The BOLD and Brilliant Podcast with Tracie Root, w/Guest Diana Morgan

• Tracie Root • Season 1

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🎧 Episode Summary:
What happens when a “recovered corporate misfit” merges her inner geek with her spiritual heart—and turns it into a movement? In this episode, Tracie sits down with Diana Concoff Morgan, Conscious Digital Impact Strategist and author of The Whole Heart Social Media Success Formula™, for a truth-telling, permission-giving conversation about visibility. Diana shares how corporate culture nearly broke her, why her son’s words became a turning point, and how she built a purpose-driven business by cracking the code on Google… then evolving into the work she’s known for today: helping women communicate online with clarity, alignment, and integrity.

If you’ve been hiding from social media, battling the algorithm, or feeling overwhelmed by “what to post,” Diana brings you back to the simplest (and most powerful) truth: social media rewards humans who act like humans. Show up, play the relationship game, and let your message reach the people who need it.

✨ What You’ll Learn in This Episode:

  • Why “posting and ghosting” won’t grow your business (and what actually works)
  • The difference between playing the algorithm game vs. the relationship game
  • How to use your personal profile without feeling salesy or spammy
  • Why free organic reach is the “engine” behind social media (even in an AI world)
  • Why your purpose—not pressure—is what fuels consistent visibility

🛠️ Actionable Tips from Diana Morgan

  • Pick 5 people each week to “play with” (like, comment, share, and care).
  • Use Diana’s C.A.R.E. approach: Connect, Acknowledge, Respond, Engage.
  • Manage your feed (unfollow what drains you; engage with what inspires you).
  • Stop obsessing over vanity metrics—reach and views matter more than likes.
  • Don’t build your business on rented land: get people onto your email list.
  • Remember: humans shape the algorithm when they show up consistently.

🎤 Memorable Quote:
“Are you playing the algorithm game, or are you playing the relationship game?”

🔥 Bold Moment of the Episode:
Diana’s mic-drop reminder that we have access to “the biggest stage in our civilization” through social media—and choosing invisibility because of fear, frustration, or platform drama may be costing the very people who need our message.

📱 Connect with Diana Morgan
(Shared in the episode) Diana offers a free training every month focused on wholehearted social media—especially the blend of free organic reach + AI (or “co-intelligence”).

🚀 Join the Bold and Brilliant Podcast Community:
If this episode lit a fire under you, don’t keep it to yourself. Share it with a woman who’s been playing small online—and remind her: her message matters. (And if you’re in The Gather Community… you already know we’re doing this together. 💃)

🌟 Rate & Review:
Loved this conversation? Leave a quick review and tell Tracie your biggest takeaway—especially if you’re committing to one BOLD visibility move this week. Your review helps more brilliant women

Thank you for supporting The Bold and Brilliant Podcast!

Find out what's up with Tracie by connecting on your favorite social media channel, and with The Gather Community by joining us at an upcoming online event or receiving our mailing list. Go to:

https://www.tracieroot.com/links

to find upcoming events, workshops, courses and more!

We're just getting started, so I hope you subscribed, and please leave a review so we can start building some podcast-momentum!

xoxo
Your host,
Tracie Root

Tracie:

All right. Diana Morgan, I am so excited to have you on the podcast. Welcome to the Party.

Diana:

Thank you. I'm excited to be here.

Tracie:

Yay. Okay, so you and I have been running in concentric circles with each other for many years now. I, we met in Can Ritas community. Of course. Yeah. I've been there for seven years. You've been there longer than me. Yeah. You were already like this. Fixture of professionalism and success that I saw when I came in. It's like, wow, she really knows what she's talking about. And since you do social media, of course I'm very drawn to that topic and to the way that you bring that into the world. So before we talk about how you do that though, I wanna make sure to address anyone here who hasn't met you yet. However many, few people that may be who learn a little bit more about you, how, what you do, and maybe like how you decided to do what you do. So give us a little origin story. Kick us off. Okay.

Diana:

I, I'll give you the short version. Sounds good. Okay. So I, um, I'm a recovered corporate misfit and, um, what happened for me, you know, in my younger years, I wanted money, power, and prestige. And I decided I was, I wanted to make twice as much money as a man, I mean as much money as a man. And I was willing to work twice as hard for it, and I set out on that path.

Audio Only - All Participants:

Mm-hmm.

