The BOLD and Brilliant Podcast with Tracie Root

From Identity to Impact: Choosing Yourself with Urmi Hossain

• Tracie Root • Season 2 • Episode 2

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🎙️ From Identity to Impact: Choosing Yourself with Urmi Hossain

Episode Summary

In this episode of The BOLD and Brilliant Podcast, Tracie sits down with Urmi Hossain—author, speaker, finance professional, and advocate for women’s empowerment—to explore the powerful journey of identity, belonging, and self-leadership. From growing up as a third-culture woman in Italy to building a life and career in Canada, Urmi shares how navigating multiple cultures shaped her resilience, confidence, and voice. This conversation is a reminder that your story—every part of it—is not a limitation, but your greatest strength.

What You’ll Learn in This Episode

  • What it really means to “belong” and why it starts within yourself
  • How embracing your identity can become your greatest advantage
  • The power of making bold decisions—even when the path is unknown
  • How to balance structure and creativity in both career and passion

Actionable Tips from This Episode

  • Reframe your lived experiences as strengths, not setbacks
  • Invest in yourself regularly—through learning, reflection, and self-care
  • Put yourself in new environments that challenge and expand you

Memorable Quote

“Sometimes you have to create that space where you belong… within yourself.”


Bold Moment of the Episode

Urmi’s bold decision to leave Italy and move to Canada—without knowing the culture, language, or what to expect—was a defining turning point in her life. Navigating education and career in her third and fourth languages, she built confidence, resilience, and a global perspective that continues to shape her work today. That leap into the unknown didn’t just change her environment—it transformed who she became.

About Urmi Hossain

Urmi Hossain is a self-published author, speaker, podcast host, and finance professional based in Canada. She holds the CFA (Chartered Financial Analyst) and CAIA (Chartered Alternative Investment Analyst) designations and works in the financial services industry, while using her platform to advocate for women’s empowerment, identity, and self-leadership. Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey as a third-culture woman navigating questions of belonging, culture, and self-worth. Through her writing, Urmi encourages honest conversations around identity, representation, and choosing yourself in a world that often asks women to shrink or conform.

Urmi is the host of Stories Beyond Borders, a podcast that amplifies diverse voices and stories on identity, migration, language, and what “home” truly means. Her work centers on helping individuals—especially women—embrace their lived experiences as strengths rather than limitations. Passionate about leadership development and community building, Urmi serves as the Co-Chair of Women in Leadership’s Montreal Chapter and is an active public speaker and Toastmasters leader.

Connect with Urmi Hossain

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Your host,
Tracie Root

Tracie Root

Are you ready to take bold action and live a life of brilliance? Welcome to the Bold and Brilliant podcast, where women leaders share inspiring stories about daring decisions that shape their businesses, their lives, and their careers. Today I'm with the fabulous and amazing Urmi Hussein. Urmi is a woman who wears many hats. She's a self-published author, speaker blogger, podcast host, podcast host, polyglot, mentor and holder of both the CFA and CAIA designations in finance and investment. Urmi works in the financial services industry in Canada where she currently resides. I'm really excited to share Urmi's story and have you meet her as I just met her. Her resilience, risk taking, and transformation will inspire, encourage, and support your personal and professional growth and space. Welcome Urmi to the Bold and Brilliant podcast. Welcome to the Bold and Brilliant podcast. I'm so excited to have you here.

Urmi Hussein

Thank you. Thank you for having me.

Tracie Root

Absolutely. Well, I am thrilled to get to introduce you and to talk with you because we haven't really gotten to know each other super well yet. And so this is gonna be a learning for me as well as introducing you to our bold and brilliant podcast family. So really excited to, to share you with this new audience. So let's start back ways a little bit about. How you got going? Maybe a little bit of your origin story from your life, how you got into business, how you, when you became an adult, et cetera. Like tell us a little bit about how you became you in the beginning.

