Get Seen, Trusted, and Paid: Stepping Into Your Expert Authority with Christine Blosdale

🎙️ Get Seen, Trusted, and Paid: Stepping Into Your Expert Authority with Christine Blosdale

Episode Summary

In this episode of The BOLD and Brilliant Podcast, Tracie sits down with Christine Blosdale—The Expert Authority Coach™—to talk about what it really takes to get seen, trusted, and paid for what you already know. With a background in media, broadcasting, and personal branding, Christine shares how her career evolved from interviewing celebrities and thought leaders to helping women step fully into their expertise. This conversation is equal parts practical and empowering, reminding you that your voice, your story, and your authenticity are the foundation of your success.

What You’ll Learn in This Episode

• Why you are your brand (and why that matters more than logos or colors)
• The biggest mistake entrepreneurs make when starting their business
• How clarity in your message directly impacts your ability to get paid
• The three core pillars that drive connection: health, wealth, and love

Actionable Tips from This Episode

• Get clear on who you help and what you offer—confusion blocks connection
• Make it easy for people to work with you (booking, payment, next steps)
• Start showing up authentically—your real life builds real trust

Memorable Quote

“Your brand is you… your energy, your imprint, your vibe.”

Bold Moment of the Episode

Christine’s bold move wasn’t a sudden leap—it was a strategic transition. While still working in broadcast journalism, she began building her coaching business on nights and weekends, refining her message and framework before stepping fully into entrepreneurship. That intentional bridge between stability and vision allowed her to create a business rooted in clarity, confidence, and long-term success.

About Christine Blosdale

Christine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning media personality, and the host of The Expert Authority Coach Podcast. With over 25 years of experience in personal branding and magnetic marketing, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders get seen, trusted, and paid for what they already know.

A former content creator for powerhouses like America Online and Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything she does. Her coaching style is simple, easy, fun—and most importantly, effective. Her mission is simple: to help you get seen, trusted, and paid as the go-to expert in your space.

Christine has also produced The Roseanne Barr Radio Show and has interviewed notable figures including Drew Barrymore, Angelina Jolie, John Travolta, Ed Asner, Dr. Judith Orloff, and Nobel Peace Prize laureate Wangari Maathai.

Connect with Christine Blosdale

• Website: https://www.ExpertAuthorityCoach.com
• Free Expert Authority Evaluation: http://FreeExpertAuthorityCall.com
• LinkedIn: https://www.linkedin.com/in/christine-blosdale-579697168/
• Podcast: The Expert Authority Coach Podcast
  • https://podcasts.apple.com/us/podcast/the-expert-authority-coach-podcast/id1073309606
• Email: outoftheboxwithchristine@gmail.com

Join The Gather Community

If you’re ready to take your next bold step, come join us inside The Gather Community—a space for women leaders and entrepreneurs who are building their business

Transcript

Tracie Root 0:01

Are you ready to take bold action and live a life of brilliance? Welcome to the Bold and Brilliant podcast, where women leaders share inspiring stories about daring decisions that shape their businesses, their lives, and their careers. Today I'm with the fabulous and amazing Christine Blosdale all the way from Australia. Christine is also known as the Expert authority coach. She's a five time number one bestselling author, award-winning media personality, and the host of the Expert Authority Coach podcast. With over 25 years of experience in personal branding and magnetic marketing, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders get seen, trusted, and paid for what they already know. The conversation that Christine and I are having is quite enlightening. I'm really excited to share her experience and perspective with you. As we talk, you'll hear Christine share one bold decision that helped create her path of what was next. Her resilience, risk taking, and transformation will inspire, encourage, and support your personal and professional growth. Welcome, Christine to the Bold and Brilliant podcast. Christine, I am so excited to have you on the podcast. Welcome,

Christine Blosdale 1:23

Me too, Tracie. Thank you so much. I've been looking forward to having our conversation.

Tracie Root 1:27

Me too. Okay, so we, you and I just met literally yesterday. We had kind of a pre-call, get to know each other, feel a vibe, and so I would love to start today. With, just start with an introduction. Tell us about you, what, what got you started, a little bit of your origin story so that we can then go into the bold moves that you've made, you know, as, uh, as the expert authority coach that you are. Um, but give everyone a little bit of origin story so that they can get to know you like I.