Diana:

And, um, very early on in my. Twenties, I got very sick because I was trying to fit the round peg in the square hole or the whatever it is. And you know, it just didn't fit for me. But I kept pushing and pushing and pushing and um,

Tracie:

so was the round peg in the square hole or whatever? Yeah. Because you were doing work that didn't align with you or just the environment or? Corporated all. All of it. Yeah,

Diana:

all of it. Plus that whole showing up like the, well, I was going in from like seven to three or four, just that whole showing up every day like that. And you know, I would kind of stand at the door and walk, get ready to walk in every day and go like, okay, I have my costume on. I have to put on my act and be this person, you know? And oh my gosh, that's so crazy. You know? It was not my passion. It was just about making money. And what were you doing? Um, well, I was doing, by the end, my last job, I, I had worked my way up from accounts receivable to a assistant controller of a computer company. Oh, wow.

Tracie:

Okay. So like the money gal?

Diana:

Yeah. And, and it was just, it was just not for me. And, um. I'm getting ahead of myself, but I remember the, um, the owner of the company, um, doing a review when I had just gotten back from my, um, maternity leave of four months and nobody had done my job the whole time I was gone, and so I wasn't getting a raise and da, da da. And, and the review was that I didn't fit into the company culture. And because, so I'm a sober alcoholic and at about, you know, five o'clock every night, they were all going out and drinking, and I just wasn't embracing that life. And I would come in really early in the morning because I had to deal with people on the east coast. So I was in at seven, but nobody knew I was there. So when I left at three. People would be like judging me. And so when he said, you don't, um, fit in with the company culture, I said Thank you. And you know, so anyway, super long story short, I went down a rabbit hole. Um, so while I was doing that work, I was a non-denominational minister and I decided, um, you know, I was officiating weddings and different ceremonies and. That was really my calling and it was really my heart work. And um, you know, I grew up in the, in the era of don't make money doing the thing you love'cause then you'll start hating it. So, um, so I was just doing the same, making a little bit of money, but not much. Anyway. Yeah, so I had mentioned, you know, I got sick in that corporate life almost literally almost died. And still it wasn't enough for me. Like, I'm gonna just make this work and then. Long story short, I got married, I had a child one day, my son came home from school and said he hated school. And that was that turning point for me. It was like I could sacrifice for myself, but I couldn't sacrifice for him. And so, um, I was in taking one of those, I call it that cosmic kick in the butt seminar where you go, I'm quitting my job in, uh, you know, in six months. And then I got the voluntary layoff in 30 days. So. I got laid off and I took it and I decided to turn my hobby into a business and that's what I did. And over the next 20 years, I was very successful with it. It was my non-denominational ministry, blessings to you wedding ministry. And I got my master's degree in holistic health education and counseling, and I was doing marriage prep and relationship coaching and all of that, and it was really wonderful. I got to be a stay at home and a working mom. I got to raise my son and be an entrepreneur for him and be there for him. And um, it was great until about the last five years and when I didn't have an exit strategy and I was like, okay, what? This is not. The life that I want anymore. I mean, it was like, it's a very intense life. You're working every weekend. It's very intense work. And, um, and it, and I was complete, you know, it was like I was complete and then it was just back to becoming a, a job. Like I turned my hobby into a business and then it became a job. So, um, what happened is during the off season, I started helping the other wedding professionals with their internet marketing. So. I skipped a part, which is how I got ahead of the curve, was that I cracked the code and figured out how to get to the top of Google. So I was doing a hundred weddings a year. I had six other ministers because of that. So because I was so successful with that, a lot of the other. Wedding professionals were like, Hey, can you help me? So I started doing that. Oh, so not in your organization, like consulting for other wedding

Tracie:

professionals? Yeah,

Diana:

photographers dj.

Tracie:

Okay. Okay.

Diana:

And, um, I was like, okay, this is fun. I like this. It really speaks to my inner geek. And so what I did was I decided that I would, um. Transition and bring together my spiritual self and my inner geek and marry them and create this business, whole heart marketing of helping people who are healing the world with who they were, who they are in their businesses. Yeah. And so that's how I got there in 2008 is when I founded Whole Heart Marketing.