Urmi Hussein

For sure. So my name is Urmi and I am currently based in Montreal, Canada. However, my story goes really back in time. I am originally from Italy. I was born and raised in Italy, and both of my parents are from, uh, Bangladesh. So I am what I consider a culture kid. Uh, I have believed. A big chunk of my life in Italy. However, I moved around a lot within Italy. I went from the south to the north. I went to the uk, came back to Italy, and then moved to Montreal. And I think at some point when I was living in Italy, I thought that I was going to basically. Become either a therapist or maybe a tourist guide. But then life took a different turn and I moved to Canada where I did my, uh, degree in finance and I started to work in finance. I'm a problem and in finance and I do have a lot of passions besides working. So I'm a sub publisher, author, speaker, YouTuber blogger, a big advocate of women's empowerment. I'm a mentor, um, and I'm part of an organization called Women in Leadership, and I'm the. Co-chair of Montreal Chapter.

Tracie Root

Amazing. Okay. So that is a lot, that's a lot of, of moving around, a lot of change. And so you, when you came to Montreal, that was to go to university?

Urmi Hussein

Yeah, I, yeah.

Tracie Root

Okay.

Urmi Hussein

Yeah, there is uh, other personal reasons too, but eventually I was going to like go to university'cause my plan also was to study and so, so yeah, I moved here and did my university and everything and it's been 15 years, which is crazy'cause I'm like, oh my gosh, it's been that long.

Tracie Root

Time flies. Time flies. How, what made you decide to go into finance after thinking that you were gonna be doing other things when you were younger?

Urmi Hussein

So it never crossed my mind that I was going to be in finance. To be honest. I, I, like no one ever spoke to me about finance at home. I didn't even know what it meant, meant to invest, to save, to budget, like I didn't. Not any of those things. And then what happened is when I moved here, I knew that I wanted to be in business and I did international business as a major, but I hated it. I just hated it. And I don't like using this word, but I did hate it. And finance was my minor. So I took one course and I, I gave it a shot. I was like, let's see how I feel about it. And I knew that there was a lot more demand when it comes to finance and accounting in the job market. And I just fell in love with it. I just, that's

Tracie Root

great.

Urmi Hussein

I just fell in love with it. It became my major. I didn't think twice. It was like, I'm gonna be in finance and I'm gonna be like in it until, you know, the day I die. So I, it's been 10 years that I'm in the industry. I pursued bunch of designation in finance even after like I graduated and now I am finally doing what I have studied. So.

Tracie Root

I love that. I love that. So the what comes to my mind is going to school for international business, then finance, et cetera. As a woman in those fields, even in school, let alone going into the industry, that's an unusual choice. This even, you know, 10, 15 years ago, it was even more unusual choice. Thankfully, in, in, you know, 2026 we're a little bit more in the, uh. You know, forget about all of those blocks that were in front of us when we were young. We're empowered and we're going to, you know, go after it. But making that decision and staying with it, like takes a certain level of, um, kind of self-belief and understanding that there's such a unique place for you in that industry because of the male dominated side of things. Let's speak to that a little bit.

Urmi Hussein

You know what? I didn't even know finance was male dominated. When I decided to switch, I it never crossed.

Tracie Root

Did you find that not really true while you were in school? Were there a lot of women in the program?

Urmi Hussein

No. Lemme tell you this. Okay, great. Let me tell you this. I did not like, it never crossed my mind that finance was male dominated, but the fact that I've been in the industry for 10 years and then I think back about it. Mm-hmm. Lemme tell you this, we were 10 women, I think, in the whole classroom, and I think there were like 50 men. Mm-hmm. So it was already male dominated from when I was going to school. And it's even more true now that I'm in the industry. Like I can see, you know, when I'm searching for companies, checking who's like. Working there in the management team, I can see there is very predominantly like male dominated and there is also a lack of diversity at times. That's another issue that I find. I do think things are changing, things are evolving, but it is still a lot of work as a woman to always, you know, stand up, make yourself visible, make yourself like seen, heard, like it, it's always a little bit more challenging, but I am here to stay, so deal with it.

Tracie Root

I love it. I love it. Okay. Yeah, the uh, isn't it interesting, I had a similar feeling when I was in corporate. I've been out for about 14 years, but I worked, you know, in the corporate world for about 17 years. Before that, my boss was a woman. Actually, I worked for a consulting firm. We were small and we were wom, two women owned our company, but all of our clients were larger corporations, more male dominated, you know, all of that. And I never saw. Any or felt any limitation in it at the moment, but then you look back, it's that hindsight. You look back and it's like, oh, this happened and that person said this or that. Like you feel you. It's a lot easier in hindsight to recognize. When, uh, instead of when you're in the water, once you get out of the water, you can see what the water looks like. Right. You can't do it when you're in the water.