Christine Blosdale 1:59

Ah, fantastic. Thank you. I appreciate that. So I am Christine Blosdale, the expert authority coach, and I help overwhelmed women in business get seen, get trusted, and get paid for what they already know. So everybody is an expert in something. You know, I have, I've had clients who in the past said, oh, you know, I don't know. All I am is, you know, and I hate it when they say, all I am is, is just a stay, stay at home mom, or just, you know, I'm, oh no. I go, no, no, no, no, no, no. You know, there's millions of women who can relate and who need your advice and guidance and help, and so. So that's what I do. I, I, because as business owners, you know what, we're expected to wear so many hats. We need to be an accountant and a marketing executive and you know, and a copywriter and all these different things. And it can be very overwhelming. And we start to throw. You know, pasta at the wall, right? We're throwing spaghetti at the wall and seeing what sticks. And that can be very frustrating. And I've seen more and more businesses quit. Uh, business owners quit way before their time before they, they needed to because they became overwhelmed and they just didn't know what to do. So that's what I do in a nutshell, and I meet with them. I always have, my first, uh, conversation with them is an expert authority evaluation. We sit down for 30 minutes. It's free. And I sit down and I go through their website, their social media. I take a look and I will give them my suggestions. I work intuitively as well, although I don't market myself as a psychic, um, because uh, I just allow. Um, what I see and yeah, and what I'm feeling to, to come through, and that's based on 20 years in broadcast journalism, being an interviewer, being pitched by publicists who have said, you know, my client, you gotta get'em on your show. Uh, but also working for America online and back in the day. Tracie, back in the day, there was nothing. There was no YouTube, there was no TikTok. There was only AOL and I was very lucky. I, I got a great break and I started writing a column for them and. In the most popular section, which was the entertainment section, and I wrote a daily column called The Daily Fix, and I had to really communicate. I, I got to do movie reviews and celebrity interviews and, uh, interviewed all these different stars, but I had to write for an audience that was, get this from eight to 80. That's what my editor, it

Tracie Root 4:36

sounds like AOL to me. It's 80.

Christine Blosdale 4:38

Yes. They're like, okay, your, your market, the demographics are eight to 80. And I was like, woo. So that challenge was there and I needed to. Write, because we didn't have video back then. We, I mean, we didn't have the, the technology that we have now, but I had to communicate by writing and, and doing these brutally honest movie reviews and celebrity interviews and things. And so I had to write and. I way before the Shrek movies came out, I decided I will present it as a, a Shrek ified column. And that was basically the kids, you know, young people would en enjoy it. They would think it'd be fun. And then the adults, of course would go, oh, I, oh, she's saucy. I get it. Little

Tracie Root 5:23

hidden things in there.

Christine Blosdale 5:24

Yeah. So I had great training, you know, the, the AOL days and then I worked for Microsoft MSN. That was the. The Challenger to AOL. Yes. Uh, and then of course, uh, working in broadcast journalism 20 years, you know, interviewing people and doing fundraising on air fundraising, which is like the PBS model, you know?

Tracie Root 5:45

Yeah.

Christine Blosdale 5:46

You enjoy the programming here, you know, pledge$20 and we'll send you some socks or, so I had to come up with ideas. I really needed to raise a lot out of money and so. I presented, um, thank you gifts that were in the form of something that the people really needed and wanted. And this is where I honed in that skillset of knowing what people need and want. Mm-hmm. And it's, uh, the pillar of three, right? It's health, wealth, and love. And if you can wrap your business around one of those things, health, you know, we all know the health industry. Wellness industry is huge, right? Very important. Wealth is not just how much money you have, but it's your mindset towards money, how you make, how you, how you build that, but also the time that you can have that's, that's wealth when you have time to spend with your loved ones. Right. And then love is not just romantic love, it's love for your community, love for the world, love for yourself. Self-love, right? Yeah. So I tapped into those three things and was able to raise$1.5 million a year for this nonprofit radio station,$20 million. All together. And, um, and so that's all, that's how I really learned what people need and want, and that's how I help business owners. Now, I, I grab those jewels and we put'em in the crown, and then we communicate that message to the world.

Tracie Root 7:18

I love that. I love that, that that's such a great like example of how the things that we need to figure out along the way help us to hone our craft, help us to understand people, the the pillars you were talking about, health, wealth, and love. As you were talking about love, I was thinking to myself, empathy, compassion, like those words that are so popular these days. Back then we weren't talking about empathy, but we still needed it. Yeah. We weren't really talking about. Um, like needing to focus in on compassion. I think that the world was a little softer back then because we didn't have the internet and all we had was AOL, like you said. Yes. Um, and so to, to look at those. To call them pillars or even like say that under the umbrella of love is all of these other things that now it's all part of our vocabulary. And same thing with wealth, and same thing with health. It's all part of our vocabulary, but it's still as true then as it is. True today. So you can still elaborate those pillars. Absolutely.

Christine Blosdale 8:20

They're they're necessities in life.

Tracie Root 8:22

Yeah.