Tracie:

Awesome. It's so interesting because you know, people, obviously we know the name of your business, everyone you know currently in our. Connected communities understands what you do and everything, but I think a lot of us until recently didn't really know how you got there and all of that company that you had created before and everything. I think I've only heard you start to talk about that really in the last, which I'm sure you weren't keeping it a secret, but in the last year or so, was that. As a result, like working on your book, did it start to come out? Like where, when did you start to really lean into that story as a, as a reason to help people? I was really

Diana:

keeping it a secret, so, so I know you know about my book whole, you know, my, um, congratulations. Whole Heart Social Media Success formula and this book I really incorporate. My story of how I came to Yeah. Marketing and to social media. Because what happened was, um, you know, I started this business doing websites and SEO and all that. And then when social media happened, you know, I first loved it, I joined everything. Uh, actually it was MySpace just to stock my kids. Me too. And then. I started to embrace Facebook and all that, and then I, like many of us started to hate it. And, um, and so I had to really dig deep to find, to understand social media from a spiritual perspective, because that's just who I am. And, um, and so coming out with my story and I, I, I, you know, I have this other book that I just. Just came out and it's called The Power Within Finding Strength, voice and Vision. And my story in there is really the most personal story I've ever told, which is basically finding my voice in my life and online and, and sharing my story. Became a passion for me because I saw so many people, so many empower, empowered, powerful women, shying away from social media, and that's what really motivated me to say like, okay, I have to walk my talk. I have to be real. I have to really share my story, that I'm a total introvert. I took me six week to push send on my first blog. Speaking is, I call it a. Public speaking, I used to call it like a occupational hazard of my work. And you know, it's like I didn't start out loving all of this. You know, I started out hating it. And then the, the passion and the the drive to help people to get their message out is what kept me going until I could love it. So I

Tracie:

love that because, so what's comes to my mind is the fact that, you know, we talk to women every day, both of us. Who, the whole reason they started their business is'cause they wanted to help people in whatever expert way that they do. Whether they're a coach or they have technical expertise or whatever. Even if you're, you know, an accountant mm-hmm. You wanna, you became an accountant because, maybe because, well maybe you just became an accountant, but some people who move into a new field like that would be because they had their own personal transformation or they saw someone in their family. Need help and the help that they got really inspired them or you know, all of those kinds of, I became an entrepreneur'cause I wanted to help people. And I always tell people, since I started health coaching, I'm like, I didn't realize I wanted to become a coach. I thought I just wanted to lose some weight. I didn't know I wanted to change the world. You know, and it's really kind of how it turns out. Once you recognize all of those underlying, uh, layers underneath all of our stories. I love that you started, you know, really leaning into that full story.'cause it, it makes people relate their own story

Diana:

to Exactly. Right. And, and it's like, you know, we all have to find whatever it is within ourselves that can push us to be present. Like, your whole thing about being bold, you know, it's like. It has to come from our purpose. Yeah. We can't just decide like, oh, I'm gonna do social media. I'm gonna be bold, or I'm, and we, it has to come from our purpose because what many of us have to push through to be who we are in the world is a lot. And so it has to come from a place of purpose.

Tracie:

Yeah, I totally, totally agree. It's funny when you were telling your story of like putting on your outfit, your, your persona costume for the day I act, I absolutely felt exactly the same way. Straighten my hair, you know, wear the clothes, whatever, you know, being six feet tall, like, you know, how do you dress professionally when you're. Bigger than everyone, um, as a woman. And it's a, it was a challenge. And also just from a personality standpoint, the whole bold thing came out of, yeah, I was performative in work all the time, putting on the show of professional Tracie. And you know, once you realize that, you know, that is. What you thought was required there. And maybe it wasn't. Maybe it wasn't, but we definitely thought it was either way.

Diana:

It was. And, and lemme just say that another piece of that besides my costume was, okay, let me shrink my brain capacity. Yep. Down to about 1% of, you know, my, my capacity. So that fit in. Oh,

Tracie:

can you help me?

Diana:

Yeah, yeah. So I can fit in. You know, no creativity, no expression. Just be an automaton. Yep.

Tracie:

And doing what you're told and yeah, doing what your boss tells you to do. And it's the whole boss factor. Patriarchal

Diana:

everything,

Tracie:

right? Yeah,

Diana:

all of it.

Tracie:

Yeah.