Urmi Hussein

Yeah, yeah,

Tracie Root

yeah. I love that. And so, and thank you for touching on not only being a woman, but a woman of color. Clearly this is not a perspective that I personally have experienced, but I wanna highlight you for that strength as well, because that's another battle that you have to constantly be aware of, whether it's a current fight. Or just an awareness, um, yeah. That you are navigating when you're, like you said you're looking at new companies and who's in their management team and how, what are their policies and what are their actual practices, not just their policies, right?

Urmi Hussein

Mm-hmm. Yeah.

Tracie Root

Um, one of the things that you mentioned when we were kind of talking before recording today is the idea of belonging versus like participating. And I find that belonging is becoming a really, uh, a really dominant kind of word, uh, theme would be a better word, a theme that's, you know, was made popular many years ago. Brene Brown. Thank you very much. But also, I think these days it's, it's very much in the forefront again. And is that something that you're experiencing as well?

Urmi Hussein

For me. So for me, belonging means different things. I think for me, the word belonging came when I think about my own culture, I think I was searching for that belonging when I was growing up. Like I wanted to belong to the Italian community, but at the same time I wanted to belong to them. South Asian community.

Tracie Root

Mm-hmm.

Urmi Hussein

But I was always super aware that I did not look Italian. I, I just don't. And then when I was at home, I also was aware that I, like, even though I looked Bengali inside, I did not feel like that because I grew up with a very Western society. And so I always search for that belonging. But I think with time I understood that, you know, sometimes. You have to create that space where you belong, which within yourself. With yourself. Mm. So that's something that I really had to learn. And even like even now, like now that I'm like much older, when I think about belonging, like. I feel like we're always seeking belonging because we just wanna feel accepted and we are always seeking validation. But I started to let go of that. I think I wanna just belong to myself. That's how I see it. So, so for me, that's what it means. Yeah.

Tracie Root

Yeah. That is so true. The we can't make ourselves. Feel belong. Right? You can't make yourself belong. You can make yourself fit in, but that's not.

Urmi Hussein

Mm-hmm.

Tracie Root

It's more, so much more surface and it's not really real. Yeah. I love that.

Urmi Hussein

Exactly.

Tracie Root

So, you know, you had this multicultural growing up trying to find your place, belong to yourself. All of these changes going into finance and. At some point you decided to make a change. You made some bold decisions and changed a direction a little bit and not a direction so much, but made a decision. So what would you say was that bold decision that changed things for you?

Urmi Hussein

Honestly, my bold decision was when I moved to Canada.

Tracie Root

Mm. Okay.

Urmi Hussein

Yeah, because, and I'll tell you this, and I think about it quite often, like. I moved to Canada. And I'm here in a new city where they don't speak the language that I grew up speaking. So here, especially in Montreal, like it's a bilingual city, so they speak English and French. Right. So I find myself going to university and I'm studying in. In my third language, which is English.

Tracie Root

Mm-hmm.

Urmi Hussein

And I'm not even like using Italian in anywhere. And then I started to work, uh, of course I was still using English, but then a few years ago I started to work for a company where they speak French. And so here I am, what I'm talking in another language that is not mine to begin now. It's your

Tracie Root

fourth language.

Urmi Hussein

It's my fourth language. So I think about it, I'm like, damn. Like that was like quite. You know, um, that's, that was courageous of me. That's

Tracie Root

brave. Yeah.

Urmi Hussein

Courageous of me. And here I am. And I remember thinking, okay, like I moved to Montreal for other reasons, but I remember reading about Quebec in my school books when I was in Italy and I wondering, what the hell is Quebec? And here I am living in it, you know? Yeah. So, um, so moving, like living Italy, moving here, not knowing anything about like the, this country, it was quite. A bold decision for me. I didn't know like what wa what, what was the culture like? I didn't know what they eat. I was wondering do they even have Italian food? Like here I'm living Italy, you know? But it gave me so much like ways to grow and also to transform myself. And I think it gave me opportunity to, to do like. Many things, you know, to look into, to search for the possibilities. I feel like that's, that's how I see Canada, and probably I would've not got that if I was living in Italy. Mm-hmm. I don't think I did. I would've.