Christine Blosdale 8:22

And all the other stuff is just sort of like icing on the cake. Right. But if your business can, like with my business being an expert authority coach and helping women. With their branding and their websites and, and getting the, the message out about what they do. Mm-hmm. It taps into all sort of, all, all of those things because the health, you, you wanna have a healthy business, but you also have a want, have a healthy mindset about your business.

Tracie Root 8:49

Yep.

Christine Blosdale 8:49

I've encountered some women who, you know, unfortunately they're very negative. Every, everything is negative. They're looking at, the glass is always half full.

Tracie Root 8:59

Everything's hard. It's not

Christine Blosdale 9:01

right. Everything's hard. They're

Tracie Root 9:02

doing it wrong. The people are bad.

Christine Blosdale 9:08

Yes. And those are the really the toughest clients. And I actually, I'm to a point in my career where I don't need to. To take on those clients. Right. And I'll test the waters out. I'll, I'll throw out some great ideas for them. I'll, I'll be like, you know, I'll look at their website and I'll say, oh my gosh, if you did this, this would be so, and they're like, no, I don't like doing video. I don't like showing up. I hate doing, oh my goodness. Then it's just too much work for me. And I'm, I'm not a psychologist, so I just say, you know, well, maybe there's somebody else that's better for you. You know, I don't know.

Tracie Root 9:42

Honestly, there is someone for everyone and it doesn't have to be us. Yes. And you know, if, and maybe they're just not ready.'cause sometimes people just have to be open. You know, that's one of the things that's, that's been interesting in my journey is, you know, when I was in corporate, I was in facilities. Very exciting. I was the person who like managed building the cubicles and made sure I kept track of where everyone's at. Wow. Not quite the same as being, you know, interviewing celebrities and, and writing for AOL agents, but

Christine Blosdale 10:10

important nonetheless.

Tracie Root 10:12

But it's work for sure. And what I didn't realize then, that I know now, it was all about helping people navigate change. No one wants to move their office. Right.

Christine Blosdale 10:21

No

Tracie Root 10:22

one ever, they wanna stay unless

Audio Only - All Participants 10:23

they're

Christine Blosdale 10:23

moving up into a bigger, fancier

Tracie Root 10:25

office. Well, yeah. Unless you get, you know, going from a cubicle to the window. Right. But generally no one wants to do those things. So managing people's expectations and, and the things, helping them see the positive and the things that they don't wanna do. But you're right, the example of, you know, if you're moving forward into like the next up level, they've gotten to a place where they are open to that. They're no longer in that negative place where everything doesn't go their way. Yeah. And so they have that, uh, ability to be open to the suggestions and the change. That way

Christine Blosdale 11:02

you have a choice way. Mm-hmm. And that's the thing is every day you have a choice. You can look at Monday mornings as, ugh, Monday morning, I gotta, I've got to go to work. Oh my goodness. I want, I want to help women. In business, get to the point where they're super excited about Monday. I'm excited when I have a client booking. Um, I've got several today and I'm, and I am looking forward to,'cause they're like my family member. They're, they, they've become, they're not just my clients, they're my friends, they're they're family and I get excited about it. So I never look at Mondays, although for me it's actually Tuesdays. Uh, Tuesdays are my Mondays. Right. We didn't

Tracie Root 11:41

even touch the fact

Christine Blosdale 11:42

that

Tracie Root 11:42

I'm

Christine Blosdale 11:43

in California. I'm in, I'm in Australia and most of my clients are in America. Yeah. So, uh, Mondays are are slow days because it's Sunday in America. So, um, so it's really actually Tuesdays, but I love, I look forward to all days, uh, whenever I get to work with people. So,

Tracie Root 11:59

yeah. I love that. The, um, okay, so we touched on the fact that you're in Australia. You work with people in the States, you've had this big history of broadcast journalism. Clearly you, you know, are a speaker, you're coaching people. And at some point you were in this business where you were meeting people and. Probably naturally doing a lot of the advising that you tend to do now, and something shifted where you decided to make a change, as we say, a bold decision. You took a bold action that shifted you in a new direction. So talk about what was happening before and what that change looked like for you.