Diana:

I'm with you. And this was like in the nineties, so Yeah, it was in the eighties and it was very patriarchal. I mean, yeah, like. The whole glass ceiling and all that. It was really a different

Tracie:

life. Totally, totally. Yeah. I always, I always joke about like I was trying to tap on the glass ceiling. I always, I use that same thing. You're a little bit older than me, so you have that like eighties you were working. I wasn't really working till I was more in the nineties, but it's, it's this, it's, yeah, the, the idea that you have to show up a certain way, and I know corporate's still like that, and there's women out there who are still dealing with that every day. Yeah. Yeah. I love it. Okay, so, so let's talk about your new book a little bit more. Yeah, I know you don't, you literally just came out last week, so you don't even have a hard copy to hold up. No, I Me,

Audio Only - All Participants:

I

Tracie:

know I have, this is the Kindle thing. Here it is. So tell us a, tell us what the name of that is again, and how is that an evolution for your writing and your booking

Diana:

books? It's called The Power Within Finding Strength, voice and Vision. And there's 14 authors and. The, um, each one of us is sharing how we found our voice, you know, and so for me, it is really truly the most personal version of a book. Like this is a solo book. My book, whole Heart Marketing, wholehearted Social Media Success Formula. But that, and I wasn't really looking to do another chapter. I mean, it was like, I, I wasn't like the person who. Um, organized the book. Compiled the book. Yeah. Yeah. There you go. She's the one who contacted me and, and I met her and she's this amazing woman, Ginny Wimmer, and we just started to connect and she has a Facebook book group with like 8,000 amazing women and. I, I jumped into this because I wanted to be a part of that community and, um, you know, I bring what I do into that community and there's a lot of people in that community who have a lot to give and are not being out there.

Tracie:

Yeah, I love that. Well, and you being a part of that community, you're gonna help them realize how they can do it more easily and with, without feeling icky. So talk about how you're helping your clients.'cause I, you know, I just wanna make sure I don't miss anything.'cause I know a lot of the answers to these questions that I'm asking, but I wanna make sure we get them on the podcast so other people can learn more about how you work.

Diana:

Thank you. You know, and you don't know because it's also true. Very true. I'm actually in a transition right now.

Audio Only - All Participants:

Yeah. Let's hear it.

Diana:

So I am really focused now on a couple of things. One is I have, I call it my whole heart social media makeover. And this is where a lot of people, they're doing all these things and they're not getting any results, and so I help them to bring, this is like one of my superpowers. I help them to bring their message. Their funnel, their email, their social media all together on all of their platforms and including their website, and just help'em to get everything in alignment and figure out their strategy. So that's one thing I do. And another thing I do is I, it's my whole heart path to profit, and it's a program where I take people. From message to funnel, to email to social media, and then how to hand it off to a virtual assistant. Okay, awesome. They need to do, and what the assistant can do. And those are two things that I, um, that, and that's one-on-one. And those are two things I've been doing basically for like the past 20 years.

Audio Only - All Participants:

Yeah.

Diana:

Then I do have some done with you clients. So my thing is, I used to have this whole done for you company, as you know. And what I learned was that the people who are my clients who are purpose-driven women entrepreneurs, they need to still know how to do it, even if they're gonna hand it off to someone what? And they need to do the part of it themselves, which is they need to show up on social media, they need to be present, and they can't just go here, do it. And so. This program. I ha I was teaching it as a group. Now I'm focused on one-on-one. And it's just really helping people to get everything set up and running. And then it's templates, it's, you know, um, cookie cutter, it's here is what you do to hand it off to an assistant. Yeah. So I'm super excited about that. And so I stopped doing the Done for you because I just felt like I have a few of those clients, but they're very much bigger clients. But it's like, I feel like it felt more. Empowering for me to teach people how to fish.

Tracie:

Do you find that, that part of that is, are you working mostly with solopreneurs? Small. Mostly solopreneurs. Small businesses. Right. Small businesses. Purpose driven. If they're not like allowing their face and their voice to show up literally on social media, then there's a like, it seems like the done for you stuff works good for like a company that isn't a person as much, right? Is that true?