Tracie Root

Yeah. The, the potential,

Urmi Hussein

the potential

Tracie Root

that opens up Yeah. From going someplace that you don't really know much about, if anything, and that, like you said, speaks two whole languages outside of the two whole languages you already know. I, I mean, I can't imagine what that's like, like that would be like me moving to Portugal. I, you know, I don't know Portuguese at all, but it's still a western country too. So maybe it, I don't know, like maybe it wouldn't be the same, but I can totally see that what I, you know, my perception of Canada and I have a bunch of friends who are in Canada and have visited several times different cities, is that it's, um, that it's very multicultural. Did you find that there was a lot of acceptance because of that, or did you still struggle to like find a place? Where you could feel at home.

Urmi Hussein

You know what, yes, it is very multicultural and I feel like you can easily blend in. That's how I felt about it. You just blend in easily because you just have so much variety. You, you just, like you, you walk on the street, you ask a question to someone such as, where are you from? And they, they will tell you, oh, I'm here. I'm here. I'm from here. I'm from all the countries.

Tracie Root

Mm-hmm.

Urmi Hussein

Whereas in Italy it wasn't like that. Like people would just say, oh, I'm Italian. Like, you know, like they would just say that. Right? Yeah. And so I feel like I could easily blend in, but then it made me also realize that. Blending in it, it it meant that I'm not standing, standing out.

Tracie Root

Yeah. Yeah. It, it's like there's a little bit of a comfort because, you know, you don't have to worry about being different'cause everyone's different.

Urmi Hussein

Mm-hmm.

Tracie Root

But then what, yeah, what makes you different when you don't have to worry about being different, but you want to be seen as different and unique and special and stand out

Urmi Hussein

and, and I think it made me appreciate a little bit more about. Me living in Italy, like Italy is always my home. And I remember always being the one who's different in the classroom. Like here we have, you know, a girl whose parents come from Bangladesh. Like I remember it was always like, it was always. People would always, you were that girl. Yeah, I was that girl. You know? So, in a way I did not like that when I was growing up, but now when I think about it, I'm like, no, I think I, I appreciated it. That I was like point, like people were pointing out out at me. So,

Tracie Root

yeah. Well, and you can, you know, when we're adults, we can appreciate what that did for us, even though in the moment we didn't really know what it was doing for us, or appreciate it in the moment because. As a child you wanna fit in. Absolutely. Yeah. You don't wanna stand out unless, you know, I am generalizing. That's not true for necessarily every person, but it's true for a lot of us. As for me, people always ask me, I'm six feet tall, we haven't met in person, but I'm six feet tall, and people always ask me if I was always that girl. Uh, you know, in school and I didn't actually get tall until almost out of high school, so the answer's no. I was just another girl at school. Um, so I can appreciate though the idea of being like that girl, being the one that can be singled out, because I moved a lot as a young person as well. Mm-hmm. I went to five different, like elementary schools, first to sixth grade or whatever. So it was always the new girl. Mm-hmm. So you stand out in that way? Similar way. But I think that that forms us. There's things about the, that experience that are formative to us that we don't mm-hmm. Appreciate until we're older.

Urmi Hussein

That's it. That's that, that, that's exactly it. Like now I appreciate it more compared to before. Yeah.

Tracie Root

You know, as someone who does a lot of networking, being in women in leadership, and you, I think you mentioned you're in Toastmaster, so you do speaking, right? There's confidences that you bring to the rooms that you join because you've been that girl before. You've been like, who's that person? Pointed out and you can like own that now instead.

Urmi Hussein

Yeah. I think so, and, and I, and I do think that those, like my past experiences, they gave me a lot more confidence. And like even joining different groups such as Toastmasters, women in Leadership, doing a lot of like mentorship and networking events. Like, like, like the fact that I moved, let's say to Canada, which was completely unknown. I think it gives me a confidence to also join these other groups that are unknown to me. But I. I have the power, like I feel very confident of like,

Tracie Root

yeah.

Urmi Hussein

Seeing what they are all about and then figuring it out later.