Christine Blosdale 12:42

Well, you know, with 20 years of interviewing folks and I interviewed, you know, authors, thought leaders, um, motivators. Maryanne Williamson. Um, oh, fabulous. Uh, the wonderful, uh, Michael Beckwith, who's the, um mm-hmm. He's, he's the leader of Agape HR and a great speaker, by the way. You ask him a question and he just, he's got such a great voice and he can go, uh, Wangari Hai, who has since passed, but she was, um, she won, um, a, a peace prize in her village in her. African village where she was helping women create, uh, planting trees. And she and love amazing women. Anyway, just all these fantastic people. Amazing. But along the way, especially like with authors and things like that and business owners, I would of course do the interview, be very professional, promote their book or their, you know, thing that they were pitching and. At the end afterward, we'd get off the call and they'd go, oh my God, Christine, that was the best interview I've ever, you pulled out all these really great things. You, you made me look so good. You made me sound so well, you set up the questions. So, and I said, oh, well, you know, thank you very much. And I, and I'd say, by the way, uh, you know what, have you ever thought of doing this right? Or Have you ever thought of doing that? I was thinking that this would be a great next step for you or, and they would go, oh my gosh. Oh yeah, that okay. Let you know. Let me write that down. Yeah, a few of them let

Audio Only - All Participants 14:18

that

Tracie Root 14:18

intuition and that insight just show up for them, even though you were there to interview them.

Christine Blosdale 14:23

I was giving them free business advice without really, yeah. Doing without knowing that I was, I just couldn't hold it in, you know? Yeah. It's, it's like when you have, like, when you go to a really good restaurant and you wanna tell everybody about it, you've gotta try the condo, you know, you gotta try this thing. So I would be sitting there going, oh, I have to say it. And so a few of them, um, quite a few of them would say, you know what? I would love to have you look at, you know, look at my, look at my website. Look at this. You know, let's, let's have a, another meeting. I would love to get your advice on my business or, you know, your advice on my speaking career. And so that's how that kind of started. And I found that I really loved it.'cause I always wanted to be a teacher.

Tracie Root 15:05

Mm.

Christine Blosdale 15:05

Right. I actually went to university. I went to college and got a teaching credential, and then I found out how much they were paying public school teachers. And I said, I said, oh, in California? In California, in the two years that you got, I just, I said, bless the children. Yeah, but I am not that person. Um, but it. Transferred into a different thing, right? So I knew that I wanted to do that, but I was clever. I didn't just jump from a paid job, you know, at the radio station where I had a salary and I had health benefits and everything, and then just jumped into creating my own coaching business. No, no, no. I, um, from, for quite a, a while for, I would say for a good solid year, I was working on building my business while I still had my full-time job. So that meant. Weekends. That meant when I come home at night, you know, and you're a little tired from a long day. I had a commute too. I had a long drive. And so I would think on the way in, and I would think on the way out, and I would get home and I would jot down things. And I started building the framework of, of my coaching business and really who I am and my brand, which is me and. Tracie, you, your brand is you. It's your energy that you bring in. It's your imprint, it's your vibe, right? It's what you put out into the world and what a lot of times women in business and, and entrepreneurs, they don't real, they think it's, um, a product or they think it's a program, and it's actually the most important thing that you need to focus in on is you as the brand. Okay. Um, you need the integrity. You need to be authentic, you need to be reliable, and you need to be trustworthy because if you're not any of those things, people are not gonna give you money. They're not gonna spend time with you. And so that's what we wanna work on, is showing the world that you are trustworthy and you are honest and you're authentic. Um, and right now you could see it. Right now what's happening? Every time I go into social media, I'm like, oh. That person's lying. You're, you're a liar. You're a liar. You're not authentic. You're, you're, yeah. Definitely not somebody that I want to hang out with. And so as human beings, we're seeing through the bull stuff, right? Yeah. Yeah. And so you've, you really need to be authentic. You'll be rewarded handsomely if you are somebody who's like that. Don't pretend to be somebody else or. You know, take, don't, don't do your videos like on some fake jet or anything like that. You don't have a jet

Tracie Root 17:43

jet. Well, it's so true and there's two pieces of that, right? One is obviously all the AI stuff that's happening now and you know, you can still have an authentic message with an inauthentic image. Or whatever. So like different people are handling that differently. For me, I really, you know, wanna be me and, you know, I'll, I just started getting my nails done, but I'd show up with, you know, broken fingernails and no makeup and, you know, all of these things. It's like, yeah, this is how I wake up in the morning and I'm just here to talk to you. But the other piece is, um, folks who think that their business has to be separate from their personal life. Yeah. And you know, as someone who's been on social media for a long time, since you mentioned social media, the questions about like, what do you do on your business page versus, you know, on your personal or whatever. It's like it's all personal.

Christine Blosdale 18:31

Yeah,

Tracie Root 18:31

we are, we are our business. We have to show up that way. Or people are not going to resonate with this creation that you've

Christine Blosdale 18:40

absolutely

Tracie Root 18:41

created over here on the side.