Diana:

It is true. And so I'm gonna get up on my soapbox for a moment. Um, I'm, I'm actually doing a training this week that I do ongoing. So it is evergreen for anyone who listens in a month or two or three, and it's really about how to marry free organic reach with ai. Because what's happening now is people are feeling like, oh, why should I bother? With social media, it's all ai. And the thing is that, so my strategy is evergreen. The whole heart social media success formula is evergreen. And it's what I've been doing for 20 years. It's never gonna go away. Because here's the thing, there's two components to social media, okay? So there's um, free organic reach, there's us. There's humans, right? The people, right. And how we show up and interaction and engagement. Mm-hmm. And then there's ads, right? Yeah. Those are the two people. Right. So if we don't show up, it's just ads and so, and nobody to see them. Oh, true. So, so basically that's the bottom line. My inner geek is speaking right now. Yeah. So here's the preach my friend. Yes. So that if. The social media platforms, all of them are always gonna do things to entice us to show up because if we don't show up, there's no one to see the ads. So things like doing reels, things like using AI tools, things like making fun videos on, it's all great, but it's like we have to also show up as ourselves because. Free organic reach is the engine of social media. It is what makes your posts show if you don't show up, if you're like, I hear people do this all the time. I'm posting, posting, posting. Nobody's seeing them. Nobody's not internet. Well, you know what, because you are not showing up. You have, that's the engine. Once you show up, then everything else starts to show. Yep.

Tracie:

Yeah, I find I've, yeah, I always love listening to you'cause it just like really fires me up to show up even more. And I find that anytime I post, like I have something big going on with my kids, or it's Halloween, right? Halloween's a great example that's just happened. It's November here right now. You know, we're all posting pictures of our kids in our costumes or ourselves in costumes or parties or whatever, and all of a sudden things change in what we're seeing because all the people are showing up.

Diana:

Right, exactly. And one thing I like to remind everybody, it, it's like just because people aren't liking, commenting and sharing your content, it doesn't mean they're not seeing it. Yes. And reach and views are about who the platforms are showing your content to. So, you know, do you comment on every single post you see? I don't, but I see them. You know, so it's like people need to remember that. So. I get that people feel invisible, but it's like show up and go and play with the people you wanna play with. Yeah. You know, and, and if you feel like people aren't seeing your post, go play with the people who you want to see your post. And guess what, they'll start seeing the posts because that's how it works. Right. Just like life as my husband used to say. Just like that. Yeah.

Tracie:

Right. Yeah. If you talk to someone and you wanna become their friend, you gotta talk to them. Exactly. That's so real. Um, the, the whole, like if you post and post and post but don't show up as yourself, right? Like, are you, I think that there's a lot of people who are so concerned about, um, those vanity numbers of how many likes and comments and all of those things. Like are we posting to get likes? Are we posting to share something with people? Right, because if you're posting to share something with people, then just post it exactly and it'll get to the right people. And if it doesn't get to the right people or any people, then maybe. You're, you know, need to change your habits or something.

Diana:

Exactly. And it's not the algorithm thing. It's like, I, I wrote this blog and there's a chapter in my book about it. You know, stop playing the algorithm game. Are you playing the algorithm game or are you playing the relationship game? Yes, because the algorithm game, it's, it's a no win. It's gonna cha, it's a, it's a win every time, or it's a no win. It's gonna change. Every minute. Yeah. But when you show up and when you start engaging, you are the algorithm. You are determining the algorithm. Yeah. You know, it's like humans trump the algorithm.

Tracie:

It's so good. Wow. I wonder how many people are gonna be like, mind blown out of this conversation.'cause it really is so smart. Like, and you know, we say the same thing, right? Like. Be social media is named that way for a reason. Go be social. Exactly. On the media.

Diana:

Exactly. That's exactly true. Yeah. Be social, show up, you know, and be present because everything is energy and so people feel energetically, like we all experience social media energetically, but we don't even. Many people are not aware of it. You know, for example, um, you can tell when somebody is just not really present. I can tell when it's not them and it's their va. And sometimes I'll ask someone, are you the va? Are you the person? You know? I can tell. And it's like I can tell when people are embracing their social media or when they're just pumping out posts because they

Tracie:

hate it, right? They prescheduled things a month in advance, and it's like your whole energy isn't the same as it was a month ago.

Diana:

And that's fine on your business. Social media, don't get me wrong, there's a place for that. But where you're really gonna get your visibility and your reach is on your personal social media. Yeah. Talking to people. Mm-hmm. Yeah. And you can still talk about your business on your personal social media.

Tracie:

I was gonna say, let's go into that a little bit because we definitely have the folks who are like, I post on my business page, I post on my business page and nothing happens. And nothing happens. And they wanna keep their personal profile for friends, right? Like people they actually know. Quote, right?