Tracie Root

Yeah, I love that. I love that. I, I, I feel the same way. I have a lot of people who, um, you know, will go, well, it's off, it's off and on. Sometimes. Sometimes you're just in that mood. It's just like, okay, I'm gonna go somewhere new and maybe you're a little tired and maybe you're not a hundred percent ready to just be seen with a bunch of strangers. But most of the time. Go in, introduce yourself, make some new friends, you know, all of that. And it's, I feel very lucky of yeah, having that, um, it's like a superpower to be able to go in and, and show up in a place that you haven't been to before.

Urmi Hussein

Yeah, yeah, definitely. Yes.

Tracie Root

I love it. Okay, so with that big bold decision to go to this whole new country, and you're going to school and you're in finance and you've been in the industry for all this time, tell us a little bit about how you, what your work looks like, how you work with clients, what, um, you know, what it is that you're out there trying to help the world do.

Urmi Hussein

So I would say there are like two different armies. Uh, because there is me working in finance, of course, where basically I work in wealth management and I work with the financial advisors. We, we work for this big company and we are basically helping clients to make, make their financial dreams come true. Mm-hmm. In essence. And so there's that. Side of me there is that like during my nine to five, and then you have the other or me who basically switches hats and she is doing bunch of other things during her five to nine. And this is where I'm like working on like women in leadership. So I have like meetings with my team and we discuss about the events we wanna plan. Then I have like a day where I'm recording also for my podcast. I recently launched a podcast. Then I have a day where I'm just working out. Then I have a day where I'm like, just mentoring. So everything is like, is quite diverse each day. Like meaning that my nine to five, it's pretty fixed. It's, it's there like, you know, this is how nine to five are pretty rigid, pretty systematic. But then I love. Getting into my five to nine because I love working on my creative side. It allows me to be more expressive. It allows me to do storytelling. It allows me to build those human connection. They may be, you know, sometimes it's a bit hard when you are in a very structured environment. So there there are those two kind of like. Individuals right now, and I'm always like switching. Switching hats depending on the circumstances. Yeah.

Tracie Root

Is that something that you want to keep going in that fashion for long term? Yeah. Are you looking to make a shift to have five to nine be more substantial and the nine to five be less? Or like or do, do you like it this way and see it for the foreseeable future?

Urmi Hussein

Who knows, right? I mean, who knows? Love that. Um, I, I do very, I do think that I have a very entrepreneurial spirit. I think I do come across as an entrepreneur because every single person that I meet, they're like, oh my gosh, I can see you being an entrepreneur. I thought you were an entrepreneur. I can see it. And I feel like even my, I, I feel like the universe is bringing me closer to that'cause I am. Like just drawn to that kind of environment. Every time there is an event, I'm just going to like meet other entrepreneurs.

Tracie Root

Mm-hmm.

Urmi Hussein

I do like the freedom that comes with it.

Tracie Root

Yeah.

Urmi Hussein

Yeah.

Tracie Root

Maybe it's the, like the next big book or something that will lean you over the ed. I have a friend, a client friend slash client who, um, has a company that she runs and you know, it's a big property management situation, so lots of of clients and everything big. Organization, but she, um, is moving into more speaking, more writing, more, um, thought leadership, all of that. And it's that there's a potential for that shift to come when all of a sudden you're just spending a little more time in there and it gets a little more into your soul.

Urmi Hussein

Yes.

Tracie Root

That, that this is like the future. And it might be that it's not for five years from now or 10 years from now, but someday. You can see that being, you know, maybe it's the retirement job or, you know, who knows?

Urmi Hussein

Yeah. Who knows. And, and I can relate to your client slash friends because I also feel like I am, like I, I feel, I feel, I find that it's very fulfilling when I'm doing, let's say, a speaking engagement. Mm-hmm. And right now, like, I'm looking for ways where I can speak and, you know, go to conferences. And recently I gave a workshop and I, I was like, I love doing this. You know, so. Yeah. Yeah, yeah. Yeah.

Tracie Root

I love that. Well, and that's the thing is, you know, you start where you are and see where it takes you. And you know, we have to remember that as humans, if we are like, if we're not embracing change, it's gonna come anyway. So it's kind of like with COVID and the lockdown and everything, right? We had no idea what the future held, but we also didn't really have any control over what the future held. We had to kind of create our own path in this environment of unknown. Well, honestly, the future is always unknown. We think we know, but you never know what could happen. And to have something that you're passionate about that you enjoy as like that potential future thing, then you're just ready for whenever it makes sense to be the next thing.