Christine Blosdale 18:43

Absolutely. We're, we're not, you know, McDonald's, right? We're not the golden arches. We don't sell hamburgers. You know, we're human beings. And like if you go to I, I, I, on my it, it's almost like on, um, not so much on LinkedIn.'cause LinkedIn, I have a certain thing that I do. But on like Facebook and things like that. Yeah. You know, I'll put videos. I put a video up just the other day. Um, I'll, one day I'll put my blog, you know, a really cool article that I've written about, you know, uh, perspective or your branding, right. And marketing. Mm-hmm. I'll put that up. And that's very work related. Right. Mm-hmm. Very much with what I do. But then I put a video up the other day of my, my wife and I had gone to, I Fly, it's this thing where you, you, yeah. It's like you're

Tracie Root 19:30

totally on my short list. I haven't been,

Christine Blosdale 19:32

oh my God, you have to go. It's, it's like you're, um, it's like skydiving, but without the plane and without the terror. So yeah. You're, you know, you're without, without

Tracie Root 19:41

the one without the thousands of feet just. 20 feet.

Christine Blosdale 19:44

It, it's so much fun. And I was scared. I was like so nervous about it, but my wife's like, let's do it. And I saw a little three-year-old do it, so I'm like,

Tracie Root 19:52

she can do it. I can do it. Yeah.

Christine Blosdale 19:54

And it's so much fun. But I, you, I, we got the media package, so we get the video and the stills and everything. And so I posted my video and the look on my face and now realize you have like this G-Force of wind. So your, my face is just like flapping, you know, my, I, my, my belly is, so I'm like, blah. And, but that's me.

Tracie Root 20:15

Love it.

Christine Blosdale 20:16

Right. That's so great. And you see the pure joy and terror. It's a, it's a gerrier, whatever. It's a combination of joy and terror, that expression on my face. And I posted that because that's me.

Tracie Root 20:31

Yeah.

Christine Blosdale 20:32

Right. And it's something that I've experienced and you definitely need to do it.

Tracie Root 20:35

I do need to do it. You've

Christine Blosdale 20:36

gotta do it.

Tracie Root 20:37

Thank you for the

Christine Blosdale 20:37

reminder. It's so worth it.

Audio Only - All Participants 20:38

Yeah.

Tracie Root 20:39

Thank you for the reminder. I totally do wanna do that. There's one here in San Jose, so that's not far from me.

Christine Blosdale 20:43

Gone.

Tracie Root 20:44

Oh, I need to go. I think it's in San Jose. Anyway, somewhere near that.

Christine Blosdale 20:46

We just did a commercial for I Fly.

Tracie Root 20:48

I know. I Fly, not sponsored. Um, I love that. You know, for me as a mom of teenagers, that's usually where that shows up most for me, is if my teenagers will permit me to post a picture or talk about them, then I'm gonna do it as soon as I have an opportunity. We went to see the Stray Kids movie the other day. And I'm like, my, my kid was so happy. I'm like, let's take a picture. I don't even know if he knows that I posted it, but I did. Um,'cause we were having a great time and it's part of our relationship and what matters in life. And I think maybe that's the trick, right? Is that we're showing that we're humans and that we care about things and we care about people and. The world and can,

Christine Blosdale 21:28

well, and you just showed the, you just said that, you know, you're, you're a mom and so you're relatable now to a lot of women who are juggling all those different things, their career, their own business, kids raising, and the teenagers, you know, that's, you know,

Tracie Root 21:45

it's a whole, it's a whole different world than, you know.

Christine Blosdale 21:48

Yeah, it's a very different world. So there's that relatability thing as well. Right. And they get to feel that they get to know you. Yeah. Right. Yeah.

Tracie Root 21:55

Yeah. And you know, one of the things that, uh, I, I, you, we haven't talked about this, but I lost my first husband to cancer and I never used to talk about him and our journey together. And, you know, he's the father of my kids and all of these things never used to talk about that because they didn't think that people could relate to losing their spouse or partner at. 40, 42. I think I was 41. Um, and he was 47, which by the way, uh, uh, James VanDerBeek passed this morning and he was 46. So it reminds me very closely he had Wow. Had cancer. Anyway, um, but same age as my first husband was when he passed. Pretty close. And so it reminded me of. How those stories, regardless of our shared experiences, the shared feelings and the shared understanding of each other is what matters. So people don't need to have had a similar loss to understand loss, and people don't have to have a similar lifestyle or experience to understand the thing that we all have things that matter to us and that we all have dreams and. And things that we want to accomplish and ways that we wanna show up in ways that are super authentic and real so that we can help the people around us.'cause I think as business owners ultimately we all got into business. Yes. We wanna monetize and, and make money. I loved how you said seeing trusted and paid. Like don't forget the paid part. It is a business.

Christine Blosdale 23:30

Right.