Diana:

Talk about that. So. Each person has to make a decision about what they're doing on social media. Of course. You know, like, so for me, I'm on there to grow my business, to inspire people to have a bigger impact. So even though I call it my personal profile, first of all, I have it in professional mode. And so right now I'm gonna say my disclaimer. Even if you have your personal profile in professional mode, it's not a business page. It's still your personal profile. So you can't just be promoting, promoting and click here, click here, or you're gonna get dinged. But you, and you can do boosting posts, you can do ads if you want, but you have to, you know, but, but you have to really show up. And the, I just went to, like, I wanna talk about, so the new algorithm. Shift is that it's interest based versus friends and followers. Okay. So what that means is that Facebook in particular, but pretty much all social media, they're showing your content to, um, 50% of the people that they're showing your content to are not friends and followers. So if you are really using language that speaks to your ideal clients. Then that's how they, they're gonna know who to show your content to. And right now it's still about hashtags within the next year or two. Probably hashtags are not gonna be a thing, but don't give up on hashtags yet. I'm saying use it now and you know next year when I come on Tracie's Yeah. Podcast. Maybe we'll have a different conversation. We'll do it, we'll do an annual update or whatever. Frequency update. I love that. But what I tell people is on your personal social media, which is like. You know, the LinkedIn personal aspect, the Facebook personal profile, it's share your passion for your business. Yeah. And then when your business page share your business, so you could share like, Hey, I'm so excited about being on this podcast, or, I shared a ton of stuff about my book launch, but not a million click here. It was like, DM me if you want the link. You know, and someone told me recently, I dunno if this is true or not, but I heard a couple days ago that on LinkedIn you can post. Don't put the link and then go in and edit and add the link. And apparently once you post it's hit the algorithm so then you can add the link after I, if it's true or not. Who knows? Feel free to test it and get back to it, but, um. But yeah, so on my per mostly, and when you're liking, commenting, sharing, and playing on social media, you are doing that from your personal profile on Facebook, on LinkedIn. You know, nobody cares if whole heart marketing liked your post. If Diana Koff Morgan liked your post, then we care. Right, right. Absolutely. It's just the, it's that, that businessy feeling. Yeah. So you, you know, the more you show up. The more you play with pe I like to say play'cause it's the right mindset. You know, the more you play with people and people who are in alignment with your message, people who are active on social media, people who are potential strategic partners for you. And the more you play with people, the more people are gonna play with you.

Tracie:

Yeah,

Diana:

yeah.

Tracie:

Absolutely. I, uh, you know, it's, it's the piece that I, I love about, okay. I'm like, what did I wanna say? I wanted to say that I love the idea of coming back and doing a recap. I wanna make sure people know that this conversation is happening in November, 2025, just in case. Right? We're talking about algorithms and details and stuff. That may not be true whenever it is that you're listening to by tomorrow morning for all we know. Yeah, who knows exactly. But the point is that it doesn't matter. The point is that it doesn't matter. Go be a person. Go be social. Share your life, share what you're excited about, share your Halloween costumes, share your happy client share. And that will still

Diana:

be true next year and the year after. And as long as social media exists, that will always be true. A hundred

Tracie:

percent. Yep. I love that. I love that. Okay, my friend. Let's see. Um. I, I could ask you a million like specific questions, but I think that that's probably better served for people coming to your workshop and things like that because it'll be more timely and more specific to, you know, what you're teaching in that day. You do, like you mentioned, you've got lots of ways to serve clients one-on-one. You do group things. I know you have a community. Talk about the value of community. Where your business is right now, because I know you do like get things done sessions and stuff like that. Talk about the community factor for your company.

Diana:

Sure. Um, so I, I have, I have a community. I offer, um, a free training every month. I, I, I have this thing where I always say they always come back because I'm always, you know, in my industry, like you said, you know, whatever was true, I always say whatever I'm telling you was true as of this morning, right? So it's always changing. And so I'm always offering ways for people to get the latest social media information. Um, I have a Facebook group where I offer, um, you know, if someone asks me a question, I might do a live in there or I do. Um. Do, I will just type the ques the answer in. Um, I, I did my social media love challenge recently. I'm gonna do it again. Oh, yeah. In January. And, you know, it's like, I think that for me, you know, the, I have a huge group, a huge following of people and what I wanna say about this, so I'm, I, I'm read my book about the social media success formula, but probably about. At least 50% of my content is education. It's sharing what's new. It's valuable, and that's why people don't unfollow me, and that's why people comment on my stuff. And I do a blog. I have a blog that I've been doing for like, you know, 20 years too. And so, and, and my email is, okay, so I'm back on my soapbox for one moment. Here's the thing, social media could go away tomorrow, right? It's just marketing until it's, it's a community. It's fun, it's great until it's not, and then it's like, you know, whatever. Get people on a list. Your, your, your purpose of social media is to connect with people, to build relationships and take people to the next level. Like I have a, I have a blog. It's my, I send it out every couple of weeks. It's the whole heart marketing report, you know, and my goal is to get people onto that list so that I can stay in touch with them, keep working with them, keep letting them get to know me, keep getting to know them. And so it's like you cannot. Use Facebook group as your database or your email marketing please. You know? Right. I always