Urmi Hussein

And I think that readiness or. The day you, you'll make that decision, it will come with time. Mm-hmm. Yeah.'cause now I, I can see where I'm like heading towards to. Mm-hmm. But I just don't think it's the right moment. Like I think Yes. Not

Tracie Root

right

Urmi Hussein

now. Exactly. I think it is just gonna come from within that, okay, this is it. This is the moment I'm gonna make that change, that decision. Yeah.

Tracie Root

Well, and that's, you exactly said it. It has to come from within. If it were to come, I mean. That did happen to a lot of people during the lockdown as it didn't come from within. It was kind of by circumstance.

Urmi Hussein

Yeah,

Tracie Root

okay. This has to change and either people embraced it and really let it go, or kind of just went through the motions and went back when, when everything ended or whatever. So if you just know that when it feels right, you'll know.

Urmi Hussein

Yeah.

Tracie Root

Then that's okay. And meanwhile, you're sharing your message. You're empowering women. You are, you know, getting your voice out there in the world, and it sounds like you're doing an amazing job at it. So, I'm so thrilled that we've had a chance to, to talk about that because the, the ability of every woman who's listening to this, every woman that you and I meet in this world of women in leadership and speaking and. Uh, like everyone has that potential and you and I are here to show them that they can, it can be done.

Urmi Hussein

Mm-hmm. Yeah, they can.

Tracie Root

I love it. If there's anything, like, if I were to, if you were to give us like one kind of theme of, Urmi and how you want people to remember you after listening to this podcast, what would you say?

Urmi Hussein

So the final encouragement would be to always take time to invest in themselves. Hmm. Whether it is through, you know, knowledge, reading books, taking courses, you know, doing self-care. It's important to take care of ourselves and see ourselves as an asset. And it's something that I've been doing a lot with myself. Like I'm always taking time to read, to learn, to listen to things. And, and, and it's, it's important. Knowledge is power and with knowledge we will, we will make more informed decisions.

Tracie Root

Yeah. I love that. And if I could add on and connect with others who are doing the same.

Urmi Hussein

Yes.

Tracie Root

Right. Grow your community.'cause I know that that's, that's what you do as well with women in leadership, your chapter and all of that. Connect with others who are doing the same because together we're so much more than the sum of the parts.

Urmi Hussein

Yeah. Yeah.

Tracie Root

Beautiful. I love it. I am a big fan of this personal improvement in self care and all of those things too, so I love that philosophy. Urmi, I'm so glad that we had this chance to get to know each other a little bit today, and I know that this is just the beginning. I know that the people who are listening to this are gonna wanna reach out to you. I've got your, your general links and things like that. Where's the best place for people to get to know you a little bit more?

Urmi Hussein

Definitely LinkedIn so people can connect with me through LinkedIn, it's sign, and people can also find more about my podcast through stories beyond Border Borders, which is available on Apple and Spotify. And I have an Instagram account with the same handle, and I also have a YouTube channel. Called Urmi Hossein, and if people wanna find out about the work that I do with women in leadership, they can just Google Women in Leadership Foundation Canada and look for the Montreal chapter to connect more with us and to find out what we do.

Tracie Root

Awesome. Yeah, I hope that we, I do have some clients that are up in that part of, not in Montreal per se, but in the region. So hopefully I'll make sure that they get information so that maybe they can get a chance to. Connect with you personally, and I'm thrilled. You have so many things that like there's so much value in the work that you're doing. I hope that we can continue to stay connected and bring more people into your world because it's a beautiful world.

Urmi Hussein

Thank you.

Tracie Root

I'm so thrilled. Thank you so much for being here, and we'll see everyone again soon on the Bold and Brilliant podcast. Thank you for listening to the Bold and Brilliant podcast. I'm your host, Tracie Root, and I wanna invite you to check out the show notes, find out where you can connect with our guests, find out more about what I and the Gather community have to offer you, and be sure to subscribe to this podcast on your favorite platform. Thanks so much.