Tracie Root 23:31

But we want to connect'cause that's the human condition that that keeps us. Excited about Monday morning.

Christine Blosdale 23:40

Abs. Absolutely. And all those things that we encounter in, in life shape us, you know, to who we are. And so those moments too, where you can, um, share with, with people that are, you know, on your social media or that are in your groups that you know, Hey, I've, I've been through this and you know, some of the. Some of the most amazing touching stories are from women who've overcome, you know, breast cancer or some major obstacle in life, and they inspire us and motivate us, you know, to go, wow. If they've been through that and they were able to, you know, come through. I, I remember an interview I did, um, quite some time ago. A young woman, uh, who is a, who's a therapist, and she helps people overcome traumas. And at a very young age, I think she was like five or something, her house, uh, was on fire and her mother left her and ran out and she suffered massive burns all over her body, face, everything. And she. Now does not hide. She shows her face. Mm-hmm. She is there to help others who are, who are going through different things. Not as tragic as hers, but her whole thing is, you know what? I needed to deal with all with that. And, and think, think about how, how you feel as a child, how abandoned you feel. Mm-hmm. From your own mother who didn't come and save you. Yeah. Or try. Right, and all of those issues, and yet she's out there being an inspiration for, for people and saying, you know what? I, I needed to heal for me, and if I didn't, I wouldn't have the children that I have, the, the partner that I have and the community that I love. All those different things. And so she's just an inspiration. This woman is such an inspiration. Yeah. Beautiful. So the things that we go through, you don't know how that can touch other people. Yeah. You know, how that can impact them. So, um, I think it's, I I think it's important to have that connection as well. Yeah. We,

Tracie Root 26:02

we are crazy. I think for those of us who speak and who, you know, do interviews and, and have speaking and do podcasts or all the things, you know, we know the power of a story and it doesn't matter whether or not someone. Has experienced the same story. The stories are inspirational. I'm thinking about the, with the Olympics going on right now, and I just saw the photos of Lindsay Vaughn, who you know, was skiing on a bad knee and crashed and it didn't have anything to do with her knee, like broke her leg and has already had three surgeries, like two days later, and she's like, here I am. This is my life. And. You know, with, in the hospital bed with this giant contraption holding all of her broken bones together. And, sorry, I don't know if that grosses you out, but

Christine Blosdale 26:46

No, I know.'cause I had, I've had the similar thing happen and I know exactly what that contraption is and it's,

Tracie Root 26:51

yeah,

Christine Blosdale 26:51

it's the most painful,

Tracie Root 26:52

brutal, oh my God. I can't, I can't imagine. And. But everyone understands, like she wanted to continue to go after her dreams. Some people are like, she shouldn't have tried. She already was not well. And it's like it doesn't have anything to do with that. And if you had a dream and opportunity, I hope you'd go after it too. And that's, I think the point of the story with her is I hope you would go after your dreams too. The

Christine Blosdale 27:15

determination. Yeah.

Tracie Root 27:16

Be determined. Yeah. It's so good. Okay. So we talked about, you know, you went from broadcasting, you made this decision to kind of go into that natural tendency of giving people the advice that just you couldn't, couldn't hold onto, right. And you decided to go to work for yourself.

Christine Blosdale 27:35

Yeah.

Tracie Root 27:35

And talk a little bit about like some stuff that you learned maybe in the beginning about that transition, because that's a lot of our audience and a lot of the people that I work with. That's a big one, is like, I wanna leave and do my side thing full time, or I am done with corporate and I wanna work for myself and whatever that looks like. Tell us a little bit about that transition for you and how you navigated that change from being an employee to, to working, mm-hmm. To doing your own thing.

Christine Blosdale 28:08

Well, you know, and I'll I say this to my clients is that when they're just doing that, when they're doing that transition

Tracie Root 28:15

mm-hmm.

Christine Blosdale 28:15

Um, or just first starting up their business, I say, I've been where you are. I, I've made all the mistakes. Right. I've done the thing where. You, you know, you have a passion. You're like, oh, I really wanna help people. I wanna do whatever it is. If you wanna be a fitness coach, if you wanna, um, be a speaker. And so you have that passion, but what you don't realize is how you're communicating, right? Mm-hmm. Because we're inside that pill box or the, the, you know, we're inside the jar and we don't see the label, we don't see the ingredients on the outside. Mm-hmm. Right? We only see what's in, on the inside. And so. I did the thing where I was like, you know, I'll help everybody with everything, you know? Yeah. You know, I can help you do a website, I can help you build a podcast. I can help you do this and I can do all I do.