Tracie:

tell everyone, don't you remember the day Facebook went down? Yeah. And the total panic and disaster that it was

Diana:

for so many people. I remember it because it was a day before my birthday and I'm in a networking group, and every year on that day, which is March 13th, we do this big. Connecting with everyone in the organization. And yeah, Facebook went down. I was like, oh, I'll go send everyone an email. Right, right. You know, and that, so that's really important. So email is part of your community? Yeah,

Tracie:

absolutely. Yeah, a hundred percent. I absolutely concur. And can't agree

Diana:

enough and you know, back to community for a minute, so. Mm-hmm. What I also recommend to people is that you be in some like not a million, maybe five or six Facebook groups. Okay. And be active in them. Yeah. Which is your liking, commenting, sharing, and not promoting too much and not doing drive by promoting, or you just drop your thing and that's it in way and then. Those are people that you can take to the next level to play with and to engage with more on social media. Yeah, by caring about what they're doing, not promoting your stuff.

Tracie:

Yeah, you're not just dropping things in, you're learning about what they're doing and like, wow. I wonder how that went. I hope it goes great. Like be a person.

Diana:

Exactly. Exactly. And so like I have, I have probably about six or seven groups now that I'm super active in, and I show up energetically. I show up in those groups. I'm present in those groups. How do you, how do you

Tracie:

respond to people who say that it's all too overwhelming for them? Just start with one. Okay, so that's my

Diana:

five people pick five people a week. Yes, yes. So it's like I tell this to everybody. Pick five people a week to play with. Okay. And so these are people who, you already know them, they're in the groups that you're in, maybe that you're already friends, you're connected with them somehow. And wherever you're connected with them, then connect with them on all your other social media and then start to like, comment and share, you know? And these are people again, they're people who are active on social media. So you're playing the same game. Yeah. You're not trying

Tracie:

to

Diana:

like

Tracie:

get someone who's

Diana:

got a dead

Tracie:

profile to

Diana:

back to life. Right. There are people whose message is in alignment these days. You know, you have to want to share their content, right? And then there are people who are potentially strategic partners. They're big networkers. There are people who know a lot of people. You know, one of those things has to be true. So there are people that you wanna play with. And then what does playing with them look like? It's liking, commenting, sharing and caring. So caring is my acronym. Connect, acknowledge. Respond and engage. So it's play with people love that, you know, and not paste your next thing in their messenger. Right, right. It's, it's first, you know, give first, you know, you care about them first and start building the relationships. And so if you pick five people a week, here's what happens. A few people will play with you, A few people won't, and you'll know because you'll get notifications that you'll say, oh, Tracie liked my thing, or, oh, Tracie commented, or, oh, Carina did this or that. And so that's the first step is to play. And you're gonna start, a few people will play. A few people won't. The next week you pick five more people and keep playing with the other people. Next week you pick five more people, and if you keep doing this every week, first of all, you're gonna start to really accelerate your social media. All from your, your personal profile, by the way. Okay. Right. And then the next thing is you're gonna start liking what you see in your feed because it, it takes about 30 days to manage your feed. And when you manage your feed by unfollowing, unfriend, you know, do all that. And then you're. Telling the social media platform who you wanna play with, then you start to like, what's in your feet. And I don't know about you, but if you've ever had this, like, you know, there's some days where I just like, there's been five, four or five days where I'm just not on my personal feet'cause something came up or whatever. Sure. And, um, all of a sudden, like I come back and it's like, what I, I have to like look and make sure I'm using Facebook as myself and not like as my business page or one of the other clients that I mentioned.'cause I'm like, what is all this stuff? Within like four or five days, my feed is already like. Bizarre stuff. Totally tanks. Yeah. Just to weird stuff. But when you manage your feed, it's things that you like and then it's exciting and then you start caring about social media. Yeah. And it's like, so here's the other thing. I'm the truth teller. I'm the Pisces. It's not like this is what I hear all the time. I do all this stuff on social media and I'm not getting any clients. Okay. So social media is for marketing. Right. Marketing is about inspiring people to take action on the thing you know they need on your expertise. It's not for sales, okay? If you have some product and you're doing a Facebook ad, that's one thing, but those are not my clients. My clients are people who are selling themselves. They're essentially selling relationships. Okay? So. It's about inspiring people. It's about building the relationships. So sometimes from that accelerated pick five people, you know, you get more visibility. So sometimes you get speaking gigs, sometimes you get opportunities. That the power within book that came to me, the opportunity to be a part of that book totally came from my visibility. I mean, okay, so I'm gonna brag for a minute. Um. If Katerina's watching this podcast, you'll watch it