Tracie Root 29:08

Men, women, old, young, doesn't matter what that, what kind of business? Anyone? I wanna help

Christine Blosdale 29:12

all. I just was so,'cause I was so excited. Yeah. I didn't realize that my messaging was confusing. Can I do all that? Can I help people with the website and their podcast? Yes, that's what I do inside of my business. But I had to literally put an umbrella and say, this is what I, this is what I do. And then once people come in through my doors, right? Then I can say, Hey. I can help you with your website. Hey, I can do the podcast. Hey. But not that the messaging was just kind of confusing and it was like helping everybody with everything. Uh, the, the important thing is to know your target audience.

Tracie Root 29:53

Yeah.

Christine Blosdale 29:54

Who is it that you wanna help? And then the most important thing is to be really clear on your offer, to be really clear on the service that you provide. So there's no ambiguity, there's no confusion. People who are confused, won't cho, won't choose you.

Tracie Root 30:12

Yep.

Christine Blosdale 30:12

Right. You also need to make it easy for people to book time with you, make it easy for people to pay you. All of those different things if they have to jump through a bunch of hoops. They're not gonna do it. Right. So those

Tracie Root 30:25

were some of the things. How many times did we send people a link and waited and waited and waited? Right. Whether it's to book a time or to make a payment, or to sign an agreement or whatever. You just wait. Well, yeah,

Christine Blosdale 30:37

no,

Tracie Root 30:38

because we've all been there, is what

Christine Blosdale 30:40

I'm saying. Yeah. No, for, for me, people, if it's, if it's a paid session, if it's a, if it's a program that they're working with, like my accelerator program. Or, um, having me work with them on creating their podcast, they have to pay first. I'm not invoicing anybody now, in the olden days, you know, in the beginning I'd be like, oh yeah, I'll do all the, I'll do the work first. Dumb. I'll do all the work first and then I'll send you an invoice. Well. You know, things happen, people, stuff happens and they go, oh, I can't pay it today, but I'll pay it next week. And I hate chasing down money. I hate chasing down money, especially since if I've already done all the work. So, um, so that was a, that was a mistake that I quickly learned. I should not do, um. I

Tracie Root 31:27

think

Christine Blosdale 31:28

in

Tracie Root 31:28

the days of, or in these days of like all the electronic payments and stuff, it's a little better but back.'cause back then it's like, let me send you a PDF and you can mail me a check.

Christine Blosdale 31:38

Yeah. Checks.

Tracie Root 31:41

I know, right. I

Christine Blosdale 31:43

remember checks, but yeah, there's there, there is that learning curve. And so what I want to do is say, listen, I've been there. I know all of the things. I wanna fast track your success. Yeah. I wanna fast track you to get to the point where in just a few weeks now it's not gonna happen overnight, but in a few weeks when we put these things in place, we need to first build your foundation. That's the other thing is people are like. They're jumping way ahead. You need to build your house on a solid foundation before you start inviting people over for a party. Right? If you don't have a solid foundation, uh, and that's your. Core business, then all the marketing. You can spend g gads of money on marketing and it's not gonna help. You have to have that solid foundation. Who are you? You have to be solid in who you are, confident in who you are. Get the imposter syndrome out of your way, and you need to be very clear with, this is who I am, this is what I offer, this is who I help. Right. Yep. That's the, the basics of, of the core, of the foundation of your business. Awesome. Then all the other stuff,'cause branding is not about what color you use and what font or the logo, that's not your branding. Your branding is you and how you're being presented and how you're clearly communicating. This is what I do when I call up a plumber. I know that I'm calling the plumber to fix a plumbing thing. Right. He's not gonna come in and, you know, gimme advice on my taxes. Right,

Tracie Root 33:22

right.

Christine Blosdale 33:23

So we wanna be like a plumber. We wanna be really clear. Do you fix a toilet or do you do like, you know, motivational speaking,

Tracie Root 33:32

right. Yeah, absolutely. Okay. So I think we need to start looking to, because we just talking, this is so fun and so. You are working with people on branding, you're working with people like wherever it is that they, so give us your like super clarity because expert authority, you're helping people really understand who they are, all of those things. Who are they? What is their messaging? How are they showing up? Because sometimes we show up differently than what we think we're showing up. So giving them that real mirror, putting up the mirror to really help them understand and. So if people are looking for that, an audience that's listening now are looking for that. Mm-hmm. What do they need to know about getting in touch with you? How, what that looks like as far as what working with you looks like. Are you doing programs? Are you doing one-on-ones? Tell us a little bit about that.

Christine Blosdale 34:27

Well, the, the easiest way for them to, to just reach out to me and have an, have an evaluation on their expert authority mm-hmm. Uh, is to book a free consultation with me and they can go to my website, expert authority coach.com. There's buttons all over the place that say, book your free consult. Book your free consult. But if they wanna just like, they're like, okay, I wanna talk to her tomorrow. Um, you can go directly to my booking page, which is. Chat with christine b.com. That's my booking calendar. You can schedule that in. We need to have that conversation because, um, I can say all this great stuff about my 90 day expert authority program, right? And it is, it's 90 days a commitment of three months, uh, for you to work with me. And we build the foundation, we build your brand. We work on getting your media kit put together. We do all those great things. But I need to know first who you are and the direction in which to go. So that's the first step. And then the, the folks that I have spoken to that have had that consultation with me and they're ready, you also need to be ready. Don't, don't do this if you're not ready. If you're thinking, well, one day I might do this, don't do it. Don't, it's not about don't waste my time, but don't waste your time. Right? Yeah. When you're ready, then I would get you into the 90 day Accelerator program, and that is from day one. We start building your brand with the, or revamping your brand, and it is a very high intensity program. We work together every single week, two hour sessions. So every single week we're together and we, it's all recorded. So if I'm showing you, but it depends on your, you know, on what you've got. Yeah. You might want to create a podcast, how

Tracie Root 36:16

you've already gotten and what kind of fine tuning and everything. Yeah.

Christine Blosdale 36:20

Yeah, exactly.

Tracie Root 36:21

And you said that was, that's the best chat with christine b.com is what you said, chat with C looking your stuff in. I don't think I have that anywhere, so I wanna make sure to

Christine Blosdale 36:28

include Oh yeah, chat with christine. b.com is Got it. The booking link. Okay. And um, and if people forget the my name, expert authority coach.com, they can book that free call.

Tracie Root 36:38

Yeah. And we'll have that in all the notes and all of that stuff. For sure.

Christine Blosdale 36:43

Oh, and if they do book that in and they do talk to me, please tell me that you heard about me from Tracie from being on the show. That that feedback is so valuable because then I know that we're reaching the right people. But then I can also tell Tracie, Hey, one of your listeners have reached out to me. Hey,

Tracie Root 37:00

guess what? Yeah. And I love that. And as a new podcaster, obviously I'm super interested in that kind of information. Yeah. As well. I say new, we've got a whole season behind us. Um. But, uh, you know, I'm still reaching people that I literally have never met, which is very exciting. And if they make it to you, that's even, that's even better. Um, Christine, I loved our conversation. I know we could just keep talking for another

Christine Blosdale 37:24

half.

Tracie Root 37:24

I

Christine Blosdale 37:24

know.

Tracie Root 37:25

Um, but you know, we're probably, you know, podcasts. Keep em, keep'em tighter. So I know, you know, in wrap up. We're gonna have all your information in the show notes and all of that, and I think you've been really clear. This last piece was really clear on, you know, what that looks like as far as people working with you and stuff, but I really loved our whole conversation about authenticity and really understanding that. The people who are looking to make a difference need to be clear on what that is and who they're gonna make a difference with. And we can't tell that. I love the jar analogy. You can't really tell that from inside the jar. You need to be able to see what. What you are, what the ingredients in the jar is, so that you know how to share that with other people. So I really appreciate those analogies and that, that way of describing it all.

Christine Blosdale 38:17

You, it, we, we all need someone from the outside looking in. Mm-hmm. I have coaches. Of course,

Tracie Root 38:25

of course.

Christine Blosdale 38:25

Different coaches for different needs, right? But we need somebody to look from the outside in because that's your potential clients and customers. They're looking and we, especially the folks like myself and Tracie, are experienced at knowing what to look for. Right. So we can tell you right from the get go, it will save, it'll save you so much time, frustration, money, all of that. It just cuts through the chase, right? You, you get to the nitty gritty. And so, um, I just appreciate you, Tracie. Thank you so much for. Having me on the show and allowing me to speak to your audience. I'm very, uh, grateful for the opportunity.

Tracie Root 39:04

Yeah, I'm thrilled as well, and I can't wait to get this out to the world. It won't be long, and people will get to learn a little bit more about you, connect with you, and learn more about all of the amazing guests that we get to have here on the Bold and Brilliant podcast. Christine, thank you so much for being here. What a treat. And I know that we'll be staying in touch and I'll talk to you again soon.

Christine Blosdale 39:27

Yes, yes. Thank you. Thank you so much, Tracie. Thank you.

Speaker 3 39:32

Thank you for listening to the Bold and Brilliant podcast. I'm your host, Tracie Root, and I wanna invite you to check out the show notes, find out where you can connect with our guests, find out more about what I and the Gather community have to offer you, and be sure to subscribe to this podcast on your favorite platform. Thanks so much.