Tracie:

eventually.

Diana:

Don't tell Katerina'cause Katerina, you know, she teaches us to get do our reach outs for speaking right. I probably did 30 or 40 speaking gigs, at least this year, not counting my own. Mm-hmm. And most of those people came to me. Came to you, awesome. And, and said, Hey, can you speak? Can you I love that. Yeah. And so it's like, because I'm out there and I'm visible and I do post, this is one thing she does recommend. I do post, Hey, everybody, I'm speaking about this or that I post before. I post during and I post after that I just spoke about, and I do that part of it, but I pretty much don't do any reach outs for speaking gigs. Well, and

Tracie:

like you said, you are present and you're in the world, and you're in communities and you're having relationships with people, and so the fact that you speak is not a secret. I show

Diana:

up.

Audio Only - All Participants:

Yeah. I mean, yes, I

Diana:

did apply to Speak for Celebration, but in general I get a lot of speech. And You were great. You were, thank you. Fire on that stage. That was great. Thank you. But it, but what I'm saying is like, you know, a lot of the opportunities, I get a ton of referrals. Half of my business comes from referral. At least I bet, if not more. And that's from showing up. Oh yeah. Diana, oh, you know, my emails, all of that stuff. So it's like, you know. What are, what are your expectations from social media? You have to manage your expectations. So what, think about what can visibility bring to you, and that's what you're, it's not about, it's not that one person, it's who they know.

Tracie:

Yeah, right. Absolutely. Amazing. Yeah. Well, I know we could just keep talking and keep going for like another, you know, however long, another half an hour, another hour, but. I think it's time to wrap thing, and I was almost gonna say that's a good wrap up, but I wanna give you the opportunity to kind of tie it all up in a bow. Final thoughts? Yes. I would like to,

Diana:

here's the thing, I'm talking to you. Your message matters and you know. Whatever you're going through around social media, whatever frustration, whatever you think about Mark Zuckerberg, whatever is your issue, get over it because we have the opportunity. Okay, here it is. I had this realization, and it was before I was gonna speak for Polka dot, that um, we have an opportunity to speak on the biggest stage that exists in our civilization. Which is social media, and you are gonna pass that up because of whatever the thing is. I want you to look at what that is, you know, what is that for you? Because a lot of times it's fear, it's resistance, it's all those things. But think about all the people that you could reach and all the healing that you could do by really embracing social media.

Tracie:

Yeah. Yeah.

Diana:

I love it. And one more thing, which is, I don't know if I'm supposed to say this, but I'm gonna say it anyway. I do offer a free training every month, and that is my contribution and that is about really understanding social media. And right now my focus is on, you know, the whole thing around, um, free organic reach combined with AI and, or like co intelligence as we're calling it now, as opposed to artificial intelligence. Okay. Co intelligence. And, and so it's like. You know, come and just get inspired.

Tracie:

Yeah. Bring an open mind, an open like thought process. Allow yourself to hear Diana and see what shows up for you. Yeah. Yeah. I love that. Beautiful. Diana, thank you. I'm so grateful that we had this time together that you've spent your time coming on the podcast and that I got to have my dose of Diana Morgan. I feel very inspired and very excited to go, uh, be. Visible on social media like right now. So

Diana:

Tracie, you're so awesome. I just love you so much, and Oh, you're so sweet. Your bold podcast and your whole bold message. I do. I totally thank you. Thank you. Well, Mirror Mirror my friend, we'll see you again super soon. Definitely.

Tracie:

Thanks.